Brand Hong Kong Guidelines
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14-Sep-2014 -
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Design
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Transcript of Brand Hong Kong Guidelines
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BRAND HONG KONG GUIDELINES
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S E C T I O N A
Brand Hong Kong Logo
A.1 Signature Elements
A.2 Primary Signature
A.3 Primary Signature without Brandline
A.4 Secondary Signature
A.5 Dragon Symbol
A.6 Logotype & Brandline
A.7 Colour Palette
A.8 Colour Guide – Full Colour Version
A.9 Colour Guide – Other Versions
A.10 Background Colours – Full Colour Version
A.11 Background Colours – Single Colour Version
A.12 Incorrect Usage
A.13 Typeface
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BRAND HONG KONG LOGO
A.1 | Signature Elements
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The Brand Hong Kong Signature comprises of three elements:
The Brand Hong Kong logotype
The Brandline
The Dragon symbol with extending ribbon graphic
All elements are set in fixed format and proportion. They must not be altered in anyway.
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A.2 | Primary Signature
Whenever possible, use the primary version of the Brand Hong Kong Logo as shown. The primary signature is the full colour Dragon with the logotype and brandline, used in horizontal format.
The single language version, either Chinese or English, is preferred for primary usage. If the usage of a single language version cannot be understood by the target audience, the bilingual version can be used.
Bilingual Version Minimum Size
English Version Minimum Size
40mm
Chinese Version Minimum Size
40mm
100mm
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
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A.3 | Primary Signature without Brandline
The primary signature can also be used without the brandline.
30mm
30mm
English Version Minimum Size
30mm
Chinese Version Minimum Size
Bilingual Version Minimum Size
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
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A.4 | Secondary Signature
Version A Version BWhen horizontal lock-up is not practical for your graphic requirements, a secondary signature can be used.
The secondary signatures can also be used without the brandline.1
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BRAND HONG KONG LOGO
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A.5 | Dragon Symbol
The Dragon symbol may be used on its own in special circumstances to fit specific design purposes.
The Dragon symbol with standard ribbon graphic
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A.6 | Logotype & Brandline
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
The Brand Hong Kong logotype & Brandline may be used on its own in special circumstances to fit specific design purposes. The acceptable versions of Brand Hong Kong logotype & Brandline are shown on the left.
The English version
The Chinese version
The Bilingual version
Logotype & Brandline appear on red background
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Logotype & Brandline appear on black background
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A.7 | Colour Palette
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
Primary Colour Palette
PMS485C
Process Colour100M 100Y
RGB ValueR: 255 G: 0 B: 0
Black
Process Colour100K
RGB ValueR: 0 G: 0 B: 0
Secondary Colour Palette
PMS 254C
Process Colour40C 100M
RGB ValueR: 152 G: 55 B: 142
PMS Process Cyan C
Process Colour100C
RGB ValueR: 43 G: 170 B: 225
PMS 369C
Process Colour70C 100Y
RGB ValueR: 111 G: 190 B: 68
PMS 382C
Process Colour25C 100Y
RGB ValueR: 203 G: 219 B: 42
PMS 144C
Process Colour55M 100Y
RGB ValueR: 248 G: 152 B: 56
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A.8 | Colour Guide – Full Colour Version
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
The logo should, whenever possible, be reproduced in full colour on a white background. 4 colours printing is the preferred option and should be used as often as possible because only these inks can reproduce the full brightness of the signature colours.
Solid colours can be used if gradient colour is not possible.
100C 40C100M
40M100Y
100M100Y
40c100M
10C100M
40M100Y
100M100Y
100K
100M100Y
20C100Y
100C100Y
100C100M
Full-Colour Version (Process Colour Gradient)
Black
PMS 485C
PMS 485C
Process Cyan C PMS 382C PMS 144C PMS 254C
Full-Colour Version (Solid Colour)
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A.9 | Colour Guide – Other Versions
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
Alternative colour application can be used if the full-colour logo cannot be created.Two-Colour Version
Single-Colour Version
Black & White Version
Black
PMS 485C
PMS 485C
Black
PMS 485C
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A.10 | Background Colours – Full Colour Version
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
The primary background colours of Brand Hong Kong are White and Black.
Full-Colour Version on Primary Background Colour (white)
Full-Colour Version on Primary Background Colour (black)
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A.11 | Background Colours – Single Colour Version
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
Single-colour logo can be used on colour backgrounds.
Single-Colour Version on PMS 485C Single-Colour Version on PMS 144C
Single-Colour Version on PMS 382CSingle-Colour Version on PMS 254C
Single-Colour Version on PMS 369C Single-Colour Version on PMS Process Cyan C
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A.12 | Incorrect Usage
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
The Brand Hong Kong logo must always be applied thoughtfully, carefully and appropriately. The examples on this page illustrates incorrect usage of the logo.
Never flip the dragon symbol.
Never reposition and resize the elements. Never rearrange the colour gradation of the symbol.
Never change the typography in the signature.
Never apply special effect on the signature
Never place any other graphic device around the signature.
Never reproduce the signature on textured or complex background. Never create an outline around the signature.
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A.13 | Typeface
BRAND HONG KONG GUIDELINES
BRAND HONG KONG LOGO
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=
Trade Gothic LH Extended
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=
Trade Gothic LH Bold Extended
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=
Trade Gothic Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=
Trade Gothic Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 $¥£@®©™æ§#ø¢%˚&?!;:~–"/()[]<>+-÷=
Trade Gothic Bold No.2
!"#$%&#'(
!"#!$%#&'
!"#$%"&'
!"#$%&#'(
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S E C T I O N B
Supergraphic
B.1 Version 1 (Dragon Symbol with
Circular Ribbon Graphic)
B.2 Version 2 (Dragon Symbol with
Circular Ribbon & Icons Graphic)
B.3 Version 3 (Dragon Symbol with
Ribbon & Icons Graphic)
B.4 Version 4 (Icons Graphic within
Dragon Symbol
B.5 Icons in colours
B.6 Icons in black
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B.1 | Dragon Symbol with Circular Ribbon Graphic
BRAND HONG KONG GUIDELINES
SUPERGRAPHIC
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B.2 | Dragon Symbol with Circular Ribbon & Icons Graphic
BRAND HONG KONG GUIDELINES
SUPERGRAPHIC
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B.3 | Dragon Symbol with Ribbon & Icons Graphic
BRAND HONG KONG GUIDELINES
SUPERGRAPHIC
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B.4 | Icons Graphic within Dragon Symbol
BRAND HONG KONG GUIDELINES
SUPERGRAPHIC
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B.5 | Icons in colours
BRAND HONG KONG GUIDELINES
SUPERGRAPHIC
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B.6 | Icons in black
BRAND HONG KONG GUIDELINES
SUPERGRAPHIC