botanical therapy · or repair treatment. Your hair will look healthier and shinier — and feel...

A

©aveda corp | all rights reserved | aveda education | participant workbook | Date Revised: 6-1-11

botanical therapyparticipant workbook

1

©aveda corp | all rights reserved | aveda education | botanical therapy participant workbook | Date Revised: 12-20-11

Aveda Mission

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Aveda VisionConnecting beauty, environment and well-being.

Aveda Beliefs

1. We believe in treating ourselves, each other and the planet with care and respect.

2. We believe social responsibility is our responsibility.

3. We believe ecological and profit goals are mutually achievable.

4. We believe our authenticity and experience are our points of difference.

5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.

6. We believe in the power of oneness, from our global image to a focused network.

7. We believe learning never ends.

8. We believe in encouraging innovation and empowered decision-making.

9. We believe our actions, products and services should always embody excellence.

10. We believe personal and organizational balance is the key to sustainable success.

11. We believe true leadership is delivered with passion and by example.

2


learning objectives • Perform the Botanical Therapy scalp and hair treatments • Use the Botanical Therapy tools effectively during a consultation • Recommend the correct Botanical Therapy products and treatments to guests • Effectively recommend a Botanical Therapy hair treatment as part of a hair color service

how has botanical therapy improved its…

botanical therapyparticipant workbook

what does it mean to improve something?DEFINITION

Products & Treatments?

Tools?

Application?

Service Options?

Packaging?

3


OVERVIEW VIDEO NOTES

+ =______________________ ______________________ ______________________

4


SCALP Condition

ELEMEntAL nAtUREsm PRodUCt RESULtS

PLAnt-dERiVEd inGREdiEntS

scalp balance treatment

dryDry patches, overall dryness or small and dry flakes

infinity/airscalp remedy™

conditioning concentrate

· Conditions dry scalp

Conditions scalp with aroma-therapeutic essential oils:· Cedarwood· Patchouli· Vetiver

red and irritatedRedness and/orirritation, sensitivity fire

scalp remedy™

soothing concentrate

· Soothes red and irritated scalp

Soothes scalp with aroma-therapeutic essential oils:· Lavender· Blue camomile· Rose

oilyExcess sebum, large oily flakes water/earth

scalp remedy™

purifying concentrate

· Purifies oily scalp

Purifies scalp with aroma-therapeutic essential oils:· Rosemary· Tea tree· Orange

Scalp Treatments

scalp detox treatment

congestedExcess sebum,accumulated dead skin cells, product build-up and clogged pores

water/earth

scalp remedy™

intense detoxifier™

· Removes build-up

· Exfoliates the scalp

· Creates ideal foundation for healthy hair

· Exfoliates with wintergreen-derived salicylic acid

· Controls excess sebum with avocado extract

· Cleansing system with Sapindus mukurossi peel extract and coconut-derived ingredients

5


hAiR Condition

PRodUCt RESULtSPLAnt-dERiVEd inGREdiEntS

moisture treatment

dryFeels rough to the touch, lacks shine, looks dull and lacks smooth/silky feel

dry remedy™

penetrating moisture

· Moisturizes and improves dry hair up to 86%* *Clinical wet combing study

· Moisturizes with buriti and pomegranate oils

· Smooths and detangles with palm kernel-derived conditioners

· Softens hair and seals in shine with organic kukui seed oil

· Aroma: certified organic palmarosa, ylang ylang, rose geranium and vanilla

repair treatment

damagedWeak and porous, breaks easily, looks dull and lacks shine

damage remedy™

penetrating protein

· Repairs and improves damaged hair up to 84%* *Clinical wet combing study

· Repairs and strengthens with quinoa protein and sugar beet-derived amino acids

· Smooths and detangles with palm kernel-derived conditioners

· Provides moisture to hair and seals in shine with philodendron and barley extract

· Aroma: certified organic bergamot, mandarin and ylang ylang

Hair Treatments

hAiR And SCALP Condition

PRodUCt RESULtSPLAnt-dERiVEd

inGREdiEntS

hair and scalp treatment

Essential full care for truly beautiful hair — and a spa for your senses. Begins with a restorative scalp balance or scalp detox treatment and ends with a transformative moisture or repair treatment. Your hair will look healthier and shinier — and feel luxuriously soft and silky. Refer to the scalp treatment and hair treatment tables on pages 11 and 12 of the Botanical therapy technical Guide for specifics on these products.

