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Brand Guidelines

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© Malaysia Convention & Exhibition Bureau + Malaysia Major Events • Brand Guidelines • Version 1, 2014

Contents

OverviewVisual identity rationale The MyCEB logo rationaleThe MME logo rationale

A. MyCEB Brand identity

1.0 Corporate logo1.1 Logo (primary)1.2 Logo (secondary)1.3 Logo construction grid/clear zone1.4 Logo colour variants1.5 Logo size 1.6 Logo (circle)1.7 Logo (one-liner)1.8 Don’ts

2.0 Corporate colours2.1 Corporate colours

3.0 Corporate typefaces 3.1 Corporate typefaces3.2 Typographical treatment

4.0 Brand elements4.1 Brand elements4.2 Publication covers: the grid (A4 portrait)4.3 Publication covers: the grid (A4 landscape)

5.0 Logo lock-up5.1 Logo lock-up (horizontal)5.2 Logo lock-up (vertical)5.3 Logo lock-up (for internal use)

3456

7

89

101112131415

16

1718

19

20

21

222324

B. MyCEB Brand applications

6.0 Print communication6.1 Namecard6.2 Letterhead (with MoTAC)6.3 Letterhead (without MoTAC)6.4 Letterhead (MyCEB + MME with MoTAC)6.5 Letterhead (MyCEB + MME without MoTAC)6.6 Letterhead (logo only)6.7 Letterhead (continuation sheet)6.8 Letterhead (MyCEB + MME continuation sheet)6.9 Factsheet6.10 Press release6.11 DL Envelope6.12 A5+ Envelope6.13 A4+ Envelope6.14 A3+ Envelope6.15 Corporate folder

7.0 Digital communication7.1 PowerPoint7.2 Email sign-off

8.0 Print collaterals8.1 Corporate sign-off (vertical)8.2 Corporate sign-off (horizontal)8.3 A4 Brochure

9.0 Advertising and promotion9.1 Ad sign-off (portrait)9.2 Ad sign-off (landscape)9.3 Website

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262728

29

303132

3334353637383940

4243

444546

474849

This PDF is designed to be printed at A3 size.

C. MME Brand identity 10.0 Corporate logo10.1 Logo (primary)10.2 Logo (secondary)10.3 Logo construction grid/clear zone10.4 Logo colour variants10.5 Logo size 10.6 Logo (circle)10.7 Logo (one-liner)10.8 Don’ts 11.0 Corporate colours11.1 Corporate colours 12.0 Corporate typefaces 12.1 Corporate typefaces12.2 Typographical treatment 13.0 Brand elements13.1 Brand elements13.2 Publication covers: the grid (A4 portrait)13.3 Publication covers: the grid (A4 landscape) 14.0 Logo lock-up14.1 Logo lock-up (horizontal)14.2 Logo lock-up (vertical)14.3 Logo lock-up (for internal use)

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5152535455565758

59

6061

62

63

64

656667

D. MME Brand applications 15.0 Print communication15.1 Namecard15.2 Letterhead (with MoTAC)15.3 Letterhead (without MoTAC)15.4 Letterhead (logo only)15.5 Letterhead (continuation sheet)15.6 Factsheet15.7 Press release15.8 DL Envelope15.9 A5+ Envelope15.10 A4+ Envelope15.11 A3+ Envelope15.12 Corporate folder 16.0 Digital communication16.1 PowerPoint16.2 Email sign-off 17.0 Print collaterals17.1 Corporate sign-off (vertical)17.2 Corporate sign-off (horizontal)17.3 Leaflet 18.0 Advertising and promotion18.1 Ad sign-off (portrait)18.2 Ad sign-off (landscape) 19.0 Marketing collaterals19.1 Banners19.2 Buntings

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697172737475767778798081

8387

888990

9293

9495

Definitions, acronyms used:MyCEB : Malaysia Convention & Exhibition BureauMME : Malaysia Major EventsMoTAC : Ministry of Tourism and Culture MalaysiaMTA : Malaysia Truly AsiaVMY : Visit Malaysia Year

© Malaysia Convention & Exhibition Bureau + Malaysia Major Events • Brand Guidelines • Version 1, 2014This PDF is designed to be printed at A3 size.

3Overview

2009

2013 2013

Malaysia Convention & Exhibition BureauMalaysia Convention & Exhibition Bureau (MyCEB) was established by the Ministry of Tourism and Culture Malaysia in 2009 to grow business tourism in the country as part of Malaysia’s Economic Transformation Programme (ETP) to elevate the country to developed-nation status by 2020. MyCEB is a leading bureau with diverse and global interests in branding and positioning Malaysia as one of the world’s most preferred destinations for international business events (meetings, incentives, conventions and exhibitions), and major events. MyCEB facilitates holistic business bidding and provides professional support in staging the international and regional events in Malaysia, and also acts as a catalyst for national product and industry developments. Malaysia Major EventsMyCEB has expanded its portfolio to champion the hosting of major events in the country through Malaysia Major Events division or MME (formerly known as International Events Unit) since 2011. MME plays significant roles to identify, support and bid for international major events (sports, arts, lifestyle and entertainment); and for clustering and developing home-grown and home-hosted events. As an enabler of tourism industry growth, MME acts as a one-stop centre to respective stakeholders to host and organise successful events in promoting Malaysia as a world-class international major events destination.

Our Logo EvolutionOur new logos express our international outlook and professionalism. The new designs reflect our credo in a fresh, contemporary manner with a clear relationship between MyCEB and MME. Both logos exude a clean, crisp and corporate stance yet remain friendly and approachable. Meanwhile, the design dynamics in our logo system are calculated for versatility and future adaptations.

4


Visual identity rationale

Why the dot?This seemingly simple symbol is a potent attention-getter. It guides the eye as it starts the ball rolling for a multitude of ideas, events and activities. If you like, getting all eyes on the ball. The circle from which the dot derives is one of the 3 basic and most recognisable shapes in geometry. When the circle is completely filled in and evolves into a dot, it becomes friendlier and approachable as an icon - precisely the attributes of Malaysia Convention & Exhibition Bureau (MyCEB) and Malaysia Major Events (MME).

5


The MyCEB logo rationale

On the dotOn time, on budget, and on the ball best sum up the criteria for events planned with us.The MyCEB logotype features our ‘connecting the dots’ concept to form an instantly recognisable Malaysian icon, the PETRONAS Twin Towers. This time, multiple dots depict the distinctive silhouette and reflect the Towers’ shimmering lights. Using 2 colours adds perspective, depth and graphic dimension with ‘Malaysia’ linking the design and alludingto the sky bridge.The clever cluster also serves to represent MyCEB’s corporate objectives of attracting attendees to international events held in Malaysia. Colour me MyCEBThe colour combination projects a sharp, savvy and professional demeanour for our brand, like the formal pinstripe business suit.For visual depth and perspective, the right ‘tower’ design is deliberately in a darker colour. Blue grey of the twin towers signifies intelligence and power.Dark blue, as in the national flag of Malaysia, symbolises loyalty, integrity, openness and steadfastness.

