Bottom Up - Igal Pines - Affilicon Israel - June 2009

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Transcript of Bottom Up - Igal Pines - Affilicon Israel - June 2009

Page 1: Bottom Up - Igal Pines - Affilicon Israel - June 2009
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Marketing Concepts

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Getting into a competitive Niche

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Some numbers of the Dating Niche

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What are the main problems ?

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What are the main problems ?

•High bids•Too much traffic•We need a really high budget to test the offer•Will be really hard to get QS10

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Let’s set goals

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Let’s set goals

•Lower the bids•Get QS10•Find the 20% of the keywords that cause

80% of the leads.•Find out which keywords has high CTR•Find out the best Ad combinations•CREATING CASH FLOW

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Marketing Concepts

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Top-Down VS. Bottom-Up

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AdCenter VS. AdWords

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AdCenter VS. AdWords

•No QS•Higher Conversion Rate•Cheaper clicks•Better Demographics•Less Competition•Awesome DKI features•Less Traffic

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Live.com VS. Google.com Demographics.

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Structuring AdCenter Campaigns

•The semantics doesn’t matter•Divide into Ad Groups based on themes•Set the {Param1} as your keyword.•Set {Param2} as your URL•Use them for your Ad Copy

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What do we have now?

•Which keywords have high CTRs ?•Which keywords have high Conversion Rates?•What are the ads?•How should our landing page(s) look like (QS10)?

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What’s next ?

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Cool tools to consider,Ad Intelligence

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Cool tools to consider,Microsoft adCenter Labs

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Cool tools to consider,Google AdPlanner & Quantcast

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Marketing Concepts

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Questions?

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Marketing Concepts