Brand Basics - Purdue Agriculture. AGEXTENSIONRI CULT URE. Brand Basics. How Do Purdue...

Brand Basics

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Brand BasicsAGRICULTUREEXTENSION

CONTENTS Page

Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

What Makes Our Brand? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

How Do Purdue University/Purdue Extension Brands Relate? . . . . 3

Why Promote the Brand? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Voice . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

How Do You Brand a Photo? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

What Else Should You Consider? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Identity Mark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Secondary Branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Secondary Branding Visuals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Existing Program Identities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

EEO Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Numbered Publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Front Page or Cover Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Back Page or Cover Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Web Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

This guide describes the basics of the Purdue Extension brand . These branding guidelines (updated April 2014) replace any previous guide-lines . They were developed by:

Purdue Agricultural Communication (765) 494-8396 www .ag .purdue .edu/agcomm

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INTRODUCTIONPurdue Extension is part of a world-class, land-grant institution and embodies the spirit and characteristics of the larger Purdue University . Branding helps people understand what Purdue Extension stands for and helps show our relationship to the University .

A brand is the expectation that people have when they use a company or organization’s product or service . While brands are often associated with logos, a true brand is much more emotional . The Purdue Extension brand isn’t a logo or tagline, it is what our clients expect from us when they attend our programs, visit our offices, or use our educational materials . To better convey what Purdue Extension stands for, we strive to communicate our brand in all that we do and say .

As the outreach arm of the institution, Purdue Extension takes pride in being the local connection to campus with an office in every county . And while Purdue Extension is local, we provide Hoosiers with countless learning opportunities thanks to our connections to other land-grants and networks . The significance of this role is part of the brand that we would like for our clients and stakeholders to appreciate and value .

This document assembles visual elements and guidelines that will help define the Purdue Extension brand . These elements, when used in our communications, work together to create the brand experience for clients, faculty and staff, and stakeholders . Our goal is that people will better understand and value Purdue Extension when they use our publications and other communications .

What Makes Our Brand?Below are characteristics that lay the foundation for the Purdue Extension brand . These characteristics are based on aspects of the Purdue University and Purdue Agriculture brands .

• Exemplary science — We present unbiased, trustworthy information that has practical value in the everyday lives of people . What we provide empowers people to transform their lives and livelihoods .

• Engagement — In part because of our land-grant mission, we continually reach out to stakeholders and partners locally and around the world . We feel driven to meet major challenges with research and to share that knowledge with the public at large .

• Caring culture — While part of a big university, Purdue Extension provides a local, friendly, and inviting environment . We care about diversity and foster an appreciation of the unique contributions of faculty, staff, and volunteers . We also care about our communities, the state, and the world .

• World-class reputation — The Purdue name is known and respected worldwide, and those associated with Purdue are part of a tradition of making contributions that make a difference globally .

• Down-to-earth focus — We solve real concerns, get dirty, and are hands-on . Our research is done to better understand the world and to create practical solutions to problems . Experiments aren’t confined to campus labs . Discovery takes place in fields; in forests; in factories; and in rivers, lakes, and seas .

• Growth and leadership — We encourage our faculty, staff, and volunteers to assume leadership roles at all levels: university, local, state, national, and global . We help our clients grow through learning and leadership programs that help build successful communities .

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How Do Purdue University/Purdue Extension Brands Relate? Because Purdue Extension is part of Purdue University, the Purdue Extension brand is very much in harmony with the overall University brand . “Purdue” is our first name, and the moniker carries with it the expectations of the larger University . As a unique subset of the institution, however, Purdue Extension also has its own style . In assembling this document, we have emphasized the specific characteristics that distinguish Purdue Extension . Why Promote The Brand?An organization benefits when people recognize and appreciate its brand, and feel:

• Respect — A strong brand raises the overall perception of all products, services, entities, etc ., tied to that brand . People tend to dismiss negative claims about a brand if those contradict the perceived image of the brand .

• Loyalty — People develop loyalty to brands that they relate to . Loyalty can be measured by support, greater interest in, and promotion of the brand to others .

• Value — The perceived value of a strong brand is greater than that of lesser brands . Generally, branded entities are considered more reliable, trustworthy, and important . The bottom line: people want to be associated with stronger brands and will pay more for them .

• Appreciation — Brand recognition can lead to a positive institutional image, even for those who have little experience with it . In essence, if they like what the brand stands for, then they believe the entity associated with it must be good, as well .

