Boys & Girls Club of Geneva and the Geneva Community Center Basic Logo Use Guidelines

Released 2014

OF GENEVA

Basic Logo Use Guidelines

Boys & Girls Club of Geneva

OF GENEVA



To connect and empower all peoplein our community, especially young people whoneed us most, to reach their full potential.

Boys & Girls Club of Geneva Boys & Girls Club of Geneva

OF GENEVA


OF GENEVA



The approved Boys & Girls of Geneva Logo must appear prominently on every piece of literature and other materials (t-shirts etc.) used in any projects assumed by the Boys & Girls Club of Geneva.

Just as our programs and services speak to the community, so does everything that bears our name. The consistent application of a graphic image enhances public awareness and recognition, which in turn facilitates community involvement and support. Our corporate identity is a valuable asset enhancing our good name, the warmth and professionalism of our staff, and the integrity of our organization. The following guidelines reflect our logo use standards:

1. Acceptable name use2. Acceptable configurations and orientations3. Approved colors4. The logos aspect ratio should not be manipulated in any way5. Proper control area around lock up6. Typefaces7. File Formats8. Background Control 9. Unacceptable Use 10. Applications


1. Acceptable name use

The name of the organization must be presented to the public in a consistent manner by all who use it.



OF GENEVA



2. Acceptable configurations and orientations of the logo (lockup)

Vertical and Horizontal ConfigurationsAs the term implies, the lockup is used as a unit. Do not attempt to reconstruct the lockup or its parts or use in combination with any other symbol. The vertical (or stacked) lockup accommodates most applications, many of which are presented below. The horizontal (or side-by-side) lockup will fit most needs not suitable to the vertical version.

OF GENEVA

OF GENEVA

Black Vertical

Black Horizontal

OF GENEVA

OF GENEVA

Blue and Black Horizontal

Blue and Black Vertical


3. Approved colors

There are only two approved colors for the Boys & Girls Club logo.

The standard colors for the Boys & Girls Club service mark are Boys & Girls Club blue for the hands symbol and black for the logotype. The lockup may also be used in all black, all Boys & Girls Club blue or reversed to white from a dark background. If a color other than Boys & Girls Club blue must be used, the hands symbol and the logotype must both appear in the same color. The color must provide sufficient contrast to the background on which it is placed.

Ask the printer to match to Boys & Girls Club blue or use Pantone® Process Blue for the hands symbol. For four-color applications, Boys & Girls Club blue may be simulated with the following mix:

100% cyan13% magenta1% yellow3% black. Black Process Blue

or 100C, 13M, 1Y, 3K


OF GENEVA



4. The proportions of the logo should not be manipulated in any way.

When scaling the logo, hold down the shift key while dragging any corner handle on the selected graphic diagonally.

hold down the shift key while dragging any corner handle diagonally.


5. The Control Area

The control area is the space that must always surround the lockup, ensuring that nothing clutters or intrudes upon its visual integrity. This area, measured from the outermost edges of the lockup, is equal to 1/2 the height of the hands symbol.


OF GENEVA



6. Typefaces

The Boys & Girls Club logotype is a custom graphic that should not be altered. However, the location name, is to be set in Arial Bold. Where all letters used must be capital.

A B C D E F G H I J K L MN O P Q R S T U V W X Y Z


The following typefaces are recommended for use in campaigns that include this mark.

Arial BoldA B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? “ : ; , . & $ # * < @ { [ ~

Helvetica A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? “ : ; , . & $ # * < @ { [ ~

Georgia A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? “ : ; , . & $ # * < @ { [ ~

Times New Roman A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? “ : ; , . & $ # * < @ { [ ~


OF GENEVA



7. File Formats

Logos are available in the following formats for both Windows and Macintosh platforms:

EPS file - vector based image that can be imported into various applications (Are scalable without loss of quality)

JPEG file - raster based image (Can be placed into Microsoft Office Applications)

PNG file - raster based image (For web application, transparent background)

All File Formats can be found in the provided CD or at http://bgcgeneva.org/about-us/logo-download/


File Format Usage

Guidelines for using your logos in the following applications:

Print (poster, newsletter, stationery, etc.) - vector, EPS file

Newspaper - vector, EPS file

Signage - vector, EPS file

Embroidery - vector, EPS file

Word processing - raster based image, JPEG file

Web - raster based image, PNG file

Be sure to discuss with your vendor what file format and colors they suggest will work best for the application, as some vendors prefer very specific types of files.

