Botanical Heights Marketing Plan
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Transcript of Botanical Heights Marketing Plan
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7/30/2019 Botanical Heights Marketing Plan
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--/-!The sales representatives for Botanical Heights West must be responsible for adhering to thetactical guidelines set forth in this marketing plan and for tracking traffic and buyer informationby advertising source and reporting data to the Garden District Commission for compilationand analysis. The relationship between sales and marketing efforts must be inseparable for anymarketing plan to be successful.
This tremendous level of responsibility is the same for Realtors and direct Botanical HeightsWest sales employees. It is strongly recommended to require any listing agent to sign an agree-ment that binds them to strictly following the tactics of the plan.
The Garden District Commission should develop a marketing meeting schedule and holdmarketing meetings with Botanical Heights West sales representatives and key team membersno less frequent than one time per month.
Using a Customer Relationship Management program or software is also an important part ofsales and marketing fusion. These track the potential buyer from prospecting to closing and
many have the ability to track marketing tactics and effects. It should be mandatory thatBotanical Heights West sales representatives fully master and utilize a Customer RelationshipManagement Program.
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!In the current homebuilding market, and with regard to Botanical Heights West, the greatestchallenges for success are:
The purpose of the marketing plan for Botanical Heights West is to meet these challenges andestablish new buyer expectations. Through a cohesive, superior marketing program, BotanicalHeights West will achieve the following critical factors for success:
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$/It is the uniqueness of this development that will attract the target buyers to Botanical Heights West . The vision ofGarden Wonderland belongs in a fresh, unique development never before seen in the St. Louis Area. BotanicalHeight West is the perfect environment for this theme.
Garden Wonderland is inspired by the childrens classic Alice in Wonderland, and all of its eclectic charm. The jux-taposition of Alices awake world (traditional architecture of the homes) and her imaginative dream world (commonspaces, landscaping, retail, and leverage created by The Botanical Gardens unique featured artist collections) createan ideal canvas for homebuyers to experience very rich living within this neighborhood.
This theme is recommended for the common spaces, landscaping, retail areas and marketing elements of BotanicalHeights West. Bright colors, vivid imagery and larger than life artistic expression will make Botanical Heights West
the perfect niche community for the McRee Town neighborhood.
The Garden Wonderland creates theplace that the target buyer has been looking for to spend their next lifestage.
It is a landmark, a known destination and a place for the target to feel comfortable in their own, funky skin.
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Botanical Heights West is located in St. Louis City at the northeast corner of Vandeventer and Interstate 44. Thearea for redevelopment is bordered by Vandeventer Avenue on the West, Lafayette Avenue on the South, ThurmanAvenue on the East and Folsom Avenue on the North. Botanical Heights consists of existing commercial and resi-dential buildings. A map of this location can be seen on the following page.
The Botanical Heights West area is a continuation of the successful redevelopment of the McRee Town neighbor-hood north of Interstate 44. The McRee Town neighborhood was originally developed as housing for the nearbyLiggett and Meyers Tobacco Company. During the 1960s, the construction of Interstate 44 physically divided theneighborhood and the area north of the interstate quickly deteriorated*.
The Garden District Commission was formed in December 1998 to facilitate communication between the MissouriBotanical Garden and its four surrounding neighborhoods*. Ultimately, a plan was developed to rehabilitate the
western portion of the neighborhood, while the eastern half would be demolished and created anew.McBride and Sons Botanical Heights Development on the east broke ground in June of 2004 and signed over 50contracts during the Grand Opening. McBrides successful development consists of approximately 400 residentialunits, including over 100 new, single family homes ranging from the mid $100,000s to over $400,000.
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Botanical Heights West Properties
Total Parcels 306
Total Buildings 204
Total Lots 102
GDC Owned Parcels 93
GDC Target Acquisitions 35
Owner Occupied Parcels 44
Roos Owned Parcels 16
Eberhardt Owned Parcels 16Miscellaneous Non Owner Occupied Properties 102
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It can be concluded that Botanical Heights West is in a stable competitive position with in the St. Louis City market.The following pages include:
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PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$175 to$175 to$175 to$175 to
$225$225$225$225
$225 to$225 to$225 to$225 to
$275$275$275$275
$275 to$275 to$275 to$275 to
$325$325$325$325
Occupied
Occupied
Occupied
Occupied
FinishedNot
FinishedNot
FinishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
Under
Under
Under
Under
Construction
Construction
Construction
Construction
DevelopedLots
DevelopedLots
DevelopedLots
DevelopedLots
NotDeveloped
NotDeveloped
NotDeveloped
NotDeveloped
Lots
Lots
Lots
Lots
TotalLots
TotalLots
TotalLots
TotalLots
ClosingsLast12
ClosingsLast12
ClosingsLast12
ClosingsLast12
Months
Months
Months
Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
30.00% 60.00% 10.00% 7 9 4 57 0 77 7 7
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
30% 30% 40%
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Model MatrixModel MatrixModel MatrixModel Matrix
Model NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
Armand 3.0 2.4 1,564 $254,900
Bridgeport 4.0 2.5 2,489 $316,200
Kingston A 3.0 2.5 1,920 $268,400
Kingston B 3.0 2.5 1,920 $266,900
Newport End 3.0 2.5 1,937 $235,750
Newport
Middle 3.0 2.5 1,738 $219,000
Providence 5.0 2.5 2,752 $294,700
Providence II 5.0 3.5 2,832 $306,900
Tower Grove 4.0 2.5 2,406 $304,100
Nottingham 3.0 2.5 1,445 $239,900
Devonshire 2.0 2.5 1,686 $254,900
Manchester 3+ 3.5 1,766 $254,900
Elwood 2.0 2.0 1,287 $254,900
Hampton 3.0 2.0 2,100 $353,000
Compton 3.0 2.5 1,655 $289,900
Leona 3.0 2.5 1,678 $289,900
Wilmore 3+ 3.0 2,637 $378,000
Wilmington 3.0 2.5 1,403 $265,500
Fillmore 2+ 2.5 1,601 $278,000
Laclede 3.0 2.5 1,942 $289,900
Marquette 4.0 2.5 2,304 $311,000
Carondolet 4.0 2.5 2,660 $348,000
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PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$175 to$175 to$175 to$175 to
$225$225$225$225
Occupied
Occupied
Occupied
Occupied
FinishedNot
FinishedNot
FinishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
UnderConst#
UnderConst#
UnderConst#
UnderConst#
Developed
Developed
Developed
Developed
Lots
Lots
Lots
Lots
NotDevel-
NotDevel-
NotDevel-
NotDevel-
opedLots
opedLots
opedLots
opedLots
TotalLots
TotalLots
TotalLots
TotalLots
ClosingsLast
ClosingsLast
ClosingsLast
ClosingsLast
12Months
12Months
12Months
12Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
100.00% 0 0 5 10 0 15 0 0
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
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Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
ConConConCon
FlFlFlFl
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$175 to$175 to$175 to$175 to
$225$225$225$225
$225 to$225 to$225 to$225 to
$275$275$275$275
Occupied
Occupied
Occupied
Occupied
FinishedNot
FinishedNot
FinishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
Under
Under
Under
Under
Construction
Construction
Construction
Construction
DevelopedLots
DevelopedLots
DevelopedLots
DevelopedLots
NotDeveloped
NotDeveloped
NotDeveloped
NotDeveloped
Lots
Lots
Lots
Lots
TotalLots
TotalLots
TotalLots
TotalLots
ClosingsLast12
ClosingsLast12
ClosingsLast12
ClosingsLast12
Months
Months
Months
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StartsLast12
