Brand Extension For Janet & Janet
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Transcript of Brand Extension For Janet & Janet
The Melted ShapeBrand extension for Janet & Janet
Presented by : Pankaj Bansal
Clients & their desire's
Free & Independent
Having dreams and desires
Professional and busy with her work
Courageous and Fashionable
Loves to shop
Janet & Janet Client’s need
Fair price ratio
Wide product range
Quality with innovation
Easily accessible
BRAND VALUES
_ High turnover of production
_Shoes and bags for daily life
_ Presence in the international market
_Essential
Functions
_Glamour
_Strong
_Self-sufficient
Personality
_Balance between luxury and new basic
_Focus on good Quality Product_
_ Minimum expenses with more advantage
Performance_ Made in Italy
_Prosperous Heritage
_ Blend of history and innovation
Credentials
Brand values & brand essence
Products of brand extension s/s 2010
Products
Scarves
Bijoux
HatsBelts
Hair accs
Sunglasses
Materials
Leather
Metal
Materials
Colors
BRAND EXTENSION
what
where
when
Brand extension
Bijoux Scarves
HatsWatches
SunglassesHair accs.
Spring -summer
2010
Temporary store’s at
Beach
Having in mind that Janet & Janet is always
working on the high quality of their products,
we decided to especially focus on materials.
Melting
Using shapes deriving from various melting
effects and bringing them into relation to
the Janet & Janet world by using leather and
elements of shoes and handbags,
We developed our vision for the Janet &
Janet Spring/Summer Collection
2010.
Inspiration
ProportionDrop
Melting Transformati
onSurrealism
LiquidGlossy finish
Shape Asymmetrical
Cracks
GlamourTwo in
one
StructureFringed
Designs
Bracelet
Sunglasses
Necklace
Necklace
Sunglasses
Necklace Belt
Necklace
Sunglasses
Belt
Belt Bracelet
NecklaceBrooch
Product Presentation
SPAZIO FITZCARRALDO, Via Filippetti, 41, MM Porta Romana, Milano
To the clients & consumer’s
To create an ambience in the theme of melt
Tools _live painting
event, _Melted candles
_music
Gathering_150 people
Served_Sushi & wine
LocationFor the product presentation
SPAZIO FITZCARRALDO Via Filippetti, 41
MM Porta Romana Milano
Date : 09:09:09Time : 8:30 pm
After the party at the club
Invited for the presentation party of our new collection for
spring-summer collection 2010
Sushi buffet & open wine bar
Live painting event byXXXXXXXXX
RESERVATION NEEDED
Location SPAZIO FITZCARRALDOVia Filippetti, 41MM Porta Romana, milano
Includes free entry to The club
Corsa garibaldi 97, milano
Product Presentation Invitation card
Whom & how
_Buyers Invitation by email
_Client’sThrough invitation cards
located in the sold products
Temporary retail storesCreating a
Janet & Janet
environment
How
one month per beach
Spring summer
2010Duration
RiminiSardinia
SicilyCapri
Forte deimarmi
Location
Beach’s , resorts& hotels
Hotspot for the summer
Why & where
Retailing Strategy
Bijoux Scarves
HatsWatches
SunglassesHair
accessoriesShoes Bags Product range
Communication
Where : Beach & beach resortshow
_Branding beach umbrella’s & chairs, _flyers
_catalogs_Giveaways to the esteemed customers
_
Beach (Resorts/Clubs) _Clubmed _Ventaglio
_selected private hotels
Communication
Products_Card holder_Coin purse
JANET & JANETJANET & JANET
GiveawaysAlong with catalogues of new product range
Where_Resorts
_Hotels_Temporary stores
Thankyou