Brand book 2017 book 2017 OUR BRAND Brand concept Brand history OUR AMBASSADOR OUR QUALITY Premium...

Brand book 2017

w w w. b o l o n e y e w e a r. c o m

O U R B R A N D

Brand concept

Brand history

O U R A M B A S S A D O R

O U R Q UA L I T Y

Premium frames

Premium lenses

2 0 1 7 C O L L E C T I O N

Sunglasses

Optical

3

4

7

9

1 3

14

18

2 1

25

47

Ta b l e o f C o n t e n t s 2

OUR BRAND

My Style, My BOLON

In the contemporary world where

each individual is looking for a unique style,

BOLON is a brand that embraces individuality.

Because we believe that eyewear

is a form of individual expression and extension

of one’s personal style, BOLON inspires women and men

by giving a unique, modern and fashionable look,

designed for every single style.

This is the story of “My Style, My BOLON”.

O U R B R A N D 4

B R A N D C O N C E P T

Fashion, Design & Quality

Bolon offers a unique and elegant design as well

as quality with selecting the premium eyewear

materials for the best resistance, lightness

and comfort for every frame.

Quality and style are never compromised.

5

B R A N D VA LU E S

O U R B R A N D

B R A N D H I S TO R Y

2 0 0 3

2 0 1 1

2 0 1 4

2 0 1 4

2 0 1 5

2 0 1 5

2 0 1 6

2 0 1 7

BOLON was founded.

“Best sunglass brand

of the year”award.

“Best brand of the year”.

Ranked among

the Top 500 Asian brands.

“Most influential brand in

Asia spectacles industry”.

First BOLON flagship

store opening.

BOLON listed all APAC region.

Sophie Marceau is the 1st

BOLON international ambassador.

Anne Hathaway is the new

BOLON Brand Ambassador

1st Silmo Paris event.

BOLON international launch

MIDO event, Milan.

O U R B R A N D 7

2 0 1 6

2 0 1 5 2 0 1 5

2 0 0 3

2 0 1 5

2 0 1 5

2 0 1 5

2 0 1 6

2 0 1 7

OUR AMBASSADOR

O U R A M B A S S A D O R

Anne Hathaway & BOLON

Anne Hathaway, the famous Academy award

- winning American actress, has been chosen

to be the official BOLON brand ambassador.

Anne Hathaway is known for her elegant fashion style.

She is the perfect fit to represent the brand values

with glamour and elegance.

Anne Hathaway

O U R A M B A S S A D O R 1 1

“To me BOLON represents Fashion, Elegance and Style

I like my style to be real, approachable,

to reflect what I feel like doing that day”

“When choosing sunglasses, I think quality,

lightness, comfort and of course the style.

And this is what BOLON is offering.”

“Be real, Be unique,

That’s my style, that’s my BOLON Eyewear”

OUR QUALITY

O U R Q UA L I T Y 1 4

P R E M I U M F R A M E S

Innovation.Technology.Lightness.

Only high quality materials are used.

Italian Mazzuchelli Acetate–Resin

and Memory resin TR90 made in Switzerland

guarantee lightness and resistance.

Our quality hyper-elastic thin steel

is fashioned by precision laser cutting.

Grooves are carved on the thin lenses

and plate to inlay metal frame.

The thickness of 0.6mm allows

for an ultra-thin and resilient frame.

D E S I G N E D I N I TA LY

Quality guaranteed

Each frame has a unique series number engraved

on the side to guarantee the product authenticity.


MR-8 1.6 tinted lensfrom BOLON

Standard 1.5 tinted lens


Lighter & Thinner

MR-8 1.6 sun lens collection from BOLON

is much lighter and thinner than the

widely-used 1.5 standard tinted lens.

- 19%

-29%

Centre thickness

Comparison made every 5 dioptres

Weight

1.40 mm 1.74 mm

20.68 g 26.07 g

P R E M I U M L E N S E S

E-SPF® is an index rating the overall UV protection of a lens. E-SPF® was developed by Essilor International and endorsed

by 3rd party experts. Lens performance only. The E-SPF index excludes direct eye exposure that depends on external

factors (wearer’s morphology, frame shape, position of wear).

E-SPF Technology by Essilorblocks UV rays reflected

from the lens back surface

UV400 100% UVA/UVBPrevent 95%-100% UV raysfrom lens front surface

* provided on a frames selection.