StartsLast12
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StartsLast12
Months
Months
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Months
70.00% 30.00% 0 0 6 6 0 12 0 3
Model MatrixModel MatrixModel MatrixModel Matrix
Model NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
Model A 3.0 2.5 2,053 $239,900
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Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricingAbsorptionAbsorptionAbsorptionAbsorption
$225$225$225$225
totototo
$275$275$275$275
$275$275$275$275
totototo
$325$325$325$325
$325$325$325$325
totototo
$425$425$425$425
Occupied
Occupied
Occupied
Occupied
FinishedNot
FinishedNot
FinishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
UnderCon-
UnderCon-
UnderCon-
UnderCon-
struction
struction
struction
struction
D
evelopedLots
D
evelopedLots
D
evelopedLots
D
evelopedLots
N
otDeveloped
N
otDeveloped
N
otDeveloped
N
otDeveloped
Lots
Lots
Lots
Lots
TotalLots
TotalLots
TotalLots
TotalLots
ClosingsLast
ClosingsLast
ClosingsLast
ClosingsLast
12Months
12Months
12Months
12Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
30% 40% 30% 8 28 0 0 0 36 8 0
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Model MatrixModel MatrixModel MatrixModel Matrix
Model NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
Longfellow 2.0 2.0 1,935 $365,000
Shaw 2.0 2.0 1,684 $299,000
Hawthorne 2.0 2.0 1,370 $235,000
Tower Grove 2.0 2.0 1,444 $199,000
Botanical 2.0 2.0 1,246 $195,000
Townhome 2,032 $345,000
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Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$175 to$175 to$175 to$175 to
$225$225$225$225
Occupied
Occupied
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FinishedNot
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FinishedNot
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Under
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Construction
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DevelopedLots
DevelopedLots
DevelopedLots
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N
otDeveloped
N
otDeveloped
N
otDeveloped
N
otDeveloped
Lots
Lots
Lots
Lots
TotalLots
TotalLots
TotalLots
TotalLots
C
losingsLast12
C
losingsLast12
C
losingsLast12
C
losingsLast12
Months
Months
Months
Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
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100.00% 29 1 0 50 0 80 0 0
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Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story De-2 Story De-2 Story De-2 Story De-
tachedtachedtachedtached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$125 to$125 to$125 to$125 to
$175$175$175$175
$175 to$175 to$175 to$175 to
$225$225$225$225
Occupied
Occupied
Occupied
Occupied
Fini
shedNot
FinishedNot
FinishedNot
Fini
shedNot
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struction
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struction
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struction
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struction
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Deve
lopedLots
Deve
lopedLots
DevelopedLots
Not
Developed
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Developed
Not
Developed
Not
Developed
LotsLotsLotsLots
To
talLots
To
talLots
To
talLots
To
talLots
ClosingsLast12
ClosingsLast12
ClosingsLast12
ClosingsLast12
M
onths
M
onths
M
onths
M
onths
StartsLast12
StartsLast12
StartsLast12
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onths
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onths
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onths
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30% 70% 14 22 0 0 0 36 4 0
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Model MatrixModel MatrixModel MatrixModel MatrixModel NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
Unit 210 2.0 2.0 1,575 $309,500
Unit 108 2.0 2.0 1,466 $298,500
Unit 114 3.0 2.0 1,515 $293,500
Unit 212 3.0 3.0 1,486 $269,500
Unit 211 2.0 2.0 1,355 $269,500
Unit 119 2.0 2.0 1,396 $264,000
Unit 208 2.0 2.0 1,320 $259,000
Unit 101 2.0 1.0 1,345 $259,000
Unit 209 2.0 2.0 1,302 $253,900
Unit 115 2.0 2.0 1,256 $229,500
Unit 105 2.0 1.0 1,074 $199,500
Unit 102 2.0 1.0 1,080 $199,500
Unit 113 1.0 1.0 822 $155,000
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Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story De-2 Story De-2 Story De-2 Story De-
tachedtachedtachedtached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$175 to$175 to$175 to$175 to
$225$225$225$225
$225 to$225 to$225 to$225 to
$275$275$275$275
$275 to$275 to$275 to$275 to
$325$325$325$325
$325 to$325 to$325 to$325 to
$425$425$425$425
O
ccupied
O
ccupied
O
ccupied
O
ccupied
Fin
ishedNot
Fin
ishedNot
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ishedNot
Fin
ishedNot
O
ccupied
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nstruction
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Dev
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Dev
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Dev
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Dev
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NotDeveloped
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NotDeveloped
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Lots
Lots
Lots
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T
otalLots
T
otalLots
T
otalLots
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otalLots
Clos
ingsLast12
Clos
ingsLast12
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ingsLast12
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ingsLast12
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Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 StoryDetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 StoryDetachedDetachedDetachedDetached
2 Story2 Story2 Story2 StoryDetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStoryAttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStoryAttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$175 to$175 to$175 to$175 to
$225$225$225$225
O
ccupied
O
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ishedNot
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ClosingsLast12
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onths
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onths
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Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$125 to$125 to$125 to$125 to
$175$175$175$175
$175 to$175 to$175 to$175 to
$225$225$225$225
Occupied
Occupied
Occupied
Occupied
FinishedNot
F
inishedNot
F
inishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
Under
Under
Under
Under
C
onstruction
C
onstruction
C
onstruction
C
onstruction
De
velopedLots
De
velopedLots
De
velopedLots
De
velopedLots
NotDeveloped
NotDeveloped
NotDeveloped
NotDeveloped
Lots
Lots
Lots
Lots
TotalLots
TotalLots
TotalLots
TotalLots
C
losingsLast
C
losingsLast
C
losingsLast
C
losingsLast
12Months
12Months
12Months
12Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
20.00% 80.00% 17 3 0 20 0 40 4 0
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
Model MatrixModel MatrixModel MatrixModel MatrixModel NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
Type I Standard 3.0 2.5 1,300
Type 1 Optional 2.0 2.5 1,300
Type 1 Optional 3rd floor 3.0 3.0 1,600
Type II Standard 3.0 2.5 1,300 $225,000
Type II Optional 3.0 3.0 1,600 $245,000
Type III Standard 3.0 2.5 1,300
Type III Optional 3.0 3.0 1,600
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()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$175 to$175 to$175 to$175 to
$225$225$225$225
Occupied
Occupied
Occupied
Occupied
FinishedNot
FinishedNot
FinishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
Under
Under
Under
Under
Construction
Construction
Construction
Construction
DevelopedLots
DevelopedLots
DevelopedLots
DevelopedLots
NotDeveloped
NotDeveloped
NotDeveloped
NotDeveloped
Lots
Lots
Lots
Lots
TotalLots
TotalLots
TotalLots
TotalLots
ClosingsLast12
ClosingsLast12
ClosingsLast12
ClosingsLast12
Months
Months
Months
Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
100% 2 3 0 0 0 5 2 0
Model MatrixModel MatrixModel MatrixModel Matrix
Model NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
Model A 3.0 2.5 2,050 $299,900
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()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
(!
