BRAND GUIDELINE - ACI Premio Plastics...Body Copy Body Copy Helvetica Neue Light Typography/Font...
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BRAND GUIDELINE
Transcript of BRAND GUIDELINE - ACI Premio Plastics...Body Copy Body Copy Helvetica Neue Light Typography/Font...
BRAND GUIDELINE
BRAND GUIDELINE v.1
ACI limited is determined to enrich the lifestyle of the people through the responsible applications of knowledge, technology, and skills. Smoothing the path of people to cope up alongside modern lifestyle with friends and family through smart solutions.
Women lead 85% household activities and decisions around the globe. ACI Ltd. is Introducing Premio Plastics in the market dedicated to simplify womens’ everyday life.
Our History
Table of Content
Before We StartVision & MissionCore ValuesBrand PersonalityThe CreatorHexagon MeaningLogoLogo ElementsLogo StructureLogo Clear SpaceLogo Colors VariationsLogo Minimum SizeLogo MisuseBrand Colors
0304050607080910111213141516
Typography/FontBrand MarkPatternStationaryPhotographyGeneral GridGrid ApplicationCreative GridSignage GridWeb GridWeb PagePackaging GridQuestion
17182021272930313335373840
03Brand Guideline
A brand guideline is a document containing the principles for the composition, design and general thematic look and feel of a Brand's collateral.Most renowned brands are recognized not only because of their history but the story that is consistent with visual or written companionship that brand promotes and holds.The brand style guide unifies the various elements and combines them together pronouncing the brand itself to recognize.
Before We Start
To become a premium brand and a trusted partner in our customer's everyday life. Our consistent efforts in product innovation and sustainable development will bring a new dawn.
Making life simple, every day.
Vision
Mission
Vision & Mission
04Brand Guideline
Excellence: We are committed to the victory with passion.Teamwork: We respect and communicate like siblings.Innovation: We crave to create and thrive for ingenuity.Community: We infect positive senses to create a bigger impact on society and propel positive changes.Customer Fixation: We respect and prior our customers above all else and utmost value their choice.
05Brand Guideline
Core Values
The InnovatorThe CreatorThe Dreamer
Brand Personality
The creator is driven by desire to produce exceptional and enduring works.Premio is imaginative, innovative, expressive and premium.
Creativity requires a difficult category to appeal but successful creator brands often develop a devout fanbase and a self-sustaining brand.
With the promise of authenticity & premium-ness Premio has affirmed itself as the first choice for consumers.Premio is a proactive brand established to make everyday life easier and outlined an unique experience for customers.Driven by the urge to create something powerful, beautiful and unique.
The Creator
07Brand Guideline
Hexagon is the shape of our brand mark.
In geometry, a hexagon is a polygon with six edges and six verticles. The total internal angles of any hexagon is 720°. It represents communication, interfacing, balance, union, Love, Sincerity, Truth, Lovers, Harmony, Equality, Perfection, Integration, Conjoining, Reliability.
The hexagon is one of the geometric shapes that occurs in nature. Found in the formation of honeycomb reflecting bees and their co-operative, hard-working natures.
