HELPINGYOUTELL

YOURSTORY.Brand Strategy &Content Planning

Delivered on: January 27, 2017 | Submitted by: Monia Poncik, Monia&Company

OVERVIEW & GOALS

Marketing is all about connections. Connecting the right message with

your target audience, connecting your solution with their pain point, and

connecting your business goals with the desired results.

Everyone working with Monia&Company, are pros at making connections (fun fact: ourfavourite hobby is Dot-to-Dot). We'll help you define who your unique target audience is,develop messaging with intention that speaks to them directly, position your product orservice as THE can't-live-without solution, and make it easy for them to engage and buy.

Once we're able to dig in a little deeper, we'll create a customized plan of attack that makessense for your audience and creates a connection between them and your industry, and yourgoals. Using a mix of behavioural science, design thinking, market research, branding, onlineand offline advertising, public relations, and content marketing. I develop the componentsand show you how to use them. The rest is up to you.

So, let's start making connections.

Sincerely,

Monia Poncik514 777 1836

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METHODOLOGYStep 1: SMART Goal settingWe need to know where we are going before we start moving forward; otherwise its likeshooting in the dark, and we want to know what we are aiming for so we can create contentthat hits the bulls eyes with all our actions.

Step 2: Start with your "WHY" ?"Self awareness" is the KEY; brands that do well have a very strong storyline about what theirpurpose is, what they believe in, what motivated them in the first place to create the product/service they are offering, and what their role is in their customers life; and they stick to thatstory. Together I will help you dig deep and identify your WHY?

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Step 3: Put yourself in their shoesIt's all about putting yourself in their shoes, and understanding what makes them tic. Wheredoes it hurt? What gets them out of bed in the morning? - the key is to pinpoint exactly wherethe problem lies. We will work with you to identify your audience's "universal" problem, theiremotional reasoning for their actions and, better understanding on how you can help themwith your service/product.

Step 4: Engaging with Your CommunitySo what? Now that we know what's special about you, and what makes your audience tic; thematchmaking begins. Connecting with an audience is a courtship process; like any healthyrelationship, it's a two-way street. We'll listen more than we talk with your audience, audityour competitors, jump around online and offline channels, and run a series of test andprototype content for reaction, as well as review traditional demographic data insights.

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Step 5: WHAT's The StoryWhat we learn through empathy, will help us to figure out that sweet spot where your brands'raison d'être meets the audience. I will go into detail on your brand story, the components ofthe story and how the story will come to line online and offline; and most importantly how itwill resonate with your target audience.

Step 6: Focus on the HOW; ContentRoadmapCreating Your On- and Offline Content RoadmapTogether we will create content with intention, in this content-intensive times we need toadd value to the conversation by focusing on a marketing strategy that go "beyond the likes"and draw on years of experience and a sincere belief in what you do and create a tailored andtactical approach. We'll set up a brainstorming session with the leadership team and thecreative team, and simmer all the creative juices, and present a multichannel communicationmix to reach, engage, and persuade your target market.

Step 7: Focus on the HOW; Style Guides

What will it look like? After we have developed the components of the story we can startbuilding out the Brand Activation Guidelines (jargon for visual direction). Basically the "rules"that explain the graphic style, visual elements, tone of voice for copy, and anything else thatneeds to be put down on paper to explain the look and feel of the content for you to use anrules to the road when taking a photo, or to give to a someone when you need to build outpieces (organically or planned).

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MONTHLY SUPPORTMonthly: Analytics - Measuring andAssessing ResultsWhether it's page views, website visits, conversion of prospects, or the bottom line, I'mconfident that the content quite literally pay off. I'll work with you to set goals and meet them,tweaking plans and tactics along the way.

Monthly: Brand ManagementActing as the brand manager I can allocate a bucket of time per month to be available toensure that the plan set in place is being executed effectively with suppliers, ensure thatcontent is being developed on point, and help move everything forward to meet your goals,and shift as I see the audience reacting.

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