treatment for thinning hair

thinningHair loss; weak, thinning, breaks easily;dry and tight scalp

scalp remedy™


invati™

scalp revitalizer

· Helps create a healthy scalp environment for an enhanced experience with the invati™ system

· Reduces hair loss by 33%* to keep the hair you have longer * Due to breakage, in a

12-week clinical test of the invati system.

· Helps energize with the power of turmeric and ginseng with a refreshing scalp massage that improves micro-circulation

· Aroma: certified organic laven-der, rosemary, ylang ylang and geranium

Hair and Scalp Treatments

6


study upResearch the Botanical Therapy scalp and hair products using the Positioning Chart.

Ideal GuestsProducts and Treatments

Ingredients and Benefits

Results

Scalp

Hair

Hair andScalp

7


points of difference

1. 2.

3. 4.

8


botanical therapy: blueprint for healthy hair and scalpThis Blueprint is color-coded to help you select the correct products for your guest. If multiple conditions exist, determine the guest’s primary concern and select the product in the same color from the offer solutions column.

CONNECT & DISCOVER NEEDS: analyze the scalp and hair

scal

p as

sess

men

t

guest concerns

o Oily/Flaky

o Dry/Flaky

o Itchy/Irritated

o Oily

o Other _____________ __________________

service provider observations

o Excess Sebum

o Product/Dead Skin Build-up

o Flaky

o Thinning/Hair Loss

o Tight

o Red/Irritated

o Other _____________ __________________

hair

ass

essm

ent

guest concerns

o Dry/Brittle/Rough to Touch

o Damaged/Breaks Easily

o Hair Color Preservation


o Other _____________ __________________


o Dry/Brittle

o Damaged/Weak

o Color-Treated


o Chemically Treated o Poor Elasticityo Porouso Other _____________

__________________

9x6_Blueprint_BotanicalTherapy.indd / Trim: 9" x 6" / Color: CMYK T2M (PMS 7449C, PMS 279U) / FINAL 10.21.11 LEW / Please match up front and back according to mock-up provided

OFFER SOLUTIONS: treat the scalp and hair PRICE

scalp treatments scalp treatments

o scalp remedy™ concentrates o conditioning concentrate o soothing concentrate o purifying concentrate

o scalp remedy™ intense detoxifier™

$ ______________

hair treatments hair treatments

o dry remedy™ penetrating moisture o OPTIONAL dry remedy™ moisturizing

treatment masque

o damage remedy™ penetrating protein o OPTIONAL damage remedy™

intensive restructuring treatment

$ ______________

hair & scalp treatment hair & scalp treatment

Refer to product options for scalp treatments and hair treatments above. Use the blank lines to write in the products you will use on your guest.

o _______________________________________

o _______________________________________

o _______________________________________

$ ______________

treatment for thinning hair treatment for thinning hair


o invati™ exfoliating shampooo invati™ thickening conditionero invati™ scalp revitalizer

$ ______________

total: $

NOTES

9


CONSULTATION VIDEO NOTES

quick consultation checklist1. ___________________________________________________________________________

• “___________________________________ your scalp and hair.” • “Do you have any _____________________________________?”

Top 3 Thinning Hair Concerns

1. Scalp accumulates build-up and becomes dry and tight2. Hair becomes weak and breaks easily3. Hair growth slows

Questions to Ask

2. ___________________________________________________________________________ •

•

3. ___________________________________________________________________________

4. ___________________________________________________________________________

10


how does the scalp look?Write down the visual characteristics of these common scalp conditions.

Healthy

Dry

Red/Irritated

Oily

Congested

Thinning

11


VIDEO NOTES

Complete the Service

Shoulder Stretch(2 Minutes)

Service Snapshot

hair and Scalp treatment optionFor the complete Botanical Therapy Hair and Scalp Treatment, proceed to the

Shampoo step on page 14 and follow the steps to the hair treatment.