6


The MME logo rationale

Connecting the dotsA common and easily understood phrase that means one thing explains the next and finally ends in a clear resolution. That certainly exemplifies the way MME works with its partners from start to finish: igniting the first steps and carrying through all stages to a successful completion. Ingenuously and artfully worked into the logotype, our 3 dots are lined up in a vertical line for visual appreciation and they lead the eye to identify the crisp organisational intent of the company. The double dots on the letter ‘j’ perform double duty by also acting as an exclamation mark for further punctuation, meaning and appeal.The 3 connecting dots symbolise MME’s core values of Professionalism, Focus and Creativity. Colour me MMEMME shares 2 corporate colours with MyCEB – blue grey and dark blue. In addition, 3 other colours are also used to represent and express the nature of the3 targeted event types.Green – for sporting eventsBlue – for homegrown and home hosted events with a local flavourOrange – for the arts, lifestyle and entertainment

7

Brand Identity

8


1.1 Logo (primary)

Primary full colour logoThe version below is the default master logo and should preferably be used on a white background. The MyCEB logo colours are as indicated in the example here. Please note: these colours are strictly not to be altered, changed or substituted.Do not automatically convert the Adobe Illustrator Pantone file into CMYK.Please use the CMYK file provided. The CMYK values have been manually set.

Font: Futura Bold

Pantone 549CC52 M0 Y0 K40R67 G139 B167


1.0 Corporate logo

9


1.2 Logo (secondary)

Secondary full colour reversed logo on dark blue backgroundThis reversed logo can only be used on this dark blue background (Pantone 547C). If the background is black, please use the reversed white logo. Please refer to the logo variantson page 10. The background in which the logo is displayed below merely serves as part ofa background colour and is not part of the logo design. Please note: do not automatically convert the Adobe Illustrator Pantone file into CMYK.Please use the CMYK file provided. The CMYK values have been manually set.

Font: Futura Bold

Pantone 547CC100 M20 Y10 K85

R0 G40 B63


1.0 Corporate logo

10


Clear zone ‘B’ sits on the centre of the dot

1.3 Logo construction grid/clear zone

The MyCEB logo is constructed using an underlying grid of 24 squares (width) x 25 squares (height). In order to maintain the optimal presentation of the logo, a minimal ‘clear zone’ of 2 squares all around should be maintained. The height of the 2 squares are equivalent to the height of the capital ‘B’ in the logo.

25 squares

24 squares

1.0 Corporate logo

11


1.4 Logo colour variants

In order to accommodate different applications and reproduction techniques, a set oflogos have been created with different print and screen values: PANTONE, CMYK and RGB.Please use the correct version for each colour setting and seek approval for the logo application prior to final production.

myceb_logo_180mm_FC_CMYK myceb_logo_180mm_FCR_CMYK myceb_logo_180mm_1C_CMYK myceb_logo_180mm_B_CMYKmyceb_logo_180mm_1CR_CMYK myceb_logo_180mm_BR_CMYK

myceb_logo_180mm_FC_RGB myceb_logo_180mm_FCR_RGB myceb_logo_180mm_1C_RGB myceb_logo_180mm_B_RGBmyceb_logo_180mm_1CR_RGB myceb_logo_180mm_BR_RGB

myceb_logo_180mm_FC_PANTONE myceb_logo_180mm_FCR_PANTONE myceb_logo_180mm_1C_PANTONE myceb_logo_180mm_B_PANTONEmyceb_logo_180mm_1CR_PANTONE myceb_logo_180mm_BR_PANTONE

Pantone

File name

File name

File name

Primary

Full colour One colourLogo variants/ Colour

specifications Secondary Primary PrimarySecondary Secondary

CMYK

RGB

1.0 Corporate logo

12


1.5 Logo size

It is crucial that the sizing of the logo be applied systematically in order to ensure consistency of the MyCEB visual identity. A rule has been set that the enlargement factor follows a ‘multiple of 6 mm’ – for example from 18 mm to 24, 30, 36 and so on. Please note: application of the logo on similar sized items should always use the same sized logo for visual consistency.

The logo size is measured by the width of the logo Logo width 18 mm Logo width 24 mm Logo width 30 mm Logo width 36 mm Logo width 42 mm Logo width 48 mm

Minimum sizefor print

Logo width 54 mm

Minimum size for embroidery

1.0 Corporate logo

13


1.6 Logo (circle)

In adverse or challenging graphic environments (e.g. event backdrops, outdoor signage, etc), a solution has been devised for housing the logo within a circle. This supporting element is relevant and resonates with the overall circular/dot motif. In this way, the MyCEB logo is kept prominent and legible without loss of its intrinsic values.

File name:myceb_logo_circle_180mm_B_PANTONEmyceb_logo_circle_180mm_B_CMYKmyceb_logo_circle_180mm_B_RGB

File name: myceb_logo_circle_180mm_FC_PANTONEmyceb_logo_circle_180mm_FC_CMYKmyceb_logo_circle_180mm_FC_RGB

File name: myceb_logo_circle_180mm_1C_PANTONEmyceb_logo_circle_180mm_1C_CMYKmyceb_logo_circle_180mm_1C_RGB

MyCEB logo construction circle grid The grid for the circle logo is based on the same units as the logo grid. (Refer to page 9, Logo construction grid)

Clear zone’B’ on all sides

Application example

Event backdrop: use logocircle for busy backgrounds

Use the logo circle forsimilarly colouredbackgrounds

1.0 Corporate logo

14


1.7 Logo (one-liner)

A one-liner logo option is available. A scale from white to black is provided below, to govern how the logo is to be used. Please note: at 40% black, the logo switches from the black to the white version.

White

20% Black

40% Black switching point

60% Black

80% Black

10% Black

30% Black

50% Black

70% Black

90% Black

100% Black

MyCEB Logo one-liner minimum size 66 mm

Minimum size

File name: myceb_logo_one-liner_1CDB_PANTONEmyceb_logo_one-liner_1CDB_CMYKmyceb_logo_one-liner_1CDB_RGB

File name: myceb_logo_one-liner_1CBG_PANTONEmyceb_logo_one-liner_1CBG_CMYKmyceb_logo_one-liner_1CBG_RGB

File name: myceb_logo_one-liner_B_PANTONEmyceb_logo_one-liner_B_CMYKmyceb_logo_one-liner_B_RGB

File name: myceb_logo_one-liner_BR_PANTONEmyceb_logo_one-liner_BR_CMYKmyceb_logo_one-liner_BR_RGB

Colour versions

1.0 Corporate logo

15


1.8 Don’ts

Brand credibility, strength and recognition is hugely dependant upon consistency. It is therefore vital that the logo’s brand guidelines are adhered to at all times to avoid confusion and image fragmentation. Please note: the examples displayed below serve as major don’ts and MUST NOT be used.

