Brand Equity
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Transcript of Brand Equity
Meningkatkan ekuitas merek melalui experiential marketing
Disiapkan untuk Kuliah Umum MANAJEMEN PEMASARAN
Univeristas Pelita HarapanSenin 6 Juli 2009
aboutfacilitator
DONOS.M.S. SADANA
Education: S1 UGM dan S2 UI0818836957 [email protected]://kliksadana.com
PROFESIONAL: EXPLORE – expert partner Senior Instructor INTERSTUDI Deputy Rector ABFII Perbanas 2007-2008 Director cHRome (Center for Human Resourses Organization & Management) Development HR Consultant Indoneks (Ind-Japan)
COMPETENCE: Human Capital, Marketing Public Relation, Information TechnologyTRAINER/CONSULTANT: Nokia, Sekretariat Negara, Mahkamah Konstitusi, PT Jamsostek, BPK,
ConocoPhillips, British Petrolium, PT Arun, McConnell Dowell, YTL-Paiton, PT Pertamina, PT Indah Kiat, PT Krakatau Steel, PT Arun LNG, BCA, etc.
LECTURER: S2> ABFI Instutute Perbanas, Warnborough University S1> STIE Perbanas, Stimik Perbanas, D3> Aksek Tarakanita, Interstudi, Global Business College
Tell
Persuade
Manipulate
Long Presentation
Overcome Objections
Protect info
Distrust
Power Close
Tanya
Menunjukkan perhatian
Non-manipulative
Pendekatan Konsultatif
Menyediakan service
Menyediakan info
Trust
Follow-up
Traditional Relationship
Short term Long term
Selling Has Changed
Abfii Perbanas
BRANDING YOURSELF
Magister Manajemen
LEARNING FROM THE TOP
Sukses membangun hubungan
7 © 2008 Nokia
Reason for Consumer Visit
Asking Effective Questions
Effective Listening
Summarising Consumer
Needs
Exploring Needs
Sukses menggali kebutuhan konsumen
Abfii Perbanas
KNOWING YOUR CUSTOMER
Magister Manajemen
Nokia ingin memberikan WOW pada konsumen di 7 bidang pengalaman
10 © 2008 Nokia
Today’s Sales Personnel• Must possess strong
interpersonal communication skills
• Must be knowledgeable in their industryMust add value to their customers
• Must be flexible – able to manage customers’ tension