2

5

Scalp Massage (10 Minutes)

3

Head Massage4 Closing Ritual (1 Minute)

Shampoo, Condition and Finish (15 Minutes)

time30-35 minutes, depending on the guest’s hair

tools• Scalp Remedy™ Concentrates

• Cape

Scalp Balance Treatment

• Purescription™ Pad

Heavenly PillarHeavenly Pillar

Heaven’s GateHeaven’s Gate

opening Ritual(1 Minute)

1

11112222

3333

11

22

33

4444 5555



11 11

4455

66

2222 33331111

2222 3333

1111

22223333a b c

d e f

12



opening Ritual(1 Minute)

hair and Scalp treatment optionFor the complete Botanical Therapy Hair and Scalp Treatment, proceed to the

Shampoo step on page 14 and follow the steps to the hair treatment.

1

6

oPtionAL Lymphatic drainage Massage (5 Minutes)

2

Lather and Massage5

Closing Ritual

Rinse, Shampoo, Condition and Finish(15 Minutes)

a b c d e

time30-35 minutes, depending on the guest’s hair

tools• Scalp Remedy™ Intense Detoxifier™

• Refillable Applicator Bottle

• Bergamot & Peppermint Oil Singular Notes

Scalp Detox Treatment

• Cape


• Timer

Scalp Massage (5 Minutes)

3

Shoulder Press4

Scalp Massage at Shampoo Bowl (2 Minutes)

a b c d

e f g

Closing Ritual (1 Minute)

11112222

3333

11

22

33

4444 5555



11 11

4455

66

2222 33331111

2222 3333

1111

22223333

11112222

3333

11

22

33

4444 5555



11 11

4455

66

2222 33331111

2222 3333

1111

22223333

Service Snapshot

VIDEO NOTES

13


tools• Scalp Remedy™ Intense Detoxifier™

• Refillable Applicator Bottle• Invati™ Exfoliating Shampoo• Invati™ Thickening Conditioner • Invati™ Scalp Revitalizer

• Bergamot & Peppermint Oil Singular Notes• Cape• Purescription™ Pad• Timer

2 oPtionAL Lymphatic drainage Massage (5 Minutes)

11112222

3333

11

22

33

4444 5555



11 11

4455

66

2222 33331111

2222 3333

1111

22223333

a b c d e

3 Scalp Massage (5 Minutes)

11112222

3333

11

22

33

4444 5555



11 11

4455

66

2222 33331111

2222 3333

1111

22223333

a b c d

e f g

Prep the Hair for Invati™6 Rinse, Shampoo

and Condition (5 Minutes)

Service Snapshot Treatment for Thinning Hair

1 opening Ritual (1 Minute)

11112222

3333

11

22

33

4444 5555



11 11

4455

66

2222 33331111

2222 3333

1111

22223333

Shoulder Press4 Closing Ritual (1 Minute)

timeVaries based on the type of treatment (add-on or standalone). See suggested timing for each step below.

Lather and Massage5 Scalp Massage at

Shampoo Bowl (2 Minutes)

Complete the Service7 Apply Scalp

Revitalizer and Finish (10 Minutes)

VIDEO NOTES

14


SCALP Condition

ELEMEntAL nAtUREsm PRodUCt RESULtS

PLAnt-dERiVEd inGREdiEntS

scalp balance treatment

dryDry patches, overall dryness or small and dry flakes

infinity/airscalp remedy™

conditioning concentrate

· Conditions dry scalp

Conditions scalp with aroma-therapeutic essential oils:· Cedarwood· Patchouli· Vetiver

red and irritatedRedness and/orirritation, sensitivity fire

scalp remedy™

soothing concentrate

· Soothes red and irritated scalp

Soothes scalp with aroma-therapeutic essential oils:· Lavender· Blue camomile· Rose

oilyExcess sebum, large oily flakes water/earth

scalp remedy™

purifying concentrate

· Purifies oily scalp

Purifies scalp with aroma-therapeutic essential oils:· Rosemary· Tea tree· Orange

scalp detox treatment

congestedExcess sebum,accumulated dead skin cells, product build-up and clogged pores

water/earth

scalp remedy™


· Removes build-up

· Exfoliates the scalp

· Creates ideal foundation for healthy hair

· Exfoliates with wintergreen-derived salicylic acid

· Controls excess sebum with avocado extract

· Cleansing system with Sapindus mukurossi peel extract and coconut-derived ingredients

practice: scalp analysis

Examine the condition of the scalp:

1. Part the hair down the middle, along the parietal ridge and above the ear.

2. Using your thumb, gently rub the scalp using short, circular friction motions.

3. Evaluate and determine the guest’s scalp condition using the chart below:

15


key things to look for with the hair

1.

2.

3.

4.

5.

key things to look for on the scalp

1.

2.

3.

4.

5.

6.

16


hair analysis: elasticity test.

Determine the elasticity of your guest’s hair by performing the following test on dry or wet hair:

1. Using both hands, hold a strand of hair at the scalp and at the ends.

2. Gently stretch and release the hair.

3. Evaluate the results.

Elasticity Definitions

PoorGreat Good

ELASTICITY

A __________________________ treatment is ideal for a guest who has hair with poor elasticity.

17


Determine the porosity of your guest’s hair by performing the following test on dry hair:

1. Hold a section of hair between your thumb and forefinger.

2. Lightly backcomb the hair strands from ends to scalp.

3. Evaluate the results:

• Hair that feels thick and smooth and does not backcomb

easily is non-porous or resistant.

• Hair that feels rough and backcombs easily is porous.

hair analysis: porosity test

PoroSITY

A __________________________ treatment is ideal for a guest with hair that is not excessively porous and is dry or damaged.

18


botanical therapy: blueprint for healthy hair and scalpThis Blueprint is color-coded to help you select the correct products for your guest. If multiple conditions exist, determine the guest’s primary concern and select the product in the same color from the offer solutions column.

CONNECT & DISCOVER NEEDS: analyze the scalp and hair

scal

p as

sess

men

t

guest concerns

o Oily/Flaky

o Dry/Flaky

o Itchy/Irritated

o Oily

o Other _____________ __________________


o Excess Sebum

o Product/Dead Skin Build-up

o Flaky


o Tight

o Red/Irritated

o Other _____________ __________________

hair

ass

essm

ent

guest concerns

o Dry/Brittle/Rough to Touch

o Damaged/Breaks Easily

o Hair Color Preservation


o Other _____________ __________________


o Dry/Brittle

o Damaged/Weak

o Color-Treated


o Chemically Treated o Poor Elasticityo Porouso Other _____________

__________________

9x6_Blueprint_BotanicalTherapy.indd / Trim: 9" x 6" / Color: CMYK T2M (PMS 7449C, PMS 279U) / FINAL 10.21.11 LEW / Please match up front and back according to mock-up provided

OFFER SOLUTIONS: treat the scalp and hair PRICE

scalp treatments scalp treatments

o scalp remedy™ concentrates o conditioning concentrate o soothing concentrate o purifying concentrate


$ ______________

hair treatments hair treatments

o dry remedy™ penetrating moisture o OPTIONAL dry remedy™ moisturizing

treatment masque

o damage remedy™ penetrating protein o OPTIONAL damage remedy™

intensive restructuring treatment

$ ______________

hair & scalp treatment hair & scalp treatment

Refer to product options for scalp treatments and hair treatments above. Use the blank lines to write in the products you will use on your guest.

o _______________________________________

o _______________________________________

o _______________________________________

$ ______________

treatment for thinning hair treatment for thinning hair


o invati™ exfoliating shampooo invati™ thickening conditionero invati™ scalp revitalizer

$ ______________

total: $

NOTES

19



hair and Scalp treatment optionFor the complete Botanical Therapy Hair and Scalp Treatment, perform one of the scalp

treatments on pages 8-9 before performing the steps below.