DO NOT condense the logo

DO NOT crop the logo

DO NOT stretch the logo

DO NOT use drop shadows

DO NOT change the colour

DO NOT add new elements

DO NOT use tints

DO NOT outline the logoDO NOT substitute the typeface

1.0 Corporate logo

16


2.1 Corporate colours

The corporate colour palette is made up of the colours of the MyCEB logo with the addition of black and white. The combination of these colours makes them unique to the MyCEB brand.Only use colours from this palette for corporate design work. Please note: do not add new colours, mix or tone them down. This will lead to a dilution of the visual brand identity.

Colour specifications:Pantone 547C

C100 M20 Y10 K85R0 G40 B63

Colour specifications:Pantone 549CC52 M0 Y0 K40R67 G139 B167

Colour specifications:Pantone Black CC0 M0 Y0 K100

R0 G0 B0

Colour specifications:White

C0 M0 Y0 K0R255 G255 B255


17


3.1 Corporate typefaces3.0 Corporate typefaces

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890





Primary typeface: Futura Bold



Secondary typeface: Univers Roman Secondary typeface: Univers Italic

Secondary typeface: Univers Bold Secondary typeface: Univers Bold Italic

Tertiary typeface: Arial Tertiary typeface: Arial Italic

Consistent use of the corporate typefaces aids the visual identity. Futura Bold should be used for main communication such as main headlines and call-outs. Univers should be used for body text in corporate literature, stationery materials, etc. Please note: Arial should only be used as the default font in digital applications such as emails, PowerPoint presentations, or content in MS Word documents. Arial is not permitted for any external corporate publications.



Tertiary typeface: Arial Bold Tertiary typeface: Arial Bold Italic

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3.2 Typographical treatment

A uniform typographical treatment makes for a strong visual identity. In order to achieve an even and balanced impression of any text, it is recommended that text should be set ‘flush left, ragged right’ for easy readability. Below are examples of text settings that demonstrate this.

Lorem ipsum dolor sit amet, costetur adipiscing elit. Pellenteue

varius lorem egestas auctor congue. Slke Aliquam a dignissim

lacus. Praesent scelerisque a risus eu iaculis. Quisque ullamcor

tortor. Praesent eu felis laoreet, imperdiet oiin, condim entum

quam. Vestulum eleifend risus in risus scelerisque, eget gravida

elit convallis. Nullam eu risus sed tortor condimtum.

Introduction text

Lorem ipsum dolor sit amet, costetur adipiscing elit.

Pellentesque varius lorem egestas auctor congue. Slke Aliquam

a dignissim lacus. Praesent scelerisque a risus eu iaculis.

Quisque nec ullamcorper tortor. Praesent eu felis laoreet,

imperdiet oiin, condim entum quam. Vestulum eleifend risus in

risus, gravida convallis. Nullam eu risus sed tortor condimtum.

Introduction text

Lorem ipsum dolor sit amet, costetur adipiscing elit. Pellentesque varius lorem

egestas auctor congue. Slke Aliquam a dignissim lacus. Praesent scelerisque a

risus eu iaculis. Quisque nec ullamcorper tortor. Praesent eu felis laoreet, imperdiet

oiin, condim entum quam. Vestulum eleifend risus in risus scelerisque, eget

gravida elit convallis. Nullam eu risus sed tortor condimtum posuere. Ut sed lorem

ultricies purus pellentesque gravida. Nulla at enim leo. Maecenas non lectus mattis

dignissim. Maecenas vel ligula accumsan, vehicula

dolor porta, pellentesque ligula.

Body text

Lorem ipsum dolor sit amet, costetur adipiscing elit. Pellentesque varius

lorem egestas auctor congue. Slke Aliquam a dignissim lacus. Praesent

scelerisque a risus eu iaculis. Quisque nec ullamcorper tortor. Praesent eu felis

laoreet, imperdiet oiin, condim entum quam. Vestulum eleifend risus in risus

scelerisque, eget gravida elit convallis. Nullam eu risus sed tortor condimtum

posuere. Ut sed lorem ultricies purus pellentesque gravida. Nulla at enim leo.

Maecenas non lectus mattis dignissim. Maecenas vel ligula accumsan, vehicula


Body text

Lorem ipsum dolor sit amet, costetur adipiscing elit. Pellentesque varius lorem egestas auctor congue.Headline text

Text flush left, ragged right


Please note the large word spaces in these examples, resulting in reduced readability

3.0 Corporate typefaces

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4.1 Brand elements4.0 Brand elements

This identity is to be used on items that share usage with MME, to show the relationship between the 2 divisions.The symbol of the PETRONAS Twin Towers is used to generate a strong visual identity. 3 dots from the left tower have been chosen to highlight the 3 brand values of MyCEB.The 3 dots on the right tower symbolise the link/relationship with MME. A random selection of the remaining dots from the 2 towers completes the composition of the brand element.These brand element dots can be scaled to any size. However, the examples below illustrate the variations and printing effects permitted.

Brand elements are derived from the MyCEB & MME logos

3D diagram of brand elements usage

Brand elements usageoption 1:all brand element dots have spot UV on thewhite background(the spot UV effect is visualised with yellow)

Brand elements usageoption 2:all brand element dots have spot UV on thedark blue background(the spot UV effect is visualised with yellow)

Brand elements usageoption 3:brand element dots ona white background.The outlined dots arein dark blue

Brand elements usageoption 4:brand element dots ona dark blue background.The outlined dots are in blue grey

Brand elements usageoption 5:if on a non-MyCEB/MME brand colour background, the brand element dots must appear in white

Brand elements usageoption 6:10% black dots on white background

Layer 1:coloured dots

Layer 2:high gloss spot UV

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This grid has been set to assist in the design of any future publication covers. Consistent and creative adherence to the grid strengthens the MyCEB visual identity.The basic underlying grid consists of 14 x 14 mm squares.It is divided into 2 zones: 1. Zones 1A and 1B: can accomodate photographs, colours or graphics, and can be joined

to form 1 image, or separated into 2 images or colours. 2. Zone 2: the white zone is reserved for the headlines (on left) and the logo (on right). There is an additional layer of 7 dots, D1 - D7. They are set in this specific pattern and can

be used or not. Dots D3 and D7 can also be enlarged at any size within the grid.All the dots can be filled with colour, inserted with images and/or have special effects such as spot UV/high gloss varnish. The bottom right corner should always remain white for the default full colour logo to stand out. (See applications).Headlines can either be placed: a) anywhere within Zones 1A and 1B, but care must be taken to ensure readability; or b) be fixed on the left side of Zone 2.

