BRAND BOOK

TABLE OF CONTENTS

LOGO / 3-5

TAGLINE / 6

COLOR / 7

TYPOGRAPHY / 8

DESIGN ATTRIBUTES / 9

BILLBOARDS / 10-12

TABLE TENTS / 13

IN-STORE / 14-15

EDITORIAL / 16-17

CONTACT / 18

LOGO — Standard

Primary Logo

Additional Color Options — If Needed

Secondary Logo

LogosDon’t mess with Rudy’s. It is important that our logos are always used in their correct form. The logos should never be altered in shape, proportion, or set in a different typeface. They should never appear in any other colors except those approved here. There are two different versions of the logo — the original “signature” version, and the newer “pole sign” logo.

Signature Logo Pole Sign Logo

Color Guidelines Any color you desire, as long as it’s red, yellow or black. Red (PMS 1795), Yellow (PMS 108) and black are our of cial colors.

Red/White

Black/White White

Red/White Black/White

Pantone 1795

C=0, M=90, Y=100, K=10

R=179 G=53 B=35

Pantone 108

C=0, M=6, Y=95, K=0

R=250, G=206, B=20

Black

C=0, M=0, Y=0, K=100

R=0, G=0, B=0

Black/Yellow

Graphic Standards

Black/Red Red/Yellow

White

LogosDon’t mess with Rudy’s. It is important that our logos are always used in their correct form. The logos should never be altered in shape, proportion, or set in a different typeface. They should never appear in any other colors except those approved here. There are two different versions of the logo — the original “signature” version, and the newer “pole sign” logo.

Signature Logo Pole Sign Logo

Color Guidelines Any color you desire, as long as it’s red, yellow or black. Red (PMS 1795), Yellow (PMS 108) and black are our of cial colors.

Red/White

Black/White White

Red/White Black/White

Pantone 1795

C=0, M=90, Y=100, K=10

R=179 G=53 B=35

Pantone 108

C=0, M=6, Y=95, K=0

R=250, G=206, B=20

Black

C=0, M=0, Y=0, K=100

R=0, G=0, B=0

Black/Yellow

Graphic Standards

Black/Red Red/Yellow

White

LogosDon’t mess with Rudy’s. It is important that our logos are always used in their correct form. The logos should never be altered in shape, proportion, or set in a different typeface. They should never appear in any other colors except those approved here. There are two different versions of the logo — the original “signature” version, and the newer “pole sign” logo.

Signature Logo Pole Sign Logo

Color Guidelines Any color you desire, as long as it’s red, yellow or black. Red (PMS 1795), Yellow (PMS 108) and black are our of cial colors.

Red/White

Black/White White

Red/White Black/White

Pantone 1795

C=0, M=90, Y=100, K=10

R=179 G=53 B=35

Pantone 108

C=0, M=6, Y=95, K=0

R=250, G=206, B=20

Black

C=0, M=0, Y=0, K=100

R=0, G=0, B=0

Black/Yellow

Graphic Standards

Black/Red Red/Yellow

White

Pole Signs

Reversed / White

*Use sparingly

LogosDon’t mess with Rudy’s. It is important that our logos are always used in their correct form. The logos should never be altered in shape, proportion, or set in a different typeface. They should never appear in any other colors except those approved here. There are two different versions of the logo — the original “signature” version, and the newer “pole sign” logo.

Signature Logo Pole Sign Logo

Color Guidelines Any color you desire, as long as it’s red, yellow or black. Red (PMS 1795), Yellow (PMS 108) and black are our of cial colors.

Red/White

Black/White White

Red/White Black/White

Pantone 1795

C=0, M=90, Y=100, K=10

R=179 G=53 B=35

Pantone 108

C=0, M=6, Y=95, K=0

R=250, G=206, B=20

Black

C=0, M=0, Y=0, K=100

R=0, G=0, B=0

Black/Yellow

Graphic Standards

Black/Red Red/Yellow

White

LogosDon’t mess with Rudy’s. It is important that our logos are always used in their correct form. The logos should never be altered in shape, proportion, or set in a different typeface. They should never appear in any other colors except those approved here. There are two different versions of the logo — the original “signature” version, and the newer “pole sign” logo.

Signature Logo Pole Sign Logo

Color Guidelines Any color you desire, as long as it’s red, yellow or black. Red (PMS 1795), Yellow (PMS 108) and black are our of cial colors.

Red/White

Black/White White

Red/White Black/White

Pantone 1795

C=0, M=90, Y=100, K=10

R=179 G=53 B=35

Pantone 108

C=0, M=6, Y=95, K=0

R=250, G=206, B=20

Black

C=0, M=0, Y=0, K=100

R=0, G=0, B=0

Black/Yellow

Graphic Standards

Black/Red Red/Yellow

White

LOGO — Pole Sign

LOGO — Don’ts and Don’ts

Use “BAR” as your spacer.

Some extra rules to pay attention to:

Tagline — Primarily used as a sign off for print pieces.

TAGLINE

Rudy’s Red — Pantone 1795

R 217 / G 59 / B 32

C 0 / M 90 / Y 100 / K 10

#d83a1f

Black

R 26 / G 23 / B 31

C 70 / M 67 / Y 67 / K 80

#1a1615

Rudy’s Yellow — Pantone 108

R 255 / G 228 / B 19

C 2 / M 5 / Y 98 / K 0

#ffe413

COLORS

SIGN PAINTER SLANT / Headline and primary font.

BRISKET RIBS SAUSAGE

BRISKET RIBS SAUSAGE

BRISKET RIBS SAUSAGE

TYPOGRAPHY

SIGN PAINTER SHOWCARD / To be used along with Slant + as an accent to create interest.

KNOCKOUT HTF50 / Use as regular font style when needed.

DESIGN ATTRIBUTES

BRUSHES

BRUSHES YELLOW BACKGROUND TEXTURE

BILLBOARD STYLES - EXTENSION

BILLBOARD STYLES - STANDARD POLE SIGN

BILLBOARD STYLES - STANDARD

TABLE TENTS

IN-STORE — Tank Toppers

IN-STORE — Posters

EDITORIAL

EDITORIAL

If you have any questions please contact Harper Ford Rehme.

hrehme@fordrestgrp.com

Thanks!