BRAND GUIDELINES November 2019

TABLE OFCONTENTS

2 IMPORTANCE OF CONSISTENCY3 BRAND DNA4 LOGO5 LOGO CLEARSPACE6 COLOR LOGO APPLICATIONS7 LOGO MISUSE8 COLORS9 TYPEFACES10 FINAL THOUGHTS

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THE IMPORTANCE OF CONSISTENCY

We created these simple guidelines to help you share our identity with the people in your audience.

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BRAND DNA

Bently Ranch nourishes food lovers with humane and wholesome beef. We grow sustainable ingredients for brewers, distillers, and local ranchers. We’re stewards of our land who give back to our community.

While doing this, we work to refine the way ranching’s done in the West. Our land is much more than grazing or farming space: it’s a part of the regional ecosystem. We not only utilize, but strive to improve, this land for the next generation to enjoy — this isn’t just our business, it’s our legacy.

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LOGO

Our logo must be used as-is, and cannot be modified under any circumstances.

If you need a di�erent file type, please do not hesitate to contact our design department at design@bentlyenterprises.com — They're there to help!

For Bently Ranch use:

For Bently Ranch Meats only use:

For Bently Ranch Butcher Shop only use:

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LOGO CLEARSPACE

To ensure the legibility of our logo, surrounded it with a minimum amount of clearspace. This isolates the logo from other elements in your design, giving it room to breathe.

"The minimum clearance is the height/width of the "B" in Bently.

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COLOR LOGO APPLICATIONS

Context, contrast, and production requirements must be considered when applying color to the logo.

An entirely black or white logo will be provided for instances where the logo must print in a single color. For other media and other applications, the logo may be silk screened, embossed, etched, engraved, etc.

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LOGO MISUSE

Do not reproduce our logo from previously printed materials. Our logo may only be reproduced directly from an original, digital file.

1. Don’t recreate, delete, or crop our logo.2. Don’t rotate our logo.3. Don’t outline our logo.4. Don’t reconfigure, or add e�ects to our logo.5. Don’t skew the scale of our logo.6. Don't change our logo’s colors.7. Don’t place our logo in a similar-color background.8. Don’t place our logo on a busy photograph or pattern.9. Don’t place elements in the logo clear space.

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GRASSFED BEEF

7

COLORS

The Bently Ranch places great value in a recognizable color scheme; consistent use of these colors will provide a common link not only for the Ranch, but across the entire Bently house of brands. BENTLY RANCH BROWN

PANTONE 8622 HEX #5b4838RGB 89, 72, 57CMYK 51, 60, 72, 43

BENTLY RANCH GREEN PANTONE 8740 HEX #4e6b62RGB 77, 108, 99CMYK 70, 43, 58, 21

BENTLY GRAYPANTONE Cool Gray 8HEX #8a8a8dRGB 138, 138, 141CMYK 48, 40, 38, 4

BASE COLORS

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HEADLINES: SWEET SANS PRO

Sub headlines: Sweet Sans Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Body copy: Chronicle Text G2

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

TYPEFACES

Two typefaces are used for Bently Ranch. Together, used as headlines and for body text, they convey the look and feel of the Bently Ranch brand.

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FINAL THOUGHTS

If ever in doubt, just refer back to this guideline or contact Scott Shearer, Art Director at Bently Ranch (scott@bentlyenterprises.com).

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