4.2 Publication covers: the grid (A4 portrait)

Option 1: layout example Option 2: layout example

D7

D5

D4

D3

D2

D1 D6

Zone 1A

Option 1:headline in Zone 1

14 x 14 mmsquare grid


14 x 14 mm square grid

Zone 1B

Zone 2

D7

D5

D4

D3

D2

D1 D6

Zone 1A

Zone 1B

Zone 2

4.0 Brand elements

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4.3 Publication covers: the grid (A4 landscape)

This grid has been set to assist in the design of any future publication covers. Consistent and creative adherence to the grid strengthens the MyCEB visual identity.The basic underlying grid consists of 14 x 14 mm squares.It is divided into 2 zones: 1. Zones 1A and 1B: can accomodate photographs, colours or graphics, and can be joined

to form 1 image, or separated into 2 images or colours. 2. Zone 2: the white zone is reserved for the logo. There is an additional layer of 6 dots, D1 - D6. They are set in this specific pattern and can

be used or not. Dots D3 and D6 can also be enlarged at any size within the grid.All the dots can be filled with colour, inserted with images and/or have special effects such as spot UV/high gloss varnish. The bottom right corner should always remain white for the default full colour logo to stand out. (See applications).Headlines can either be placed: a) anywhere within Zone 1A, but care must be taken to ensure readability; or b) be fixed on the left side of Zone 1B.

D1

D1

D5

D5

D6

D6

D2

D2

D3

D3

D4

D4






Zone 1A

Zone 2

Zone 1A

Zone 2

Zone 1B

Zone 1B

4.0 Brand elements

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Ministry of Tourism and Culture Malaysia + MyCEB

Ministry of Tourism and Culture Malaysia + MyCEB + Campaign logo

Ministry of Tourism and Culture Malaysia + MyCEB + MME + Campaign logo

MyCEB + MME

MyCEB + Campaign logo

5.1 Logo lock-up (horizontal)5.0 Logo lock-up

This simple system has been created to generate a consistent appearance in situations where the MyCEB logo is required alongside partner logos. This is the hierarchy system:Ministry + MyCEB + MME + Campaign logoThe examples below illustrate the various combinations and hierarchy orders in a horizontal formation.

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5.2 Logo lock-up (vertical)

This simple system has been created to generate a consistent appearance in situations where the MyCEB logo is required alongside partner logos. This is the hierarchy system:Ministry + MyCEB + MME + Campaign logoThe examples below illustrate the various combinations and hierarchy orders in a vertical formation.


Ministry of Tourism and Culture Malaysia + MyCEB + Campaign logo

Ministry of Tourism and Culture Malaysia + MyCEB+ Campaign logo

5.0 Logo lock-up

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5.3 Logo lock-up (for internal use)

This simple system has been created to generate a consistent appearance in situations where the MyCEB logo is required alongside partner logos. This is the hierarchy system:Ministry + MyCEB + MME + Campaign logoThe example below illustrates the various combinations and hierarchy orders in a square formation.

Ministry of Tourism and Culture Malaysia + MyCEB+ MME + Campaign logo

5.0 Logo lock-up

Brand Applications

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6.1 Namecard6.0 Print communication

8.5 pt

0 5 4035 85

55

0mm

Layout example Layout example

Namecard (with mobile number)

8.5 pt

0 5 4035 85

55

0mm

Namecard (without mobile number)

0 33 52 85

55

0

42.5

mm

12.5

5 80

Divisions that request both MyCEB + MME will havethis namecard (back) version

0 33 52 85

55

0

42.5

mm

12.5

5 80

Standard namecard (back)

The namecard provides one of the first impressions of the brand identity. In order to maintaina sense of organisation and professionalism, these guidelines should be adhered to at all times. The size of the MyCEB namecard is based on an international standard of 85 (width) x55 (height) mm. The logo is positioned on the left side surrounded by clear white spacefor maximum impact. All other text information is left aligned on the right side of the card.

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6.2 Letterhead (with MoTAC)

Guide forhole puncher

Foldline

0 30 210200164

Area for campaign logo

Artwork shown here is at 65% of actual size. Please rescale accordingly.

9

0

297

269.5

148.5

105

mm

47.3

12.75

The company letterhead is amongst the most formal communication items in the organisation. Its crisp, clean and well organised look immediately gives the organisation a strong sense of reliability, professionalism and efficiency.

6.0 Print communication

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6.3 Letterhead (without MoTAC)



Foldline

0 30 210200164


9

0

297

269.5

148.5

105

mm

47.3

12.75


29


6.4 Letterhead (MyCEB + MME with MoTAC)

0 30 210164


Foldline


197.5


5.30

297

269.5

148.5

105

mm

37.3

12.75


30


6.5 Letterhead (MyCEB + MME without MoTAC)

0 30 210197.5164


Foldline



5.30

297

269.5

148.5

105

mm

37.3

12.75


31


6.6 Letterhead (logo only)

0 30 210200164


Foldline



9

0

297

269.5

148.5

105

mm

47.3


32


6.7 Letterhead (continuation sheet)




0 30 210200164

9

0

297

269.5

148.5

mm

47.3


33


6.8 Letterhead (MyCEB + MME continuation sheet)




0 30 210200164

0

297

269.5

148.5

mm5.3

37.3


34


6.9 Factsheet

297

0 30 210200164


Foldline

269.5

148.5

105



9

0mm

47.3


35


6.10 Press release

0 30 210200164

297


Foldline

148.5

105



269.5

9

0mm

47.3


36


6.11 DL Envelope

Envelopes offer one of the first encounters with the MyCEB visual identity and brand. There are 4 types of MyCEB envelopes in various sizes: DL, A5+, A4+ and A3+. They have been designed to match the stationery and reflect the organisation and professionalism.The DL envelope is set at 240 (width) x 115 (height) mm. The letterhead when folded correctly at its foldline will fit perfectly in, and the addressee will appear in the window.


0 10 40 45 240230

115

0

10

37.3

57.5

105

203

0 10 40 45 240230

115

0

10

37.3

57.5

105

203

mm


mm


Window envelope


37


6.12 A5+ Envelope

The A5+ envelope is set at 230 (width) x 160 (height) mm, so that letterheads folded in half will fit perfectly in.


160

0

37.3

80

10

150

0 10 40 45 230220193

mm



38


6.13 A4+ Envelope

The A4+ envelope is set at 305 (width) x 220 (height) mm, so that multiple sheets of A4 will fit perfectly in.


220

0

42.3

110

15

210

0 10 40 45 90 305295267

mm



39


6.14 A3+ Envelope



330

0

42.3

140

15

320

mm

0 10 40 45 105 458448420



40


6.15 Corporate folder (cover)

The corporate folder is one of the most important tools of the MyCEB visual identity. It has been designed to hold various types of information such as press releases, letters, and other documents. The look and feel of the design is ‘business-like’ with a sophisticated matt finish and a high gloss spot UV treatment.


0

308

mm

9.75

273

239 253 4634012240 42 48 210182


All dots, logo on front cover and logo one-liner on spine include a high gloss spot UV treatment (visualised here with yellow)

14

294

187

14 449

Mala

ysia Convention &

Exhib

ition Burea

u


41


6.15 Corporate folder (inside)

The corporate folder is designed with pockets specially die-cut to hold a CD on the left and a business card on the right. The MyCEB logo, contact details and addressee on the topmost placed letterhead can easily be read. From a practical point of view, the size and shape of the pockets also allow for easy insertion of materials.

