BP com.docx

8/13/2019 BP com.docx

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1.0 Overview

It is our pleasure to have this opportunity to do this business proposal of Love Agro

Travel Agency. Most of all, I would like to thank for the guidance and advices from

lecturer of Business Professional Communication. Throughout the process to complete

this project, we have learnt a lot and understand more deeply about the details of business

proposal.

In this term proposal, we would like to explain further the meaning of business name,

Love Agro Travel Agency and the background of the industry in the nature of business,

our basic job responsibility and the reasons for decide to operate a travel agency.

Meanwhile, we would like to introduce travel packages which available in our company.

Next, is explaining about size of Love Agro Travel Agency, where did we obtain our

capital and how we do spend our capital.

Furthermore, we would like to explain about the reasons for choosing Kuala Lumpur

Sentral as our company office.

Last but not least, we would like to appreciate the effort and cooperation from our

instructor, Mrs Noorasbahan Binti Shahizan and each of the members in Love Agro

Travel Agency, our Chief of Executive Officer, Hea Shi Chiann; Marketing Manager,

Wong Jie Sin; Financial Manager, Choo Hui Mei; Sales Manager, Beh Chai Nee; and

Human Resources Manager, Husnil Khatimah Ananda.


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Love Agro Travel Agency

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2.0 Name of Business

Love Agro Travel Agency, is a descriptive business name. Descriptive business is generic

and easy to create brand awareness and customer easier to identify our main concept of

service. The word of agrostands for agriculture or meaning of agro industry with the

word of love as adjective. Thus, love agro is meaning as our main stream travel

agency concept is all about agriculture. The reason why we choose love agrois because

it is easier to remember meanwhile can create brand awareness among the market.


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3.0 Background of Love Agro Travel Agency

3.1 Nature of Business

In the nature of business, we would like to explain the definition of agro tourism, the

included activities and the background of agro tourism in Malaysia.

Agro tourism or known as agritourism, is the combination of agriculture and

tourism which includes visit to the agriculture sites, such as farm to enjoy and experience

the various aspects of agriculture lifestyle. Agro tourism is including few incorporate

elements of entertainment, shopping, education and food.

Agro tourism is also known as intersection of tourist development and various

activity in rural areas which the visitors has the opportunity to get involve in agricultural

sites, agricultural occupations, local products, traditional cuisine and also the local

cultural element. As the saying goes, kills two birds with one stone. Travelers of agro

tourism can get closer to the natural and can have the pleasure of entertaining and

discovering.

Agro tourism has been started officially by Malaysia in Ninth Malaysia Plan

(9MP) to create awareness among public and encourage people to explore the agricultural

industry. Government tried to improve and diversify the agricultural products by the

participation of private sectors. A main component of agro tourism in Malaysia is the

homestay program, which increases participation of the rural population in tourism-

related activities and provides rural households opportunities to supplement their incomes.


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3.2 Service Oriented

The job responsibility of a travel agency is working as a one-stop service oriented

organization. Job responsibility of a travel agency is including communicate with

customer efficiently, first class services and always update travel package based on

current trend.

Love Agro Travel Agency communicates with clients efficiently to stay front of mind

with existing and new clients. The communication tools are by phone calls, short

messaging service, and emailing. Phone calls are to give customer further information of

their tourism plans because perhaps customer can have a short Q&A (question and

answer) section with our sales agent and we may answer all their question on spot. Short

messaging service is working as reminder for customer, such as schedule for their

tourism plan, time for depart, do and dont. Meanwhile, emailing is for explain tourism

plan in full notes form, it is essential for online customer. Online customer is those

customer did not have time to consult in our company by face-to-face, our transaction is

all go through by online.

First class services, is to provide customer excellent quality and reasonable price from

before transaction, while transaction and after transaction. In here, transaction is

meaning as vacation or travel. Before transaction, is a presentation of our products and

services to new or existing customer based on their requirements. At this stage, we must

figure out the best and suitable travel package based on customer requirement and

expectation, explain each of details on the package patiently and resolve any hesitation of

questions for customers. Next, while the period of traveling we must resolve the problem

face by customer efficiently to ensure they can enjoy their trip well and safely. Lastly,

after transaction is refer to survey the satisfaction level of customer after the vacation and

we may correct and improve our travel plans. As the saying goes, learn from mistaken.

On the other hand, we also always update travel package based on current trend. For

instances, current trend is customer prefer economic package compare to luxury travel

package. Thus, we may organize economic travel package or low cost package. It is vital

for a company to fulfill the elements of brand equity. The elements of brand equity are


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perceived quality, brand loyalty and brand awareness. The element of perceived quality is

to ensure the price is reasonable with the service quality to make sure our service is better

than customer expectation. Brand loyalty, since our travel package can fulfill the current

trend in travel industry thus customer will pay more attention on company product

compare to others agency. Brand awareness, we must ensure our travel package not only

on the current trend but also with better price, better service among other travel agencies.