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$125 to$125 to$125 to$125 to
$175$175$175$175
$175 to$175 to$175 to$175 to
$225$225$225$225
Occupied
Occupied
Occupied
Occupied
FinishedNot
FinishedNot
FinishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
Und
er
Und
er
Und
er
Und
er
Constru
ction
Constru
ction
Constru
ction
Constru
ction
DevelopedLots
DevelopedLots
DevelopedLots
DevelopedLots
NotDev
eloped
NotDev
eloped
NotDev
eloped
NotDev
eloped
Lots
Lots
Lots
Lots
TotalLots
TotalLots
TotalLots
TotalLots
ClosingsLast12
ClosingsLast12
ClosingsLast12
ClosingsLast12
Months
Months
Months
Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
50.00% 50.00% 10 0 0 5 0 15 3 0
Image Not Available
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
(
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$125$125$125$125
totototo
$175$175$175$175
$175 to$175 to$175 to$175 to
$225$225$225$225
O
ccupied
O
ccupied
O
ccupied
O
ccupied
Fin
ishedNot
Fin
ishedNot
Fin
ishedNot
Fin
ishedNot
O
ccupied
O
ccupied
O
ccupied
O
ccupied
Unde
rConstruc-
UnderConstruc-
UnderConstruc-
Unde
rConstruc-
tiontiontiontion
DevelopedLots
DevelopedLots
DevelopedLots
DevelopedLots
Not
Developed
Not
Developed
Not
Developed
Not
Developed
LotsLotsLotsLots
TotalLots
T
otalLots
T
otalLots
TotalLots
ClosingsLast12
ClosingsLast12
ClosingsLast12
ClosingsLast12
Months
Months
Months
Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
50.00% 50.00% 21 0 0 6 0 27 2 1
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
Model MatrixModel MatrixModel MatrixModel Matrix
Model NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
The Eads 3.0 2.5 1,864 $181,500
The Lafayette 4.0 2.5 1,940 $189,900
The Marquette 4.0 2.5 2,275 $200,500
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
!
-
(
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
50% 50%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$125$125$125$125
totototo
$175$175$175$175
$175$175$175$175
totototo
$225$225$225$225
$225$225$225$225
totototo
$275$275$275$275
$275$275$275$275
totototo
$325$325$325$325
$325$325$325$325
totototo
$425$425$425$425
O
ccupied
O
ccupied
O
ccupied
O
ccupied
Fin
ishedNot
Fin
ishedNot
Fin
ishedNot
Fin
ishedNot
O
ccupied
O
ccupied
O
ccupied
O
ccupied
Under
Under
Under
Under
Construction
Construction
Construction
Construction
DevelopedLots
DevelopedLots
DevelopedLots
DevelopedLots
Not
Developed
Not
Developed
Not
Developed
Not
Developed
Lots
Lots
Lots
Lots
T
otalLots
T
otalLots
T
otalLots
T
otalLots
ClosingsLast12
ClosingsLast12
ClosingsLast12
ClosingsLast12
Months
Months
Months
Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
20.00% 30.00% 30.00% 10.00% 10.00% 0 0 0 0 130 130 0 0
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
-
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
50% 50%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$175 to$175 to$175 to$175 to
$225$225$225$225
$225 to$225 to$225 to$225 to
$275$275$275$275
$275 to$275 to$275 to$275 to
$325$325$325$325
O
ccupied
O
ccupied
O
ccupied
O
ccupied
Fin
ishedNot
Fin
ishedNot
Fin
ishedNot
Fin
ishedNot
O
ccupied
O
ccupied
O
ccupied
O
ccupied
Under
Under
Under
Under
Construction
Construction
Construction
Construction
D
eveloped
D
eveloped
D
eveloped
D
eveloped
LotsLotsLotsLots
Not
Developed
Not
Developed
Not
Developed
Not
Developed
LotsLotsLotsLots
TotalLots
TotalLots
TotalLots
TotalLots
Clo
singsLast
Clo
singsLast
Clo
singsLast
Clo
singsLast
12
Months
12
Months
12
Months
12
Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
40.00% 30.00% 30.00% 4 2 13 12 0 31 1 13
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
"
-
Model MatrixModel MatrixModel MatrixModel MatrixModel NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
Townhome
Model 3.0 2.5 1,900 $299,900
Loft Model A 2.0 1.0 1,297 $229,900
Loft Model B 2.0 1.0 1,145 $209,900
Loft Model C 1.0 1.0 888 $157,923
Loft Model D 1.0 1.0 1,210 $199,900
Loft Model E 2.0 1.0 1,550 $223,196
Loft Model F 2.0 2.0 1,502 $297,900
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$225 to$225 to$225 to$225 to
$275$275$275$275
$275 to$275 to$275 to$275 to
$325$325$325$325
Occupied
Occupied
Occupied
Occupied
FinishedNot
FinishedNot
FinishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
Under
Under
Under
Under
Construction
Construction
Construction
Construction
Developed
Developed
Developed
Developed
Lots
Lots
Lots
Lots
NotDeveloped
NotDeveloped
NotDeveloped
NotDeveloped
Lots
Lots
Lots
Lots
TotalLots
TotalLots
TotalLots
TotalLots
ClosingsLast
ClosingsLast
ClosingsLast
ClosingsLast
12Months
12Months
12Months
12Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
70% 30% 0 0 4 6 0 10 0 4
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
$(
No Photo Available
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story De-2 Story De-2 Story De-2 Story De-
tachedtachedtachedtached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
60% 40%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$125 to$125 to$125 to$125 to
$175$175$175$175
$175 to$175 to$175 to$175 to
$225$225$225$225
$225 to$225 to$225 to$225 to
$275$275$275$275
Occupied
Occupied
Occupied
Occupied
FinishedNot
FinishedNot
FinishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
Under
Under
Under
Under
Construction
Construction
Construction
Construction
Developed
Developed
Developed
Developed
Lots
Lots
Lots
Lots
NotDevel-
NotDevel-
NotDevel-
NotDevel-
opedLots
opedLots
opedLots
opedLots
TotalLots
TotalLots
TotalLots
TotalLots
ClosingsLast
ClosingsLast
ClosingsLast
ClosingsLast
12Months
12Months
12Months
12Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
30.00% 40.00% 30.00% 8 5 3 10 0 26 8 8
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()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
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Model MatrixModel MatrixModel MatrixModel Matrix
Model NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
Glen II 3.0 2.5 $271,700
Regency II 3.0 2.0 $264,700
Carlton II 4.0 2.5 $282,500
Carriage Condo 2.0 2.0 1,100 $158,500
Terrace
McKelvey I 2.0 1.0 1,000
TerraceMcKelvey II 1.0 1.0 1,053
Bridgeton Villa 2.0 2.0 1,400 $197,100
Gresbrook Villa 1.0 2.0 1,210 $204,700
Taylor Villa 2.0 2.0 1,205 $213,300
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
!(3!