308

294

251

0

188

98

0 28 147 239 253 463449435348224210

CD Holder

mm

Namecardholder



42


Title page (MyCEB) Content: type 2 Content: type 3Title page (MyCEB + MME) Content: type 1

7.1 PowerPoint7.0 Digital communication

*Text shadow settings on MAC*Text shadow settings on PC

Thank you page (MyCEB)

Thank you page (MyCEB + MME)

Content: type 4

A PowerPoint presentation is an essential marketing tool. It is one of the most efficient methods of engaging the prospects as well as an important showcase of the company’s professional stature. A reference template has been provided with examples of typical PowerPoint pages.

Separator: type 1 Separator: type 3Separator: type 2 Text can be white ordark blue depending on the background image*

43


Name, Arial Bold

Space Return

Designation, Arial Regular

MyCEB, Arial Bold

Address, Arial Regular

Title, Arial BoldDetails, Arial Regular

7.2 Email sign-off

Emails are the most efficient form of business communication. It is important that the organisation’s professionalism and integration is reflected with a consistent signature.The email sign-off is intentionally designed wide rather than tall, in order to save timewhen scrolling and paper when printed.Please note: default font is Arial, 11 point size.

7.0 Digital communication

44


8.1 Corporate sign-off (vertical)8.0 Print collaterals

The sign-off templates have been created in order to provide a consistent look and design across all corporate collateral materials. There are 2 versions of the template: depending on the design of the collateral and content of the ‘grey zone’, either the vertical or the horizontal version may be used. The white zone always remains white for the logo, company details and QR code.


Please note: if the QR code is used on a dark or busy background, there will be a white border as shown here (refer back of namecard)

0mm

14

297

280

0 2101961667014

Layout example

Area for image or graphic

Area for campaign logo(apply a solid white circle background when necessary)

259

45


8.2 Corporate sign-off (horizontal)



0

297

mm

280

223

0 14 42 210

14

166 19648



Layout example

259

The sign-off templates have been created in order to provide a consistent look and design across all corporate collateral materials.There are 2 versions of the template: depending on the design of the collateral and content of the ‘grey zone’, either the vertical or the horizontal version may be used. The white zone always remains white for the logo, company details and QR code.

8.0 Print collaterals

46


8.3 A4 Brochure

Cover Inside cover + contents page

Text spread Back cover

An example of how the brand identity could be applied on a brochure. The design and layout of the brochure demonstrates the creative use of the grid, rules and specifications as set down in this manual to communicate the brand identity.

All dots are treated with ahigh gloss spot UV treatment(visualised here with yellow)



47


9.1 Ad sign-off (portrait)

It is important to adhere to these strict guidelines in order to maintain a consistent MyCEB visual identity and build a strong and recognisable brand. Where feasible, the headline should always be in the same position. The grey zone indicates the area for the visual/marketing message and advertising concept. Please note: in order to provide the possibility of another hierachy of information, a “call-out” element has been created. The designer has the option of using this element in any of the MyCEB colours, or not. The “call-out” element can be flexibly expanded or reduced at any size within the grid. In addition, there is total freedom of placement of the “call-out” element within the grey zone, below the headline. The white zone always remains white for the logo, company details and QR code.


0 210166160

297

mm

287

0

14 28 42 196

70

14

245

Layout example with “call-out” Layout example without “call-out”


266

Area for campaign logo(apply a solid whitecircle backgroundwhen necessary)

9.0 Advertising and promotion

48


9.2 Ad sign-off (landscape)


It is important to adhere to these strict guidelines in order to maintain a consistent MyCEB visual identity and build a strong and recognisable brand. Where feasible, the headline should always be in the same position. The grey zone indicates the area for the visual/marketing message and advertising concept. Please note: in order to provide the possibility of another hierachy of information, a “call-out” element has been created. The designer has the option of using this element in any of the MyCEB colours, or not. The “call-out” element can be flexibly expanded or reduced at any size within the grid. In addition, there is total freedom of placement of the “call-out” element within the grey zone. The white zone always remains white for the logo, company details and QR code.


0 297247 258

210

mm

200

161

0


14 28342

14

70

Layout example with “call-out”

Layout example without “call-out”

179


49


9.3 Website

The first impression truly counts. The MyCEB website must look international and give an impression of dynamic professionalism. The homepage example below shows the brand elements used to create the MyCEB identity: the colours, the fonts, the dots.

example


50

Brand Identity

51

This PDF is designed to be printed at A3 size. © Malaysia Convention & Exhibition Bureau + Malaysia Major Events • Brand Guidelines • Version 1, 2014


10.1 Logo (primary)

Pantone 549C C52 M0 Y0 K40R67 G139 B167


Font: Futura Bold

Pantone 151CC0 M70 Y100 K0R248 G151 B40 Pantone 547C

C100 M20 Y10 K85R0 G40 B63

Primary full colour logoThe version below is the default master logo and should preferably be used on a white background. The MME logo colours are as indicated in the identity example here.Please note: these colours are strictly not to be altered, changed or substituted.Do not automatically convert the Adobe Illustrator Pantone file into CMYK.Please use the CMYK file provided. The CMYK values have been manually set.

10.0 Corporate logo

52



10.2 Logo (secondary)

Secondary full colour reversed logo on dark blue backgroundThis reversed logo can only be used on this dark blue background (Pantone 547C). If the background is black, please use the reversed white logo. Please refer to the logo variantson page 10. The background in which the logo is displayed below merely serves as part ofa background colour and is not part of the logo design. Please note: do not automatically convert the Adobe Illustrator Pantone file into CMYK.Please use the CMYK file provided. The CMYK values have been manually set.



Font: Futura Bold



10.0 Corporate logo

53


10.3 Logo construction grid/clear zone

Clear zone’n’ on all sides

15 squares

24 squares

The MME logo is constructed using an underlying grid of 24 squares (width) x 15 squares (height). In order to maintain the optimal presentation of the logo, a minimal ‘clear zone’ of 2 squares all around should be maintained. The height of the 2 squares are equivalent to the height of the lowercase ‘n’ in the logo.

10.0 Corporate logo

54


10.4 Logo colour variants

In order to accommodate different applications and reproduction techniques, a set oflogos have been created with different print and screen values: PANTONE, CMYK and RGB.Please use the correct version for each colour setting and seek approval for the logo application prior to final production.

Pantone

File name

File name

File name

Primary

Full colour One colour

mme_logo_180mm_FC_CMYK mme_logo_180mm_FCR_CMYK mme_logo_180mm_1C_CMYK mme_logo_180mm_B_CMYKmme_logo_180mm_1CR_CMYK mme_logo_180mm_BR_CMYK

mme_logo_180mm_FC_RGB mme_logo_180mm_FCR_RGB mme_logo_180mm_1C_RGB mme_logo_180mm_B_RGBmme_logo_180mm_1CR_RGB mme_logo_180mm_BR_RGB

Logo variants/ Colour

specifications Secondary Primary PrimarySecondary Secondary

CMYK

RGB

mme_logo_180mm_FC_PANTONE mme_logo_180mm_FCR_PANTONE mme_logo_180mm_1C_PANTONE mme_logo_180mm_B_PANTONEmme_logo_180mm_1CR_PANTONE mme_logo_180mm_BR_PANTONE

10.0 Corporate logo

55


The logo size is measured by the width of the logo Logo width 18 mm Logo width 24 mm Logo width 30 mm Logo width 36 mm Logo width 42 mm Logo width 48 mm

10.5 Logo size

It is crucial that the sizing of the logo be applied systematically in order to ensure consistencyof the MME visual identity. A rule has been set that the enlargement factor follows a ‘multipleof 6 mm’ – for example from 18 mm to 24, 30, 36 and so on. Please note: application of the logo on similar sized items should always use the same sized logo for visual consistency.