In the nutshell, as a service oriented it is essential to fulfill the satisfaction level and

expectation of customer and keep improving of our brand equity by communicating with

customer efficiently, first class services and always update travel package based on

current trend.


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3.3 Reason for choosing Agro Tourism

There are few reasons for choosing Agro Tourism, which is a potential market, support

from government, and can fulfill the society responsibility.

As the saying goes by Ngiam Foon, the president of Malaysian Association of Tour and

Travel Agents (Matta) Agro tourism is a niche market and at the moment, it does not has

a high profile here. But it definitely has a lot potential. Nowadays, is getting more people

would like to travel at rural areas with natural scenarios compare to travel in the hub of

city surrounds by the skyscrapers. The United State of Department of Agriculture (USDA)

has investigated the reasons of traveler made trips to farm.

From the above result, we may conclude that most of the people would like to enjoy the

rural scenery, or natural view.

Besides that, support from government is also one of the reasons for choosing

agro tourism. In the ninth Malaysia plan (Rancangan Malaysia ke-9), government did

introduced As such, the management of 11 of the Malaysian Tourism Board will adopt

private sector business practices in order to become more dynamic. In addition, main

programs that will be implemented by the Government include enhancing access and

facilities for tourist arrivals, and improvise as well as maintain amenities and

infrastructure. An expenditure of RM1 billion has been allocated for the purpose of


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maintenance. By the year 2010, our target is to attract 24.6 million tourists per annum.

Meanwhile, the government also introduced the New Agriculture program by giving

focus to enhancing the value chain, cultivating high value added agricultural activities

and large-scale commercial farming, utilizing ICT as well as exploiting the full potential

of biotechnology.

On the other hand, we may fulfill our society responsibility to enhance the income

of small holders and farmers. Through agro tourism, those owners of the tourism spot can

generate their income, provide on-farm jobs for family members, and can keep the

survival and extend of their farm and others agro-based business. For examples, home

stay, agriculture product, and development of the rural areas.


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4.0 Size & Capital

4.1 Size of Company

Love Agro Travel Agency office is locating at level 16, Jalan Stesen Sentral 5, 50470 KL

Sentral, Kuala Lumpur, Malaysia.

Photo 1: Is the office tower exterior view.

Love Agro Travel Agency is locating at level 16 of the building tower, it is

approximately 1.022 acres. Our office has been organized into few sections, which are

administration department, customer service department, meeting room and pantry. Other

than that, the facilities in the building tower also can be utilized by Love Agro Travel

Agency, such as mini auditorium, gymnasium and recreational area.

Belows are each part of our company:

Photo 2.1 Client meeting room Photo 2.2 Reception counter


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Photo 2.3 Meeting room Photo 2.4 Pantry

Below are the amenities in the building tower:

Photo 3.1 Mini auditorium Photo 3.2 Gymnasium room


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4.3 Spending of capital

NO ITEMS AMOUNT

1. Wages and salary

- CEO- Sales manager

Employee*10 person(RM1800)- Marketing manager

Employee*2 person(RM2000)- Financial manager

Employee*2 person(RM2000)-

HR manager Employee*2 person(RM2000)

RM 6000.00

RM 4000.00

RM 18000.00

RM 4000.00

RM 4000.00

RM 4000.00

RM 4000.00

RM 4000.00

RM 4000.00

2. Advertisement and Promotion RM 6000.00

3. Rental fees RM 12000.00

4. Insurances RM 20000.00

5. Security system RM 10000.00

6. Renovation RM 70000.00

7. Facilities

- Office table*25(RM350)- Chair*30(RM110)- Computer*10(RM2200)- Photostat machine*3(RM1800)

RM 8750.00

RM 3300.00

RM 22000.00

RM 5400.00

8. Documentation fees RM 3000.00

9. Professional fees RM 5000.00

10. Training fees RM 10000.00

11. Reserve RM 22550.00

TOTAL RM 250,000.00


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5.0 Location

Love Agro Travel Agency is locating at level 16, Jalan Stesen Sentral 5, 50470 KL

Sentral, Kuala Lumpur, Malaysia. Kuala Lumpur Sentral is well known as the hub of the

Kuala Lumpur City and included as a part of the Multimedia Supercorridor (MSC)

projects. There are few reasons for choosing Kuala Lumpur Sentral as Love Agro Travel

Agency main office, this location is ease to access, in the hub of the city, and completed

with variety of amenities.

