BrainBank Idealinke Open
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Transcript of BrainBank Idealinke Open
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Idea Management:
How to eliminate three chronic choke points
1.Open collaboration motivates stakeholders by letting them participate on their own terms.
2.Better developed ideas keep key process role-players engaged.
3.Proper routing accelerates idea progression through your entire process .
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Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
Build communities that are purposeful for your innovation goals.
Different users can participate at different levels, internally and/or externally.
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Create excitement, drive participation and promote your brands through viral buzz
Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
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Collect ideas in response to a challenge…
Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
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Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
…or via voluntary submission.
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Vote, comment, invite friends and add attachments to collaborate on ideas
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Management can set idea development rigor for any idea type through the use of dynamic idea development tabs - that way the community can build the idea around information that is actionable for the next level of the process
Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
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Idea Champions can manage the “long tail” by ascending only those comments that add value and make them part of the core idea moving forward
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Electricity Costs
• Energy Cost• High-Tension Cabling
Energy CostCost of one kilowatt/hour is USD$1.27
Idea Champions can estimate benefits by accessing relevant financial information
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Balanced scorecards enable you to get buy-in from key role players before presenting the idea for evaluation, so that management support is there from the start.
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Flexible and configurable rating system enables one to zero-in on those ideas with the attributes that matter most to you.
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See multiple rating dimensions from the convenience of a single screen – blended scores combine market demand and business alignment
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Idea development tabs:Prompt for information that will help build proposal
Champion Builds:- Promote comments for community to build upon
Elevated comments:- Elevate user comments to the core of the idea
Support documents:- Import excel spreadsheet- Attach files
This is what Evaluators see
Better developed ideas are actionable ideas
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Once the criteria set by management has been met, individual managers or evaluation committees can choose whether to accept the idea or not.
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Decide how you want to turn your idea into an innovation project; either through Idealink’s proprietary process management or using your existing
internal systems.
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Solicit approval, adjust feasibility and get buy-in from potential Project Owner to ensure that the idea is fully developed.
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Getting the right resources around an idea before it starts its journey into the organization for processing is critical to eliminating re-routing, inaction, and delay. This helps maintain the ideas momentum and motivates downstream stakeholders to respond more rapidly.
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Post-implementation form
Sending-out a recap form for a sunset review forImplemented ideas is a keybest practice
Capture new learning and record exceptions
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Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
Zero-in on any idea or groups at any level of your Idea Pipeline
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Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
As the old saying goes “you can’t improve what you can’t measure”
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By inviting your stakeholder communities into an Idealink Open™ innovation process achieves the following results:
• Diversity of participants makes for more creative ideas• Voluntary role and tasking motivates users to participate because
they can do it on their own terms• Participants help build-up ideas incrementally• Community creates division of labor to absorb idea volume• On-demand expertise extends talent pool and accelerates turn-
around• Collaboration output is managed into structure by Idea Champion• Proper workflow accelerates process by not having to re-route
keeping idea momentum from fading• Better developed ideas keep up-line role players interested and
engaged
Ideation, co-creation and collaboration all work better when the crowd can be engaged and channelled – ask for an Idealink Open™ demo, and see how you can get started today.