Brainswarming: Good creativity method for generating ideas for guerilla marketing

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    13-May-2015
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Brainswarming instead of brainstorming is a nice new method for generating new and creative ideas e.g. for guerilla-marketing

Transcript of Brainswarming: Good creativity method for generating ideas for guerilla marketing

  • 1.Brainswarming: A creativity method for generating Guerilla-Marketing-Ideas

2. Brainstorming vs. Brainswarming 3. Brainstorming Established 1939 by Alex F. Osborn 4. Brainstorming Basic Idea Using the Brain to storm a problem Alle Ideas are thrown into the group without being rated 5. Brainstorming Disadvantage Single persons or small groups may dominate the whole process just because they are more extroverted 6. Brainswarming Established ~ 2010 by Tony McCaffrey 7. Brainswarming Basic Idea Why do we need to talk in the first place? The problem is solved by putting the cart in front of the horse All participants note their ideas on Post-It notes 8. Brainswarming Wait a moment! How it is done is coming soon ;-) 9. Brainswarming Advantage Writing Ideas on Post-It notes includes even more shy participants 10. Brainswarming So how is the process of Brainswarming working? 11. Brainswarming Do not define the problem but the goal! 12. Brainswarming Example: Customers shall recognize fish-offer in the stores outdoor area 13. Brainswarming Goal is pinned on top of the Wall 14. Brainswarming Customers shall recognize fish-offer in the stores outdoor area 15. Brainswarming The ressources are pinned at the bottom 16. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff 17. Brainswarming top-down-thinkers will refine the goal and define their ideas from the top 18. Brainswarming bottom-up-thinkers will use the ressources to start thinking about how the problems can be solved 19. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff 20. Brainswarming Important rule: Dont talk just write all ideas on post-it notes 21. Brainswarming New ressources can be added on the bottom 22. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff 23. Brainswarming poster flyer booth stuff online social networks Customers shall recognize fish-offer in the stores outdoor area 24. Brainswarming All collected ideas are pinned to the board 25. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks 26. Brainswarming Every participant sees the same ideas in front of him 27. Brainswarming First connections between ressources and ideas on top of the board are found 28. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks 29. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks 30. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks 31. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks 32. Brainswarming It could look for our example this way 33. Brainswarming Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks 34. Brainswarming Stop customers with special sign Pond at outdoor area Lure customers to outdoor area Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest 35. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest Stop customers with special sign Pond at outdoor area Lure customers to outdoor area 36. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest Stop customers with special sign Pond at outdoor area Lure customers to outdoor area 37. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest Stop customers with special sign Pond at outdoor area Lure customers to outdoor area 38. Brainswarming Customers shall recognize fish-offer in the stores outdoor area poster flyer booth stuff online social networks Hang large transparents Special booth with acquarium on it Stuff talks to customers Facebook contest Stop customers with special sign Pond at outdoor area Lure customers to outdoor area 39. Brainswarming So??? 40. Brainswarming Got interested in doing this by yourself? 41. Brainswarming book guerilla-marketing workshop 42. Markting macht Frisch! Stefan Frisch www.machtfrisch.de [email protected] phone +49 911 977 98 301 Bloke from germany 43. Markting macht Frisch! Stefan Frisch www.machtfrisch.de [email protected] phone +49 911 977 98 301 all pics: Wikimedia Commons Bloke from germany