• Understanding — When a brand truly reflects the character and values of an entity, then those who experience it can better understand the organization . A good brand is a quick way of sharing the mission, importance, and values of the organization . In

summary, projecting a strong Purdue Extension brand will, among other things, help promote better understanding and a positive image among potential students and their parents; instill greater loyalty among alumni and donors; and build greater respect and perceived value for Purdue Extension with stakeholders, government officials, and partners .

VOICEAs we communicate we use active verbs and a tone that is:

FriendlyConversational

Simple Smart

PracticalSophisticated

InspirationalEnergetic

COLOR PALETTEColors in the Purdue Extension palette are the same as those used by the Purdue Office of Marketing and Media — to view the current palette, see the Marketing and Media Toolkit website (marketing .purdue .edu/Toolkit) and select “Color Palette” from the left side navigation . This site requires a Purdue career account to log in . If you do not have a Purdue account, please contact Marketing and Media or Purdue Agricultural Communication for assistance .

In addition to the Marketing and Media palette, Purdue Extension uses 4-H green (PMS 437, C-100/M-0/Y-90/K-0)

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FONTSThe Office of Marketing and Media specifies the use of display fonts such as Champion, Akkurat, and Chaparral Pro for use in promotional materials for the University .

Purdue Extension, while following the spirit of the Purdue University branding system, needs much more versatility and flexibility because we create many informational and educational materials .

To meet these needs, we have adopted the alternate display font Impact (as a substitute for university brand font Champion) and have continued to use two established fonts: Minon and Myriad Pro . These last two fonts are currently used in all educational materials on secondary headlines and body text . Alternate system fonts are Arial and Times New Roman .

As can be seen on this page, these very extensive font families allow for a great deal of flexibility, while acknowledging the new Purdue University branding .

We also recommend script “handwriting” fonts for use with particular audiences or in messages where you need to add an element of personality . Examples of these are Florens LP and StephanieMarie JF .

Chaparral Pro

Aa ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz

Minion


Myriad Pro


Champion


Florens LP


Times New Roman


Arial


Impact


StephanieMarieJF


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PHOTOGRAPHY

How Do You Brand A Photo?Purdue Extension is our people . Our photographic brand reflects the breadth of Purdue Extension: its faculty, staff, volunteers, clients, friends, and community . It also acts as the historic documentation of events and people that make up our organization .

Our brand photography should first and foremost tell a story and capture the essence of Purdue Extension and its people . We have many stories featuring many diverse people doing inspiring, creative work . The images that tell these stories reflect the energy, vitality, and importance of what is happening in Purdue Extension .

Portraits are a big part of our photographic brand . They have an intimate feel and say something about our people, what they do, and who they are . The portraits feel natural and candid, and are well lit . It’s these elements that transform an ordinary snapshot into a portrait .

What Else Should You Consider?While the creative process should not be overly restricted by guidelines or parameters, some suggestions are listed below .

• Consider the entire image, not just the foreground . The background of the photograph can be as important as the subject . Put some distance between your subject and the background when possible; this puts the focus on your main subject .

• Capture people engaged with work in their work environment, and consider the other elements in the photo .

• Use informal settings, exteriors, and in-the-field environments whenever applicable .

• Consider shooting both horizontal and vertical formats to accommodate different layouts .

• Be creative — use different viewpoints: low angles looking up, shooting down from above your subject, and extreme close-ups . Your creativity will reflect the creativity of Purdue Extension’s people .

• Check your camera’s file settings and use the largest file size available . Remember, a digital photograph can be reduced in size or resolution, but not enlarged .

• Purdue Extension can be a serious place filled with serious people, but photos that reflect people enjoying what they do can capture the excitement and activity of our organization .

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IDENTITY MARKFor the Purdue Extension identity mark, the Purdue University mark is coupled with the word “Extension” and our tagline to form the “lock-up” identity . The tagline should never appear without Purdue Extension — in other words, do not separate these elements of the lock-up . If you mention the tagline in running prose, it should be written as:

Local faces . Countless connections .

The Purdue Extension Communication and Marketing Resources website (www .ag .purdue .edu/extension/communication) includes Purdue Extension graphics that you can download — so building them from scratch is unnecessary . The descriptions below provide additional guidance to graphic designers .

• “Purdue” is the official identity mark (as specified by Purdue Office of Marketing and Media) . It should always be in “Old Gold” (PMS 132C, C-32/M-49/Y-100/K-12) .

• “Extension” should always be black .

