see the invisible, do the impossible

2010 Media Pack

Brand Africa® Destinations is a key Brand Africa® business platform.

Recognised internationally for the quality of its resource endowment for tourism, the continent of Africa still has its potential to realise*.

Brand Africa® draws on the cross-sectoral nature of tourism, entertainment, sport, culture and business.

It’s 2010 and for the first time Africa is hosting the Football World Cup. The Brand Africa® proposition delivers a new approach to the opportunity of the world’s second largest continent.

The Brand Africa® 2010 Programme introduces Brand Africa® Destinations and features the “Football Soccer” theme to its Brand Africa® 53 Works of Art series.

The 19th FIFA World Cup™ is one the world’s largest sporting events watched by 20% of the world’s population is taking place in Africa for the first time. Brand Africa® offers the opportunity for Africa to leverage the attention and visibility of this global event.

see the invisible, do the impossible

Offering destinations, brands and businesses an advantage to gain commercial and/or social ground under the opportunity of this world event – and beyond. Brand Africa® Destinations features:

A web site• brandafricadestinations.comA magazine• Brand Africa® DestinationsA campaign• Soccer Safari Experience of a LifetimeAn event• SafariFest

The combination of media and initiative deliver experiences and activity that showcase music, art, culture, business, sport, destination, people and possibilities.

“Never before has the world cup come

to Africa. It is a monumental

opportunity not just for a country but for

the continent and for business”.

*Africa receives about 4% of all international travellers, according to World Bank statistics

For 31 days and 31 nights Africa welcomes the world. Brand Africa® Destinations makes the spectacular Victoria Falls centre stage for an “all-of-Africa” invitation and welcome to visitors and travellers via the “Soccer Safari - Experience of a Lifetime” campaign.

The Soccer Safari campaign and SafariFest event bring together African arts and entertainment with live football on the same stage, celebrating African destinations and experiences.

With the spectacular Victoria Falls as the backdrop the SafariFest invites visitors to experience everything from the adventurous to the tranquil spirit of Africa. Giving visitors freedom to do everything or nothing at all

The initiative will see a comprehensive PR and marketing campaign raise awareness, hype and of course drive visitors. Targeting print, online, retail, and outdoor, Brand Africa®, Soccer Safari and SafariFest will enter into the mind of those looking for the opportunity to experience Africa and the World Cup.

SafariFest is a festival with a difference taking place in one of the most extraordinary places in the world. It will feature live entertainment and football on the same stage.

The festival celebrates and brings together the best of African and global arts, culture and entertainment with the excitement of the World Cup. It will be the largest complimentary African experience outside South Africa on this extra ordinary occasion of the fi rst FIFA World Cup™ in Africa.

SafariFest invites a line-up of legendary and up-and-coming national, regional and international artists including:Mampi, Debange, K’naan, Feshly Ground, Luciano, Femi Kuti, P2, Wycleff, Habib Koité, Mama Africa, Angelique Kidjo, Comrade Fatso, Mukoomba, Amadou and Mariam, Youssou N’dour, Oliver Mtukudzi, Will.i.am, Amayenge, Mahube, Vula, Victor Kunonga, Alec Macheso, Jozi, Jonathan Butler, Hugh Masekela and more.

The SafariFest programme runs between 6th and 11th July, 2010. Over 450,000 people are expected to visit South Africa for the World Cup with 73% planning to visit at least one other African country during their stay.

Victoria Falls is only an hour and a half fl ight from South Africa and provides easy access to the 5 countries that surround it: Zimbabwe, Zambia, Botswana, Mozambique, Tanzania and South Africa. The main stage of the SafariFest will be held on a golf course with a capacity of 6,000 people per day.

SafariFest is a celebration of African destination and experience which will continue beyond 2010.

“450 000 people are expected to visit South

Africa during the World Cup”

July 2010 Workshops Music 3:00pm - 8:00pm Football 8:30pm

Semi Final T 6

Semi Final W 7

No FootballT 8

F 9

3rd & 4th Place S 10

World Cup Final S 11

The SafariFest VIP Club is an exclusive area on these historic festival grounds. Brands and businesses can sponsor a day, days or enjoy exclusive ownership of this VIP area for the duration.

Brands will enjoy access to an exclusive audience of celebrity musicians, footballers, senior business executives, town and country offi cials, distinguished guests, and high net worth individuals.

