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BRANDINGGUIDELINES

ANGKRINGAN GONDRON

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ContensIdentit

y

Application

System

Brand Driver PlatformInspirationLogo ApplicationColor Palette

 Typography StyleFull Brand GraphicSecondary BrandGraphicInternal Applications!ternal Applications

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Brand Driver Platorm

Ang"ringan comes from #avanese $Ang"ring% that means $sit Ang"ringan gondrong is a place that sells foods and drin"s' Ang"ringatraditional foods and drin"s( li"e $sate usus%( tea( co)ee( +edang( namany more'

Ang"ringan gondrong also +ell "no+n as a place that is egalitariavaried &uyers +ho come +ithout distinction of social class or racial' Th+hile chatting despite not "no+ each other a&out various things discussing serious topics' The price is cheap( and the place is very pmade famous place in paramadina as a haven to repel hungry or ,ust

!AL"A#S O$$ERING A "AR% &$RIENDL# "ELCO%E'

http://www.wonderfuljogja.com/enjoying-the-taste-of-wedang/http://www.wonderfuljogja.com/enjoying-the-taste-of-wedang/

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Inspirations The ne+ identity ofAng"ringan Gondronginspired from -sateusus. +hich is one ofthe traditional food in

the menu ofAng"ringan'/e use typographyinto the satayelements so that thelogo loo"s modern andcan &e accepted &yeveryone'

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P(ilosop(y

Coming from #ava Indonesia &rought &y the tamil andara&ian

Processed meat chopped and put into the trun" stic"s

$Sate usus% is a human ,ourney

S"e+er 0tusu" sate1 is a milestone of life2uman life is very complicated as the $Sate usus%

People must &e a&le to live their lives despite manyo&stacles

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Color Palette

Bro+n ispsychologically

associated +ithstrength andsolidarity( comfort

and grounded(maturity and

relia&ility

3range meansadventure( optimism(

self4con5dence andsociali6ation'

Psychologically( theorange color givesthe impression of

a)orda&ility

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)ypo*rap(y Style

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$+ll Brand Grap(ic

/e use some of thetraditional elements ofher&s uch as onion(cayenne pepper( and a

splash of chili'

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Secondary Brand Grap(ic

/e use the secondarygraphics +ith chilielements in somecommunication media

of Ang"ringanGondrong'

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Lo*o Application

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Internal Applications

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E,ternal Applications

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yo+.