• The tagline should appear to the right of “Purdue Extension” separated by a thin, vertical black line . Do not separate the tagline from “Purdue Extension .”

o “Local Faces” should be grayscale at 40% black .

o “Countless Connections” should be in “Old Gold” (PMS 132C, C-32/M-49/Y-100/K-12) .

• When used in grayscale, the entire identity mark should be 40% black . Please note that some templates on the Purdue Extension Communication and Marketing Resources website use a black-only variation of the identity mark for use on Risograph equipment, which cannot reproduce in grayscale . Never use the black-only graphics except with the templates on such equipment.

• Placement — There is some flexibility in where the identity mark should be placed . For details, see the discussion under Front Page or Cover Layout, below .

• Alternate Suggestion — The background diagonal pattern can use any of the Purdue core inks (as specified in the Purdue Brand Guidelines) as is appropriate for the intended audience(s) .

• Available upon Request:

o An all-white (reverse) version of the identity mark .

o A square, stacked variation of the lock-up that may be used in rare circumstances .

The full-color and grayscale versions of the Purdue Extension identity.

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SECONDARY BRANDINGOne of the greatest difficulties in branding Purdue Extension is that each program, department, team, etc ., wants to create a distinct identity . The problem is that there is no continuity or connection to the whole . Purdue Extension branding will be successful when people hear “Dining With Diabetes” and think Purdue Extension, or hear “Master Gardeners” and think Purdue Extension, and so on .

When naming any Purdue Extension effort, the recommendation for the first reference should be: Purdue Extension-Other Name .

This format applies no matter what you’re talking about: one of the four Purdue Extension program areas, a county office, a campus department, a multidisciplinary team, or a center .

Some examples:

Purdue Extension-Health and Human Sciences (program area)

Purdue Extension-Warren County (county office)

Purdue Extension Agronomy (campus department)

Purdue Extension New Ventures (team)

On subsequent references, providing the full name may be awkward, so shortening the name is acceptable (for example, just New Ventures on second reference is fine) .

Why insist upon saying Purdue Extension first?

Consistent presentation always makes it clear who or what you are talking about . If you say “Warren County Extension,” do you mean Warren County in New York? Ohio? Indiana? If you say “Agronomy Extension,” do you mean at Purdue? Iowa State? Wisconsin? Consistent presentation also makes it easier for users to remember (and connect to) the range of Purdue Extension services .

For established educational programs or products, saying Purdue Extension first may be complicated or wordy . An existing educational program or product includes named programs (such as Dining with Diabetes or Have a Healthy Baby) and publication series (such as Turfgrass Disease Profiles or Rural Indiana Issues) .

For example, Purdue Extension Exploring with Professor Popcorn is impractical to say or write all the time . It is best to acknowledge Purdue Extension on the first reference; however, there is some flexibility in how you do this . Use a combination that works best with the program and context . Some examples:

Purdue Extension Dining with Diabetes

Purdue Extension’s Exploring with Professor Popcorn program

Bridges out of Poverty from Purdue Extension-Sample County

Again, on subsequent references, using just the program name (Dining with Diabetes) is appropriate .

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Secondary Branding VisualsThe visual identities of Purdue Extension secondary brands are logical extensions of these written and spoken proper names . A department, county, program, center, etc ., may add its name and other elements next to the Purdue Extension identity .

There are two basic ways to co-brand with Purdue Extension .

The first way keeps the “Local faces . Countless connections .” tagline . If you keep the tagline, the preferred method is to present the name of the department (etc .) so that it is subordinate to the Purdue Extension lockup . The department (etc .) name should be set in Myriad Pro (or a reasonable substitute) and appear below and smaller than the identity mark in Old Gold (PMS 132C, C-32/M-49/Y-100/K-12) — or a reasonable color from the Purdue palette . Phone numbers and website URLs may be inserted below the department (etc .) name .

The second way does not use the tagline . Instead of the tagline, the preferred method is to present the county (etc .) name in Myriad Pro (or a reasonable substitute) in all caps and in Old Gold (PMS 132C, C-32/M-49/Y-100/K-12) — black . Graphic versions for all counties, program areas, and departments are available on the Purdue Extension Communication and Marketing Resources website (www .ag .purdue .edu/extension/communication) . You may add a phone number and website URL below the department (etc .) name . There is some flexibility in how you do this, just make sure this information is legible and does not dominate . The Adams County example below uses Arial set in black .

A stacked, horizontal variation of the Purdue Extension graphics will be available for special circumstances.