Hexagon Meaning
08Brand Guideline
Logo
09Brand Guideline
Symbol
Symbol Wordmark
Descriptor
Logo Elements
10Brand Guideline
X 2X
3X
2X
2X
Logo Structure
11Brand Guideline
X
XX
X
X
Logo Clear Space
12Brand Guideline
Preferred Color Preferred Color Reverse
Single Color Version Single Color Version Reverse
B/W Color Version B/W Color Version Reverse
13Brand Guideline
Logo Colors Variations
Minimum size(print) 35mm
Minimum size(screen applications)
100px
Logo Minimum Size
14Brand Guideline
Incorrect:red-green
version
Incorrect:color
treatment
Incorrect:distortion of
signature
Incorrect:drop shadow
Incorrect:outline
Incorrect:angle
Incorrect:distracting
background
Incorrect:resizing
of elements
Incorrect:usage of
different fontPREMIO
Logo Misuse
15Brand Guideline
Bangla Logo Structure
X 1.5 X
3X
2X
2X
16Brand Guideline
Bangla Logo Clear Space
X
X
X
X
X
17Brand Guideline
Bangla Logo Colors Variations
Preferred Color Preferred Color Reverse
Single Color Version Single Color Version Reverse
B/W Color Version B/W Color Version Reverse
14Brand Guideline 18Brand Guideline
Bangla Logo Minimum Size
Minimum size(print) 35mm
Minimum size(screen applications)
100px
19Brand Guideline
rose red M:100 Y:36
Aqua blueC:80, M:40, Y:25, K:5
burgundyC:45, M:100, Y:35, K:10
Primary colorRaspberry Rhapsody
C: 18, M:100, Y:19
aquaC:70, M:5, Y:15
mint greenC:77, M:12, Y:100, K:25
orchidC:35, M:60, Y:250
bright orangeM:70, Y:90
chrome yellowC:5, Y:100
dark greyk: 80
mid greyk: 55
Light greyk:30
Brand Colors
14Brand Guideline 20Brand Guideline
Helvetica Neue RegularABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
1234567890
Helvetica Neue LT Std 55 RomanABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
English
A Av B C D E F G H I J K L M N O P Q R S T U V W X Y Z _ a b c de f g h i j k l m n o p q r s t1 2 3 4 5 6 7 8 9 0
A Av B C D E F G H I J K L M N O P Q R S T U V W X Y Z _ a b c de f g h i j k l m n o p q r s t1 2 3 4 5 6 7 8 9 0
KongshoMJ Bold
KongshoMJ Regular
Helvetica Neue Medium
Helvetica Neue LT Std 55 RomanABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
Helvetica Neue Thin
Headlines
Headlines
Bangla
Body Copy Body Copy
Helvetica Neue Light
Typography/Font
21Brand Guideline
Minimum size is 7 mm
This mark should not replace the logo. It can only be used in branding materials, marchandise, web icon or different context where logo is not mandatory.
Brand Mark
22Brand Guideline
Brand mark can be used as an element of art and it has all the freedom to become an interesting composition. Colors should be within the guideline, it can be as solid, gradient,outline or reversed. The presented compositon are just some references.
Brand Mark in use
23Brand Guideline
Pattern
Pattern can be used as single line, double or more dependent on the composition. Any other compostion with hexagon also can be used as a pattern.
24Brand Guideline
Stationary
25Brand Guideline
Premio Plastics Ltd. ACI Centre 245,Tejgaon Industrial Area,Dhaka-1208, Bangladesh
P: (+88 02) 8878603-15F: (+8802) 8878626 E: [email protected]: www.premia�ex.com
Premia�ex Plastics LimitedACI Centre 245,Tejgaon Industrial Area,Dhaka-1208, Bangladesh
P: (+88 02) 8878603-15F: (+8802) 8878626 E: [email protected]: www.premia�ex.com
www.premia�ex.com
Premio Plastics Ltd. ACI Centre 245, Tejgaon Industrial Area,Dhaka-1208, Bangladesh
P: (+88 02) 8878603-15, F: (+8802) 8878626 E: [email protected], W: www.premia�ex.com
Business DirectorM: (+88) 0175 9994720
Prodip Kumar Poddar
Stationary
26Brand Guideline
Stationary
First Name Last NameDesignationBlood Group
Mob
First Name Last NameDesignationBlood Group
Mob
27Brand Guideline
Stationary
28Brand Guideline
Stationary
29Brand Guideline
Premio is a premium aspiring lifestyle brand.It connects pictures to develop a story through photography. Bonding a bridge between the products and moments of users is the theme of our story. Photos will reflect portraits of individual's activity, friendship, family centring the product. Portraits should provide the warmth of friendship, happy moments, comfort zone and premium upper-class urban family lifestyle.
Only if the product is very unique and to behold the uniqueness of the product in a creative way, this photography suggestions can be avoided.
Photography
31Brand Guideline
Photography Examples
32Brand Guideline
Outdoor
In outdoor layout grid follows same 60%-40% ratio. The logo is 30% (weight of the layout) in horizontal layout such as billboard and 50% (weight of the layout) in vertical layout such as x-banner.
