Brand Building

14
Monsoon Footwear

description

Brand Building Powepoint about Monsoon Footwear

Transcript of Brand Building

Page 1: Brand Building

Monsoon Footwear

Page 2: Brand Building

Bata

Action

Footwear sold on the streets

Page 3: Brand Building

Name – Persona (India ) Pvt. Ltd.

Product – WINSOME SOLES

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Brand Mission:

  Brand Vision:

Products:

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Packaging:

Showrooms:

Uniforms:

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StationarStationaryy

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Corporate Personality:

Company’s Reputation:

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Brand Name:

Brand logo:

Packaging:

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Aesthetics:

Brand Personality:

Brand Association:

Brand Awareness

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PRICE:

PRODUCT:

PLACE:

PROMOTION:

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Strengths:

Weakness:

Opportunities:

Threats:

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Demographic Segmentation:

Psychographic:

Geographic Segmentation:

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Print Media:

Outdoor Medium:

Electronic medium:

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Post Campaign Testing