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 StoryDetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 StoryDetachedDetachedDetachedDetached
2 Story2 Story2 Story2 StoryDetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStoryAttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----Story AttachedStory AttachedStory AttachedStory Attached
Condo /Condo /Condo /Condo /FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$125 to$125 to$125 to$125 to
$175$175$175$175
$175 to$175 to$175 to$175 to
$225$225$225$225
Occupied
Occupied
Occupied
Occupied
F
inishedNot
F
inishedNot
F
inishedNot
F
inishedNot
Occupied
Occupied
Occupied
Occupied
Under
Under
Under
Under
C
onstruction
C
onstruction
C
onstruction
C
onstruction
D
evelopedLots
D
evelopedLots
D
evelopedLots
D
evelopedLots
Not
Not
Not
Not
D
evelopedLots
D
evelopedLots
D
evelopedLots
D
evelopedLots
TotalLots
TotalLots
TotalLots
TotalLots
Cl
osingsLast12
ClosingsLast12
ClosingsLast12
Cl
osingsLast12
Months
Months
Months
Months
S
tartsLast12
S
tartsLast12
S
tartsLast12
S
tartsLast12
Months
Months
Months
Months
60.00% 40.00% 43 0 0 9 0 52 6 0
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
!$
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
30% 70%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$125 to$125 to$125 to$125 to
$175$175$175$175
$175 to$175 to$175 to$175 to
$225$225$225$225
Occupied
Occupied
Occupied
Occupied
FinishedNot
FinishedNot
FinishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
UnderConstruc-
UnderConstruc-
UnderConstruc-
UnderConstruc-
tiontion
tion
tion
D
evelopedLots
D
evelopedLots
D
evelopedLots
D
evelopedLots
Not
Not
Not
Not
D
evelopedLots
D
evelopedLots
D
evelopedLots
D
evelopedLots
TotalLots
TotalLots
TotalLots
TotalLots
C
losingsLast12
C
losingsLast12
C
losingsLast12
C
losingsLast12
Months
Months
Months
Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
50.00% 50.00% 28 2 0 20 50 100 1 0
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
60% 40%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$175 to$175 to$175 to$175 to
$225$225$225$225
$225 to$225 to$225 to$225 to
$275$275$275$275
$275 to$275 to$275 to$275 to
$325$325$325$325
$325 to$325 to$325 to$325 to
$425$425$425$425
Occupied
Occupied
Occupied
Occupied
FinishedNot
FinishedNot
FinishedNot
FinishedNot
Occupied
Occupied
Occupied
Occupied
Under
Under
Under
Under
Con
struction
Con
struction
Con
struction
Con
struction
Deve
lopedLots
Deve
lopedLots
Deve
lopedLots
Deve
lopedLots
NotDeveloped
NotDeveloped
NotDeveloped
NotDeveloped
LotsLotsLotsLots
To
talLots
To
talLots
To
talLots
To
talLots
ClosingsLast12
ClosingsLast12
ClosingsLast12
ClosingsLast12
M
onths
M
onths
M
onths
M
onths
StartsLast12
StartsLast12
StartsLast12
StartsLast12
M
onths
M
onths
M
onths
M
onths
10% 20% 50% 20% 34 2 6 5 0 47 8 4
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&'
()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)()*+,-*.,/0)121)
345455'622
-
(!3!
Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$275$275$275$275
totototo
$325$325$325$325
$325$325$325$325
totototo
$425$425$425$425
O
ccupied
O
ccupied
O
ccupied
O
ccupied
Fin
ishedNot
Fin
ishedNot
Fin
ishedNot
Fin
ishedNot
O
ccupied
O
ccupied
O
ccupied
O
ccupied
Under
Under
Under
Under
Co
nstruction
Co
nstruction
Co
nstruction
Co
nstruction
Dev
elopedLots
Dev
elopedLots
Dev
elopedLots
Dev
elopedLots
Not
Not
Not
Not
Dev
elopedLots
Dev
elopedLots
Dev
elopedLots
Dev
elopedLots
T
otalLots
T
otalLots
T
otalLots
T
otalLots
Clos
ingsLast12
Clos
ingsLast12
Clos
ingsLast12
Clos
ingsLast12
Months
Months
Months
Months
Sta
rtsLast12
Sta
rtsLast12
Sta
rtsLast12
Sta
rtsLast12
Months
Months
Months
Months
60% 40% 12 2 3 8 0 25 3 3
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Model MatrixModel MatrixModel MatrixModel Matrix
Model NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
Star 2.0 2.0 1,100
Sweet Bay 3.0 2.0 1,600
Marie 2+ 2.5 1,600
Royal Star 3.0 2.5 1,650
Kathryn 3.0 2.5 1,700
Little Gem 2.0 2.0 1,080
January 3+ 3+ 1800 to 2300
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Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 StoryDetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 StoryDetachedDetachedDetachedDetached
2 Story2 Story2 Story2 StoryDetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStoryAttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----
StoryStoryStoryStoryAttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$275$275$275$275
totototo
$325$325$325$325
$325$325$325$325
totototo
$425$425$425$425
Occupied
Occupied
Occupied
Occupied
FinishedN
ot
FinishedN
ot
FinishedN
ot
FinishedN
ot
Occupied
Occupied
Occupied
Occupied
Under
Under
Under
Under
Construction
Construction
Construction
Construction
DevelopedL
ots
DevelopedL
ots
DevelopedL
ots
DevelopedL
ots
Not
Not
Not
Not
DevelopedL
ots
DevelopedL
ots
DevelopedL
ots
DevelopedL
ots
TotalLots
TotalLots
TotalLots
TotalLots
ClosingsLast12
ClosingsLast12
ClosingsLast12
ClosingsLast12
Months
Months
Months
Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
Months
Months
Months
Months
50% 50% 0 0 0 5 0 5 0 0
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Model MatrixModel MatrixModel MatrixModel Matrix
Model NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
2726 Sublette 3.0 2.5 1,560 $299,000
2736 Sublette 3.0 2.5 1,560 $299,000
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Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
100%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$225$225$225$225totototo
$275$275$275$275
$275$275$275$275totototo
$325$325$325$325
$325$325$325$325totototo
$425$425$425$425
Occupied
Occupied
Occupied
Occupied
Finish
edNot
Finish
edNot
Finish
edNot
Finish
edNot
Occupied
Occupied
Occupied
Occupied
Un
der
Un
der
Un
der
Un
der
Construction
Construction
Construction
Construction
DevelopedLots
DevelopedLots
DevelopedLots