All File Formats can be found in the provided CD or at http://bgcgeneva.org/about-us/logo-download/


OF GENEVA



8. Background Control

Considerations for the application of the signature have made in the entirety of the design process. Careful planning has been made to ensure the signature is most effective in all applications.

Backgrounds should not be busy in color, texture, or type. Busy backgrounds distract from the mark as a whole and its solidity.

Consider the color of the background; it can enhance or detract from the mark. Use neutral colors, like off-white or tan. With other colors , choose those that do not compete with the signature.

Use mark on a light, inactive background.

Or use the one-color black or one-color white mark.

Do not use mark on a bright color background.

OF GENEVA OF GENEVA OF GENEVA


Do not use mark on a busy photographic background.

Use the one-color white mark. If a photographic background is necessary, make it very light.

If a patterned background is necessary, make it very light.

Do not use mark on a busy, dark, patterned background.

Do not use mark on a dark, inactive background.




OF GENEVA



9. Unacceptable Use

Incorrect use of the logo compromises its integrity and effectiveness. Care must be taken to ensure correct and consistent signature usage in every application. Some common misuses of the signature are highlighted here.

Although these examples do not represent every misuse, they do indicate areas to double-check. To ensure correct reproduction, always use approved logo artwork.

Correct 2-Color Logo 1. Do not move elements

OF GENEVA

OF GENEVA


6. Do not put a shape behind the logo

OF GENEVA

2. Do not overlap signature parts

OF GENEVA

3. Do not change typeface

BOYS & GIRLS CLUBOF GENEVA

4. Do not isolate the symbol

7. Do not change colors

OF GENEVA

5. Do not embellish the symbol

OF GENEVA


OF GENEVA



9. Improper Usage of Colors

Correct Color Logos Incorrect Color Logos

1. Do not print the lockup in any color or combination of colors other than those approved by BGCA. In the two-color version, the hands symbol is always Boys & Girls Club blue and the logotype is always black. In one-color versions, the entire lockup is all black, all Boys & Girls Club blue (or another color, if necessary) or all reversed-to-white.

OF GENEVA OF GENEVAOF GENEVA

OF GENEVA

OF GENEVA

OF GENEVA OF GENEVA


2. Do not add any color to the lockup in any manner. Do not print any parts of the lockup in screened color.

3. Do not reverse only part of the lockup against a dark background. Do not print the lockup over a background that is busy, distracting or offers poor contrast to the lockup.

4. Do not surround part of the lockup with panels or shapes. They destroy the integrity of the logo. Do not reverse only part of the lockup.

OF GENEVA

OF GENEVA

OF GENEVA

OF GENEVA

OF GENEVA OF GENEVA


OF GENEVA



2. Do not change the size relationship of the elements within the lockup. Use the lockup as designed. Set the location type as specified.

Correct 2-Color Logos

1. Do not rearrange the lockup in any configuration.

OF GENEVAOF GENEVA

OF GENEVA

10. Improper Usage of Lockup

OF GENEVA

OF GENEVA


6. Do not use another phrase in place of the positioning statement/tagline.

3. Do not use the logotype without the hands symbol or the hands symbol alone, except as designated for jewelry.

BOYS & GIRLS CLUBOF GENEVA

4. Do not place the positioning statement, or any other text or graphic element, within the control area.

7. Do not crowd the lockup. Maintain the control area.

5. Do not use a distracting typeface for the positioning statement/tagline.

OF GENEVA

OF GENEVA

OF GENEVA

Serving Youth!

OF GENEVA

OF GENEVA


OF GENEVA



10. Applications

Advertisements

Please join us July 16, 2013Silver Creek Golf Course1790 East River Street, Waterloo, NY 13165

1:00 pm Tournament Kick-Off

Cost: $50 per person

For reservations and information please call 315-759-6060 or visit www.bgcgeneva.org

OF GENEVA

OF GENEVA

Mailing PO Box 166 • Geneva, NY 14456Goodman Street Club House1 Goodman Street • Geneva, NY 14456 (315) 781-2345Teen Center at the Geneva Community Center160 Carter Road • Geneva, NY 14456 (315) 759-6060www.bgcgeneva.org


Golf Classic

OF GENEVA

Mailing PO Box 166 • Geneva, NY 14456Goodman Street Club House1 Goodman Street • Geneva, NY 14456 (315) 781-2345Teen Center at the Geneva Community Center160 Carter Road • Geneva, NY 14456 (315) 759-6060www.bgcgeneva.org