7 advantagesof the High-Definitionpolarised lenses

HD VISION

Flawlessly displaying every wonderful detail

TRUE COLOURS

Perfectly reproducing the exact colours

as perceived by the human eye

UV 400 PROTECTION

Effectively blocking harmful UVA, UVB & UVC light

DURABLE & EASY TO CLEAN

Hydrophobic coating with added scratch resistance

ANTI-GLARE

Blocking glare allows for a sharper view

and helps prevent visual fatigue

IMPACT RESISTANCE

Shatter-proof lens which is safer

and lighter than glass lenses

COMFORTABLE VISUAL EFFECT

Exceptional Anti-Reflective coating helps

relieve eye strain and relax the eyes

2017 COLLECTION


2 0 1 7 C O L L E C T I O N 2 2

AMeasurement

BMeasurement

TR90 Memory Resin

TR90 made by the Swiss corporation EMS means that our frames are resistant to deformation with high memory recovery. This resin is also around a third lighter than other resin materials

Metal

Including aluminium magnesium, copper alloy and stainless steel that feature strength, lightness, high hardness and resistance to deformation

Mazzucchelli Acetate

Rich colours and patterns as well as market leading physical properties which resist ageing, fading and breakages

Titanium

Lightweight, resilient and resistant to corrosion

Male E-SPF index

Bridge Width

Female

TempleLength

UnisexTintClassification

Rx-able

Product specification

Non Rx

2 0 1 7 I N S P I R AT I O N

Art & fashionModernity & eleganceModernity & elegance have always been

in the design spirit of the brand.

For 2017, the new collection is inspired

by a combination of art & fashion

to reach pure design lines.

The new styles from classic to avant-garde

offer each model a unique contemporary

fashion design, made with premium quality

materials and advanced crafting techniques.

2 0 1 7 C O L L E C T I O N 2 4

SUNGLASSES

2 0 1 7 C O L L E C T I O N

S U N G L A S S E S 2 6

2 0 1 7 C O L L E C T I O N

Anne Hathaway wearing BL 3008 / D10

S U N G L A S S E S 2 7

2 0 1 7 C O L L E C T I O N

Anne Hathaway wearing BL 5012 / C10

B O LO N S U N 2 9

BL3008Page 030

BL6018Page 034

BL6027Page 038

BL8013Page 046

BL7006Page 042

BL3009Page 031

BL6019Page 035

BL6028Page 039

BL7007Page 043

BL3012Page 032

BL6022Page 036

BL6031Page 040

BL8008Page 044

BL5012Page 033

BL6025Page 037

BL6033Page 041

BL8011Page 045

BOLON SUN

B O LO N S U N 3 0

B30 D10 D20

BL3008

Semi transparent pink Black Tortoiseshell frame

Graduated lilac mirror with anti-reflective

coating

Grey/purple polarised with anti-reflective

coating

Polarised soft gold mirror with anti-reflective

coating

51 22 148 48.9

Class 3

B O LO N S U N 3 1

D80C20 D11

BL3009

Teal / brownTortoiseshell Grey / black

Polarised silver mirror with anti-reflective

coating

Graduated brown polarised

Polarised gold/pink with anti-reflective

coating

53 18 148 50

Class 3

B O LO N S U N 3 2

D10 D11 D20

BL3012

Black Black Tortoiseshell

Polarised grey lens with anti-reflective

coating


coating

Polarised blue mirror with anti-reflective

coating

52 20 148 44.5

Class 3

D21 Semi transparent

Polarised silver mirror

B O LO N S U N 3 3

C10 D11

BL5012

Black Black frame

Polarised purple Polarised violet mirror with anti-reflective

coating

58 12 147 51.6

Class 3

B O LO N S U N 3 4

A10 B91B30

BL6018

Transparent / silverBlack / transparent / gold frame Transparent pink / gold frame

Grey tint Silver mirror with anti-reflective

coating

Violet mirror with anti-reflective

coating

51 21 145 21

Class 3

B O LO N S U N 3 5

C10

D30

C70 D11

BL6019

Black / gold

Crystal pink / gold

Brown / blue / gold Black / gold

Polarised grey

Polarised pink mirror

Polarised purplePolarised violet mirror

with anti-reflective coating

52 22 145 48.8

Class 3

B O LO N S U N 3 6

B70B11 B30

BL6022

Black / gold frame Tortoiseshell / gold Blue / grey / gold

Silver mirror with anti-reflective

coating

Gold/pink mirror with anti-reflective

coating

Silver mirror with anti-reflective

coating

56 18 148 52.7

Class 3

B O LO N S U N 3 7

A20 A11 B30

BL6025

Tortoiseshell / gold Black / gold White powder / gold

Grey tint Grey tint with anti-reflective

coating

Violet mirrorwith anti-reflective

coating

48 23 145 45.5

Class 3

B O LO N S U N 3 8

D80

C10 C20 D11

BL6027

Black / gold

Teal / brown / silver

Tortoiseshell / gold Black / gold

Polarised grey with anti-reflective

coating

Polarised blue mirror with anti-reflective

coating

Polarised grey/purple with anti-reflective

coating


coating

50 22 145 43.2

Class 3

B O LO N S U N 3 9

C10 C11 C30

BL6028

Red tortoiseshell / goldBlack / goldBlack / gold

Polarised grey Graduated polarised violetGraduated polarised grey with anti-reflective

