“Brand awareness toward prestolite battery”

prepare by

Nirav b. shah

Company at a glance

In 3rd January 1986 , Tudor India Ltd was incorporate, as a Public

Limited.

Company with the Registrar of Companies, Maharashtra, with the

object of setting up a plant for manufacturing storage batteries in

India. The Company was granted the commencement of business

certificate on 17th April

Prestolite the internationally renowned brand of storage

batteries was launched in India in 1997 by Tudor India Limited.

Tudor India Limited is a wholly owned

subsidiary of CMP Batteries Ltd., U.K.,

which is the world's largest battery

manufacturing group based on USA.

In keeping with the group philosophy of

commitment to technological leadership in

design and performance

Industry OutlookAn increase in domestic sales and export sales of four-wheelers and

two-wheelers

continued strength in the automotive replacement segment and a

revival in OEM sales

increase in infrastructure spending, fuelling demand for industrial

batteries

an increasing technology gap between branded and unbranded

products, there should continue to be a steady consumer shift away

from less expensive unbranded batteries.

Competition in the Global and india Battery IndustryIn India…….

Exide Industries Limited, India

Amara Raja Batteries Limited

HBL Power Systems Limited

In global…..

Johnson Controls, USA (Power Solution Division)

Exide Technologies, USA

Exide Industries Limited, India

Meaning of brand

A Brand is symbol, a mark, a name that acts as a means of

communications, which brings about an identity of a given

product.

Role of Branding

• Brand is a massive asset

• Brand is promotional tool

• Brand is a weapon to protect Market

• Brand is a means of identifications of customers

Brand awareness

Brand awareness is an important and undervalued

part of brand equity.

It can influence perceptions and attitudes and it

drives brand choice and loyalty

It reflects the salience of the brand in the customer’s

mind. It is a part for the communications process.

To know the consumer attitude and demand

towards the brand Prestolite

the “Brand plays an important role and a brand is very

prominent asset owned by an organization. Brand endowed

with awareness, perceived quality, associations, and brand

loyalty. Brand is present as creative idea.

Objective

To research whether Brand awareness in

Branded Battery’s affects the sales or helps the

Retailer in making a sale.

Brand Awareness for Branded Battery’s in

consumer minds.

To research and see which Brand is ahead in

“Top-of-the-Mind Awareness” among Branded

battery’s

DATA SOURCES

Primary data

• Interview

• Questionnaire

secondary data

• Websites

• magazines

RESEARCH DESIGN

Descriptive

Sample

Sample unit -Ahmadabad

Sample size -100 – RETAILER

Sampling method-simple random sampling and convenience

Scope of the study

The study plays a very important role in market research. It

also helps to understand and identify the human action

towards brand.

The information thus gathered by conducting a systematic

market research would help to finding out the brand

awareness of the consumers.

Best selling

Presto-lite

Amco Tata green

Exide SF other 0

10

20

30

40

50

60

70

80

90

2638

58

8574

63 percentage

selling of the prestolite battery

26%

74%

YesNo

Awareness of product

16%

84%

YesNo

standing of brand in consumer’s mind

6%

12%

82%

Top of mindmiddle of mindBottom of mind

brand offer a specific value proposition to the consumer

62%

38%

Yes No

customer preference

Very sa

tisfie

d

Quite sa

tisfie

d

Neither s

atisfie

d nor diss

atisfie

d

Quite diss

atisfie

d

Very diss

atisfie

d0

1

2

3

pricemaintenanceservicewarrantydurable

participation of customer

Yes No0

10

20

30

40

50

60

70

58

42

percentage

FINDINGSOnly few the respondents are aware of Prestolite battery.

the respondents not bought Prestolite battery because of

unpopularity in brand and service.

That the majority of the respondents are expresses advertising

is important for a brand.

the respondents give importance to brand for any purchase

That majority of the respondents have given opinion to promote

a brand through TV, radio, etc.

SUGGESTIONS

The company should increase the level of advertisement through

T.V, newspaper, and automobiles magazine .

The company should require change look and style of the battery.

This effect on the brand image

Company should keep on bringing out new time attractive offers

and schemes to increase brand value.

Company should provide the Brochure of the product to retailers

Product from Tudor India ltd.

Thank You