Brand Building
14
Monsoon Footwear
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Brand Building Powepoint about Monsoon Footwear
Transcript of Brand Building
Monsoon Footwear
Bata
Action
Footwear sold on the streets
Name – Persona (India ) Pvt. Ltd.
Product – WINSOME SOLES
Brand Mission:
Brand Vision:
Products:
Packaging:
Showrooms:
Uniforms:
StationarStationaryy
Corporate Personality:
Company’s Reputation:
Brand Name:
Brand logo:
Packaging:
Aesthetics:
Brand Personality:
Brand Association:
Brand Awareness
PRICE:
PRODUCT:
PLACE:
PROMOTION:
Strengths:
Weakness:
Opportunities:
Threats:
Demographic Segmentation:
Psychographic:
Geographic Segmentation:
Print Media:
Outdoor Medium:
Electronic medium:
Post Campaign Testing