In print commuications such as newspaper ad grid is 60% image and 40% copy. The logo is 20% (weight of the layout) in horizontal layout and 40% (weight of the layout) in vertical layout. Layout can be in brand colors. Other info (hotline number/Certifications) will be placed in bottom part.
COPY GOES HERE
PRODUCTSPLACEMENT
IMAGE
hotline number
brand seals
seals
web address
COPY GOES HERE
PRODUCTSPLACEMENT
IMAGE
hotline number brand seals
seals
web address
COPY GOES HERE
PRODUCTSPLACEMENT
IMAGE
hotline number brand seals
seals
web address
COPY GOES HERE
PRODUCTSPLACEMENT
IMAGE
hotline number brand seals
seals
web address
web address
General Grid
33Brand Guideline
OutdoorOutdoor
Copy goes here
www.premia�ex.com
Copy goes hereThis a dummy text. You dont need to read it. This a dummy text. You dont need to read it.This a dummy text. You dont need to read it.This a dummy text. You dont need to read it.
Copy goes hereThis a dummy text. You dont need to read it. This a dummy text. You dont need to read it.This a dummy text. You dont need to read it.This a dummy text. You dont need to read it.
Copy goes hereThis a dummy text. You dont need to read it. This a dummy text. You dont need to read it.This a dummy text. You dont need to read it.This a dummy text. You dont need to read it.
Copy goes here
00000000000
00000000000
00000000000
00000000000
/facebooklink
/facebooklink
/facebooklink/facebooklink
Grid Application
34Brand Guideline
In creative layout, image can use all the space of layout if necessary. Copy/headline will be placed on box, the box color should be contrasting the image color and the size can be tweaked. Certification or any seals of the product can be placed anywhere in the layout depending on the image/photo.
IMAGE
IMAGE
COPY GOES HERE
COPY GOES HERE
hotline number brand seals
sealsseals
web address
web address
hotline number brand seals
Creative Grid
35Brand Guideline
Creative Grid Application
This is a dummytext. You dont needto read it.This is a dummy text. You dont need to read it. This is a dummy
text. You dont needto read it.This is a dummy text. You dont need to read it.
COPY GOES HERE
COPY GOES HERE
00000000000 00000000000
/facebooklink
/facebooklink
36Brand Guideline
With product
Without product
PRODUCTSPLACEMENT 40%
AGENT NAMEADDRESS
AGENT NAME ADDRESS
Logo is 30% of the weight when product image is 40%. Logo is 40% when there will be no image. Agent name and address should be placed in bottom part and its font size should be maintained as required. Background preferred color is brand’s primary color and other color from the chart can be used if necessary. Color pattern can be used here.
Signage Grid
37Brand Guideline
UNITED PLASTICS34/A Lace Circus, Kalabagan, Dhaka
UNITED PLASTICS 34/A Lace Circus, Kalabagan, Dhaka
Signage Grid Application
38Brand Guideline
COPY GOES HERE
COPY GOES HERE
COPY GOES HERE
Web Grid
39Brand Guideline
COPY GOES HERE
COPY GOES HERE
COPY GOES HERE
Web Grid Application
40Brand Guideline
Web Page
41Brand Guideline
Water is LifeKeep it pure
Home About ContactShop Gallery Home About ContactShop Gallery
$4.50
$4.50Shop now
Home About ContactShop Gallery
Ello SyndicateBPA-Free
Water Bottlewith Flip Lid
logo
logo endorser logo
endorser logo
productimage
product name& code
logo
productimage
product name& code
productimage
& details
brand mark
brand mark
packaging icons
This is a basic guideline of packaging. Mother brand logo will be used for time being to increase credibility of the product/ brand. Brand colors, gradients, pattern, brand mark artwork can be used to differentiate packaging. Creative packaging such a 5 part, 6 part or 3 part (triangle) packaging is highly suggested.
42Brand Guideline
Packging Grid
Product NameProduct Code
Seal Seal Seal Seal
www.webaddress.com
Super Bowl
Seal
Super Bowl
Seal
Packging Grid Application
43Brand Guideline
www.premiaflex.com
Premio Plastics Ltd.ACI Centre 245, Tejgaon Industrial Area,Dhaka-1208, Bangladesh