Office of Love Agro Travel Agency is easy access by public transportation, is

only take 10 minutes walking distances from the office to the bus station, KTM komuter,

monorail, LRT station and ERL transit. The bus station of Kuala Lumpur Sentral is one

of the major bus stations in Malaysia, because it is the pick point the bus from whole

West Malaysia. Unlike the other bus station just for limited area only. Furthermore, the

train service such as KTM komuter, monorail and LRT station is absolutely convenient

for the employees of Love Agro Travel Agency and customer to access and also easy to

depart to the other location of Kuala Lumpur. ERL transit or called as KLIA Express is to

link between Airports and Kuala Sentral, such as KLIA and LCCT. Thus, this location

will be easy to create brand awareness to the public, especially local and foreign travelers.

On the other hand, this office location is in the hub of Kuala Lumpur, thus sales

agent of Love Agro Travel Agency can easily to access to the tourist location in case of

emergency matter happened to customer or can meet co-operative firms efficiently.

Meanwhile, location in hub of the city can more easily create awareness among public

compare to location in rural areas. This is because the traffic rate or pedestrian traffic is

more higher.

The amenities service or equipment in the building can create a comfortable

working environment to employees of Love Agro Travel Agency and also create pleasure

environment to customer. Comfortable environment to employees created by the office

tower spacious area of 1.022 acres and equipped with facilities likes mini auditorium,

gymnasium and recreational area. Thus, employees may refresh their mind while rest

time and can release their stress. Meanwhile, the other amenities are broadband internet,


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video conferencing, meeting rooms AV equipment and so on. On the other hand, pleasure

environment to customer created by the car parking, reception services, and lounge area.

Location is vital for a firm to survive and compete among competitors, it must

fulfill the demands of high passenger traffic, easy to access by private and public

transports, nearby business district, and pleasure environment. Based on the demands,

office tower at Kuala Lumpur Sentral is suitable for office of Love Agro Travel Agency.

Picture above shows with a label of A is the location of Love Agro Travel Agency

office tower. Maps view from Google maps.

Reasons for

choosing the

location

Ease to access

Nearby hotels

and tourism

locations

Completed

amenities


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Picture above shows more detail view of our location. Maps view from Google maps.

We are here


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6.0 Motto and Slogan

6.1 Motto

The motto of Love Agro Travel Agency is a pleasant journey, our responsibility. The

inspiration of motto comes from our aim to serve our customer to experience a joyful andenjoyable trip with our travel agent. We strongly believed that all customer wish to enjoy

their trip without any trouble and problem happened and is our responsibility to ensure

everything going as schedule from the time they depart until end up the trip. Meanwhile,

our responsibility also includes make sure each of the customers can enjoy the beauty of

nature in the agro tourism trip. Besides that, to fulfill the responsibility of being an agro

tourism agency we will encourage the concept of recycle and reuse through give a recycle

beg and tumbler to each of the customer to use in their trip. For that, Love Agro was

committed to provide customers not just a caliber and knowledgeable person to appointed

travel trip but we pay attention when recruit agents that really love the nature from the

inner of his heart to fit with the focus of our company in agriculture industries. Besides,

we believe people that have the spirit of loving our nature will have the initiative to carry

out a pleasant journey compare to someone that feel animals and tree are such a boring

things. Thus, to achieve our motto, a pleasant journey, our responsibility, we start with

our first step then take responsibility together to bring our customer to a pleasant journey

to explore the beauty of nature.

A pleasant journey, our responsibility


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6.2 Slogan

Why the slogan of Love Agro Travel Agency is explore beauty of nature? This is

because of our tourism based on the nature attraction of an area, for examples bird

watching, photography, camping, fishing and hacking. Our goal is to connect people with

nature by making it easier for our customer to enjoy nature resource and environment.

Such as experience beauty of oceans, forests, jungles, Great Plains, and caves. We

believe that, our customers walk for a while in nature can help mindfulness and loss treat

of time for a while from a busy and stressed life time. Our customers also can have a fun

and warm family trip to enjoy the beauty of nature together with listen to nature sounds,

it can help them have a great practice deep breathing and relax their mind too.

Explore the beauty of nature


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7.0 Logo and Letterhead

7.1 Logo

1. The meaning of the name of our company Love Agro Travel Agency is the travel

agency that provides the travel package which related to the agriculture.

2. The color of the words Love Agro is indigo. It conveys integrity and deep

sincerity to our customers. It also stimulates creativity and intuition.

3. The color of the words Travel Agency is sky blue. The blue color use in thewords indicate confidence, reliability and responsible. It inspires wisdom and higher

ideals.

4. The four-leaf clover in love shape is represented our company which is Love

Agro Travel Agency. The four-leaf clover is a universally accepted symbol of good luck

with its origin ages old.

5. The green colour in the four-leaf clover is in dark green to light green. Green

colour associated with nature, health and healing, and the environment. Darker green

colour indicates the money, wealth and prestige while the lighter green colour representsgrowth and freshness.


