BOULDER COUNTY GOING LOCAL! Campaign
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Transcript of BOULDER COUNTY GOING LOCAL! Campaign
Building community Building community self-sufficiency and self-sufficiency and strengthening the local strengthening the local economy through economy through partnership, partnership, collaboration and citizen collaboration and citizen engagementengagement
A A county-widecounty-wide Campaign, Campaign, setting the theme for a setting the theme for a decade-long effort to make decade-long effort to make the transition to a stronger, the transition to a stronger, more localized economy in more localized economy in an energy-constrained an energy-constrained future.future.
Initiated by the founders of Initiated by the founders of Boulder Valley Boulder Valley
Relocalization Relocalization (BVR), presented by (BVR), presented by Boulder Boulder
Going Local, Inc.Going Local, Inc. (a social venture) in (a social venture) in
collaboration with collaboration with Boulder Independent Boulder Independent
Business Alliance Business Alliance (BIBA), (BIBA), Boulder County Boulder County
Farmers’ MarketsFarmers’ Markets, , Slow Food BoulderSlow Food Boulder, local , local
and county government, local growers, local and county government, local growers, local
citizens and many others dedicated to a citizens and many others dedicated to a
thriving, secure and resilient local community.thriving, secure and resilient local community.
Boulder County Commissioners
Naropa University MicroBusiness
Development (Denver) KGNU Be Local BALLE Network
(Ft. Collins) PLAN Boulder County, Downtown Boulder Inc.
(DBI) Boulder County Farmers’
Markets
Boulder Co-Op Market Abbondanza Organic
Seeds & Produce Boulder Bookstore Naturally Boulder Boulder’s Best Organics The Kitchen American Independent
Business Alliance (AMIBA)
Business Alliance for Local Living Economies (BALLE)
Increase public awareness of the need for Increase public awareness of the need for community responses to ramifications of community responses to ramifications of over-reliance on cheap fossil fuelsover-reliance on cheap fossil fuels
Reduce carbon emissions and prepare the Reduce carbon emissions and prepare the community for an energy-constrained futurecommunity for an energy-constrained future
Stimulate community economic self-reliance Stimulate community economic self-reliance based on local production of food, energy based on local production of food, energy and goods, and local development of and goods, and local development of currency, governance and culturecurrency, governance and culture
Support the production of local goods and Support the production of local goods and services while fostering a commitment to services while fostering a commitment to reducing consumption and improving reducing consumption and improving environmental and social conditionsenvironmental and social conditions
Catalyze community actions that can be Catalyze community actions that can be implemented locally and become working implemented locally and become working models for other communitiesmodels for other communities
Begin reversing the local effects of Begin reversing the local effects of economic globalizationeconomic globalization
BUY BUY LOCALLOCAL FIRST! FIRST!EAT EAT LOCAL!LOCAL!GROW GROW LOCAL!LOCAL!LOCALLOCAL ENERGY! ENERGY!LOCALLOCAL CURRENCY! CURRENCY!
Promoting buying local Promoting buying local
whenever possible and whenever possible and
supporting locally-owned supporting locally-owned
independent businessesindependent businesses
Partnering with BIBA, Downtown Boulder Inc. (DBI)
Steering Committee Drawing from AMIBA and BALLE experience BUY LOCAL FIRST! Coupon Book Online directory Public and media events Collateral materials, co-op advertising
Public awareness Public awareness and education and education valuevalue
Increases traffic Increases traffic and salesand sales
Builds customer Builds customer loyaltyloyalty
Generates revenues Generates revenues for BIBA, BVRfor BIBA, BVR
Fundraiser for Fundraiser for community groupscommunity groups
Best-selling book in town
Adding to wholesale and retail sales
Increasing tax revenues
More than 500 businesses participating
Supporting local growers, Supporting local growers,
CSAs and farmers’ markets, CSAs and farmers’ markets,
promoting local restaurants promoting local restaurants
and stores offering locally-and stores offering locally-
grown foodgrown food
Designed to bring new Designed to bring new awareness, energy and awareness, energy and vitality to the local food vitality to the local food system, promoting closer system, promoting closer connections between connections between members of the community members of the community and those who grow our and those who grow our food food
Boulder County EAT LOCAL! Resource GuideBoulder County EAT LOCAL! Resource Guide EAT LOCAL! ChallengeEAT LOCAL! Challenge ““Local Food is Miles Better”Local Food is Miles Better” EAT LOCAL! Festival (Sept. 15)EAT LOCAL! Festival (Sept. 15) EAT LOCAL! Week (Sept. 15 – 23)EAT LOCAL! Week (Sept. 15 – 23) Boulder County Agri-TourismBoulder County Agri-Tourism
Growers/Farmers/CSAsGrowers/Farmers/CSAs Restaurants and Restaurants and
caterers serving caterers serving locally-grown producelocally-grown produce
Farmers’ marketsFarmers’ markets GardensGardens Retailers carrying both Retailers carrying both
local farm and fair local farm and fair trade productstrade products
Food producers using Food producers using locally-grown locally-grown ingredientsingredients
