Boston Unviersity School of Education Presentation
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Transcript of Boston Unviersity School of Education Presentation
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Be A Pirate: How to Start a Business
Laura Wallendal
Co-Founder, COO
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Be A Pirate
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Steal from the Best
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Learn from Failures
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There’s No Such thing as Zero Competition.
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Compare + Differentiate
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http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
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Why: Experiencing travel as a student is transformative.
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How: We help teachers make travel a part of their students’ education
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What: We develop tools to help teachers manage the administration of field trips
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Step 1: Customers
• Age
• Location
• Gender
• Grade Level
• Type of School
• Socio-Economic
• Computer Savvy
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Know Your User
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What Qualities Should They Have?
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Innovation Adoption Bell Curve
Future Value and Possibility
• Workarounds to lacking features• Use it for something else entirely• Ask Questions• Tell us what features are going to do• See where the product is headed and
tell us what they need.
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Innovation Adoption Bell Curve
Play and Mystery
• Teachers who invite students before they know what the app does completely
• Will learn all about the ins and outs by using it again and again
• Push EVERY button on the site• Try it out for different contexts
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Innovation Adoption Bell Curve
Innovation and Identity
• Tap into the latent ways of doing things
• See how it disrupts or aids their current workflow
• The User Experience adds beauty to a process and identity to the user
• My favorite: swipe of trip create.
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Build + Test
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Get Some Funding
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Test + Build
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Grow Your Team: Who Do You Need?
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Measure Everything.
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Okay, Not EVERYTHING.
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Product Walkthrough
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Questions