Minimum sizefor print

Logo width 54 mm

Minimum size for embroidery

10.0 Corporate logo

56


10.6 Logo (circle)

In adverse or challenging graphic environments (e.g. event backdrops, outdoor signage, etc), a solution has been devised for housing the logo within a circle. This supporting element is relevant and resonates with the overall circular/dot motif. In this way, the MME logo is kept prominent and legible without loss of its intrinsic values.

File name:mme_logo_circle_180mm_FC_PANTONEmme_logo_circle_180mm_FC_CMYK mme_logo_circle_180mm_FC_RGB

File name:mme_logo_circle_180mm_1C_PANTONEmme_logo_circle_180mm_1C_CMYKmme_logo_circle_180mm_1C_RGB

File name:mme_logo_circle_180mm_B_PANTONEmme_logo_circle_180mm_B_CMYKmme_logo_circle_180mm_B_RGB

MME logo construction circle grid The grid for the circle logo is based on the same units as the logo grid. (Refer to page 9, Logo construction grid)

Clear zone’n’ on all sides

Event backdrop: use logocircle for busy backgrounds

Use the logo circle forsimilarly colouredbackgrounds

Application example

10.0 Corporate logo

57


10.7 Logo (one-liner)

A one-liner logo option is available. A scale from white to black is provided below, to govern how the logo is to be used. Please note: at 40% black, the logo switches from the black to the white version.

White

20% Black

60% Black

80% Black

10% Black

30% Black

50% Black

70% Black

90% Black

100% Black

40% Black switching point

MME logo one-liner – Black

MME logo one-linerminimum size 36 mm

Minimum size

File name:mme_logo_one-liner_1CDB_PANTONEmme_logo_one-liner_1CDB_CMYKmme_logo_one-liner_1CDB_RGB

File name: mme_logo_one-liner_1CBG_PANTONEmme_logo_one-liner_1CBG_CMYKmme_logo_one-liner_1CBG_CMYK

File name: mme_logo_one-liner_B_PANTONEmme_logo_one-liner_B_CMYKmme_logo_one-liner_B_RGB

File name: mme_logo_one-liner_BR_PANTONEmme_logo_one-liner_BR_CMYKmme_logo_one-liner_BR_RGB

Colour versions

10.0 Corporate logo

58


10.8 Don’ts

DO NOT use drop shadows DO NOT outline the logoDO NOT crop the logo DO NOT add new elementsDO NOT substitute the typeface

DO NOT change the colourDO NOT condense the logo DO NOT use tintsDO NOT stretch the logo

Brand credibility, strength and recognition is hugely dependant upon consistency. It is therefore vital that the logo’s brand guidelines are adhered to at all times to avoid confusion and image fragmentation. Please note: the examples displayed below serve as major don’ts and MUST NOT be used.

10.0 Corporate logo

59




C100 M20 Y10 K85R0 G40 B63


C70 M0 Y100 K0R122 G193 B67



Colour specifications:Pantone Black CC0 M0 Y0 K100

R0 G0 B0


C0 M70 Y100 K0R248 G151 B40

Colour specifications:White

C0 M0 Y0 K0R255 G255 B255

The corporate colour palette is made up of the colours of the MME logo with the addition of black and white. The combination of these colours makes them unique to the MME brand.Only use colours from this palette for corporate design work.Please note: do not add new colours, mix or tone them down. This will lead to a dilution ofthe visual brand identity.


60








Primary typeface: Futura Bold



Secondary typeface: Univers Roman Secondary typeface: Univers Italic

Secondary typeface: Univers Bold Secondary typeface: Univers Bold Italic

Tertiary typeface: Arial Tertiary typeface: Arial Italic

Consistent use of the corporate typefaces aids the visual identity. Futura Bold should be used for main communication such as main headlines and call-outs. Univers should be used for body text in corporate literature, stationery materials, etc. Please note: Arial should only be used as the default font in digital applications such as emails, PowerPoint presentations, or content in MS Word documents. Arial is not permitted for any external corporate publications.



Tertiary typeface: Arial Bold Tertiary typeface: Arial Bold Italic


61


12.2 Typographical treatment

A uniform typographical treatment makes for a strong visual identity. In order to achieve an even and balanced impression of any text, it is recommended that text should be set ‘flush left, ragged right’ for easy readability. Below are examples of text settings that demonstrate this.

Lorem ipsum dolor sit amet, costetur adipiscing elit. Pellenteue

varius lorem egestas auctor congue. Slke Aliquam a dignissim

lacus. Praesent scelerisque a risus eu iaculis. Quisque ullamcor

tortor. Praesent eu felis laoreet, imperdiet oiin, condim entum

quam. Vestulum eleifend risus in risus scelerisque, eget gravida

elit convallis. Nullam eu risus sed tortor condimtum.

Introduction text

Lorem ipsum dolor sit amet, costetur adipiscing elit.

Pellentesque varius lorem egestas auctor congue. Slke Aliquam

a dignissim lacus. Praesent scelerisque a risus eu iaculis.

Quisque nec ullamcorper tortor. Praesent eu felis laoreet,

imperdiet oiin, condim entum quam. Vestulum eleifend risus in

risus, gravida convallis. Nullam eu risus sed tortor condimtum.

Introduction text

Lorem ipsum dolor sit amet, costetur adipiscing elit. Pellentesque varius lorem

egestas auctor congue. Slke Aliquam a dignissim lacus. Praesent scelerisque a

risus eu iaculis. Quisque nec ullamcorper tortor. Praesent eu felis laoreet, imperdiet

oiin, condim entum quam. Vestulum eleifend risus in risus scelerisque, eget

gravida elit convallis. Nullam eu risus sed tortor condimtum posuere. Ut sed lorem

ultricies purus pellentesque gravida. Nulla at enim leo. Maecenas non lectus mattis

dignissim. Maecenas vel ligula accumsan, vehicula


Body text

Lorem ipsum dolor sit amet, costetur adipiscing elit. Pellentesque varius

lorem egestas auctor congue. Slke Aliquam a dignissim lacus. Praesent

scelerisque a risus eu iaculis. Quisque nec ullamcorper tortor. Praesent eu felis

laoreet, imperdiet oiin, condim entum quam. Vestulum eleifend risus in risus

scelerisque, eget gravida elit convallis. Nullam eu risus sed tortor condimtum

posuere. Ut sed lorem ultricies purus pellentesque gravida. Nulla at enim leo.

