Brand Equity · PDF file 2018. 10. 10. · Consumer packaged goods company 33%...

Click here to load reader

  • date post

    19-Aug-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of Brand Equity · PDF file 2018. 10. 10. · Consumer packaged goods company 33%...

  • Sustainable Packaging: Where to now?

    1 © 2012 Packaging Digest "Sustainable Packaging: Where to now?" webcast

  • 2 © 2012 Packaging Digest "Sustainable Packaging: Where to now?" webcast

    Moderator / Speaker

    Lisa Pierce Executive Editor

    Packaging Digest

  • 3 © 2012 Packaging Digest "Sustainable Packaging: Where to now?" webcast

    Sponsors

    www.bwaycorp.com

    www.dsm.com/

    packaging

    www.tricorbraun.com

    www.xpedx.com/

    packaging-solutions

  • Speakers

    4 © 2012 Packaging Digest "Sustainable Packaging: Where to now?" webcast

    Gail Tavill VP, Sustainable Development ConAgra Foods President American Institute for Packaging and the Environment (AMERIPEN)

    Nina Goodrich Executive Director GreenBlue Program Director Sustainable Packaging Coalition (SPC)

    Lisa Pierce Executive Editor Packaging Digest

  • Speaker

    5 © 2012 Packaging Digest "Sustainable Packaging: Where to now?" webcast

    Gail Tavill VP, Sustainable Development ConAgra Foods President American Institute for Packaging and the Environment (AMERIPEN)

  • The Hidden Value of Packaging

    Gail Tavill

    November 2012

    6

  • American Institute for Packaging and the Environment (AMERIPEN)

     North American industry and trade organization that advocates and educates on packaging policies related to the environment

     Launched in 2011 by ten founding member companies

     Drives for “The Power of Packaging in Balance”

    7

  • AMERIPEN will achieve its vision by:

    – Providing scientific & fact-based DATA – Taking ACTION that

    –Reinforces the Value of Packaging –Increases Recovery of Packaging

    – LEADING collaboration with other organizations

  • Why AMERIPEN Was Founded

     To provide a material neutral voice representing the positive contributions of packaging

     To promote improved system-wide impacts of packaging and increased recovery of packaging materials

     To address challenges of the municipal waste stream and potential policies related to those challenges, such as Extended Producer Responsibility

    9

  • AMERIPEN Members

    Founding Members Recent Members

  • AMERIPEN Priorities - 2012-2013

    Increase the recovery of packaging

    Assess financial platforms for packaging end-of-life

    Communicate the value of packaging

  • The Role of Packaging

    12

    CONTAINMENT: of the PRODUCT to avoid spills and waste and to facilitate use

    PROTECTION: of the PRODUCT from damage, spoilage, tampering, theft…

    COMMUNICATION: of PRODUCT attributes; nutrition, safety,

    instructions…

    DISTRIBUTION: get the PRODUCT from point A to point B

    RECOVERY: of the PACKAGE for reuse,

    recycling, energy or soil

  • A World Without Packaging: Social Benefits

    Packaging Enables:

     Global distribution and e-commerce

     Confidence in product safety & authenticity

     Reduced damage, spoilage & waste en route to market

     Protection from product contamination

     Communication of key information,

     Access to basic needs during disaster relief

     Protection of environmental investment in products

    13

    Consumers would not live the way they do

    Businesses would not function the way they do

  • Packaging Economics Defined

    14

     More than 750,000 people are employed in the packaging industry in the United States*

     Packaging contributes at least $200 billion to the US economy, or about 2% of our GDP**

    * U.S. Census Bureau

    ** U.S. Department of Commerce

    For the first time, we know what contributions that packaging makes

    to the economy – critical for influencing regulators.

  • Understanding Packaging’s Environmental Impacts

    15

    Energy used along each step of a

    dairy products lifetime

    INCPEN, Table for One, 2009

  • 39.7 Million Tons

    79.4 Billion

    lbs.