5

Shampoo (1 Minute)1 Prepare the Hair

3

Closing Ritual

Rinse and Finish (15 Minutes)

time30-35 minutes, depending on the guest’s hair and whether or not you apply the optional hair masque

Apply hair treatment(5 Minutes)

2

Layer Onto Extremely Dry, Damaged or Coarse Hair for Smoother, Softer Hair

4

Apply oPtionAL hair Masque (2 Minutes )

a b c d

Additional tools (for hair Masque) • Dry Remedy™ Moisturizing Treatment Masque or Damage Remedy™ Intensive Restructuring Treatment

• Brush/Comb Applicator

• Hair Color Bowl

Service Snapshot

Perform Stress-Relieving Hand RitualProcess (5 Minutes, No Heat)

tools• Dry Remedy™ Penetrating Moisture or Damage Remedy™ Penetrating Protein

• Refillable Spray Bottle

• Wide Toothed Comb

• Clips

• Cape


• Hand Relief™

Use Color Conserve™ Shampoo and pHinish™ Prior to Treatment

Following a Color Service

A Botanical Therapy hair treatment is an ___________________ part of a hair color service.

rEMEMBEr!

Moisture/Repair Treatment (with Optional Hair Masque)

20


salon service options

VIDEO NOTES

MoiStURE/REPAiR tREAtMEnt

BotAniCAL thERAPy tREAtMEnt

CoLoR SERViCE ConSULtAtionhAiR CoLoR GUESt

tREAtMEnt FoR thinninG hAiR

hAiR And SCALP tREAtMEnt

OR

RECoMMEnd CUt/ CoLoR SERViCE

BotAniCAL thERAPy tREAtMEnt

ConSULtAtionBotAniCAL

thERAPy GUESt

tREAtMEnt FoR thinninG hAiR

hAiR And SCALP tREAtMEnt

OR

MoiStURE/REPAiR tREAtMEnt

OR

SCALP dEtox tREAtMEnt

OR

SCALP BALAnCE tREAtMEnt

OR

CUt SERViCE BotAniCAL thERAPy tREAtMEnt

ConSULtAtionhAiR CUt GUESt

21


bota

nica

l the

rapy

hai

r ser

vice

men

ua

WH

AT IS

YO

UR

CON

CERN

?RE

COM

MEN

DED

MEN

URE

SU

LTPL

ANT-

DER

IVED

ING

RED

IEN

TS

i want beautiful hair

dry

hair

Brit

tle, r

ough

/coa

rse

feel

, lac

ks s

hine

bota

nica

l the

rapy

moi

stur

e tr

eatm

ent

· Moi

stur

izes

and

impr

oves

dr

y ha

ir up

to 8

6%*

· Moi

stur

izes

wit

h bu

riti

and

pom

egra

nate

oils

(a)

· Sm

ooth

s an

d de

tang

les

wit

h pa

lm k

erne

l-de

rive

d co

ndit

ione

rs (b

)

· Sof

tens

hai

r and

sea

ls in

shi

ne w

ith

orga

nic

kuku

i see

d oi

l (c)

· Aro

ma:

cer

tifie

d or

gani

c pa

lmar

osa,

yla

ng y

lang

, ro

se g

eran

ium

and

van

illa

laye

r on

hair

mas

que

fo

r ver

y dr

y ha

ir*C

linic

al w

et c

ombi

ng s

tudy

.

dam

aged

hai

r

Wea

k, p

orou

s, b

reak

s ea

sily

, la

cks

shin

e

bota

nica

l the

rapy

repa

ir

trea

tmen

t· R

epai

rs a

nd im

prov

es

dam

aged

hai

r up

to 8

4%*

· Rep

airs

and

str

engt

hens

wit

h qu

inoa

pro

tein

and

su

gar b

eet-

deri

ved

amin

o ac

ids

(a)

· Sm

ooth

s an

d de

tang

les

wit

h

palm

ker

nel-d

eriv

ed c

ondi

tion

ers

(b)

· Pro

vide

s m

oist

ure

to h

air a

nd s

eals

in s

hine

wit

h ph

ilode

ndro

n an

d ba

rley

ext

ract

(c)

· Aro

ma:

cer

tifie

d or

gani

c be

rgam

ot, m

anda

rin

an

d yl

ang

ylan

gla

yer o

n ha

ir m

asqu

e

for v

ery

dam

aged

hai

r*C

linic

al w

et c

ombi

ng s

tudy

.