6 T H A N N U A L BOYS & GIRLS CLUB OF GENEVA

BOWL-A-THON

April 20th, 2013at Sunset Bowl

329 Border City Road, Waterloo

10:00 am to 3:00 pm Cost: $25 per person

For reservations and more information please call 315-759-6060 or visit www.bgcgeneva.org




For reservations and information please call 315-759-6060 or visit www.bgcgeneva.org

OF GENEVA


Golf Classic

OF GENEVA

Mailing Address PO Box 166 • Geneva, NY 14456

Goodman Street Club House 1 Goodman Street • Geneva, NY 14456 (315) 781-2345

Teen Center at the Geneva Community Center160 Carter Road • Geneva, NY 14456 (315) 759-6060

www.bgcgeneva.org

OF GENEVA

Mailing Address PO Box 166 • Geneva, NY 14456

Goodman Street Club House 1 Goodman Street • Geneva, NY 14456 (315) 781-2345

6 T H A N N U A L BOYS & GIRLS CLUB OF GENEVA

BOWL-A-THON

April 20th, 2013at Sunset Bowl

329 Border City Road, Waterloo

10:00 am to 3:00 pm Cost: $25 per person


Teen Center at the Geneva Community Center160 Carter Road • Geneva, NY 14456 (315) 759-6060

www.bgcgeneva.org




5:00 pm Buffet Dinner

6:00 pm Silent Auction & Special Presentation



OF GENEVA

OF GENEVA

Mailing AddressBoys & Girls Club of GenevaPO Box 166 Geneva, NY 14456

www.bgcgeneva.org

Goodman Street Club House1 Goodman Street Geneva, NY 14456Phone: (315) 781-2345

Teen Center at theGeneva Community Center160 Carter Road Geneva, NY 14456Phone: (315) 759-6060


Golf Classic

Posters Email Header

6 T H A N N U A L

BOYS & GIRLS CLUB OF GENEVA

BOWL-A-THON

Please join us April 20th, 2013at Sunset Bowl

329 Border City Road, Waterloo, NY 13165

10:00 am Tournament Kick-Off12:00 pm Buffet Lunch



OF GENEVA


www.bgcgeneva.org



Dear Recipient,

Nat magnis et, conseque maionse cus quiam, essi andandent.Rum et doloriam comnis idel ipsapic tem essequiam accum et as ut volenetur?

Ecearum int. Usam non et aut a atis sim que vitatem de ventibeatus aliatiu ndaepudae vero bla que core alicips aperibusa nihit laboria temquiae cullectur maximil iquuntiusdae sa doluptatibus ipitiur abo. Ovit, conse inctius et et quaeriam eum quam quo modi conest velendae essimusdae nullatur sunt eaque sequi corita dolupta quasped maximpo rectur a ped modi tectur magnatem qui autatem aceaquo volum fugitat.

Dae nit odit odi oditenimendi atur, estiat quae et exerum restiatur mos etur, sit ut idi odisi blandio quam quo dollaturiae nonse occuptatibus aut ilibus est occullu ptatiam, ventiun tiatem volente optaesc iantem re et ut rehendi

Dantiasserum re consequam quia ent qui doluptatur?

Sincerely,

Firstname LastnamePosition at Boys & Girls Club of Geneva


OF GENEVA



Geneva Community Center



Bringing Geneva Closer Together

Geneva Community Center Geneva Community Center




The approved Geneva Community Center Logo must appear prominently on every piece of literature and other materials (t-shirts etc.) used in any projects assumed by the Geneva Community Center.

Just as our programs and services speak to the community, so does everything that bears our name. The consistent application of a graphic image enhances public awareness and recognition, which in turn facilitates community involvement and support. Our corporate identity is a valuable asset enhancing our good name, the warmth and professionalism of our staff, and the integrity of our organization. The following guidelines reflect our logo use standards:

1. Acceptable name use2. Acceptable configurations and orientations3. Approved colors4. The logos aspect ratio should not be manipulated in any way5. Proper control area around lock up6. Typefaces7. File Formats8. Background Control 9. Unacceptable Use 10. Applications


1. Acceptable name use

The name of the organization must be presented to the public in a consistent manner by all who use it.