Maecenas non lectus mattis dignissim. Maecenas vel ligula accumsan, vehicula


Body text


Text flush left, ragged right


Please note the large word spaces in these examples, resulting in reduced readability


62


13.1 Brand elements

The 3 dots of the logo representing Professionalism, Focus and Creativity, form the 3 key elements in the brand identity. The design system as demonstrated on this page extends the creativity of how the elements can be used.While the position of each dot is fixed on an underlying square grid, the size of the dots can be flexibly expanded or reduced – all in one size or in a serial fashion of corresponding sizes. The largest dots are allowed to bleed off the page margins. This flexibility gives the brand added dynamism, in keeping with its personality as an organisation that promotes funand excitement.

Brand elements are derived from the MME logo Brand elements usage option 1:colour dots

Brand elements usage option 2:white dots on colour background

Brand elements usage option 3:10% black dots on white

13.0 Brand elements

63


13.2 Publication covers: the grid (A4 portrait)

This grid has been set to assist in the design of any future publication covers. Consistent and creative adherence to the grid strengthens the MME visual identity.The basic underlying grid consists of 14 x 14 mm squares.It is divided into 2 zones: 1. Zones 1A and 1B: can accomodate photographs, colours or graphics, and can be joined

to form 1 image, or separated into 2 images or colours. 2. Zone 2: the white zone is reserved for the headlines (on left) and the logo (on right).

There is an additional layer of 8 dots, D1 - D8. They are set in this specific pattern and can be used or not. Dots D1 and D8 can also be enlarged at any size within the grid.

All the dots can be filled with colour, inserted with images and/or have special effects such asspot UV/high gloss varnish. The bottom right corner should always remain white for the default full colour logo to stand out. (See applications).Headlines can either be placed: a) anywhere within Zones 1A and 1B, but care must be taken to ensure readability; or b) be fixed on the left side of Zone 2.


D7

D7

D8

D8

D5

D5

D4

D4

D3

D2

D2

D1

D1

D6

Zone 1A





Zone 1B

Zone 2

Zone 1A

Zone 1B

Zone 2

13.0 Brand elements

64


13.3 Publication covers: the grid (A4 landscape)

This grid has been set to assist in the design of any future publication covers. Consistent and creative adherence to the grid strengthens the MME visual identity.The basic underlying grid consists of 14 x 14 mm squares.It is divided into 2 zones: 1. Zones 1A and 1B: can accomodate photographs, colours or graphics, and can be joined

to form 1 image, or separated into 2 images or colours. 2. Zone 2: the white zone is reserved for the logo. There is an additional layer of 6 dots, D1 - D6. They are set in this specific pattern and can

be used or not. Dots D4 and D5 can also be enlarged at any size within the grid.All the dots can be filled with colour, inserted with images and/or have special effects such as spot UV/high gloss varnish. The bottom right corner should always remain white for the default full colour logo to stand out. (See applications).Headlines can either be placed: a) anywhere within Zone 1A, but care must be taken to ensure readability; or b) be fixed on the left side of Zone 1B.

D1 D5

D6D2

D3

D4

D1 D5

D6D2

D3

D4






Zone 1A

Zone 1A

Zone 1B

Zone 1B

Zone 2

Zone 2

13.0 Brand elements

65


14.1 Logo lock-up (horizontal)

Ministry of Tourism and Culture Malaysia + MME

Ministry of Tourism and Culture Malaysia + MME + Campaign logo


MyCEB + MME

MME + Campaign logo

This simple system has been created to generate a consistent appearance in situations where the MME logo is required alongside partner logos. This is the hierarchy system:Ministry + MyCEB + MME + Campaign logoThe examples below illustrate the various combinations and hierarchy orders in a horizontal formation.

14.0 Logo lock-up

66



Ministry of Tourism and Culture Malaysia + MME + Campaign logo

Ministry of Tourism and Culture Malaysia + MME+ Campaign logo

14.2 Logo lock-up (vertical)

This simple system has been created to generate a consistent appearance in situations where the MME logo is required alongside partner logos. This is the hierarchy system:Ministry + MyCEB + MME + Campaign logoThe examples below illustrate the various combinations and hierarchy orders in a vertical formation.

14.0 Logo lock-up

67


Ministry of Tourism and Culture Malaysia + MyCEB+ MME + Campaign logo

14.3 Logo lock-up (for internal use)

This simple system has been created to generate a consistent appearance in situations where the MME logo is required alongside partner logos. This is the hierarchy system:Ministry + MyCEB + MME + Campaign logo The example below illustrates the various combinations and hierarchy orders in a square formation.

14.0 Logo lock-up

68

Brand Applications

69


15.1 Namecard (front)

Layout example

Layout example

8.5 pt

0 85

80

80

55

0mm

8.5 pt

0 40 85

55

0mm

35

Namecard (without mobile number)

Namecard (with mobile number)

5 4035

5

The namecard provides one of the first impressions of the brand identity. In order to maintaina sense of organisation and professionalism, these guidelines should be adhered to at all times.The size of the MME namecard is based on an international standard of 85 (width) x 55 (height) mm. The logo is positioned on the left side surrounded by clear white space for maximum impact. All other text information is left aligned on the right side of the card.


70


15.1 Namecard (back)

To add interest and an element of surprise, the back of the namecards can be in any of the3: colours green, blue and orange. The vibrant colours serve as a reminder of the 3 dots in the logo.

0 5 33 46.540 52 85

55

0

12.5

42.5

mm

80


71


15.2 Letterhead (with MoTAC)

0


Foldline

0 30 210200164

297

269.5

148.5

105

mm

32.3

12.75



The company letterhead is amongst the most formal communication items in the organisation. Its crisp, clean and well organised look immediately gives the organisation a strong sense of reliability, professionalism and efficiency.


72


15.3 Letterhead (without MoTAC)

0 30 210200164


Foldline



0

297

269.5

148.5

105

mm

32.3

12.75


73


15.4 Letterhead (logo only)

0 30 210200164


Foldline



0

297

269.5

148.5

105

mm

32.3

12.75


74


15.5 Letterhead (continuation sheet)

0 30 210200164




0

297

269.5

148.5

105

mm

32.3

12.75


75


15.6 Factsheet

0 30 210200164


Foldline



0

297

269.5

148.5

105

mm

32.3

12.75


76


15.7 Press release

0 30 210200164


Foldline



0

297

269.5

148.5

105

mm

32.3

12.75


77


15.8 DL Envelope

Envelopes offer one of the first encounters with the MME visual identity and brand. There are 4 types of MME envelopes in various sizes: DL, A5+, A4+ and A3+. They have been designed to match the stationery and reflect the organisation and professionalism. The DL envelope is set at 240 (width) x 115 (height) mm. The letterhead when folded correctly at its foldline will fit perfectly in, and the addressee will appear in the window.

0 10 40 45 240230

115

0

10

37.3

57.5

105

203

0 10 40 45 240230

115

0

10

37.3

57.5

105

203

mm


mm



Window envelope


78


15.9 A5+ Envelope

The A5+ envelope is set at 230 (width) x 160 (height) mm, so that letterheads folded in half will fit perfectly in.