thin

ning

hai

r

hair

loss

: wea

k, th

inni

ng, b

reak

s

easi

ly; d

ry a

nd ti

ght s

calp

bota

nica

l the

rapy

trea

tmen

t for

th

inni

ng h

air

· Cre

ates

a h

ealth

y sc

alp

envi

ronm

ent

for e

nhan

ced

resu

lts w

ith in

vati

™

solu

tions

for t

hinn

ing

hair

· Red

uces

hai

r los

s by

33%

* to

kee

p th

e ha

ir yo

u ha

ve lo

nger

· Hel

ps e

nerg

ize

and

reha

bilit

ate

the

scal

p ar

ound

th

e fo

llicl

es w

ith

turm

eric

and

gin

seng

, whe

n m

assa

ged

in

· Aro

ma:

cer

tifie

d or

gani

c la

vend

er, r

osem

ary,

yl

ang

ylan

g an

d ge

rani

um

*Due

to b

reak

age,

in a

12-

wee

k cl

inic

al te

st o

f the

inva

ti s

yste

m.

BEF

ORE

AFT

ER

i want healthy scalp

dry

scal

p

Dry

pat

ches

, dry

flak

es

bota

nica

l the

rapy

scal

p ba

lanc

e tr

eatm

ent

· Con

ditio

ns d

ry s

calp

Tiny

, dry

flak

esD

ry fl

akes

rem

oved

; bal

ance

d m

oist

ure

leve

l

Cond

itio

ns s

calp

wit

h ar

oma-

ther

apeu

tic

es

sent

ial o

ils:

· Ced

arw

ood

· Pat

chou

li

· Vet

iver

red

and

irri

tate

d sc

alp

Sens

itivi

ty

bota

nica

l the

rapy

scal

p ba

lanc

e tr

eatm

ent

· Soo

thes

red

and

irrita

ted

scal

p

Redn

ess/

irri

tati

onS

ooth

ed/c

alm

ed s

calp

Soo

thes

sca

lp w

ith

arom

a-th

erap

euti

c

esse

ntia

l oils

:

· Lav

ende

r

· Blu

e ca

mom

ile

· Ros

e

oily

sca

lp

Exce

ss s

ebum

bota

nica

l the

rapy

scal

p ba

lanc

e tr

eatm

ent

· Pur

ifies

oily

sca

lp

Exce

ss s

ebum

Exce

ss s

ebum

rem

oved

; bal

ance

d oi

l lev

el

Puri

fies

scal

p w

ith

arom

a-th

erap

euti

c

esse

ntia

l oils

:

· Ros

emar

y

· Tea

tree

· Ora

nge

cong

este

d sc

alp/

pr

oduc

t bui

ld-u

pCl

ogge

d po

res,

pro

duct

bui

ld-u

p

bota

nica

l the

rapy

scal

p de

tox

trea

tmen

t

· Rem

oves

bui

ld-u

p

· Exf

olia

tes

the

scal

p

· Cre

ates

idea

l fou

ndat

ion

for

heal

thy

hair

Bui

ld-u

p/cl

ogge

d po

res

Bui

ld-u

p re

mov

ed; c

lear

/ope

n po

res

· Exf

olia

tes

wit

h w

inte

rgre

en-d

eriv

ed s

alic

ylic

aci

d

· Con

trol

s ex

cess

seb

um w

ith

avoc

ado

extr

act

· Cle

ansi

ng s

yste

m w

ith

Sapi

ndus

muk

uros

si p

eel

extr

act a

nd c

ocon

ut-d

eriv

ed in

gred

ient

s

TREA

TED

UN

TREA

TED

(a) B

uriti

and

po

meg

rana

te o

ils

(c) O

rgan

ic k

ukui

se

ed o

il

(b) P

alm

ker

nel-d

eriv

ed

cond

itio

ner

TREA

TED

UN

TREA

TED

(a) Q

uino

a pr

otei

n an

d

suga

r bee

t-de

rive

d

amin

o ac

ids

(c) P

hilo

dend

ron

and

barl

ey e

xtra

ct

(b) P

alm

ker

nel-d

eriv

ed

cond

itio

ner

2136

-183

_INV

_BT_

Serv

iceM

enu.

indd

/ Tr

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first impressionsWrite down your observations after receiving the Botanical Therapy Hair and Scalp Treatment.