LocaL facescountLess connectionsAGRICULTUREEXTENSION

TIPPECANOE COUNTY1-888-ExT-INfO

WWW.extension.purdue.edu

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Existing Program IdentitiesSome existing educational programs or products already have established visual identities . For these rare programs, there is a certain degree of flexibility .

In most instances, the preferred method is to use the Purdue Extension graphic, and then present the name of the program . For example:

A few Purdue Extension programs have established visual identities of their own . It doesn’t always make sense to have multiple visual identities that compete with each other like a NASCAR vehicle plastered with corporate logos . This is especially true when a program identity will stand alone . In such cases, adding PURDUE EXTENSION (using Arial font all in caps) next to the visual identity is appropriate . For example:

If the main Purdue Extension identity already appears with these program identities (such as on the cover of a publication, or in the top banner of a website), adding PURDUE EXTENSION to the program identity is redundant and unnecessary . So add PURDUE EXTENSION to visual identities only when those program identities must stand alone .

EEO STATEMENTSAll Purdue Extension materials must include an Equal Access/Equal Opportunity (EEO) statement . The full EEO statement should be used for all Purdue Extension materials . The current statement is available here: extension .purdue .edu/Pages/eeo .aspx .

When space is at a premium (such as some brochures or fliers) it is permissible — but not desirable — to use a short version of the statement: Purdue University Cooperative Extension Service is an equal access/equal opportunity institution .

Indiana Small Farm Conference

February 20-22, 2014 Hendricks County Fairgrounds Danville, IndianaThe Indiana Small Farm Conference will provide small farmers with

opportunities to learn and interact with other farmers, producers,

extension educators, researchers, and students. There will be sessions

about crop production, hoop houses, livestock production, processing

and marketing produce and goods, energy, and small farm management.

For details or to register:

www.ag.purdue.edu/smallfarms • (888) EXT-INFO

Purdue University is an equal access/equal opportunity institution.

LOCAL FACESCOUNTLESS CONNECTIONSEXTENSIONAGRICULTURE

1-888-EXT-INFO • www.extension.purdue.edu

PURDUE EXTENSION

https://extension.purdue.edu/Pages/eeo.aspx

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Numbered PublicationsAll numbered Purdue Extension publications are written or sponsored by a Purdue Extension expert and are peer reviewed . The style guidelines for numbered publications, with a few variations, are the same for other kinds of Purdue Extension publications or communications . Remember to maintain the size, color, and proportion of all marks .

Front Page or Cover LayoutThere is a certain amount of flexibility in what should appear on the front page or cover of Purdue Extension publications . The preferred method is described below .

Climate ChangeWhere does it fit in your future plans?Leslie Dorworth, Aquatic Ecologist, Illinois-Indiana Sea Grant

Robert McCormick, Planning with POWER Project Leader, Illinois-Indiana Sea Grant

Make It LocalCurrently, most of our effort is aimed at managing

carbon and climate change at the national and global levels. Most information out there leaves out the local angle, so the public has a hard time connecting with the issue. Because their constituents aren’t concerned, neither are local politicians and decision makers who should be planning and preparing for the impact of climate change.

So, how do we make climate change projections understandable and relevant to the general public? How can we help them see it as an important, local issue that local officials should address?

Make It RelevantThe process of making a subject, problem, or issue

understandable and securing the most agreement from others is known as framing. Whenever we describe a complex problem, we frame it in a manner understandable to our audience. We include local information and data. In other words, we tell a story and tailor the message to the audience. That way, we hope to trigger a new way of thinking about the problem and engage the audience. We hope that the audience recognizes that the issue is important to them and to their community once the local angle is explained to them.

Frame the Climate MessageUnfortunately, climate change is very complex and can

be hard to explain. Climate change for a Great Lakes community, in particular, can be a difficult topic to

address. Many people tend to think of changes that may occur in 50 to 100 years. However, we already face climate-related changes that we can discuss as we explain the issue. For example:• TheicecoverontheGreatLakesduringthewinter

months is much thinner than it used to be.• Stormeventsaremoreintenseandfrequentduring

the late winter and early spring seasons, which leads to increased periods of drought in the summer.

And as the climate changes in these ways, business and lifestyles in communities in the Great Lakes region are likely to change. Some lifestyle changes might include:• fewerwinteroutdooractivitiessuchasicefishingdue

to reduced ice cover,• reducedcropyieldsduetoincreaseddroughtinthe

summer months,

AGRICULTUREEXTENSION

1-888-ext-info WWW.extension.purdue.eduLocaL facescountLess connectionsEXTENSIONAGRICULTURE

FNR-427-WIISG-10-15

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Top of the Page • Place the Purdue Extension identity (without the “Local faces .