DevelopedLots
NotDeveloped
NotDeveloped
NotDeveloped
NotDeveloped
Lots
Lots
Lots
Lots
Tota
lLots
Tota
lLots
Tota
lLots
Tota
lLots
ClosingsLast12
ClosingsLast12
ClosingsLast12
ClosingsLast12
Mo
nths
Mo
nths
Mo
nths
Mo
nths
Starts
Last12
Starts
Last12
Starts
Last12
Starts
Last12
Mo
nths
Mo
nths
Mo
nths
Mo
nths
40% 40% 20% 0 0 0 23 0 23 0 0
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Unit MixUnit MixUnit MixUnit Mix
1 Story1 Story1 Story1 Story
DetachedDetachedDetachedDetached
1.5 Story1.5 Story1.5 Story1.5 Story
DetachedDetachedDetachedDetached
2 Story2 Story2 Story2 Story
DetachedDetachedDetachedDetached
TH 1TH 1TH 1TH 1----StoryStoryStoryStory
AttachedAttachedAttachedAttached
TH MultiTH MultiTH MultiTH Multi----StoryStoryStoryStory
AttachedAttachedAttachedAttached
Condo /Condo /Condo /Condo /
FlatsFlatsFlatsFlats
80% 20%
PricingPricingPricingPricing AbsorptionAbsorptionAbsorptionAbsorption
$175 to$175 to$175 to$175 to
$225$225$225$225
$225$225$225$225totototo
$275$275$275$275
$275$275$275$275totototo
$325$325$325$325
Occupied
Oc
cupied
Oc
cupied
Occupied
Finis
hedNot
Finis
hedNot
Finis
hedNot
Finis
hedNot
Occupied
Oc
cupied
Oc
cupied
Occupied
U
nder
U
nder
U
nder
U
nder
Construction
Construction
Construction
Construction
Dev
eloped
Developed
Developed
Dev
eloped
Lots
Lots
Lots
Lots
Not
Not
Not
Not
Dev
eloped
Developed
Developed
Dev
eloped
Lots
Lots
Lots
Lots
TotalLots
TotalLots
TotalLots
TotalLots
ClosingsLast
ClosingsLast
ClosingsLast
ClosingsLast
12Months
12Months
12Months
12Months
StartsLast12
StartsLast12
StartsLast12
StartsLast12
M
onths
M
onths
M
onths
M
onths
10.00% 50.00% 40.00% 58 5 0 22 0 85 4 4
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Model NameModel NameModel NameModel Name BedroomsBedroomsBedroomsBedrooms BathroomsBathroomsBathroomsBathrooms Square FeetSquare FeetSquare FeetSquare Feet Base PriceBase PriceBase PriceBase Price
Tower Grove 4.0 2.5 2,406 $329,784
Mansion End 3.0 2.5 1,937 $278,443
Mansion Middle 3.0 2.5 1,716 $266,862
Mansion End 3.0 2.5 1,937 $294,926
Model MatrixModel MatrixModel MatrixModel Matrix
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This section collects and reviews demographic information for prospective and probable buyers.
The source of the demographics in the following pages is Nielsen Claritas, which is based on census data. Populationtrends and demographics data within urban concentrations are commonly scrutinized and questioned. This data isutilized in conjunction with MarketGraphics New Homes Research and other research to form the conclusionswithin this multi-dimensional study.
The following pages include:
7+)-*./*
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Pop Facts:Pop Facts:Pop Facts:Pop Facts: Botanical Gardens AreaBotanical Gardens AreaBotanical Gardens AreaBotanical Gardens Area
Demographic SnapshotDemographic SnapshotDemographic SnapshotDemographic Snapshot2008 Estimated Population by Sex2008 Estimated Population by Sex2008 Estimated Population by Sex2008 Estimated Population by Sex 55,677
Male 26,736 48.02% 100
Female 28,941 51.98% 99
Male/Female Ratio 0.92 101
2008 Estimated Population by Age2008 Estimated Population by Age2008 Estimated Population by Age2008 Estimated Population by Age
55,677
Age 0 to 4 5,100 9.16% 121
Age 5 to 9 4,656 8.36% 120Age 10 to 14 4,594 8.25% 117
Age 15 to 17 2,712 4.87% 114
Age 18 to 20 2,402 4.31% 97
Age 21 to 24 3,011 5.41% 102
Age 25 to 34 7,430 13.34% 103
Age 35 to 44 8,505 15.28% 104
Age 45 to 49 4,307 7.74% 100
Age 50 to 54 3,891 6.99% 98
Age 55 to 59 3,030 5.44% 91Age 60 to 64 1,996 3.58% 84
Age 65 to 74 2,137 3.84% 68
Age 75 to 84 1,238 2.22% 53
Age 85 and over 669 1.20% 53
Age 16 and over 40,448 72.65% 94
Age 18 and over 38,615 69.36% 93
Age 21 and over 36,213 65.04% 93
Age 65 and over 4,044 7.26% 60
2008 Estimated Median Age2008 Estimated Median Age2008 Estimated Median Age2008 Estimated Median Age 32.4 89
2008 Estimated Average Age2008 Estimated Average Age2008 Estimated Average Age2008 Estimated Average Age 33.13 90
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Pop Facts:Pop Facts:Pop Facts:Pop Facts: Botanical Gardens AreaBotanical Gardens AreaBotanical Gardens AreaBotanical Gardens Area
Demographic SnapshotDemographic SnapshotDemographic SnapshotDemographic Snapshot2008 Estimated Population Age 15 and2008 Estimated Population Age 15 and2008 Estimated Population Age 15 and2008 Estimated Population Age 15 and
Over by Marital StatusOver by Marital StatusOver by Marital StatusOver by Marital Status
41,327
Total, Never Married 18,729 45.32% 109
Married, Spouse present 11,884 28.76% 97
Married, Spouse absent 3,122 7.55% 95
Widowed 2,606 6.31% 69
Divorced 4,986 12.06% 98
Males, Never Married 9,144 22.13% 106Males, Previously Married 2,855 6.91% 94
Females, Never Married 9,585 23.19% 113
Females, Previously Married 4,737 11.46% 81
2008 Estimated Population Age 25 and2008 Estimated Population Age 25 and2008 Estimated Population Age 25 and2008 Estimated Population Age 25 and
Over by Educational AttainmentOver by Educational AttainmentOver by Educational AttainmentOver by Educational Attainment 33,203
Less than 9th grade 3,167 9.54% 101
Some High School, no diploma 6,999 21.08% 112
High School Graduate (or GED) 8,839 26.62% 97Some College, no degree 6,651 20.03% 98
Associate Degree 1,374 4.14% 92
Bachelor's Degree 3,744 11.28% 95
Master's Degree 1,689 5.09% 94
Professional School Degree 446 1.34% 79
Doctorate Degree 294 0.89% 90
HouseholdsHouseholdsHouseholdsHouseholds
2013 Projection 21,056
2008 Estimate 21,012
2000 Census 21,596
1990 Census 24,696
Growth 2008-2013 0.21% 8
Growth 2000-2008 -2.70% -188
Growth 1990-2000 -12.55% 115
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Demographic SnapshotDemographic SnapshotDemographic SnapshotDemographic Snapshot