2. Acceptable configurations and orientations of the logo (lockup)

Vertical and Horizontal ConfigurationsAs the term implies, the lockup is used as a unit. Do not attempt to reconstruct the lockup or its parts or use in combination with any other symbol. The vertical (or stacked) lockup accommodates most applications, many of which are presented below. The horizontal (or side-by-side) lockup will fit most needs not suitable to the vertical version.

Black Horizontal

Black Vertical

Maroon and Black Horizontal

Maroon and Black Vertical


3. Approved colors

There are only two approved colors for the Geneva Community Center logo.

The standard colors for the Geneva Community Center service mark are Geneva Community Center maroon for the GCC symbol and black for the logotype. The lockup may also be used in all black, all Geneva Community Center maroon or reversed to white from a dark background. If a color other than Geneva Community Center maroon must be used, the GCC symbol and the logotype must both appear in the same color. The color must provide sufficient contrast to the background on which it is placed.

Ask the printer to match to Geneva Community Center maroon or use Pantone® Process 484 C for the GCC symbol. For four-color applications, Geneva Community Center maroon may be simulated with the following mix:

0% cyan95% magenta100% yellow29% black.

Black Process 484 Cor 0C, 95M, 100Y, 29K




4. The proportions of the logo should not be manipulated in any way.

When scaling the logo, hold down the shift key while dragging any corner handle on the selected graphic diagonally.

hold down the shift key while dragging any corner handle diagonally.


5. The Control Area

The control area is the space that must always surround the lockup, ensuring that nothing clutters or intrudes upon its visual integrity. This area, measured from the outermost edges of the lockup, is equal to 1/2 the height of the GCC symbol.

x

1/ 2 x

1/ 2 x

1/ 2 x

1/ 2 x

1/ 2 x

1/ 2 x




6. Typefaces

The Geneva Community Center logotype is a custom graphic that should not be altered.

Geneva Community Center Boys & Girls Club of Geneva

The following typefaces are recommended for use in campaigns that include this mark.

Franklin GothicA B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? “ : ; , . & $ # * < @ { [ ~

Helvetica A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? “ : ; , . & $ # * < @ { [ ~

Minion A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? “ : ; , . & $ # * < @ { [ ~

Times New Roman A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 ! ? “ : ; , . & $ # * < @ { [ ~




7. File Formats

Logos are available in the following formats for both Windows and Macintosh platforms:

EPS file - vector based image that can be imported into various applications (Are scalable without loss of quality)

JPEG file - raster based image (Can be placed into Microsoft Office Applications)

PNG file - raster based image (For web application, transparent background)

All File Formats can be found in the provided CD or at http://genevacommunitycenter.org/about/logo-download/


File Format Usage

Guidelines for using your logos in the following applications:

Print (poster, newsletter, stationery, etc.) - vector, EPS file

Newspaper - vector, EPS file

Signage - vector, EPS file

Embroidery - vector, EPS file

Word processing - raster based image, JPEG file

Web - raster based image, PNG file

Be sure to discuss with your vendor what file format and colors they suggest will work best for the application, as some vendors prefer very specific types of files.

All File Formats can be found in the provided CD or at http://genevacommunitycenter.org/about/logo-download/




8. Background Control

Considerations for the application of the signature have made in the entirety of the design process. Careful planning has been made to ensure the signature is most effective in all applications.

Backgrounds should not be busy in color, texture, or type. Busy backgrounds distract from the mark as a whole and its solidity.

Consider the color of the background; it can enhance or detract from the mark. Use neutral colors, like off-white or tan. With other colors , choose those that do not compete with the signature.

Do not use mark on a bright colored background.

Use mark on a light, inactive background.

Or use the one-color black or one-color white mark.


Do not use mark on a busy photographic background.

If a photographic background is necessary, make it very light.

If a patterned background is necessary, make it very light.

Do not use mark on a busy, dark, patterned background.

Do not use mark on a dark, inactive background.

Use the one-color white mark.




9. Unacceptable Use

Incorrect use of the logo compromises its integrity and effectiveness. Care must be taken to ensure correct and consistent signature usage in every application. Some common misuses of the signature are highlighted here. Although these examples do not represent every misuse, they do indicate areas to double-check. To ensure correct reproduction, always use approved logo artwork.

Correct 2-Color Logo 1. Do not move elements


6. Do not put a shape behind the logo

2. Do not overlap signature parts 3. Do not change typeface 4. Do not isolate the symbol

7. Do not change colors5. Do not embellish the symbol





10. Applications

Advertisements

This fast paced sport is catching on fast! A combination of tennis and table tennis, you will get a great workout and have fun.