Countless connections .” tagline) in the upper left corner . Make certain the identity is clear . In most situations, use a white background behind the identity (with optional gold diagonals) . Avoid placing the identity so that a photo shows through .

o Option: You may include a gold vertical bar to the left of Purdue Extension, a gold bar across the top of the page, and/or gold diagonal marks across the top of the page .

• For numbered publications, place the number in the upper right corner, opposite the Purdue Extension identity . Make certain the number is clearly visible .

o Use the font “Arial condensed” or “Arial narrow,” 10-point or 12-point size . The font “Helvetica condensed” may be substituted .

• For numbered publications, the “Expert Reviewed” mark tells the reader that the material has gone through the Extension Peer Review process, that it is research-based, high quality, unbiased, and scientifically accurate . It can only be used on peer-reviewed numbered Extension publications .

o For Web-only publications, place the “Expert Reviewed” mark right-aligned along the baseline of the last line of the publication title . If the design calls for it, the mark may also be placed opposite the Purdue Extension identity, underneath the publication number .

o For printed publications, place the “Expert Reviewed” mark on the front (preferred) or back page (see Back Page or Cover Layout, below) . If the design calls for it, the mark may also be placed opposite the Purdue Extension identity, underneath the publication number .

o If the front cover’s design doesn’t allow for the “Expert Reviewed” mark, place it on the back cover (see Back Page or Cover Layout) .

AGRICULTUREEXTENSIONID-449-W

Beef Management Practices for Coping With A Short Forage SupplyWhen environmental conditions are less than ideal, forage production can fall . The most common cause of low forage yield is less than average rainfall in the late spring and summer . Harsh winter conditions or early spring freezes can also result in less than optimum forage supplies .

Unfortunately, there are no cheap, easy fixes for beef producers who have both short pastures and limited hay supplies . Good management means beef producers should develop and implement a strategy that speci-fies what to do with pastured animals and where winter feed supplies will come from long before the last blade of grass or bale of hay disappears .

If not properly managed, a drought year can affect the bottom line for three years: in the first year, feed costs increase; in the second year calf vigor, colostrum qual-ity, milk production, calf weaning weight, cow reproductive performance, and forage production all suffer; and in the third year the calf crop weaned and forage production are still impacted .

This publication reviews 14 management practices that can be used in various com-binations to help reduce the negative conse-quences of low forage supplies . When forage supplies are low, producers should consider the following:

1 . Monitor the body condition of their cows as a barometer of nutritional status .

2 . Avoid overgrazing and employ rotational grazing .

3 . Creep feed calves to create near normal weaning weights .

4 . Early wean calves to take pressure off both cows and pastures .

5 . Identify and manage poisonous plants in pastures and hay fields .

6 . Establish summer annuals to increase late season forage production .

7 . Pregnancy check and market cull cows ear-lier than normal to reduce feed needs .

8 . Inventory hay and other feed resources .

9 . Analyze feeds for nutrient profiles to help determine supplemental feed needs .

Ron Lemenager Purdue Animal Sciences

Keith Johnson Purdue Agronomy

Purdue Animal Sciences www.ag.purdue.edu/ANSC

Purdue Agronomy www.ag.purdue.edu/AGRY

1-888-EXT-INFO WWW.EXTENSION.PURDUE.EDULOCAL FACESCOUNTLESS CONNECTIONSEXTENSIONAGRICULTURE

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Bottom of the Page • Place the full Purdue Extension lock-up (with the tagline) at the

bottom of the page . In most situations, use a white background behind the identity . Avoid placing the identity so that a photo shows through .

o Option: The lock-up can be placed in a box if required by the design .

• Place the Purdue Extension toll-free number (1-888-EXT-INFO) and website (www .extension .purdue .edu) next to the lock-up . Use Cham-pion font (or equivalent) in grayscale at 40% black for the phone number and URL .

Figure 1

Figure 2 Figure 3

BP-109-W

Pythium Blight Richard Latin, Professor of Plant Pathology

Pythium blight outbreaks are especially damaging to creeping bentgrass, annual bluegrass, rough bluegrass, and perennial ryegrass. The Pythium fungus can infect Kentucky bluegrass and tall fescue, but disease development is limited and turf is rarely damaged. Among turfgrass diseases, Pythium blight receives considerable attention because it spreads very quickly, affects leaves and crowns, and kills plants, resulting in extensive loss of the turf stand.