2008 Estimated Households by Household2008 Estimated Households by Household2008 Estimated Households by Household2008 Estimated Households by Household
TypeTypeTypeType 21,012
Family Households 12,071 57.45% 109
Non-family Households 8,941 42.55% 89
2008 Estimated Households by Household2008 Estimated Households by Household2008 Estimated Households by Household2008 Estimated Households by Household
IncomeIncomeIncomeIncome 21,012
Less than $15,000 4,790 22.80% 92$15,000 to $24,999 3,331 15.85% 101
$25,000 to $34,999 3,146 14.97% 108
$35,000 to $49,999 3,423 16.29% 102
$50,000 to $74,999 3,108 14.79% 97
$75,000 to $99,999 1,537 7.31% 103
$100,000 to $149,999 1,059 5.04% 94
$150,000 to $249,999 472 2.24% 130
$250,000 to $499,999 128 0.61% 111
$500,000 or more 19 0.09% 58
2008 Estimated Average Household Income2008 Estimated Average Household Income2008 Estimated Average Household Income2008 Estimated Average Household Income $44,785 102
2008 Estimated Median Household Income2008 Estimated Median Household Income2008 Estimated Median Household Income2008 Estimated Median Household Income $32,581 101
2008 Estimated Per Capita Income2008 Estimated Per Capita Income2008 Estimated Per Capita Income2008 Estimated Per Capita Income $17,099 91
2008 Estimated Households by Type and2008 Estimated Households by Type and2008 Estimated Households by Type and2008 Estimated Households by Type and
Presence of Own ChildrenPresence of Own ChildrenPresence of Own ChildrenPresence of Own Children
21,012
Single Male Householder 3,553 16.91% 91Single Female Householder 3,457 16.45% 75
Married-Couple Family 5,571 26.51% 100
With own children 2,766 13.16% 120
No own children 2,805 13.35% 85
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Demographic SnapshotDemographic SnapshotDemographic SnapshotDemographic Snapshot
Male Householder 1,155 5.50% 114
With own children 564 2.68% 125
No own children 592 2.82% 105
Female Householder 5,345 25.44% 120
With own children 3,598 17.12% 140
No own children 1,748 8.32% 94
Nonfamily: Male Householder 1,168 5.56% 130
Nonfamily: Female Householder 763 3.63% 112
2008 Estimated Households by Household2008 Estimated Households by Household2008 Estimated Households by Household2008 Estimated Households by Household
SizeSizeSizeSize 21,012
1-person household 7,009 33.36% 83
2-person household 5,342 25.43% 95
3-person household 3,293 15.67% 113
4-person household 2,518 11.98% 124
5-person household 1,493 7.11% 135
6-person household 709 3.37% 140
7 or more person household 648 3.08% 151
2008 Estimated Average Household Size2008 Estimated Average Household Size2008 Estimated Average Household Size2008 Estimated Average Household Size 2.61 112
2008 Estimated Households by Number of2008 Estimated Households by Number of2008 Estimated Households by Number of2008 Estimated Households by Number of
VehiclesVehiclesVehiclesVehicles 21,012
No Vehicles 5,519 26.27% 105
1 Vehicle 9,689 46.11% 100
2 Vehicles 4,412 21.00% 92
3 Vehicles 1,090 5.19% 103
4 Vehicles 189 0.90% 83
5 or more Vehicles 113 0.54% 113
2008 Estimated Average Number of2008 Estimated Average Number of2008 Estimated Average Number of2008 Estimated Average Number of
VehiclesVehiclesVehiclesVehicles 1.11 97
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Demographic SnapshotDemographic SnapshotDemographic SnapshotDemographic Snapshot
2008 Estimated Population Age 16 and2008 Estimated Population Age 16 and2008 Estimated Population Age 16 and2008 Estimated Population Age 16 and
Over by EmploymentOver by EmploymentOver by EmploymentOver by Employment
40,448
In Armed Forces 7 0.02% 29
Civilian - Employed 23,788 58.81% 108
Civilian - Unemployed 2,851 7.05% 105
Not in Labor Force 13,802 34.12% 86
2008 Estimated Civilian Employed Popula-2008 Estimated Civilian Employed Popula-2008 Estimated Civilian Employed Popula-2008 Estimated Civilian Employed Popula-
tion Age 16 and Over by Class of Workertion Age 16 and Over by Class of Workertion Age 16 and Over by Class of Workertion Age 16 and Over by Class of Worker 23,788 16
For-Profit Private Workers 16,591 69.75% 100
Non-Profit Private Workers 2,995 12.59% 103
Local Government Workers 1,674 7.04% 84
State Government Workers 818 3.44% 103
Federal Government Workers 633 2.66% 94
Self-Employed Workers 1,022 4.30% 107
Unpaid Family Workers 55 0.23% 96
2008 Estimated Employed Population Age2008 Estimated Employed Population Age2008 Estimated Employed Population Age2008 Estimated Employed Population Age
16 and Over by Occupation16 and Over by Occupation16 and Over by Occupation16 and Over by Occupation 23,788
Management, Business, and Financial Op-
erations 2,173 9.14% 89
Professional and Related Occupations 4,522 19.01% 96
Service 5,675 23.86% 109
Sales and Office 5,757 24.20% 91
Farming, Fishing, and Forestry 31 0.13% 85Construction, Extraction, and Maintenance 1,445 6.07% 99
Production, Transportation, and Material
Moving 4,184 17.59% 114
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Demographic SnapshotDemographic SnapshotDemographic SnapshotDemographic Snapshot
2008 Estimated Civilian Employed Popu-2008 Estimated Civilian Employed Popu-2008 Estimated Civilian Employed Popu-2008 Estimated Civilian Employed Popu-
lation Age 16 and Over by Occupationlation Age 16 and Over by Occupationlation Age 16 and Over by Occupationlation Age 16 and Over by Occupation
ClassificationClassificationClassificationClassification 23,788 16
Blue Collar 5,628 23.66% 110
White Collar 12,425 52.23% 92
Service & Farm 5,734 24.11% 109
2008 Estimated Workers Age 16 and Over2008 Estimated Workers Age 16 and Over2008 Estimated Workers Age 16 and Over2008 Estimated Workers Age 16 and Over
by Transportation To Work*by Transportation To Work*by Transportation To Work*by Transportation To Work* 23,211Drove Alone 14,651 63.12% 91
Car Pooled 4,112 17.72% 132
Public Transportation 2,952 12.72% 121
Walked 820 3.53% 86
Motorcycle 38 0.16% 232
