Boston Oracle Marketing Cloud User Group - August
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Boston | August 23, 2016 User Group
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Transcript of Boston Oracle Marketing Cloud User Group - August
Boston | August 23, 2016
User Group
Relationship One - OMC User Group
Agenda
Hidden UI Secrets to Improve Your Eloqua Campaigns
Intros & Updates
Account-Based Marketing Automation
Erin Rowles, Relationship One
Brenda Barelle, Relationship One
Jim Lavelle & Ellery Griscom, Demandbase
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Open Discussion & Next Event•
Relationship One - OMC User Group
Intros
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Announcements
VODA - KEYNOTE PRESENTATION
Oracle Marketing Cloud
Eloqua 481 Release / July
- Improvements with reporting in Insight - Flexibility for Program Canvas - More flexibility with email sends for Events Module
Eloqua 482 Release / Aug 9 - 21
- Visual enhancements for Campaign Canvas
Topliners got an overhaul / Aug 1
Deprecation of Cloud Components/Connectors - Pushed to Oct 7th
Kevin Akeroyd (GM of OMC) departed
- CEO of Cision
Oracle bought Netsuite
- Placement TBD
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Upcoming Events
Oracle Open World
Sirius Decisions Tech Conference
Mashups Are BackNot coming to Boston (this time)
Others?
September 18-22, San Francisco
November 15-17, Austin
Introducing
Relationship One - OMC User Group
Inspired MarketingFeatured marketing leaders who are transforming their
organization using the Oracle Marketing Cloud.
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Relationship One - OMC User Group
Jim LavelleEnterprise Sales Director
Ellery GriscomSenior Sales Engineer
Account-Based Marketing Automation
Relationship One - OMC User Group
Erin rowlesVP of Marketing
Hidden Oracle Eloqua Secrets
Relationship One - OMC User Group
Whats ON YOUR MIND?
next User Group
Date Location Agenda
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THANK YOU!
