CHAPTER 5:

MAJOR FINDINGS AND INTERPRETATION OF THESTUDY

The Data analyses and interpretations helped us to take out the various findings. Thus the findings of this project is the result of all the data collected analysed and interpreted. Following are the various findings of the study:

Majority of the customers prefer smart kid & health plan. About 33% & 20%of the respondents respectively prefer smart kid and health plan. Advertising plays a very important role as a source of information for ICICI Prudential Almost 30% of the respondents rate the services rendered by ICICI Prudential as excellent.

ICICI prudential is the most preferred life insurance company in India About 50% of the respondents wants to associate themselves with ICICI Prudential.

BIBLIOGRAPHY

Kotler Philip Kotler K.L. ,Koshy A, Jha Marketing Management- A south Asian perspective 13th edition pearson education publication,2007WEBLIOGRAPHY

WWW. iciciprulife .com 30th Jan ,2012 WWW.google.com ANNEXURES

Questionnaire:1. Name and address:2. Phone no.: 3. Age: 4. Gender: male female5. Occupational profile:

a) Employed b)self-employed c) social activist d) engineer e) doctorf) others

6. Income profile:a) Up to Rs.15, 000 per month b) Rs.15000- 30000 per month

c) Rs.30000-45000 per month d) Rs.45000 & above7. Education profile:a) Graduate b) under graduate c) MBA d) Doctor e) others8. Have you purchased any insurance policy recently?a) Yes b)No c) planning

9. From which company you purchase all your policies?a) LIC b)HDFC c) ICICI d) others10. Do you know ICICI Prudential is a dominant private life insurance company in India?

a) yes b) no c) may be11. If yes then what is your source of information about ICICI Prudential?a) Advertisement b) electronic media (radio, T.v) c) print media (newspaper, magazine) d) family &friends12. Do you want to associate with ICICI prudential life insurance?a) yes b) no c) may be

13. Which of the ICICI Prudential life insurance schemes you prefer the most?a) Smart kid b)Pension plan c)Health plan d) Endowment plan

e) Traditional plan f) others14. Do you like the services rendered by ICICI prudential life insurance?a) Yes b) No c)Cant say

15. How would you rate the services rendered by ICICI prudential life insurance?a) Excellent b)Very good c)Good d)Average e) Below average f)Satisfactory

16. How do you differentiate ICICI prudential from other insurance companies?a) Image b) Brand value c) Affordable capacity d)) identification e) Customer base f) Services rendered g) others 17. Do you want to recommend or suggest any changes In ICICI Prudential for better results? If yes then could you please spell some of your suggestion?

a) Yes

b) No

Please specify_______________

Place: Date: signature: