BRAND BAKER

BRAND BAKER A DEVELOPER OF INTERNATIONAL BRANDS

PORTFOLIO

BRAND BAKER

BRAND BAKER A DEVELOPER OF INTERNATIONAL BRANDS

A CREATOR OF EXCEEDINGLY TASTY, DISTINCTIVELY POSITIONED BRANDS FROM JUST THE RIGHT MIX OF MULTIPLE INGREDIENTS.

A PROVIDER OF INTEGRATED MARKETING SOLUTIONS THE ENTIRE CAKE OR JUST A SLICE

A BELIEVER IN UNDERSTANDING AND INTERPRETING BRAND NEEDS INTO TANGIBLE, COST EFFECTIVE OUTPUT.

PRINCIPLES Understand needs Optimise interpretation Develop intuitive concepts Deliver brand & consumer connectivity

INPUT MULTIPLE INGREDIENTS Brand strategy, Positioning, Product strategy, Marketing strategy, Sales strategy, image & identity, brand blueprint, product design, 2D collateral design, 3D retail design, retail marketing, trade shown design, web-design, e-marketing, trade marketing, market, research, marketing communications, events.

OUTPUT Exceedingly tasty, distinctive solutions

info@brandbaker.co.uk

BRAND BAKER

CONVERSE JOHN RICHMOND RED OR DEAD ELLE JOE BOXER WGSN KANGOL

THE BRANDS

BRAND BAKER

CONVERSE

OBJECTIVES 1 Carve out a unique apparel proposition within the international sport lifestyle market 2 Develop product extensions and licensee partnerships 3 Establish an apparel handwriting and integrate through the line 4 Deliver a range of apparel & accessories consistent with brand values

INGREDIENTS 1 Brand strategy 2 Positioning 3 Product strategy 4 Product design 5 Marketing strategy 6 Sales strategy

OUTPUT A clearly positioned international apparel and accessory collection

BRAND BAKER

CONVERSE

OBJECTIVES 1 Integrate the apparel proposition through trade marketing support 2 Deliver a compelling, consistent, carved out message

INGREDIENTS 1 2D collateral design 2 Trade marketing 3 Marketing communications 4 Trade show display 5 Events

OUTPUT A clearly positioned international apparel and accessory collection

BRAND BAKER

ELLE

OBJECTIVES 1 Develop a European positioning for Elle womenswear 2 Integrate product, marketing and sales strategy 3 Carve out a clear brand identity through the line 4 Drive consumer credibility and recognition back into the brand

INGREDIENTS 1 Brand strategy 2 Marketing strategy 3 Product strategy 4 Positioning 5 Product design 6 Sales strategy

OUTPUT A successfully re-positioned European Elle womenswear proposition

BRAND BAKER

ELLE

OBJECTIVES 1 Differentiate brand identity through the line 2 Integrate product with trade and consumer marketing strategy on and off line 3 Create a 3D retail environment showcasing the brand experience

INGREDIENTS 1 3D retail design 2 2D collateral design 3 Trade marketing 4 Trade show design 5 Market research 6 Marketing communications

OUTPUT A successful integrated visual and communication expression of the brand

BRAND BAKER

JOE BOXER

OBJECTIVES 1 Launch a US brand into the European market 2 Develop a credible through the line marketing communication plan, fusing brand values with market nuances 3 Generate consumer brand recognition and acceptance

INGREDIENTS 1 Marketing strategy 2 Positioning 3 Advertising 4 Retail marketing 5 Trade marketing 6 Marketing communications 7 Events

OUTPUT A successful brand launch achieving maximum trade and consumer recognition

BRAND BAKER

KANGOL

OBJECTIVES 1 Create an integrated trade support tool kit for global roll out 2 Develop 2D POS and 3D fixtures for distributor & host retailer usage. 3 Integrate brand message within easy to use bilingual sales manual

INGREDIENTS 1 3D retail design 2 2D collateral design 3 Brand blueprint 4 Market research

OUTPUT A successfully implemented trade tool kit. A consistent suite of sales and distributor manuals

BRAND BAKER

KANGOL

OBJECTIVES 1 Develop an opinion leading consumer on and off line marketing strategy that positively challenges brand perceptions 2 Drive credibility back into the brand 3 Re-ignite and re-connect direct with the consumer

INGREDIENTS 1 Marketing strategy 2 Creative strategy 3 Marketing communications 4 Event management

OUTPUT An extremely credible, successful consumer marketing event executed in London and NYC.

BRAND BAKER

KANGOL

OBJECTIVES 1 Develop an opinion leading consumer on and off line marketing strategy that positively challenges brand perceptions 2 Drive credibility back into the brand 3 Re-ignite and re-connect direct with the consumer

INGREDIENTS 1 Marketing strategy 2 Creative strategy 3 Marketing communications 4 Event management

OUTPUT A credible collaboration project with Dazed and Confused, Julie Verhoeven, Alife and Peter Jensen completing the Kangol event theme of 38.83.05

BRAND BAKER

KANGOL

OBJECTIVES 1 Create a global retail blueprint fusing brand values and experience with operational excellence from flag ship – concession – trade show. 2 Integrate 2D collateral within 3D environment 3 Visually communicate segmentation strategy and multiple category collections. 4 Develop a platform for global roll-out.

INGREDIENTS 1 Creative strategy 2 3D retail design 3 2D collateral design 4 Trade marketing 5 Retail marketing

OUTPUT A Kangol retail manual communicating the brand experience with A-Z of how to operate.

BRAND BAKER

If you like what you see and want to get a better taste, then contact Bethan for a complete portfolio presentation.

BRAND BAKER +44 (0) 20 7403 8780 +44 (0) 79 7695 5117 info@brandbaker.co.uk

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