Brand Dating: How to Pitch and work with Multiple Brands
Transcript of Brand Dating: How to Pitch and work with Multiple Brands
How to Pitch & Work with Multiple Brands Christie Cronan RaisingWhasians.com @RaisingWhasians
My Dating History
2015 2011 2013
My Dating History
Our Dating Journey First Impressions
What To Wear
The Pick Up Line
The Blind Date
Standing Out
You’re A Catch!
Key Takeaways
Ok, so mom was right: First impressions matter.
First Impressions So how does your site look?
Overall look & feel (details count!)
Tone, style & content
Name & tagline
Personal connections matter:
People don’t follow content. People follow people.
Give the people what they want: you!
First Impressions What to bring to your first date:
Disclosure
Contact page
Media kit
Your Stats
Glamor shot
How to connect
The 411 on you and your blog
Show off your experience
What to Wear Learn the latest trends:
The dating scene
Networks
PR agencies
Brands
Ambassadorships
The Pick Up Line
Pro tip: don’t get stuck in the spam filter!
The Blind Date
Standing Out
memorable
specific
professional
on brand Be
Building A Relationship
You’re A Catch! Know your value:
Social media reach
Pageviews (unique, monthly)
Audience & brands
Your time!
Brand loyalty
Weigh pros & cons of all opportunities
You’re A Catch! Know who you are:
Find your voice & stay true to it
No opportunity is worth compromising your point of view
Embrace being an original
Gut check: Are you in every post?
Key Takeaways Can you summarize your blog in one sentence?
New Bloggers
Join a blog comment group
Make a limits list
Draft your email pitch letter
Seasoned Bloggers
Join a blog comment group
Check in with your contacts
Diversify your pitch ratio