BrandGuidelines

SOBHARealty

Logo

Logo with tag line

Typography / Type Improvisation

Original Font Details

Letter Proportion - Logo

X - height ‘S’

Clear Space - Logo

X - height

X X

XX

X - height

X X

XX

Clear Space - Logo with tagline

Arabic Logo

Arabic Logo / Base line / Lock ups

Clear Space - Arabic Logo

X

X

X

X

X

Clear Space - Arabic Logo

X

X

X

X

X

Arabic logo size / weightage with English Logo

Option 1

Option 2

(usegae: when both logo unit comes togather, in between space can be alterd as needed)

Size Restrictions

1 inch

0.75 inch

0.75 inch

Incorrect Usage of Logo

Do not stretchthe logo.

Do not make an outlineof the logo.

Do not change the fontin the logo.

Do not skewthe logo.

Do not rotate or change theorientation of the logo.

Do not scan or allowpoor quality reproductionof the logo.

Do not chnage the spacingof the logo.

Do not alter the logo coloursor use unapproved logocolour formats.

Colours

Metalics

100% 90% 80% 70%

60% 50% 40% 30%

20% 10% 0%

PANTONE Silver C R-166, G-169, B-170

PANTONE 10389 C R-124, G-127, B-131

PANTONE 10126 C R-174, G-151, B-81

PANTONE 10138 C R-174, G-131, B-92

PANTONE 10354 C R-164, G-137, B-101

Typography / Brand Fonts

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-&*#@?!/+(.,:;)Chronicle Deck | Chronicle Deck Cond | Chronicle Disp Comp | Chronicle Disp CondRoman | Italic | Semibold | Semibold Italic | Bold | Bold Italic | Black | Black Italic

Chronicle (Entire Family)

Primary Tyeface

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-&*#@?!/+(.,:;)Ringside Regular | Ringside Compressed | Ringside CondensedRingside Extra Wide | Ringside Narrow | Ringside WideThin | Thin Italic | Light | Light Italic | Book | Book Italic | Medium | Medium Italic | SemiboldSemibold Italic | Bold | Bold Italic | Black | Black Italic | Ultra | Ultra Italic

Ringside (Entire Family)

Secondary Tyeface

Patterns

Patterns

Patterns

Patterns

‘S’ Graphic Elements

‘S’ Croppings and useage few example