1. What did you love about Botanical Therapy?

2. How does your scalp feel?

3. How does your hair feel?

Guest Type Elevator Speech

Guest with scalp congestion

Guest with a red/irritated scalp

Guest with severely damaged hair

Guest who is receiving a color service

Guest with thinning hair

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circle of benefitsHow will Botanical Therapy benefit you, your team and Aveda?

how much should I charge?Find the recommended pricing guidelines for each treatment on the Botanical Therapy Positioning Chart and write them in the space provided.

ME

TEAM

AVEDA

Treatment Recommended Service Pricing

Hair Treatment

Scalp Treatment

Hair and Scalp Treatment

Treatment for Thinning Hair

boost your incomeCalculate your potential Botanical Therapy revenue boost using the following formula:

× =

My Monthly Revenue Potential:

_____________ × $_____________ = $_____________/month

My Yearly Revenue Potential:To calculate your yearly revenue potential, multiply your monthly number by 12.

$_____________/month × 12 = $_____________/year

Monthly Example28 × $15 = $420/month

Yearly Example $420 × 12 months = $5040/year

# of possible

enhancements in the next month

Price of enhancement

Increased revenue for one month

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knowledge check

1. Botanical Therapy consists of holistic services that balance the ________________ and

__________________.

2. List the Botanical Therapy scalp and hair products and their accompanying treatments:

Scalp Products Treatment

Hair Products (including hair masques) Treatment

Invati ™ Solutions for Thinning Hair Treatment

continued

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3. On which scalp condition(s) should you perform the scalp treatment using Scalp Remedy™ Intense Detoxifier™?a. Dry scalpb. Red, irritated scalpc. Congested scalp with build-upd. Oily scalpe. Thinning hairf. C and Eg. All of the above

4. On which scalp condition(s) should you NoT perform the scalp treatment using Scalp Remedy™ Intense Detoxifier™?

a. Dry scalpb. Red, irritated scalpc. Congested scalp with build-upd. Oily scalpe. Thinning hairf. All of the above

5. On which scalp condition(s) should you perform the scalp treatment using Scalp Remedy™ Concentrates?

a. Dry scalp b. Red, irritated scalp c. Congested scalp with buildup d. Oily scalp e. A, B & D f. All of the above

6. How long does it take for the Botanical Therapy hair treatments to improve the hair’s condition?

a. 5 minutes b. 10 minutes c. 15 minutes

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7. What are the three tools that will help you recommend the correct Botanical Therapy products and treatments to guests?

1.

2.

3.

8. If you have a hair color guest receiving Botanical Therapy as an enhancement, number the following steps in their correct order (1= first step, 3= last step):

____ Botanical Therapy Treatment

____ Consultation

____ Color Service

9. You should recommend a combined Botanical Therapy scalp and hair treatment to a hair color guest.

a. True b. False 10. When would you apply the optional hair masque during a hair treatment?

11. Why is a Botanical Therapy hair treatment an essential part of a hair color service?

continued

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How has Botanical Therapy improved its products and treatments?

How does Botanical Therapy improve the hair and scalp?

How can Botanical Therapy improve your revenue and service offerings?

12.

13. The Treatment for Thinning Hair combines the ___________________ ___________________

___________________ with home care products to ensure its benefits.

14. Invati™ Solutions for Thinning Hair home care includes (circle all that apply):

a. Scalp Remedy™ Intense Detoxifier™

b. Invati™ Exfoliating Shampoo c. Dry Remedy™ Penetrating Moisture e. Invati™ Thickening Conditioner f. Invati™ Scalp Revitalizer

15. Guests who are concerned with thinning hair may be experiencing (circle all that apply):

a. Dry, tight or congested scalp b. Itching and flaking c. Hair loss e. Redness/irritation f. Weak hair that breaks easily g. Oily scalp

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my action planHow will you improve your service with Botanical Therapy in the next…

10 days

10 weeks

10 months

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