BRAND GUIDELINES

CONTENTS

ABOUT US4 - Brand History

BRAND IDENTITY6 - Logo Guidelines7 - Alternate Logo Colors8 - Alternate Logos9 - Logo Use & Examples10 - Brand Colors11 - Brand Fonts12 - Using Type Effectively13 - Signage & Collateral

TEMPLATE GUIDELINES15 - Word Template16 - PowerPoint Template

SOCIAL MEDIA GUIDELINES18 – Twitter

WEBSITE & EMAIL GUIDELINES20 - Event Posting Guidelines21 - Email Signature

ABOUT BUNKER LABS

BRAND HISTORYWe are a program built by veteran entrepreneurs—for veteran entrepreneurs.

Bunker Labs targets existing veteran owned tech startups and aspiring entrepreneurs to come, create, and conquer the business world through their ideas, hard work, and strategy.

Bunker Labs was founded in 2014 by CEO Todd Connor, an Operation Iraqi Freedom Navy veteran and successful entrepreneur.

BRAND IDENTITY

Logo GuidelinesLOGO GUIDELINESMaintain clear space around the logo to protect it from distracting graphics or typography.

Measure clear space on all sides by the width of the “B” in BUNKER

Using the bulb alone:

The bulb element can be used on its own as an accent on occasion.

DO NOT stretch the element.

SIGNATURE AND SYMBOL SPECIFICATIONS

Consistency is powerful when it comes to our logo.

CORRECT INCORRECT

Logo GuidelinesALTERNATE COLORSo Preferred Logo

If the logo is on a white background, use the standard 2 color logo.

o One-color logo

For a one color logo, use Bunker orange (Hex #FF6600). On a dark background, reverse out to all white.

In rare occasions an all black version is acceptable as well. Please contact Bunker Labs HQ when in doubt.

Logo GuidelinesALTERNATE LOGOSo Social Media

Social Media versions of the logos are provided by Bunker Labs HQ

o City Logos

Use city logos as provided. Do not rearrange the logo elements.

VERBIAGE

o General

Bunker Labs

The Bunker Labs

o City Affiliates

Bunker Labs at Austin

The Bunker Labs at Austin

CORRECT INCORRECT

APPROVED SOCIAL LOGOS

LOGO USE & EXAMPLESo Do’s & Don’tsWhenever possible use the 2 color logo on a white background

Leave the correct amount of space around the logo

Never allow typography or other elements to “invade” the logo.

Do not place the logo on a busy background

Never stretch or distort the logo

Never redraw or alter the logo, including the placement and size relationship of its letters or bulb symbol.

CORRECT INCORRECT

BRAND COLORSOrange is one of our greatest distinguishing features. It is an essential part of our brand identity.

Combined with white, and dark grey a distinct style is created which is both simple to use and powerful through its simplicity.

Use highlight colors in combination with our core colors. These colors add depth, but use them sparingly.

HIGHLIGHT COLORS

CORE COLORS

BRAND FONTSGotham is our primary typeface. It’s a clean, modern sans-serif typeface that works well for display copy, body text, and everything between.

Gotham Regular works well across all media and applications. It’s effective when used with large amounts of text reversed out to white.

Gotham Italic is used when referring to book, movie, or music titles. It’s a workable alternative for instances where a script font might be desired.

Gotham Bold is ideal for headlines and subheads. Gotham Bold also works well in signage headlines.

Typographic Style

Use typeface, type size, and type weight wisely to establish a clear hierarchy of information.

USING TYPE EFFECTIVELYPlease adhere closely to these guidelines when using the Gotham typeface.

Note: Some natural distortion of type is inevitable when used in a photo or illustration. All the same, please maintain the overall integrity of the typeface.

DOS AND DON’TS OF TYPEFACE USAGE:

o Do use a all uppercase in headlineso Do use only approved colorso Do use only the approved Bunker Labs typefaceso Do align text in body copy flush left and ragged righto Do avoid using all uppercase in body copy

o Don’t place type in a hard-to-read formato Don’t use special effects to emphasize typeo Don’t change kerning when setting headlines or copyo Don’t distort the typefaceso Don’t substitute other typefaces unless you’re using

Arial font for corporate communication

SIGNAGE & COLLATERAL EXAMPLES

T-SHIRT DESIGN BANNER DESIGNS SIGN WITH SPONSORS

PREFERRED ALTERNATE

TEMPLATE GUIDELINES

TEMPLATE GUIDELINES

WORD TEMPLATE

• The official Bunker Labs letterhead should be used for all officialcommunications to promote a consistent and unified brand.

• Make sure to follow all brand guidelines in regard to type face and usage as outlined in the “Using Type Affectively” section of this document

• If you need a copy of the official template please contact Bunker Labs HQ

TEMPLATE GUIDELINES CONT.

POWERPOINT TEMPLATEMaster Slides

There is often more than one way to complete a task in PowerPoint, and so these guidelines are aimed at simplifying your experience, as well as maintaining brand integrity.

As with any PowerPoint presentation, there is a set of master slides for the template. The elements on the master slides have been deliberately set up to maintain brand standards and preserve the integrity of the PowerPoint document.

Live Slides

The Bunker Labs branded template comes with a set of ready-to-use live slides for your convenience and to maintain brand identity standards. It is recommended that you use these as the starting point for building a new presentation. To view the live slide set, either click through the template once you have downloaded and opened it, or view the whole set in slide sorter view.

SOCIAL MEDIA GUIDELINES

TWITTER GUIDELINESo Each city affiliate will be

provided an avatar by HQ

o New Twitter Accounts must be approved & created by HQ in order to maintain brand integrity

o Use approved Bunker Labs colors within all Twitter profiles

o Use brand related #Hashtags whenever possible

#TheBunkerLabs#veteran#entrepreneur

#startup#innovation#vetrepreneurs

PROFILE AVATAR EXAMPLES

BRAND RELATED #HASTAGS

PROFILE BIO EXAMPLES

WEBSITE & EMAIL GUIDELINES

EVENT POSTINGRequired Information:

o Event Date

o Event Time

o Event Address

o Ticket Purchase Info

o Category: Bunker Labs [City Affiliate]

o Introduction paragraph describing event

o Relevant Image

Submit all relevant details to Christine@BunkerLabs.org

EMAIL SIGNATURESignatures are separated from the rest of your message by two dashes. To see a signature in Gmail, click the Show trimmed content button at the bottom of the message.

o Create signatures

o Open Gmail.

o Click the gear in the top right

o Select Settings.

o Scroll down to the "Signature” section and enter your new signature text in the box. You can format your text using the buttons directly above the text box.

HQ EMAIL SIGNATURE

CITY AFFILIATE SIGNATURE

CONTACT INFOBunker Labs

222 W. Merchandise Mart Plaza,

Suite 1212

Chicago, IL 60654

Email: info@bunkerlabs.org

Web: Bunkerlabs.org