    Grocery Stores

    11%

    Full Service Restaurants

    20%

    Quick Service Restaurants

    13%

    Institutional 10%

    Residential 44%

    Industrial 2%

    FOOD WASTED Annually in the US

    (Municipal only)

    >250 lb. pp / year

    Foodservice

    Plate Waste

    Over Prep

    Expired/Spoiled

    Consumer Goods

    Plate Waste

    Damage

    Expired/Spoiled

    Obsolete

    GMA/FMI/NRA Food Waste Reduction Alliance data

    Food Waste Crisis

  • 39.7 Million Tons

    79.4 Billion

    lbs.

    Grocery Stores

    11%

    Full Service Restaurants

    20%

    Quick Service Restaurants

    13%

    Institutional 10%

    Residential 44%

    Industrial 2%

    FOOD WASTED Annually in the US

    (Municipal only)

    >250 lb. pp / year

    Foodservice

    Plate Waste

    Over Prep

    Expired/Spoiled

    Consumer Goods

    Plate Waste

    Damage

    Expired/Spoiled

    Obsolete

    Packaging can be part of the solution: Product Protection - Extended Shelf Life - Portion Control

    GMA/FMI/NRA Food Waste Reduction Alliance data

    Food Waste Crisis

  • Food Waste - Some Statistics

    18 1 U.S. Census Bureau

    2 U.S. Department of Agriculture (USDA) and University of Arizona Garbage Project

    33 – 50

    percent of all food

    purchased that we

    waste in America2

    $2600.00

    Cost to a US

    household if 33% is

    wasted. Cost to the

    US is over $300 billion

    – $1,000 per person,

    or $2,600 per

    household.

    $1 Trillion

    Amount of food &

    beverages that

    Americans purchase

    per year1

  • Food Waste - Some Statistics

    19 1 U.S. Census Bureau

    2 U.S. Department of Agriculture (USDA) and University of Arizona Garbage Project

    33 – 50

    percent of all food

    purchased that we

    waste in America2

    $2600.00

    Cost to a US

    household if 33% is

    wasted. Cost to the

    US is over $300 billion

    – $1,000 per person,

    or $2,600 per

    household.

    $1 Trillion

    Amount of food &

    beverages that

    Americans purchase

    per year1

    Packaging can be part of the solution: Product Protection - Extended Shelf Life - Portion Control

  • Packaging Can Reduce Waste & GHG Impacts

    20

    If just 5% of the edible food that is wasted in the US were recovered, that quantity would feed 4 million

    people every day1

    Almost all wasted food ends up rotting in landfills, accounting for nearly 25% of US methane

    emissions2

    1 Estimating and Addressing America’s Food Losses, Economic Research Service, USDA

    2 EPA.

  • Packaging Can Reduce Waste & GHG Impacts

    21

    If just 5% of the edible food that is wasted in the US were recovered, that quantity would feed 4 million

    people every day1

    Almost all wasted food ends up rotting in landfills, accounting for nearly 25% of US methane

    emissions2

    1 Estimating and Addressing America’s Food Losses, Economic Research Service, USDA

    2 EPA.

    Packaging can be part of the solution: Product Protection - Extended Shelf Life - Portion Control

  • Value of Packaging

    Reinforce the intrinsic value of packaging to key

    decision makers and policy influencers.

    Packaging as part of the solution.

  • Thank You

    For more information, please go to

    www.ameripen.org

    23

  • Speaker

    24 © 2012 Packaging Digest "Sustainable Packaging: Where to now?" webcast

    Nina Goodrich Executive Director

    GreenBlue Program Director

    Sustainable Packaging

    Coalition (SPC)

  • The Sustainable Packaging Coalition is…

    An industry working group dedicated to creating a robust environmental vision

    for packaging …

    consisting of over 200 member companies, educational institutions, and government agencies involved with the

    packaging supply chain.

  • Applying life-cycle thinking through DESIGN

    to make packaging more sustainable

  • SPC How2Recycle Label

  • The Sustainability Journey

    Process

    Product

  • Where do we go from here?

    Sustainable Packaging is a conduit to product sustainability and a vehicle for creating awareness

    Linking Packaging Sustainability Strategies to Corporate sustainability strategies

    Leveraging Packaging to enhance sustainability thinking