1. SafariFest VIP Club

Brands and business, countries, destinations, operators, services and products can have a branded stall in the SafariFest Village. Stall size options:

•Single[3x2]•Double[6x2]

Involvement options

The programme of SafariFest music and entertainment features a series of satellite events that take place at venues on either side of the spectacular Victoria Falls [Livingstone, Zambia and Victoria Falls, Zimbabwe].

2. SafariFest Satellite Events

SafariFest UnpluggedThis is a series of dinner and music events featuring accomplished artists delivering an intimate experience of lifetime to an exclusive (maximum 200) VIP audience at fi ve star venues.

SafariFest OutpostThis is a series of exciting music events featuring artists performing at select venues to a maximum audience of 1500.

3. SafariFest Village Stalls 5. On Stage at the SafariFest

Business and brands can sponsor activity on the SafariFest stage. Options include:

•Adayofperformances•Asingleperformance•Aseriesofperformances•Theentireprogrammeofmusic and entertainment on the SafariFest stage •Artistscostumes

Brands and businesses have the opportunity to sponsor the SafariFest Radio. This will feature:

Talk radio •News and music •The football•The destination •Business in Africa•Interviews•Viewpoints and opinions•

4. SafariFest Radio

Soccer Safari offers “Experience of a Lifetime” package holidays for corporate groups featuring:

Luxury hotel accommodation• Camp cities• Chartered fl ights• Adventure team-building• Boardrooms in the bush• VIP entertainment•

6. Corporate Packages

We create fantastic tailor-made packages offering the choice of standard or luxury service alongside top quality hospitality

Only 1 hr 30 mins fl ight away from the live games in South Africa, the Victoria Falls - one of the 7 wonders of the world with access to 5 countries - is a perfect location for those who want to watch the games live in South Africa or experience the games in Africa. The

of a Lifetime” package holidays for

Brands and businesses can select their level of visibility on the offi cial campaign web site.

7. Feature on the Website 8. SafariFest Legacy Activity

Brands and businesses have the opportunity to drive or participate in the SafariFest programme of legacy activity. The Brand Africa® Football 53 Squad musicians and technical experts participate in a rich programme of workshops with local talent to build and leave a legacy of local capacity.

Involvement options

ReadersBrand Africa® Destination Magazine will initially be distributed to 250000 readers including:

Businesses•Trade •Consumers •Media•

banks to mobile phones we feature the products, services, brands, businesses and people that will make your experience, including:

Activities•Accommodation•Food•Travel•Banking•Technology & Telecoms•Security•Health•Business•

The launch edition will focus on the destination that is The Victoria Falls and Southern Africa.

Brand Africa® Destinations is a media fi rst. A “whole-of-Africa” digital magazine celebrating destinations and experiences in Africa. It launches as the worlds eyes turn to Africa. Advertising options include:

Double page spread •Single page •Half page•Banners•

ContentThe magazine will deliver an ordinary and practical guide to Africa. From hotels to hospitals, airlines to supermarkets and

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Involvement options

9. Feature in the Brand Africa® Destinations Digital Magazine

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Celebrating the

destinations and

experience of Africa

Magazine featuresBrand Africa® Destinations magazine offers:

Trackable reader response•Accurate reader fi gures to justify •your ad budgetsTailor-made packages•Discounts for 12 month adverts•Bespoke video content•

Video & Slide showsReaders benefi t from a true multimedia experience as products “come alive” within the pages of the Brand Africa® Destinations digital magazine. Alternatively, let us feature fi ve of your latest products in a beautifully created slide show.

AdvertiseThere are many advertising opportunities within Brand Africa® Destinations magazine with something to suit your budget.

The uniqueness of a digital magazine is the ability to offer readers instant access to information on destinations, experiences products, services and opportunities they see in the

Advertising rates

The Brand Africa® Destinations magazine offers six and twelve month rates for:

Double page•Single page•Half page•Banner•

AdvertorialsAdvertorials are written by our advertorial team and command a premium of 40% on standard ad rates.

Issue dateBrand Africa® Destinations Magazine is a quarterly magazine. Please contact us for issue dates.

Copy deadlineAdvertising copy is due two weeks prior to publication.

PaymentPayment for adverts due before the magazine is published

Contact ussales@brandafricaproject.com+44 (0)845 468 053

magazine. The embedded links within each of the advertisements take readers directly to the web sites of the companies, not only helping readers save time, but also giving advertisers an accountable way of measuring the effectiveness of their advertisements.

