Brand Engagement through social media
description
Transcript of Brand Engagement through social media
THE NEW CONSUMER
The new consumer is a USER of Web 2.0 tools and Social Media
Twitter is the social network with faster growth. The site logged 18.2 million unique visitors in May 2009. 80% of twitter usage is on movile devices. (*)
GLOBALLY
Facebook is the most popular social network. Added 100 million users in less than 9 months and more than 1.5 million pieces of content are shared daily on Facebook. (**)
Youtube is the second largest search engine in the world. Has 100 million of videos and more than 100 million monthly visitors. (***)
(*/**/***) Social Media Revolution> http://www.youtube.com/watch?v=pkv8DzhVh9I
The new consumer is a USER of Web 2.0 tools and Social Media
LOCALLY
Orkut has 35 million of users in the world, and more than 50% are from Brazil. Most of users are in the age between 18 and 15 years. (*)
QQ is the largest social networking site, instant messaging and gaming platform in China with over 300 million users. It has different communities targeting various markets like QZone and QQ Xiaoyou. (**)
Vkontakte is one of the most engaged social network in the world and has over 42 million registered users in Russian-speaking countries. In Russia it serves 1.4 billion page views each day. (***)
(*) http://dominioti.wordpress.com/2009/09/27/twitter-bate-orkut-em-numero-de-usuarios-cadastrados/ (**) http://www.psfk.com/2008/03/qq-chinas-largest-social-networking-site-raking-in-the-dough.html (***) http://blog.freshnetworks.com/2009/09/russian-social-network-vkontakte-ru-plans-global-roll-out/
(*) http://socialnomics.files.wordpress.com/2009/07/social-networks-by-country1.jpg
(*)
World Map of Social Networks
THE NEW MARKETING REALITY
The consumer is taking decisions in relation to brands & products based on experiences and recommendations from other consumers through social media.
THE NEW MARKETING REALITY
Marketing doesn´t have the communication´s control anymore.
The consumer has the power to generate or multiply the messages content (in a positive or negative way).
3 NEW MARKETING CHALLENGES
GIVEN CONTROL TO THE CONSUMER OVER THE BRAND
FACILITATING (NOT CREATING OR CONTROLING) BRAND ENGAGEMENT
MONITORING CONTINUOUSLY THROUGH SOCIAL MEDIA
How does
perform in this context?
We are a multinational consultant company specialized in
planning, solutions execution and monitoringof consumer generated media (Web 2.0).
We have GLOBAL PRESENCE
How could your company benefit from us?
Monitoring of Marketing campaign´s
effectivenessInside and outside of
WEB 2.0
Solutions to generate
new business
opportunities
Use of new medias to
better engage consumers
with brands
Monitoring of Marketing campaign´s effectiveness
Inside and outside of WEB 2.0
Consultants constantlymonitor strategic
actions performancesand adequate theme
according to the market,the social media
tendencies and thecompany objetives.
Efficientmanagement and
execution ofmeasuring tools.
How we do it (phases)
Processes,technical andmetrics tools
Metodologies
TechnologyPlatform
StrategicConsultant
Our products: eC 360°
Strategic planning, design,
build-up, management of
proprietary customer
communities and execution of
engagement initiatives with
their members.
eC BrandCommunity
Network of online panels
and opinion communities to
perform market monitoring and
benchmark analysis rapidly
and cost-effectively.
eC GlobalNet
Measurement of Consumer Generated Media(CGM) related to brand or industry, through our
proprietary online search systems to count references and code attitude.
eC Buzz metrics
Sharing the real experience of the consumer in the community via multimedia story telling (shopping, entertainment, usage and behavior and any day-to-
day activity)
eC Real Experience
Extending the offline BTL brand activation experiences to an
online community environment multiplying its content and communication.
Members of the BTL community would collaborate on its
expansion (advocators) through consumer generated media
and experience sharing though multimedia elements (videos,
photos, audio, SMS, chat) on real time.
eC Below the Line
Leader opinion community of
latinamerican and hispanics´ consumers of
USA and Iberia (more than 400
thousand active
consumers)
eC Global Panel
Our DIFERENCIAL
Specialization
Technology Platform
Return of Investment (ROI)
Marketing strategies implementation in a short period of time
Better Cost-Benefit relation
Our costumers
Contacts
Miami: +1-786-269.0670
São Paulo: +55-11-3711.4294
Buenos Aires: +54-11-4772-8837
Mexico D.F.: +52-55-9153.2330
Contact Manager: [email protected]
Marketing and Sales Assistant: [email protected]
www.ecmetrics.com
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