Pythium blight occurs during the most uncomfortable days of summer, when dew periods are long (greater than 14 hours) and evening temperatures average 68°F or higher. Outbreaks often are first observed in low areas or swales, where more soil moisture is maintained and dew begins swales, where more soil moisture is maintained and dew begins to form to form early in the evening and remains through the morning. Late afternoon rain during these hot, humid periods further favor disease development and may be responsible for rapid spread of the pathogen. Turf with lush growth and excessive nitrogen fertility is especially vulnerable to infection.

The hot, humid weather should signal an alert for Pythium blight outbreaks. Initial

Gray Snow Mold

Pink Snow Mold

Leaf Spot/Melting Out

Red Thread

Dollar Spot

Brown Patch

Gray Leaf Spot

Anthracnose

Pythium Blight

Leaf Rust

Powdery Mildew

Slime Mold

Fairy Ring

Take All Patch

Summer Patch

Necrotic Ring Spot

Rhizoctonia Large Patch

Yellow Patch

Smut Diseases

symptoms include small, circular patches of collapsed, water-soaked leaves and stems on close-mown turf (Figure 1). If observed early in the morning, infected plants may have cottony white mycelium. Infected turf dies and becomes matted (Figure 2). If disease favorable condi-tions persist and no efforts are made to interfere with disease progress, large areas of turf may be killed within a matter of days. (Figure 3).

The Pythium fungus overwinters in soil and plant debris. Its spread is associated with water movement. When run-off drains through symptomatic turf, the surface water can transport spores. Also, the swales, where more soil moisture is maintained and dew begins to form fungus is readily spread by equipment after affected areas are mowed while wet.

Turfgrass Disease ProfilesTurfgrass Disease ProfilesAGRICULTUREEXTENSION

1-888-ext-info WWW.extension.purdue.eduLocaL facescountLess connectionsEXTENSIONAGRICULTURE

Variations on the Front Cover When a publication cover has a full bleed or another design that makes using all of the elements described above impractical, graphic designers have some flexibility in deciding what to use . No matter the design, however, a cover or first page should always include at least one form of the Purdue Extension identity .

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Back Page or Cover LayoutThe bottom of the back page/back cover of Purdue Extension publications, includes a collection of mandatory elements that must be placed below a gold rule . This grouping has been developed to satisfy the legal and promotional requirements of Purdue University, the College of Agriculture, the Purdue University Cooperative Extension Service, and USDA . They should be used in this order and position on all Purdue Extension materials . In other words, there is little flexibility in how these elements are used . The status (New/Revised), month, and year identifiers are also placed on the upper right of the element group (when appropriate) .

• Center the EEO statement at the bottom of the page . Include the Affirmative Action Statement and “alternative formats” line .

• Center the Purdue Extension lock-up (with tagline) under the EEO statement . Place the toll-free number (1-888-EXT-INFO) under Purdue Extension . Place the URL (www .extension .purdue .edu) under Countless connections .

• Place the Purdue Extension Education Store promotional text (including the URL) to the right of the Purdue Extension lock-up . The elements in the Education Store promotion text should never be separated .

• Place the Purdue University signature to left of the Purdue Extension lock-up .

• Option: If the “Expert Reviewed” mark does not appear on the first page/front cover, it may be included on the last page/back cover . It should replace the Purdue University signature .

It is the policy of the Purdue University Cooperative Extension Service that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.

Purdue University is an Affirmative Action institution. This material may be available in alternative formats.

July 2012

Order or download materials from Purdue Extension • The Education Store

www.the-education-store.com



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Web GuidelinesThis style guide does not include conventions for the Web . Those will be developed and added to this guide .

LinksPurdue Brand Manual

Purdue Extension Brand Basics (PDF)

Purdue Extension Graphics and Templates (Word, Powerpoint, etc .) — Purdue Extension Communication and Marketing Resources

It is the policy of the Purdue University Cooperative Extension Service that all persons have equal opportunity and access to its educational programs, services, activities, and facilities without regard to race, religion, color, sex, age, national origin or ancestry, marital status, parental status, sexual orientation, disability or status as a veteran.

Purdue University is an Affirmative Action institution. This material may be available in alternative formats.

April 2014

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https://marketing.purdue.edu/Toolkit/Downloads/Brand

https://ag.purdue.edu/extension/communication/Pages/brand_guide.aspx

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