bostonmagazine BOSTON HOME BOSTON WEDDINGS 300 MASSACHUSETTS AVENUE BOSTON MA 02115

bostonmagazine BOSTON HOME BOSTON WEDDINGS   300 MASSACHUSETTS AVENUE BOSTON MA 02115
bostonmagazine BOSTON HOME BOSTON WEDDINGS   300 MASSACHUSETTS AVENUE BOSTON MA 02115
bostonmagazine BOSTON HOME BOSTON WEDDINGS   300 MASSACHUSETTS AVENUE BOSTON MA 02115
bostonmagazine BOSTON HOME BOSTON WEDDINGS   300 MASSACHUSETTS AVENUE BOSTON MA 02115
bostonmagazine BOSTON HOME BOSTON WEDDINGS   300 MASSACHUSETTS AVENUE BOSTON MA 02115
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Transcript of bostonmagazine BOSTON HOME BOSTON WEDDINGS 300 MASSACHUSETTS AVENUE BOSTON MA 02115

  • MEDIA KIT 2013

    bostonmagazine.com

  • BOSTON HOME BOSTON WEDDINGS BOSTONMAGAZINE.COM 300 MASSACHUSETTS AVENUE BOSTON MA 02115 617.262.9700

    OVERVIEW

    6/15/11

    BOSTONMAGAZINE.COM

    Our Audience Average Monthly Pageviews: ............... . . . . . . . . . . . . . . . 1,100,000 Average Monthly Unique Visitors: .............. . . 300,000 Average Time Spent On Site: .............. . . . . . . . . . . . . . . . . 3:38 Average Age: ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Average Household Income: ............... . . . . . . . . . . . . . . . . . . $216,600 Male / Female: ............... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41/59 Some College Education or Higher: .......... 92%

    53% say that the content on bostonmagazine.com has influenced a purchase 70% say the ads on bostonmagazine.com have influence a purchase

    Source: Google Analytics Sept 2012, User Survey Sept 2010

    Content BEST OF BOSTON®

    Find past and present winners with this useful directory.

    DINING, FOOD & WINE The authoritative guide to dining in Boston. Find restaurant and bar reviews, search local establishments, and access our signature wine and spirits guide.

    BLOGS Our blogs, featuring experts in a variety of fields, have something for everyone. With daily updates, our 16 experts will blog on topics from fashion and motherhood to politics and education.

    FASHION & STYLE Fashion advice, news, tips, and the latest trends coupled with store listings and expert recommendations for great shopping destinations.

    PARTY PICS View galleries of Boston’s hottest parties and high-profile people.

    WEDDINGS An extension of Boston Weddings, get all the resources you need to create the perfect wedding.

    HUB HEALTH Boston’s guide to living well!

    HOME Inspired by our award-winning Boston Home magazine, this section is an unmatched resource for homeowners and design professionals.

    Boston magazine, the award-winning print publication that reaches more than 600,000 readers in Boston and beyond, is brought to life online with bostonmagazine.com.

    bostonmagazine.com features the same authoritative journalism and insider information found in the pages of Boston magazine, complemented by daily blogs, helpful guides, and e-newsletters. Viewed by more than 300,000 unique visitors a month, bostonmagazine.com is the online resource of choice for stylish, sophisticated Bostonians.

  • BOSTON HOME BOSTON WEDDINGS BOSTONMAGAZINE.COM 300 MASSACHUSETTS AVENUE BOSTON MA 02115 617.262.9700

    DISPLAY OPPORTUNITIES

    6/15/11

    BOSTONMAGAZINE.COM

    Homepage/Boston Daily Sponsorship— Exclusive, high-impact placement on our Boston Daily pages, including masthead buttons and medium rectangle on the Homepage

    Enhanced Directory Listings – Make your company’s listing stand out. An enhanced directory listing includes: prominence within search results (your com- pany appears as a top search result in its respective category), slideshow of eye-catching photos (can submit up to 6 photos to be featured), and a PDF of your choice (a menu, brochure, or other marketing materials).

    Exclusive E-mail Blasts – Target our subscribers on your own schedule. We’ll send a dedicated e-mail to subscribers who have opted-in to hear about special offers and events directly from you!

    Newsletters— Reach out to responsive Bostonians by exclusively sponsoring one or more of our e-newsletters. Exclusive sponsorship includes a skyscraper ad and “About Our Sponsors” listing of 25 words or less.

    The Weekender – Every Thursday, Boston magazine sends its events newsletters, letting subscribers know about upcoming events and premieres.