Key organizationsKey organizations
Developing local food Developing local food
security through flourishing security through flourishing
gardens, community gardens, community
greenhouses and greenhouses and
community farmscommunity farms
With current agricultural system, we can feed only ~20,000 people in Boulder County
With greatly expanded individual/community plots, increased farming for food, bio-intensive methods, reduced calorie intake and simplified diet, this can be increased to ~185,000 people
Boulder County population is 300,000
Encourage local Encourage local citizens to grow more citizens to grow more of their own food in of their own food in home and community home and community gardens, community gardens, community greenhouses, and greenhouses, and community farmscommunity farms
Catalyze the Catalyze the development of new development of new food-producing farms, food-producing farms, expansion of existing expansion of existing farms, and the farms, and the development of new development of new farmers in Boulder farmers in Boulder CountyCounty
Provide ongoing Provide ongoing education in education in Permaculture and Permaculture and bio-intensive bio-intensive gardening/food gardening/food production production methodsmethods
Stimulate Stimulate volunteering at volunteering at local farmslocal farms
Catalyzing appropriate Catalyzing appropriate
community responses to the community responses to the
coming energy crisis, coming energy crisis,
developing sustainable local developing sustainable local
alternative energy sourcesalternative energy sources
Demonstrate effective strategies for Demonstrate effective strategies for reducing and eventually eliminating reducing and eventually eliminating dependence on imported fossil fuels for dependence on imported fossil fuels for energyenergy
Help reduce local contribution to Help reduce local contribution to greenhouse gas emissionsgreenhouse gas emissions
Educate the public, local businesses and Educate the public, local businesses and institutions, and help catalyze appropriate institutions, and help catalyze appropriate community responsescommunity responses
Conservation Conservation educationeducation
Peak Oil ResolutionPeak Oil Resolution Local Energy FarmLocal Energy Farm Alternative Alternative
educational educational programsprograms
Energy strategy Energy strategy demonstrationsdemonstrations
Channeling flows of Channeling flows of
economic energy to help economic energy to help
reweave the fabric of reweave the fabric of
connections that is at the connections that is at the
heart of our communityheart of our community
Frequent flyer miles
BerkShares Ithaca Dollars SkillShare Time Exchange
Network
Targeted to solve specific problems, Targeted to solve specific problems, local currencies can serve as the local currencies can serve as the catalyst to liberate unused or latent catalyst to liberate unused or latent resources within the community, resources within the community, meet unmet needs, and create new meet unmet needs, and create new economic flowseconomic flows
Local currencies are about building Local currencies are about building community while building the local community while building the local economyeconomy
Participating in Boulder County Complementary Currency Task Force (convened by Tom Mayer)
In dialogue with city and county government
Steering Committee Considering Locals Care, ECO2 Card, Fourth
Corner Exchange, etc.
Building community self-Building community self-sufficiency and sufficiency and strengthening the local strengthening the local economy through economy through partnership, collaboration partnership, collaboration and citizen engagementand citizen engagement
Themed eventsThemed events Speakers and panelsSpeakers and panels Documentary film screeningsDocumentary film screenings Classes, courses, workshopsClasses, courses, workshops Community dialoguesCommunity dialogues
May 15 (Tues.), May 15 (Tues.), VOLUNTEER ORIENTATION AND VOLUNTEER ORIENTATION AND TRAINING TRAINING for Boulder Valley Relocalization and for Boulder Valley Relocalization and BOULDER GOING LOCAL! CampaignBOULDER GOING LOCAL! Campaign
May 17 (Thurs.), May 17 (Thurs.), CRUDE IMPACTCRUDE IMPACT, an award-, an award-winning documentary film exploring the winning documentary film exploring the discovery and use of oil and its interconnection discovery and use of oil and its interconnection with human domination of the planetwith human domination of the planet
May 19 (Sat.), May 19 (Sat.), MOUNTAIN GARDENINGMOUNTAIN GARDENING, with , with Sandy CruzSandy Cruz
May 24 (Thurs.), May 24 (Thurs.), BOULDER BOOK STORE BOULDER BOOK STORE presents presents PAUL HAWKENPAUL HAWKEN, author of , author of BLESSED BLESSED UNREST: HOW THE LARGEST MOVEMENT IN THE UNREST: HOW THE LARGEST MOVEMENT IN THE WORLD CAME INTO BEING AND HOW NO ONE WORLD CAME INTO BEING AND HOW NO ONE SAW IT COMINGSAW IT COMING
County-Wide County-Wide Festival, Festival, Conference, ExpoConference, Expo
September 28-30September 28-30 Planet Bluegrass, Planet Bluegrass,
LyonsLyons Featuring Featuring Slow on Slow on
the Planet the Planet (Sun., (Sun., Sept. 30)Sept. 30)
Bioneers Conference 2006Bioneers Conference 2006
““We can no longer import our We can no longer import our lives in the form of food, fuel and lives in the form of food, fuel and fundamentalism. Life is fundamentalism. Life is homegrown, always has been. So homegrown, always has been. So is culture. And so too are the is culture. And so too are the solutions to global problems.”solutions to global problems.”