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Transcript of BPPD NTB.pdf
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a. Koordinator promosi pariwisata yang
dilakukan dunia usaha di pusat dan
daerah
b . M it ra k er ja p em er in ta h d an
pemerintah daerah
"#$%&' ( )) *+, -./0..1
1.Meningkatkan citra kepariwisataan Indonesia
2.Meningkatkan kunjungan wisatawan mancanegara
dan penerimaan devisa
3.Meningkatkan kunjungan wisatawan nusantara dan
pembelanjaan
4.Menggalang pendanaan dari sumber selainAnggaran Pendapatan dan Belanja Negara dan
Anggaran Pendapatan dan Belanja Daerah sesuai
dengan ketentuan peraturan perundang-undangan
5.Melakukan riset dalam rangka pengembangan
bisnis pariwisata.
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Sumber : SK Gubernur NTB No. 556-352 Tahun 2014
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Sumber : SK Ketua BPPD NTB No. 1 Tahun 2014
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Sumber : Disbudpar NTB 2011
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Negara Asal Jumlah Negara Asal Jumlah
(1) (2) (3) (4) (5) (6)
1. Australia 1.494 1. Australia 2.020
2. Malaysia 1.133 2. Malaysia 1.894
3. Inggris 530 3. Singapura 504
4. Singapura 331 4. Inggris 356
5. Korea Selatan 250 5. Perancis 231
6. Perancis 221 6. Korea Selatan 187
7. Jerman 190 7. Jerman 179
8. Belanda 142 8. Tiongkok 148
9. Amerika 123 9. Amerika 125
10. China 107 10. Belanda 73
11. Lainnya 892 11. Lainnya 782
5.413 6.499JumlahJumlah
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Sumber : P3UM Unram 2011SUMBER : BUKU STATISTIK BUDPAR 2011
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Sumber : Survey Wisman Disbudpar NTB 2011
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XYFYX8ZFG"8GX NG"Y8YNY*
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Sumber : Disbudpar NTB 2011
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Sumber : Disbudpar NTB 2011
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Sumber : Disbudpar NTB 2011
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Berdasarkan data dan permasalahan di atas, kebijakan strategis
BPPD NTB diantaranya sebagai berikut :1.
Membangun sistem promosi pariwisata yang kreatif, inovatif daninteraktif.
2. Melakukan promosi di dalam dan luar negeri yang lebih selektif.3. Meningkatkan kualitas dan kuantitas kunjungan wisatawan
4. Memperluas target pasar promosi pariwisata dalam dan luar
negeri.5.
Menambah diversifikasi produk dan pelayanan pariwisata.
6. Mengupayakan peningkatan anggaran promosi pariwisata NTB
di luar APBD.
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.
BPPD NTB dalam promosinya, mengkategorikan tujuan programnya ke
dalam beberapa tujuan berikut ini:
(a)
Mempromosikan keunggulan potensi pariwisata NTB sebagai tujuanwisata yang menarik dan menguntungkan bagi wisatawan dan
masyarakat.
(b) Meningkatkan dan memantapkan citra wisata NTB di pasar domestik
dan internasional. (image branding)
(c)
Menyebarluaskan informasi dan pengetahuan tentang produk – produk
wisata NTB yang telah dikembangkan.
(d) Membangun dan membina komunikasi yang efektif dengan media dan
pers nasional maupun internasional.
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Untuk mempromosikan daerah tujuan wisata di Provinsi NTB maka secara
umum BPPD NTB akan menerapkan beberapa strategi utama yang dapat
dijalankan bersama – sama dengan Pemerintah Provinsi NTB maupun
Pemerintah Daerah Kota dan Kabupaten.
Strategi tersebut antara lain:
1.Program Pengembangan Kehumasan (Lokal, Nasional, Regional,
Internasional).
2.Pengembangan promosi jasa wisata dan tempat wisata.