    The Restaurant Club – Sent out every Wednesday, this newsletter contains the very latest in restaurant news, openings, and deals.

    Bostonista – Each Friday, Boston magazine reaches out to its subscribers to let them in on the hottest news in shopping and fashion.

    The Buzz—This monthly email gives a sneak peek at the highlights of the upcoming issue of Boston magazine.

    Travel Club – We’ll send your exclusive travel offers to our loyal subscribers via e-mail.

    Hub Health – Every Monday, we’ll deliver the latest on health, fit- ness, and more — so you can live a healthy life in the Hub.

    Exclusive Advertisements & Sponsorships

  • BOSTON HOME BOSTON WEDDINGS BOSTONMAGAZINE.COM 300 MASSACHUSETTS AVENUE BOSTON MA 02115 617.262.9700

    BOSTON DAILY SPONSORSHIP

    12/06/12

    Introducing Boston magazine’s new blog and e-newsletter: Boston Daily. It’s Boston’s daily dose of blogs, news, and opinions of what’s going on in and around the region. Boston Daily brings you the latest news, plus provocative opinions from Boston’s most engaging voices.

    Your week-long sponsorship includes the following three elements:

    HOMEPAGE SPONSORSHIP • Exclusively positioned on BostonMagazine.com’s homepage for 7 straight days in three non-rotating units above the fold

    AD UNITS: 300X250, 180X90 (2)

    BOSTON DAILY NEWSLETTER SPONSORSHIP Daily newsletter highlighting the top headlines in Boston (weekdays Monday - Friday)

    AD UNITS: 160X600 AND TEXT BOX (25 WORDS WITH HYPERLINK)

    BLOG ROADBLOCK Have exclusive rights to all the ad units on the Boston Daily blog pages, which is the major source of daily, fresh content on BostonMagazine.com

    AD UNITS: 160X600, 300X250, 728X90

    Package Rate: $3,000/week Value: $4,500/week

    BOSTONMAGAZINE.COM

    For more information about Boston Daily or to advertise, please contact your Account Executive or Maggie Brooks at 857.221.5407 or mbrooks@bostonmagazine.com

    Make your message the first thing BostonMagazine.com readers see every day!

    BOSTONMAGAZINE.COM

  • BOSTON HOME BOSTON WEDDINGS BOSTONMAGAZINE.COM 300 MASSACHUSETTS AVENUE BOSTON MA 02115 617.262.9700

    ONLINE ADVERTISING SPECIFICATIONS

    6/15/11

    BOSTONMAGAZINE.COM

    BANNERS (DISPLAY ADS) Width Height Leaderboard 728 90 Medium Rectangle 300 250 Skyscraper 160 600 Masthead Buttons 180 90

    Material Requirements JPEG, GIF, Flash (swf), HTML, or Javascript Required size: 40 kb Required resolution: 72 DPI Full URL must be included in ad submission (embedded or we can embed) If submitting flash ads you must include this clicktag: {getURL(clickTAG, “_blank”);}

    Rich Media Capable Sound: When moused-over or click-activated Expandable: Only when moused-over Animation: Up to 3 loops Animation: Maximum 20 seconds

    Third party rich media accepted Geo-targeting available

    NEWSLETTER SPONSORSHIPS Width Height Skyscraper 160 600

    Material Requirements JPEG or GIF Required size: 60 kb Required resolution: 72 DPI Full URL must be included in ad submission Copy: Please include 25 word copy for ‘About Our Sponsor’ section with hyperlink

    EMAIL CAMPAIGNS Width Height Exclusive Email Campaign 600 1,000

    Material Requirements Html or high-resolution image with copy and subject line *Creative and subject line will be subject to approval.

    Ad Submission All creative can be emailed to your Account Executive and will be forwarded on to the online marketing department. Questions? Call Ian Zweig at 617.262.9700 x218.

    Rich Media 300x250 can stream Video Interactive Push Down 970x66 and 970x800 Interstitial 600x400

    Mobile Best Of Boston App Sponsorship 320x50, with full-page interstitial

    Custom Landing Page Production Materials: Logo, High-resolution JPEGs, Original artwork, Font(s), Copy, Creative direction, URLs Lead time: 14 business days with 3 rounds of proofing.

    Examples Sweeps Contests Microsite Facebook Application

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    Additional Capabilities

    Online 2013 Cover Online2013 Overview Online2013 Display Opps Online2013 Boston Daily Online2013 Specs Online2013 Rates