Bicycle 136 0.59% 171
Other Means 140 0.60% 98
Worked at Home 361 1.56% 87
2008 Estimated Workers Age 16 and Over2008 Estimated Workers Age 16 and Over2008 Estimated Workers Age 16 and Over2008 Estimated Workers Age 16 and Over
by Travel Time to Workby Travel Time to Workby Travel Time to Workby Travel Time to Work 22,850
Less than 15 minutes 6,100 26.69% 105
15 to 29 Minutes 9,487 41.52% 94
30 to 44 Minutes 4,624 20.24% 105
45 to 59 Minutes 1,186 5.19% 92
60 or more Minutes 1,453 6.36% 105
2008 Estimated Average Travel Time to2008 Estimated Average Travel Time to2008 Estimated Average Travel Time to2008 Estimated Average Travel Time toWork in MinutesWork in MinutesWork in MinutesWork in Minutes 26.44 99
2008 Estimated Tenure of Occupied2008 Estimated Tenure of Occupied2008 Estimated Tenure of Occupied2008 Estimated Tenure of Occupied
Housing UnitsHousing UnitsHousing UnitsHousing Units 21,012
Owner-Occupied 8,326 39.62% 84
Renter-Occupied 12,686 60.38% 113
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Demographic SnapshotDemographic SnapshotDemographic SnapshotDemographic Snapshot
2008 Owner2008 Owner2008 Owner2008 Owner----Occupied HousingOccupied HousingOccupied HousingOccupied Housing ---- AverageAverageAverageAverage
Length of ResidenceLength of ResidenceLength of ResidenceLength of Residence 8 81
2008 Estimated All Owner2008 Estimated All Owner2008 Estimated All Owner2008 Estimated All Owner----OccupiedOccupiedOccupiedOccupied
Housing Units by ValueHousing Units by ValueHousing Units by ValueHousing Units by Value 8,326
Less than $20,000 181 2.18% 98
$20,000 to $39,999 391 4.70% 92
$40,000 to $59,999 762 9.15% 94
$60,000 to $79,999 1,130 13.58% 92$80,000 to $99,999 1,205 14.48% 92
$100,000 to $149,999 2,515 30.21% 100
$150,000 to $199,999 948 11.38% 106
$200,000 to $299,999 667 8.01% 113
$300,000 to $399,999 268 3.22% 143
$400,000 to $499,999 107 1.29% 131
$500,000 to $749,999 77 0.92% 104
$750,000 to $999,999 54 0.65% 150
$1,000,000 or more 20 0.24% 70
2008 Estimated Median Owner2008 Estimated Median Owner2008 Estimated Median Owner2008 Estimated Median Owner----OccupiedOccupiedOccupiedOccupied
Housing Unit ValueHousing Unit ValueHousing Unit ValueHousing Unit Value $109,791 105
2008 Estimated Housing Units by Units2008 Estimated Housing Units by Units2008 Estimated Housing Units by Units2008 Estimated Housing Units by Units
in Structurein Structurein Structurein Structure 26,290
1 Unit Attached 912 3.47% 104
1 Unit Detached 7,906 30.07% 74
2 Units 7,274 27.67% 155
3 to 19 Units 8,895 33.84% 134
20 to 49 Units 673 2.56% 63
50 or More Units 565 2.15% 23
Mobile Home or Trailer 64 0.24% 159
Boat, RV, Van, etc. 0 0.00%
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Demographic SnapshotDemographic SnapshotDemographic SnapshotDemographic Snapshot
Dominant structure typeDominant structure typeDominant structure typeDominant structure type 3 to 19
units
2008 Estimated Housing Units by Year2008 Estimated Housing Units by Year2008 Estimated Housing Units by Year2008 Estimated Housing Units by Year
Structure BuiltStructure BuiltStructure BuiltStructure Built
26,290
1999 to 2008 1,180 4.49% 60
1995 to 1998 171 0.65% 73
1990 to 1994 190 0.72% 78
1980 to 1989 643 2.45% 68
1970 to 1979 902 3.43% 79
1960 to 1969 1,383 5.26% 53
1950 to 1959 2,397 9.12% 67
1940 to 1949 3,015 11.47% 76
1939 or Earlier 16,408 62.41% 139
2008 Estimated Median Year Structure2008 Estimated Median Year Structure2008 Estimated Median Year Structure2008 Estimated Median Year Structure
BuiltBuiltBuiltBuilt 1932
Dominant Year Structure BuiltDominant Year Structure BuiltDominant Year Structure BuiltDominant Year Structure Built 1939 or
Earlier
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From the demographic data within St. Louis City and areas just beyond, we are able to determine buyer behavioralprofiles that are the most likely to become Botanical Heights West home buyers.
Buyer profiles come from 66 behaviorally distinct Household Segments, called PRIZM Segments. Segments arenumerically ranked by socioeconomic status and provide information about likes, dislikes, lifestyles and purchasebehaviors. The numbers and titles relate to the overall wealth and lifestyle of the segment with number one being themost affluent, in both income and lifestyle, of all 66 Household Segments. The following segments are targets forBotanical Heights West.
The target segments for this development are broken down by phase. Phase One target buyers predominately alreadylive in the city and are early adopters. Phase Two target buyers may not currently live in the city, but can be drawn to asuccessful city development. Finally, the target buyers for Phase Three require more time to see the Botanical
Heights West vision but will be drawn to the established development.
Target Segments
Phase
One
Phase
Two
Phase
Three
4 Young Digerati x
7 Money and Brains x
8 Executive Suites x
14 New Empty Nests x
16 Bohemian Mix x
22 Young Influentials x
24 Up and Comers x
26 Cosmopolitans x
29 American Dreams x
31 Urban Achievers x
35 Boomtown Singles x
40 Close In Couples x
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The zip codes on the following pages have the largest concentration of target segment households within the
St. Louis Core Based Statistical Area (CBSA).
Zip codes with the highest number of Phase One target segments are thus target areas for Phase One ofBotanical Heights West and so on. It is important to note that target household segments and theircorresponding target zip codes are not exclusive by phase, but cumulative. For example, when Botanical HeightsWest enters into Phase Two of construction, Phase One target segments and zip codes are still important.
An additional 25-30 percent of probable Botanical Heights West buyers will come from Who Knows Where,or areas that cannot be predictably mapped.
