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  • WWW.STEINRES.COM

    STEIN ERIKSEN RESIDENCES BRAND GUIDE

    6702 Stein Circle | PO Box 4138 | Park City, Utah | (435) 940-6600 | (844) 494-4504 | www.steinres.com

  • 1

    TABLE OF CONTENTS

    Stein Eriksen Residences Style Guidelines have been developed to provide instruction for hotel logo, color, typography, name usage, and general formatting. Visual symbols impact how a business is perceived, and consistent logo use is an important component of

    building and maintaining a strong identity.

    The Style Guidelines cover basic elements and can be shared with anyone working on printed or web materials.

    All materials must be approved by the Marketing Department before being printed or published.

    BRAND IDENTITY

    Brand Identity Page 1

    Logo Elements Page 2

    Logo Configuration Page 3

    Logo Color & Display Page 4

    Affiliated Logos Page 5

    Partner Logos Page 6

    Secondary Color Palette Page 7

    Typography Page 7

    Email Signature Page 8

    Proper Name Usage Page 9

    FOR ADDITIONAL ASSISTANCE If you are unsure about logo usage, font types, color palettes, or

    any other branding & style guide elements, please contact the

    Marketing Department directly.

    MARKETING@STEINERIKSENRESIDENCES.COM (435) 604-2793

  • 2

    LOGOTYPE The name Stein Eriksen Residences is to be set in Devanagari Sangam Mn, Regular, All Caps 24 pt., +70 tracking.

    DESCRIPTOR The words Deer Valley are a required descriptor and element of the logo, to be set in Goudy Bold in small caps.

    LETTER KERNING The spacing between the “D” and “E” in “Deer” should be adjusted to match the space between the other letters. A similar adjustment should be made between the “V” and “A” in “Valley”

    LOGO ELEMENTS

    SYMBOL

    DESCRIPTOR

    LOGOTYPE

    LETTER KERNING

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    Contact the Marketing department at marketing@steinlodge.com if you have a usage need that may need altering.

    LOGO CONFIGURATION

    Correct Usage Secondary Usage

    Tertiary Usage

    Horizontal logos are allowed in situations where space is limited.

    Stein Eriksen Residenes logo has been thoughtfully sized and proportioned. It should not be stretched

    either horizontally, vertically, or reconfigured.

  • 4

    Logo Color: To maintain consistency & strong brand identity, the logo should be used in listed colors only.

    Pantone: Black CMYK: 0; 0, 0; 0

    Hex Color: #000000

    Secondary One-Color Usage: Secondary one-color usage includes rich black, spot silver, gray (30% black), white or gold knocked out over dark colors or images. Contact the marketing

    department if you have an alternative color need.

    Clear Space: The logo should be kept clear of any competing text, images, and

    graphics. It must be surrounded by a minimum of 20% of the total logo witdth.

    LOGO COLOR & DISPLAY

    CLEAR SPACE

    CLEAR SPACE

    C LE

    A R

    S PA

    C E

    C LE

    A R

    S PA

    C E

  • 5

    AFFILIATED LOGOS All additional logos correspond to different entitites of the Stein Eriksen Residences property. These logos shall follow the same formatting guidelines as the primary logo. The primary color associated to the logo

    may also be used for accents and promotional items.

    Pantone 877 C

    Rich Black

    Pantone 871 C

    Matte Foil Gold: MM129

    CMYK: 40, 30, 32, 0 Hex #: A0A3A2

  • 6

    PARTNER LOGOS

    PRIMARY LOGOS SECONDARY LOGOS

    *Verify Cadillac logo annually.

    Always request usage rights from these partners before using these logos.

  • 7

    SECONDARY COLOR PALETTE

    CMYK: 60, 48, 47, 49 RGB: 70, 75, 77 Hex#: 464B4D

    CMYK: 14, 12, 17, 0 RGB: 218, 213, 205

    Hex#: DAD5CD

    CMYK: 58, 53, 57, 26 RGB: 100, 95, 90 Hex#: 645F5A

    CMYK: 7, 2, 14, K RGB: 236, 239, 221

    Hex#: ECEFDD

    CMYK: 0, 7, 17, 43 RGB: 162, 152, 138

    Hex#: A2988A

    The following colors can be used as an alternative to the standard Black or as an accent with Black. The additional color palettes keep the brand looking fresh and provide alternatives when the standard color

    blends in with the background. (Consider using during seasonal changes.)

    TYPOGRAPHY

    HEADLINE FONTS

    BODY COPY

    REPLICA BOLD ALL CAPS

    HELVETICA NEUE BOLD ALL CAPS

    Helvetica Neue Light

    Helvetica Neue Regular

    Helvetica Neue Bold

  • 8

    EMAIL SIGNATURE Email signatures are saved and accessed via the digital platorm XINK. For new employees, Human

    Resources will set up your email signature at time of hire. The IT Department will ensure it works properly and can assist with any issues.

  • 9

    PROPER NAME USAGE The official name of the resort is Stein Eriksen Residences Deer Valley. The full name appears in the logo.

    “Stein Eriksen Residences” may be used in all copy.

    7-8-8-0 Club Deer Valley Ticket Office Silver Aspen Spa Stein Eriksen Residences Real Estate Stein Eriksen Sport

    Ski-Out Ski-In Access to Silver Dollar Trail Minutes from Snow Park Lodge 5 Minutes to Historic Main Street 40 Minutes to downtown Salt Lake City 45 Minutes to Salt Lake City Airport

    Stein Eriksen Lodge Deer Valley Stein Eriksen Residences Deer Valley Stein Eriksen Lodge Real Estate The Chateaux Deer Valley The Residences at The Chateaux Deer Valley

    AMENITY & FACILITY NAMES

    LOCATION DESCRIPTIONS

    AFFILIATES OF STEIN COLLECTION Chateaux Realty Cena Ristorante & Lounge Le Spa Chateaux Silver Aspen Spa The 7-8-8-0 Club