Brand Engagement through social media

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description

eCMetrics is a global social media agency specialized in the strategic use, execution and monitoring of consumer generated media.

Transcript of Brand Engagement through social media

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THE NEW CONSUMER

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The new consumer is a USER of Web 2.0 tools and Social Media

Twitter is the social network with faster growth. The site logged 18.2 million unique visitors in May 2009. 80% of twitter usage is on movile devices. (*)

GLOBALLY

Facebook is the most popular social network. Added 100 million users in less than 9 months and more than 1.5 million pieces of content are shared daily on Facebook. (**)

Youtube is the second largest search engine in the world. Has 100 million of videos and more than 100 million monthly visitors. (***)

(*/**/***) Social Media Revolution> http://www.youtube.com/watch?v=pkv8DzhVh9I

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The new consumer is a USER of Web 2.0 tools and Social Media

LOCALLY

Orkut has 35 million of users in the world, and more than 50% are from Brazil. Most of users are in the age between 18 and 15 years. (*)

QQ is the largest social networking site, instant messaging and gaming platform in China with over 300 million users. It has different communities targeting various markets like QZone and QQ Xiaoyou. (**)

Vkontakte is one of the most engaged social network in the world and has over 42 million registered users in Russian-speaking countries. In Russia it serves 1.4 billion page views each day. (***)

(*) http://dominioti.wordpress.com/2009/09/27/twitter-bate-orkut-em-numero-de-usuarios-cadastrados/ (**) http://www.psfk.com/2008/03/qq-chinas-largest-social-networking-site-raking-in-the-dough.html (***) http://blog.freshnetworks.com/2009/09/russian-social-network-vkontakte-ru-plans-global-roll-out/

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(*) http://socialnomics.files.wordpress.com/2009/07/social-networks-by-country1.jpg

(*)

World Map of Social Networks

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THE NEW MARKETING REALITY

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The consumer is taking decisions in relation to brands & products based on experiences and recommendations from other consumers through social media.

THE NEW MARKETING REALITY

Marketing doesn´t have the communication´s control anymore.

The consumer has the power to generate or multiply the messages content (in a positive or negative way).

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3 NEW MARKETING CHALLENGES

GIVEN CONTROL TO THE CONSUMER OVER THE BRAND

FACILITATING (NOT CREATING OR CONTROLING) BRAND ENGAGEMENT

MONITORING CONTINUOUSLY THROUGH SOCIAL MEDIA

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How does

perform in this context?

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We are a multinational consultant company specialized in

planning, solutions execution and monitoringof consumer generated media (Web 2.0).

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We have GLOBAL PRESENCE

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How could your company benefit from us?

Monitoring of Marketing campaign´s

effectivenessInside and outside of

WEB 2.0

Solutions to generate

new business

opportunities

Use of new medias to

better engage consumers

with brands

Monitoring of Marketing campaign´s effectiveness

Inside and outside of WEB 2.0

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Consultants constantlymonitor strategic

actions performancesand adequate theme

according to the market,the social media

tendencies and thecompany objetives.

Efficientmanagement and

execution ofmeasuring tools.

How we do it (phases)

Processes,technical andmetrics tools

Metodologies

TechnologyPlatform

StrategicConsultant

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Our products: eC 360°

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Strategic planning, design,

build-up, management of

proprietary customer

communities and execution of

engagement initiatives with

their members.

eC BrandCommunity

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Network of online panels

and opinion communities to

perform market monitoring and

benchmark analysis rapidly

and cost-effectively.

eC GlobalNet

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Measurement of Consumer Generated Media(CGM) related to brand or industry, through our

proprietary online search systems to count references and code attitude.

eC Buzz metrics

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Sharing the real experience of the consumer in the community via multimedia story telling (shopping, entertainment, usage and behavior and any day-to-

day activity)

eC Real Experience

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Extending the offline BTL brand activation experiences to an

online community environment multiplying its content and communication.

Members of the BTL community would collaborate on its

expansion (advocators) through consumer generated media

and experience sharing though multimedia elements (videos,

photos, audio, SMS, chat) on real time.

eC Below the Line

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Leader opinion community of

latinamerican and hispanics´ consumers of

USA and Iberia (more than 400

thousand active

consumers)

eC Global Panel

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Our DIFERENCIAL

Specialization

Technology Platform

Return of Investment (ROI)

Marketing strategies implementation in a short period of time

Better Cost-Benefit relation

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Our costumers

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Contacts

Miami: +1-786-269.0670

São Paulo: +55-11-3711.4294

Buenos Aires: +54-11-4772-8837

Mexico D.F.: +52-55-9153.2330

Contact Manager: [email protected]

Marketing and Sales Assistant: [email protected]

www.ecmetrics.com

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