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7.2 Letterhead


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8.0 Vision & Mission

8.1 Vision

The vision of Love Agro Travel Agency is to be the top travel agency to popularize the

love of mother earth. When the people want to choose agro travel agent the first option

that they will choose is Love Agro Travel Agency. Love Agro Travel Agency will

provide the best service with fairness and honesty, we providing the unique travel

services that fulfill all customer wants and needs about Agricultural. Love Agro Travel

Agency provides a number of economic, educational, and social benefits to producers,

consumers/tourists, and communities. Furthermore, we will increase awareness of logical

agricultural product. Love Agro Travel Agency will assist customer to experience about

agricultural and natural lifestyle to the customers with competitive price.

To be the top travel agency to popularize the love of mother earth


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8.2 Mission

1. With fairness and honesty at forefront, we will be responsive, proactive and

flexible in providing the best services to our customer.

2. Providing unique travel services that meet all customer needs.

3. Adapting to local trends by maintaining flexibility.

4. Developing superior service levels to expand market strength.


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9.0 Company Profile

9.1 Organizational Chart

CEOHea Shi Chiann

Marketing Manager

Wong Jie Sin

Employee 1

Employee 2

Financial Manager

Choo Hui Mei

Employee 1

Employee 2

Sales Manager

Beh Chai Nee

Employee 1

Employee 2

Employee 3

Employee 4

Employee 5

Employee 6

Employee 7

Employee 8

Employee 9

Employee 10

Human ResourceManager

Husnil Khatimah Ananda

Employee 1

Employee 2


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9.2 Job Description

1. CEO (Hea Shi Chiann)

Job Description: Responsible for all aspect of the companys success, administer

organizational activities, set business strategies, delegate tasks, and recruit new

managerial employees.

Job Specification: High quality communication and presentation dexterity, be able to

set business targets, time lines, plans and financial targets.

2. Marketing Manager (Wong Jie Sin)

Job Description: Responsible for managing the marketing resources of

business, promoting services through an appropriate advertising, keeping an eye on the

trend and identify the need of emerging services and discovering new segments in the

market.

Job Specification: Have strong understanding of market customer dynamics and

requirements, knowledge of methods and principles to show, promote and all services,

have ability to analyze market trend.

3. Financial Manager (Choo Hui Mei)

Job Description: Responsible for providing financial advice and support to

clients and colleagues to enable them to make sound business decisions.

Job Specification: Must have good written and verbal communication skill to direct

the activities of workers and explain complicated financial information to audience that is

not knowledgeable in the subject, Must be analytical and have strong skills in

mathematics.

4. Sales Manager (Beh Chai Nee)

Job Description : Maintains sales volume, product mix, and selling price by

keeping current with supply and demand, changing trends, economic indicators, and

competitors.


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Job Specification : Strong leadership qualities with good communication and

interpersonal skills, willingness to travel and work in a global team of professionals and

strong understanding of customer.

5. Human Resource Manager (Husnil Khatimah Ananda)

Job Description : Responsible for effective and efficient management of the office,

develop and maintain positive working environment.

Job Specification : Strong effective communicator in writing, business presentations

and in interpersonal communication, Able to direct the efforts of a team of diverse human

resources professional.


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9.3 Staff Profile

CHIEF EXECUTIVE OFFICER

NAME : Hea Shi Chiann

AGE : 22

GENDER : Female

QUALIFICATION:

Bachelor of Business Administration from Northern University of Malaysia

EXPERIENCE:

2010 Sales Executive of Fu Frozen Enterprise

2011 Marketing Manager of PA Recruitment Sdn Bhd

Present CEO of Love Agro Travel Agency


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MARKETING MANAGER

NAME : Wong Jie Sin

AGE : 22

GENDER : Female

QUALIFICATION:


EXPERIENCE:

20062008 Marketing Manager of G2 Public Relation Sdn Bhd

Present Marketing Manager of Love Agro Travel Agency


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FINANCIAL MANAGER

NAME : Choo Hui Mei

AGE : 22

GENDER : Female

QUALIFICATION:


EXPERIENCE:

2008- 2011 Auditor of Deloitte Touche Tohmatsu Limited

Present Financial Manager of Love Agro Travel Agency


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SALES MANAGER

NAME : Beh Chai Nee

AGE : 22

GENDER : Female

QUALIFICATION:


EXPERIENCE:

2008- 2011 Sales Manager of Nestl (Malaysia) Berhad

Present Sales Manager of Love Agro Travel Agency


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HUMAN RESOURCES MANAGER

NAME : Husnil Khatimah Ananda

AGE : 22

GENDER : Female

QUALIFICATION:


EXPERIENCE:

2008- 2011 Human Resources Manager of Adecco Personnel Sdn Bhd

Present Human Resources Manager of Love Agro Travel Agency


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10.0 Brochure

BP com.docx

Documents

Transcript of BP com.docx