Distribution/ReachThe advertising campaign targets a minimum of 250 000 readers and features:

Print•Online campaign activity•E-mail•Banner ads•Social network strategies•

Involvement options

IAM Ad serving.

Send offer to a friend/save in my documentsCommunication and networking Subscribe to Newsletter

Add to shopping cart Send title to a friend

Platform Branding. Social network bookmark

Titled page index

Background Sponsorship with direct links.

Google Ads, or any other Ad scripts.

Celebrating the destinations and experience of Africa

Involvement options

Benefits

BrandingSubject to level of participation sponsors will enjoy naming rights and primary branding.

Platform & AccessSponsors gain access to a transferable, scale-able and versatile “whole-of-Africa” concept and platform for product placement, sales and promotion to further expand and reach their audience.

ProfileSponsors will enjoy the hype, profile and exposure through association with Soccer Safari and SafariFest at the time of the World Cup.

LegacySponsors have the opportunity to participate in a whole-of-Africa legacy initiative that extends beyond 2010.

Reach & AudienceThe Soccer Safari campaign and Safarifest will reach over 1.7 million and deliver a combination of live and remote audiences including:

VIP’s •Local and regional communities. •International travellers•

Sponsors benefit from the dynamic of access to a wide social profile through a multimedia campaign that involves:

On-line campaigns using social •networks and viral strategies PR •Radio•Print•Digital, featuring the Brand •Africa® Destinations Magazine OutofHome[OOH]advertising•The official campaign web site •

Legend Premier Champion LeagueRadio Local Regional

Print Local International

Digital Email Online Magazine

Merchandise

Events

Legacy

Music

Brand Africa® Soccer Safari and SafarIFest present a unique prospect for commercial partners, not just for the event itself but continuing beyond 2010. Building on the initiative of the Brand Africa® Foundation of “servicing the sustainability of Africa through innovation.”

There is a huge opportunity for product and brand placement and the chance to raise affinity and awareness of your brand through association.

With an event of this size there are many different levels of sponsorship and participation.With so many elements to it, we can tailor a package to suit your brands needs and budget.

Sponsorship & Participation

Sponsorship options and levels

As the 19th FIFA World Cup™ football games prepare to take place on the continent of Africa for the first time, 2010 is the year of football in Africa. The theme of the Brand Africa® 53 Works of Art 2010 initiative is "Football Soccer", A celebration of the games in Africa.

53 Works of Art “Football Soccer”

The Initiative Brand Africa® is creating a body of work commemorating and documenting the first ever African World Cup occasion and telling the story of the history of football in Africa.

53 represents the number of countries in Africa. Brand Africa® makes an exclusive selection and extends an invitation to:

Renowned and upcoming African •artistsUp to 53 ‘current’ and •‘legendary’ footballers and personalities world Brands and businesses •

The footballers and personalities provide the inspiration to artists who will capture and interpret the game of football in sculpture to create the historic 53 Works of Art “Football Soccer” exhibition.

AudienceThe campaign for the 53 Works of Art “Football Soccer” collection delivers a series of events and exhibitions that target and draw the attention of:

Senior executives •doing business or with an interest in Africa and the global African market

Targeting 4,000

VIP’s & celebrities• Targeting 2,000 Footballers• Targeting over premiership, championship,

and legendary players & personalitiesEducational •institutions

Targeting schools

The art fraternity• Targeting galleries, curators, critics & buyers & fans

Artists• Targeting established & upcoming artistsFootball fans• Encompassing a cross section of individuals

culturally and sociallyPress and media•

Reach & DistributionThe entire the collection as well as the story behind each of the 53 Works of Football Soccer Art to drive a PR and marketing campaign that distributes content and information from 2010 to 2014 via media including:

Press• Radio• Documentary discussions and interviewsDigital• Email and platformsPrint• promotional material and a publicationEvents• A combination of exhibitions and business

network receptions

The 53 Works of Art will be unveiled in a series of art & business events. The Works of Art provide a backdrop for networking receptions focused on opportunities for business in Africa and with the global African market. The evenings feature entertainment and/or a guest speaker and invite senior brand and business executives, country representatives, footballers, artists, the press and media.The 53 Works of Art will eventually be sold or auctioned although the body of work will stand together as an exhibition, available to the public for viewing.