Zip CodeZip CodeZip CodeZip Code CityCityCityCity TotalTotalTotalTotal
HouseholdsHouseholdsHouseholdsHouseholds
Total Phase OneTotal Phase OneTotal Phase OneTotal Phase One
Target SegmentTarget SegmentTarget SegmentTarget Segment
HouseholdsHouseholdsHouseholdsHouseholds
Percent of TotalPercent of TotalPercent of TotalPercent of Total
HouseholdsHouseholdsHouseholdsHouseholds
63102 Saint Louis 1,054 843 79.98 %
63104 Saint Louis 8,704 4,569 52.49%
63108 Saint Louis 10,797 5,090 47.14%
63109 Saint Louis 14,936 6,864 45.96%
63110 Saint Louis 7,966 3,894 48.88%
63112 Saint Louis 9,673 2,689 27.80%
63116 Saint Louis 20,634 6,724 32.59%
63117 Saint Louis 4,872 2,446 50.21%
63139 Saint Louis 12,167 6,321 51.95%
63143 Saint Louis 5,380 3,383 62.88%
TotalTotalTotalTotal 85,38685,38685,38685,386 37,73337,73337,73337,733 44.19%44.19%44.19%44.19%
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63104
63109
63102
63108
63117
63116
63112
63110
63143 63139
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62221
63114
63130
63088
62221
63103
63123
63119
63132
62226
ZipZipZipZipCodeCodeCodeCodeCityCityCityCity TotalTotalTotalTotalHouseholdsHouseholdsHouseholdsHouseholds
Total Phase TwoTotal Phase TwoTotal Phase TwoTotal Phase TwoTarget SegmentTarget SegmentTarget SegmentTarget Segment
HouseholdsHouseholdsHouseholdsHouseholds
Percent ofPercent ofPercent ofPercent ofTotalTotalTotalTotal
HouseholdsHouseholdsHouseholdsHouseholds
62221 Belleville 10,401 1,536 14.77%
63088 Valley Park 3,360 976 29.05%
63103 Saint Louis 3,076 450 14.63%
63119 Saint Louis 14,696 2,011 13.68%
63114 Saint Louis 14,991 990 6.60%
63123 Saint Louis 21,851 3,810 17.44%
63130 Saint Louis 13,116 2,751 20.97%63132 Saint Louis 6,227 1,100 17.67%
62226 Belleville 11,808 725 6.14%
TotalTotalTotalTotal 99,52699,52699,52699,526 14,34914,34914,34914,349 14.42%14.42%14.42%14.42%
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Zip CodeZip CodeZip CodeZip Code CityCityCityCity TotalTotalTotalTotalHouseholdsHouseholdsHouseholdsHouseholdsTotal Phase ThreeTotal Phase ThreeTotal Phase ThreeTotal Phase ThreeTarget SegmentTarget SegmentTarget SegmentTarget Segment
HouseholdsHouseholdsHouseholdsHouseholds
Percent of TotalPercent of TotalPercent of TotalPercent of TotalHouseholdsHouseholdsHouseholdsHouseholds
62234 Collinsville 14,054, 1,178 8.38%
63031 Florissant 18,785 599 3.19%
63042 Hazelwood 8,577 578 6.74%
63105 Clayton 6,409 1,793 27.98%
63144 Saint Louis 4,384 508 11.59%
63122 Saint Louis 16,128 1,708 10.59%
63126 Saint Louis 6,627 54 0.81%
63128 Saint Louis 12,404 385 3.10%
63146 Saint Louis 13,706 1,122 8.19%
63301 Saint Charles 19,072 1,570 8.23%
63303 Saint Charles 18,087 2,167 11.98%
TotalTotalTotalTotal 138,233138,233138,233138,233 11,66211,66211,66211,662 8.44%8.44%8.44%8.44%
62234
63122
63144
63105
63042
63031
63146
63128
63126
63031
63303
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The S.W.O.T Analysis forBotanical Heights West should be completed in a marketing workshop approximatelythree to six months into the life of the marketing plan. This analysis is intended to provide a realistic look at themarket at the start of the Grand Opening. S.W.O. T Analysis may be utilized as a recurring technique to regroupand refocus the marketing plan.
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What do we want target buyers and general public toknow about Botanical Heights West?
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Please note that all tactics listed in this section are budget scalable. Zanola Company is available for complimentary conver-sational consulting or can be contracted on a fee basis for help with planning, design and execution of all tactics and sup-porting materials.
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The following events are designed to attract individuals that fit the buyer profile for Botanical Heights West. All events aredesigned with the interests of the target in mind. They are intended to showcase the unique and beautiful BotanicalHeights West neighborhood as well as attract attention throughout the St. Louis Area.
As much as possible, events will take place on the streets of the development. The models will be open for display and willinvite walk through traffic but the main focus of the events will be on the neighborhood and community. The followingevents are certainly intended to increase awareness and sales for Botanical Heights West, but promotion of all surroundingneighborhoods is equally important. The targets exploration of nearby communities and their comfort level with the areais a major catalyst for the success of Botanical Heights West.
Events will be worked into the sales phases to create surges of activity at strategic points during the development of theproject and to highlight key aspects of Botanical Heights West. The Garden District Commission or its appointed mar-keting management company will plan and manage all events. However, sales representatives must provide logisticalassistance and more importantly, will be primarily responsible for event attendance recruitment.
4-Before groundbreaking, The Garden District Commission should hold an open neighborhood meeting, inviting currenthomeowners, Botanical Heights East homeowners and surrounding residents and businesses to ask questions. Materials forthis conference should include a Botanical Heights West fact sheet and FAQ piece.
!
Groundbreaking ceremonies are important for public and press perception. It is not necessary to host a lavish party, butimportant to invite local influencers and dignitaries as well as to create a unveiling moment. It can be the announcementof the Grand Opening date, the first MarketPlace Wonderland tenant, the unit mix of Phase One or the developmenttheme but an information announcement can give the feeling of attendee exclusiveness and can garner media attention.
We recommend that the Grand Opening for Botanical Heights West be held in the Spring of 2010. The Grand Openingfor the residential portion of the development should coincide with the Grand Opening of one or two MarketPlaceWonderland tenants. Recommendations for Grand Openingattractions include:
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The Missouri Botanical Gardens and Tower Grove Park are two very important allies in the success of BotanicalHeights West. As much as possible, connect with all events at these two locations. Recommendations include:
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Create and maintain a Facebook page for Botanical Heights West. Find, join and start discussions in St. Louis Area
groups. Seek out the target buyers and initiate conversation.
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Paid website advertisement should be used as a supplemental media tactic. Flash webs ads and cost per click adver-tisements that direct the target to the Botanical Heights website are relatively inexpensive and easy to narrowly tar-get.
A concise, clear and engaging website is a major factor in turning lookers into potential buyers. It is recommendedthat the website for Botanical Heights West feature the following:
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Hire artists to draw 3D sidewalk chalk art in heavy traffic areas near Botanical Heights West. This attention getting
artwork should relate directly to the Garden Wonderland theme and direct the onlooker to the site or to the Botani-cal Heights West website.
!4!
Community outreach is the new forefront of new homes and retail marketing. The effects of this low cost, grassrootsmarketing are substantial and measurable. Sales Consultants will be responsible for maintaining area outreach as wellas web outreach. They will follow a weekly maintenance schedule and provide updates on their progress. Outrea