160

0

37.3

80

10

150

0 10 40 45 230220193

mm




79


15.10 A4+ Envelope


220

0

42.3

110

15

210

0 10 40 45 90 305295267

mm




80


15.11 A3+ Envelope


330

0

42.3

140

15

320

mm

0 10 40 45 105 458448420




81


Mala

ysia M

ajor Events

0

15.12 Corporate folder (cover)

308

mm

9.75

273

239 253 4634012240 42 48 210182


The corporate folder is one of the most important tools of the MME visual identity. It has been designed to hold various types of information such as press releases, letters, and other documents. The look and feel of the design is ‘business-like’ with a sophisticated matt finish and a high gloss spot UV treatment.

All dots, logo on front cover and logo one-liner on spine include a high gloss spot UV treatment (visualised here with yellow)

14

294

187

14 449



82


0

15.12 Corporate folder (inside)

308

mm

188

0 147 463348224210

The corporate folder is designed with pockets specially die-cut to hold a CD on the left and a business card on the right. The MME logo, contact details and addressee on the topmost placed letterhead can easily be read. From a practical point of view, the size and shape of the pockets also allow for easy insertion of materials.

28

294

251

98

449435239 253

CD Holder

Namecardholder



83


16.1 PowerPoint

A PowerPoint presentation is an essential marketing tool. It is one of the most efficient methods of engaging the prospects as well as an important showcase of the company’s professional stature. A reference template has been provided with examples of typical PowerPoint pages.

Title page Content: type 1Separator: type 1 Thank you pageSeparator: type 2


Text can be white ordark blue depending on the background image*


84


16.1 PowerPoint (sports)

Title page Content: type 1 Thank you pageSeparator: type 1 Separator: type 2 Text can be white ordark blue depending on the background image*



85


16.1 PowerPoint (homegrown and home hosted)




86


16.1 PowerPoint (arts, lifestyle and entertainment)




87


16.2 Email sign-off

Name, Arial Bold

Space Return

Designation, Arial Regular

MME, Arial Bold

MyCEB, Arial Regular

Address, Arial Regular

Emails are the most efficient form of business communication. It is important that the organisation’s professionalism and integration is reflected with a consistent signature. The email sign-off is intentionally designed wide rather than tall, in order to save time when scrolling and paper when printed.Please note: default font is Arial, 11 point size.

Title, Arial BoldDetails, Arial Regular


88



17.1 Corporate sign-off (vertical)

0mm

14

297

280

0 21019616670

The sign-off templates have been created in order to provide a consistent look and design across all corporate collateral materials. There are 2 versions of the template: depending on the design of the collateral and content of the ‘grey zone’, either the vertical or the horizontal version may be used. The white zone always remains white for the logo, company details and QR code.

14

Layout example




259


89



17.2 Corporate sign-off (horizontal)

0

297

mm

280

223

0 14 42 210

The sign-off templates have been created in order to provide a consistent look and design across all corporate collateral materials.There are 2 versions of the template: depending on the design of the collateral and content of the ‘grey zone’, either the vertical or the horizontal version may be used. The white zone always remains white for the logo, company details and QR code.

14

166 19648



Layout example


259


90


17.3 Leaflet (front)

Dots: high glossspot UV treatmentFoldlineFoldlineFoldlineFoldline FoldlineFoldlineFoldline

The look and feel of the MME visual identity is demonstrated by this 8 fold accordion leaflet, closed size 98 (width) x 210 (height) mm. The leaflet is set on the standard 14 mm grid. The MME corporate fonts are used (headlines in Futura bold, body text in Univers); along with the corporate colours and dots.A closer analysis shows how the dots are utilised creatively; seemingly random but witha sense of order. Some dots are functional, to highlight information; others for imagery.When used vertically 3 in a row, the order of the colours follows that of the logo.Images were chosen and cropped for a more modern and dynamic effect.The underlying grid anchors the design, giving a sense of organisation; whilst the bright colours reflect the dynamism of the nature of the business.



91


17.3 Leaflet (reverse)

The reverse side of the leaflet is displayed below.

FoldlineFoldlineFoldlineFoldline FoldlineFoldlineFoldline



92


18.1 Ad sign-off (portrait)

0 210166160

297

mm

287

0

14 28 42 196

70

14

245

Layout example with “call-out” Layout example without “call-out”



266


It is important to adhere to these strict guidelines in order to maintain a consistent MME visual identity and build a strong and recognisable brand. Where feasible, the headline should always be in the same position. The grey zone indicates the area for the visual/marketing message and advertising concept. Please note: in order to provide the possibility of another hierachy of information, a “call-out” element has been created. The designer has the option of using this element in any of the MME colours, or not. The “call-out” element can be flexibly expanded or reduced at any size within the grid. In addition, there is total freedom of placement of the “call-out” element within the grey zone, below the headline. The white zone always remains white for the logo, company details and QR code.


93


18.2 Ad sign-off (landscape)


It is important to adhere to these strict guidelines in order to maintain a consistent MME visual identity and build a strong and recognisable brand. Where feasible, the headline should always be in the same position. The grey zone indicates the area for the visual/marketing message and advertising concept. Please note: in order to provide the possibility of another hierachy of information, a “call-out” element has been created. The designer has the option of using this element in any of the MME colours, or not. The “call-out” element can be flexibly expanded or reduced at any size within the grid. In addition, there is total freedom of placement of the “call-out” element within the grey zone. The white zone always remains white for the logo, company details and QR code.


0 297247 258

210

mm

200

161

0


14 28342

14

70

Layout example with “call-out”

Layout example without “call-out”

179


94


0 8

4

0

19.1 Banners (4x8 feet)

As banners are mainly used at events, their design should be festive and exciting. The layout below illustrates how the dots may be used in a more playful manner, even “bleeding off”the edges.

0 8

4

feet 0



Option 1:no image

Option 2:with image or graphic

19.0 Marketing collaterals

95


19.2 Buntings (2x6 feet) logo only

The bunting design is based on a wallpaper idea where the logo is repeated as a pattern.When placed together, the pattern is continuous. This design ensures that the logo is given maximum exposure by always being ‘in the picture’ especially on occasions where it becomes the backdrop during photography, video or tv sessions. A larger version of the MME logo occupies the top portion of the bunting, magnified for high visibility, to be seen from even greater distance.

0 2

feet 0

6



96


19.2 Buntings (2x6 feet) logo + image

Buntings are an effective and affordable tool for advertising your brand.The design of this type of bunting caters for specific events in sports, homegrown and home hosted, arts, lifestyle and entertainment. The grey circular zone is for inserting an image or a graphic element.Please refer to the examples below for the construction and layout of this type of bunting.

0

feet 0

6

Area for imageor graphic


2


97

Thank You

Malaysia Convention & Exhibition Bureau (868264-K)

Suite 22.3, Level 22, Menara IMC8 Jalan Sultan Ismail50250 Kuala Lumpur, Malaysia

T +603 2034 2090 F +603 2034 [email protected] www.myceb.com.my C

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