This is an exclusive and historic body of work that will forever commemorate the Word Cup football taking place in Africa.

Only 53 Works of Art will be •producedA maximum of only 53 select •footballers and football personalities will participate

Involvement OptionsBrand and businesses can sponsor:

A single Work of Art•Multiple Works of Art•The entire “53 Works of Art” •Football Soccer collection A single event •The series of events•The exhibition publication•

BenefitsFor brands and businesses, association with this initiative offers a sophisticated and mesaureable opportunity that delivers:

History & Legacy53 Works of Art “Football Soccer” is an educational, entertaining and historic body of work that will forever capture and celebrate the occasion of the first ever world cup Africa. The platform combines, art business, culture and sport.

Access, Profile & Publicity53 Works of Art “Football Soccer” delivers an audience across the social profile from VIP executives, country representatives, celebrities, media to the general public.

Brand Africa® speaks to and represents over 1 billion Africans including 800 million Africans in Africa and the 169 million Africans who live outside Africa. It reveals this market and its potential.

The OpportunityThe Brand Africa® 2010 Programme with an estimated reach of 1.7 million draws on the opportunity that the attention of the 19th FIFA World Cup™ brings to the continent and subject of Africa and Africans. We deliver a campaign focused on the spectacular Victoria Falls

Reach, Audience & Distribution

where we stage the SafariFest, a global event to deliver an African experience of live music and football. We use the internet, radio and print as part of the marketing. We introduce a digital magazine, Brand Africa® Destinations, to begin the celebration and communication of a continent of destinations. We generate and capture content. We engage players and personalities of football/soccer and use art to highlight the talent of Africans to capture and forever commemorate this Historic occasion. We leave behind a legacy and continue the journey.

The initiative invites brands and business to identify appropriate platforms to reach and engage with their target audiences - African and beyond - place their products and promote their services.

The AudienceThe opportunity attracts a unique cross section of local, regional and international audiences from business executives to students and celebrities, including:

Consumers - travellers, music •lovers, world cup football fans Celebrities - footballers •personalities, musicians and high net worth individuals Country representatives - •diplomats, ambassadors, trade attaches, sector representatives and ministersArtists, art buyers, lovers, •enthusiasts and expertsAfricans in Africa and those who •live outsideCorporate executives from •local, regional and international businesses and brandsPress and Media•

“US$12 billion is estimated to be repatriated annually by Africans and African Americans alone spend more than US$600 billion every year.”

The Platforms & ProductsThrough a combination of destination, experinces, music across genres, people, stories, business, art, football, products, and services Brand Africa® delivers a variety of platforms for brands and businesses to use and reach their intended audience:

Events • [face-to-face] Radio• Music •Campaign•Publication•Digital•Web•Celebrities•OOH•

The Campaign & ReachThrough a campaign of marketing, PR and communication supported by the hype and attention of the World Cup activity, the initiative targets 1.7 million through:

Websites• 250,000 unique visitorsLive events• 20,000Radio• 750,000Online• 350,000Databse• 250,000Print• 122,000

DistributionThe Brand Africa® 2010 programme generates audio and video content for distribution.DigitalDigital content will be accessible via media formats including streaming on mobile & internet, as well as digital retail network storefronts and mobile carriers including:

Physical Content will be distributed physically via major retail chains, one-stop shops, and independent retailers including:

The Flexibility Tailor-make your opportunity to fi t your brand, objectives and budget from as little as US$450.

The Relevance Activity within the Brand Africa® 2010 programme is relevant to countries and destinations as well as brands, business, individuals, products and services from sectors including travel & tourism, football, technology, entertainment, media, art, banking, fi nancial services, insurance, hospitality, food and beverages, legal, security, clothing those businesses interested in Africa and the global African market.

see the invisible, do the impossible

This is Brand Africa®

We believe the commercial and social opportunity of and with Africa and Africans lies in the dynamic and art of communication.

We support our customers - Africans, African businesses as well as individuals and businesses that want to associate with this market - in delivering and receiving personalised and desired services to expand their opportunities.

Brand Africa®develops unique ideas from an African perspective and provides appropriately African solutions. We deliver platforms for access and expression.

This is our focus and this is our value.

To confirm how you would like to get involved or to find out more about the option or options which interest you… Contact Audra or Kene-mail: info@brandafricaproject.com Tel: +44 0845 468 0053 or +44 208 245 4733