Pickleball at the Geneva Community Center

160 Carter Road Geneva, NY 14456 (315) 759-6060 www.genevacommunitycenter.org

Tuesday evenings 7 to 9 pm Saturdays 11 am to 1 pm

at the Geneva Community Center – Finger Lakes Bone & Joint Gymnasium

For more information contact George Fairfax at 315-789-4940 or email [email protected] fast paced sport is catching on

fast! A combination of tennis and table tennis, you will get a great workout and have fun.

Tuesday evenings 7 to 9 pmSaturdays 11 am to 1 pm

at the Geneva Community Center – Finger Lakes Bone &

Joint Gymnasium

For more information contact

George Fairfax at 315-789-4940 or email

[email protected]

Join us for



GENEVA COMMUNITY CENTER

RECORDING STUDIO

Come try out our Audio Recording Studio for artists, bands and groups.Offering a variety of professional equipment and resources and including a large Band Room, Control Room and an Isolation Room. $20.00 per hour. View the Recording Contract for details.

Contact GCC recording engineer Terren Waranis to schedule your session at 315-775-3586 or [email protected].




RECORDING STUDIO

Come try out our Audio Recording Studio for artists, bands and groups.Offering a variety of professional equipment and resources and including a large Band Room, Control Room and an Isolation Room. $20.00 per hour. View the Recording Contract for details.



Posters Email Header

160 Carter Road Geneva, NY 14456 | (315) 759-

6060 Mailing PO Box 166 Geneva, NY 14456

www.genevacommunitycenter.org

This fast paced sport is catching on fast!

A combination of tennis and table tennis, you will get a great

workout and have fun.

Tuesday evenings 7 to 9 pmSaturdays 11 am to 1 pm

Geneva Community Center – Finger Lakes Bone & Joint Gymnasium

$12 membership fee

For more information contact George Fairfax at 315-789-4940 or email [email protected]

Join us for


160 Carter Road Geneva, NY 14456 | (315) 759-

6060 Mailing PO Box 166 Geneva, NY 14456

www.genevacommunitycenter.org


RECORDING STUDIO

Audio Recording Studio for artists, bands and groups.

Equipment• Presonus Studio Live 16.4.2 Digital console

• Pro Tools 10

• Mackie MR8 Active Monitors

Recording Studio Dimensions• Large Band Room: 21′ 3′ x 18′ 3′ (Approx. 390 Sq ft)• Control Room: 12′ 6′ x 10′ 6′ (Approx. 132 Sq ft)• Isolation Room: 7′ 6′ x 9′ 6′ (Approx. 71 Sq ft)

$20.00 per hour. View the Recording Contract for details.


• Furman HA6 -AB Headphone system with Sony MDR 7506 headphones

• Neumann, Shure, Audix, AKG and Audio Technica condenser and dynamic Microphones

• Whirlwind Direct Boxes

160 Carter Road Geneva, NY 14456 | (315) 759-6060 Mailing PO Box 166 Geneva, NY 14456

Dear Recipient,

Nat magnis et, conseque maionse cus quiam, essi andandent.Rum et doloriam comnis idel ipsapic tem essequiam accum et as ut volenetur?

Ecearum int. Usam non et aut a atis sim que vitatem de ventibeatus temquiae cullectur maximil iquuntiusdae sa doluptatibus ipitiur abo.aut harciis quodiorro inctius et et quaeriam eum quam quo modi conestmaximpo rectur a ped modi tectur magnatem qui autatem aceaquo volum fugitat.

Dae nit odit odi oditenimendi atur, estiat quae et exerum restiatur mos etur, voloribeaqui temquidebis aut faccaborpor ad ea nullore hendae renimus, sit ut idi odisi blandio quam quo dollaturiae nonse occuptatibus aut ilibus est occullu ptatiam, ventiun tiatem volente optaesc iantem re et ut rehendi

Dantiasserum re consequam quia ent qui doluptatur?

Sincerely,

Firstname Lastname

Position at Geneva Community Center

Logo and usage manual designed and produced by In House Graphic Design, Inc., Geneva, NY.

P.O. Box 166 160 Carter Road Geneva, NY 14456

OF GENEVA

Boys & Girls Club of Geneva and the Geneva Community Center Basic Logo Use Guidelines

Documents

Transcript of Boys & Girls Club of Geneva and the Geneva Community Center Basic Logo Use Guidelines