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Sebelum pelaksanaan Teknis Program Promosi Pariwisata NTB, perlu diadakan audit
terhadap lokasi dan potensi wisata secara menyeluruh.Setelah audit tersebut dilakukan, BPPD NTB bersama pihak terkait dapat merumuskan
program-program teknis. Dapat berupa program seperti berikut ini:
1.Program Pengembangan Kehumasan a) Program kunjungan wartawan nasional dan luar negeri.
b) Pengembangan fitur – fitur wisata dan press release.
c)
Persiapan mengikuti event – event nasional dan internasional yang terkait dengan
tujuan program.
d) Program pembentukan citra NTB (image branding)
e) Pengembangan perpustakaan wisata online dan data center.
f) Keikutsertaan dalam keanggotaan organisasi pariwisata internasional.
g) Program pengendalian dan manajemen krisis
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Program Pengembangan Kehumasan… (lanjutan)
h. Program presentasi pada potensi buyers
i. Memilih dan mengikuti trade show / travel mart dalam & luar negeri
j. Program kunjungan pendidikan dan buyers visit
k. Berpartisipasi dalam organisasi internasional dan lembaga
pemasaran
l. Koordinasi dengan agen penyelenggara perjalanan internasional
m. Pengembangan kerjasama advertising dengan organisasi dalam danluar negeri
n. Mengikuti seminar pemasaran dan wisata dalam dan luar negeri
o. Menyelenggarakan misi promosi dan road show daerah ke daerah
lain di dalam dan luar negeri
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2. Pengembangan promosi jasa wisata dan tempat wisata
a)
Perluasan jejaring distribusi melalui kegiatan promosi bersama denganperusahaan penerbangan, perhotelan, pelayaran cruise, operator turperjalanan dan instansi terkait lainnya.
b) Program kegiatan iklan tempat wisata di media terpilih.
c) Menyelenggarakan dan mengikuti kegiatan pameran wisata dan seminarwisata (nasional maupun internasional)
d)
Mengembangkan materi-materi kunjungan wisata melalui video, slide, film,brosur dan media lainnya.
e)
Membangun dan memelihara web site BPPD NTB dan on line data center.
f)
Mendukung program pelatihan dan peningkatan kualitas SDM untukstakeholders pariwisata sebagai agen pemasar pariwisata.
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1. Menetapkan Standard Promotion Plan & Strategy (SOP)
2. Menguatkan kinerja internal lembaga (Organisasi/Assosiasi, Pengurus & Eksekutif)
3. Tourism Media Center
4. Kemitraan dengan SKPD terkait di Pemerintah Provinsi NTB dan dengan masing –
masing BPPD di Kabupaten dan Kota5. Crisis Center Desk untuk mengantisipasi isu – isu negatif seputar dunia pariwisata NTB
6. Internet Marketing : web site, socmedia, email blast dll
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KESIMPULAN :
1. Permasalahan Pariwisata NTB bisa diurai dan dicari jalankeluarnya dengan kerja kolektif, cerdas dan efektif.
2. BPPD NTB merencanakan program kerjanya berbasis
pada 6 program awal yang meliputi ; standarisasi
program, Tourism Media Center, penguatan internal,kerjasama kemitraan, crisis center dan penggunaan
teknologi IT
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SARAN :Pengembangan dan perluasan jasa wisata dan produk-
produk wisata.a) Survei keinginan dan harapan wisatawan (data & info gathering)
b)
Audit potensi wilayah dan wisata ( data & Info gathering)
c)
Program pengembangan produk wisata yang ada (development)
d) Program pengembangan produk wisata yang baru (research & dev)
e)
Pengembangan kualitas dan kemasan produk wisata (development)f)
Program sport tourism, adventures, ecoproduct dan ecotourism
g) Program pengembangan wisata kreatif
h)
Program wisata religi dan wisata Islami (Wisata Syariah)
i)
Penyelenggaraan trade show
j)
Perlunya peningkatan anggaran promosi pariwisata
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