How to brand a country you really don‘t care about

In a situation like this, who needs destination branding?

REBRANDING CZECHIA: THE OBJECTIVES

To put Czechia on the shortlist of planned tourist destinations

Connect Czechia to a set of mental associations – beyon beer, Prague, and stunning girls

To support sustainable growth of the toursit industry in Czechia

To increase the perceived quality of Czechia as a tourist destination

CZ

Národní značka

Exports/brands

Governance

Investment & immigration Heritage

People

Tourism

According to Simon Anholt

h"p://www.youtube.com/watch?v=6XaeKweYFvU  

CZECHIA?