coating

56 17 148 51.7

Class 3

B O LO N S U N 4 0

D70C12 D11

BL6031

Brushed black / goldBrushed gunmetal / silver Brushed blue / silver

Polarised blue/green with anti-reflective

coating


coating

Graduated polarised grey with anti-reflective

coating

52 19 145 42.6

Class 3

B O LO N S U N 4 1

D11 C10

BL6033

Black / silver Black / gold


coating


coating

56 18 144 49.2

Class 3

B O LO N S U N 4 2

D12D11

BL7006

Grey / gold Transparent grey / gold


coating

Polarised gold/pink mirrorwith anti-reflective

coating

55 17 148 49.8

Class 3

B O LO N S U N 4 3

C10 C70

BL7007

Silver / black Silver / blue / purple

Polarised purple Polarised purple

52 20 148 49.4

Class 3

B O LO N S U N 4 4

D10 D11

D92

D60

D93

BL8008

Gold

Gunmetal

Gold / matte black

Gunmetal

Black

Polarised soft silver mirror with anti-reflective

coating

Polarised violet mirror with anti-reflective

coating

Polarised soft silver mirror with anti-reflective

coating

Polarised gold/bronze mirror with anti-reflective

coating

Polarised turquoise mirror with anti-reflective

coating

60 13 147 53.5

Class 3

B O LO N S U N 4 5

C10 D70D61

BL8011

GoldBlack Electric blue

Polarised grey mirror Polarised silver mirror with anti-reflective

coating

Polarised bronze mirror with anti-reflective

coating

60 14 145 51.3

Class 3

B O LO N S U N 4 6

D70C11 D12

BL8013

Charcoal grey / gunmetalMatte black / gunmetal Matte blue / silver

Polarised blue/green mirror with anti-reflective

coating


coating

Polarised grey

55 19 145 43.3

Class 3

OPTICAL

2 0 1 7 C O L L E C T I O N

B O LO N O P T I C A L 4 8

2 0 1 7 C O L L E C T I O N

Anne Hathaway wearing BJ6000 B10


BJ1210Page 050

BJ3017Page 054

BJ6013Page 058

BJ1307Page 051

BJ6000Page 055

BJ7000Page 059

BJ3002Page 052

BJ6003Page 056

BJ7003Page 060

BJ3015Page 053

BJ6012Page 057

BOLON OPTICAL


M01 M02

BJ1210

Tortoiseshell Black

Temple: Black Temple: Black

52 18 143 37


B10 B11 B12

BJ1307

Black Silver / grey Black / gold

Temple: BlackTemple tip: Black

Temple: Silver / greyTemple tip: Silver / grey

Temple: GoldTemple tip: Gold

49 21 145 45.2

NEWPRODUCT


B10 B20

BJ3002

Black Tortoiseshell

Temple: Black / gunmetal Temple: Tortoiseshell / gold

53 16 142 38


B10 B11 B20

BJ3015

Black Black Havana

Arm: Gold Arm: Black Arm: Antique bronze

51 19 145 43

NEWPRODUCT

B20Tortoiseshell

Arm: Tortoiseshell


B10

BJ3017

Black

Arm: Black

52 18 145

B11Clear / black

Arm: Black

39.7

NEWPRODUCT


B10 B20 B30

BJ6000

Black Tortoiseshell Red havana

Temple: BlackTemple tip: Black

Temple: Antique bronzeTemple tip: Tortoiseshell

Temple: GoldTemple tip: Red

47 21 145 40


B10 B11

BJ6003

Black Matt black

Temple: GoldTemple tip: Black

Temple: GunmetalTemple tip: Matt black

48 20 145 39

B10 B20 B70

BJ6012

Black Tortoiseshell Dark blue

Arm: Black Arm: Tortoiseshell Arm: Dark blue

51 19 145 41.8


NEWPRODUCT

B20 B30 B70

BJ6013

Tortoiseshell Burgundy / black Blue / black

Arm: Tortoiseshell Arm: Burgundy / black Arm: Blue / black

48 19 145 47.8


NEWPRODUCT


B11 B12

BJ7000

Matt black Matt black / gold

Temple: Gunmetal / blackTemple tip: Black

Temple: GoldTemple tip: Matt black

53 17 142 38

B10

B70

B11 B30

BJ7003

Black / gold

Blue silver

Black / gunmetal Burgundy / rose gold

Arm: Black

Arm: Blue

Arm: Black Arm: Tortoiseshell

49 20 145 47.4


NEWPRODUCT

www.boloneyewear.com

57-

30

-00

5

Brand book 2017 book 2017 OUR BRAND Brand concept Brand history OUR AMBASSADOR OUR QUALITY Premium...

Documents

Transcript of Brand book 2017 book 2017 OUR BRAND Brand concept Brand history OUR AMBASSADOR OUR QUALITY Premium...