BOSTON BRUINSCOMMUNITY & FOUNDATION REPORT

2011 2012

The Boston Bruins Foundation is a 501(c)(3) non-profit foundation whose mission is to enhance the quality of life for children throughout New England by assisting local charitable organizations that promote athletic,

academic, health, and community outreach programs.

Contact UsBOSTON BRUINS COMMUNITY RELATIONS

BOSTON BRUINS FOUNDATION

Manager of Youth Hockey Development(617) 624-1960

mdargin@bostonbruins.com

Mike DarginDirector of Community Relations

(617) 624-1925kcollins@bostonbruins.com

Kerry Collins

Boston Bruins Foundation Coordinator(617) 624-1928

zfitzgerald@bostonbruins.com

Zack FitzgeraldErin McEvoyBoston Bruins Foundation Manager

(617) 624-1955emcevoy@bostonbruins.com

Bob SweeneyExecutive Director, Boston Bruins Foundation

(617) 624-1924bsweeney@bostonbruins.com

YOUTH HOCKEY PROGRAMS

The Bruins’ youth hockey development programs experienced a 5% increase in the total number of children served.

G.O.A.L! allows more than 400 beginner skaters ages 4 to 9 to participate in free clinics to learn basic hockey skills in a fun, game-based environment.

Andrew Ference and Chris Kelly played Goalball at the Perkins School for the Blind in Watertown, MA as part of the NHL Hockey is for Everyone Program.

Ten free TD Bank P.A.S.S. (Partnership to Assist Skaters and Shooters) clinics are awarded to local youth hockey organizations around New England. Teams receive a jersey, gift bag, tickets to a Bruins game, a $1,000 donation, courtesy of TD Bank, and visits from players such as Tyler Seguin (above).

The John Carlton Award is presented to the top male and female high school hockey players in Eastern Massachusetts based on on-ice skills, academic performance and community involvement. The MIAA Sportsmanship Award is presented to 35 male and female hockey players from all over Massachusetts based on their on-ice skills and high standard of sportsmanship.

HIGH SCHOOL HOCKEY AWARDS

G.O.A.L!

P.A.S.S HOCKEY IS FOR EVERYONE

presented by

presented by

TD Bank Mini 1 on 1 is a season-long competition consisting of more than 150 youth goalies and shooters in a shoot-out style competition. The finalists in each age group are invited to participate in a bracket-style tournament televised on the New England Sports Network (NESN) and shown during Bruins games throughout the season.

More than 1,000 skaters participated in FUNdamentals, an eight-session beginner hockey course conducted by the Bruins Hockey Development Team. Participation in the program increased over previous seasons with most of the kids moving up into their local youth hockey associations.

WARRIOR BRUINS CLINIC SERIESWarrior Bruins Clinics are awarded each season to six elite or high school level teams to help them bring their game to the next level.

FUNDAMENTALS

MINI 1 ON 1

presented by

presented by

Bruin Patrice Bergeron (above) offered skating instructions to children on Try Hockey for Free Day. The Bruins participated in this USA Hockey program, where more than 50 rinks across New England offered free learn-to-skate instructional sessions with all hockey equipment provided so kids could experience hockey for the first time.

TRY HOCKEY FOR FREE DAY

YOKIDS BOSTON BRUINS SUMMER CAMPFour YOKIDS Boston Bruins Summer Camps were held with more than 370, 7- to 14-year-olds participating in sessions led by the Bruins Youth Hockey Development team. Current and former Bruins players made visits to the camps, which also included Pro Ambition’s signature Battle Camp training.

The Bruins hosted more than 12 free street hockey clinics over the summer which reached more than 500 kids age 6 to 14. The Bruins NHL Street Brigade program donates sticks, pucks and goalie gear to each participating school, club and community center at the end of each clinic. Pictured above: Tyler Seguin and Nathan Horton visit the Boston Centers for Youth and Families.

BRUINS STREET BRIGADEpresented by

The Boston Bruins and the Massachusetts Board of Library Commissioners visit local libraries each summer and provide a list of Bruins players’ favorite books. Each of the 95,000 children that have participated received a Bruins certificate and bookmark. Special celebrity guest readers included Bruins players, members of the women’s USA Olympic Hockey Team, Ice Girls and Blades.

BOSTON BRUINS SPIRIT DAYS

The I.C.E. School program has expanded into New Hampshire, Maine and Vermont and now serves more than 40,000 students, 1,600 teachers and 955 schools.

The I.C.E. School program provides hockey-themed lesson plans for K-8 grade teachers that align with common core standards and state curriculums. Bruins players David Krejci, Brad Marchand, Tuukka Rask, Johnny Boychuk and Tyler Seguin (above) visited as guest teachers.

Blades and the Bruins Ice Girls traveled to schools throughout Massachusetts, New Hampshire, and Maine to host Boston Bruins Spirit Days. They played trivia and gave away prizes to the students to get them excited about the playoffs.

I.C.E. SCHOOL

WHEN YOU READ, YOU SCORE!

presented by

ACADEMIC PROGRAMS

BRUINS IN THE COMMUNITY

Matt Bartkowski and Zane Gothberg delivered a Bruins Reading Rink to Newbury Town Library in Byfield, MA.

The Boston Bruins wives and girlfriends helped serve a St. Patrick’s Day meal at the St. Francis House as one of their many activities throughout the year.

Gregory Campbell delivered pies to the Ronald McDonald House as well as 15 local shelters and food pantries on Thanksgiving Day.

The Ice Girls collected new or gently used prom, cocktail and evening dresses to support Belle of the Ball. The 233 dresses collected were offered to young women at a free shopping event at Simmons College.

Tuukka Rask joined Muscular Dystrophy patients on a tour of the South End Fire Station in support of MDA night.

Andrew Ference and his family help decorate cookies each Christmas Eve at Pine Street Inn, a resource for the homeless that provides shelter, street outreach and job training.

David Krejci (above) and Tyler Seguin appeared at local schools to support the American Heart Association’s ‘Jump Rope for Heart’ school program. Through the program, the Bruins help discuss the importance of eating healthy and exercising to maintain a healthy heart.

Johnny Boychuk and Nathan Horton served a meal at the New England Center for Homeless Veterans.

Boston Bruins players Adam McQuaid, Zdeno Chara, Jordan Caron and Brad Marchand visited local area hospitals to meet pediatric patients on Halloween. The Bruins participate in multiple hospital visits throughout the year.

On Saturday, November 12, 2011, a special moment took place when Lori and Daren Jacobs of Pembroke, MA stepped onto center ice just before the game. They were asked to drop the ceremonial puck to honor their son, Lt. Charlie Jacobs, who was currently deployed to Afghanistan with the 182nd MASS Army National Guard, as well as other military members and their families during that Veteran’s Day week. Little did the Jacobs know, Charlie was in the building waiting to surprise them with his return home.

Lt. Charlie Jacobs was then introduced to a warm welcome home from his first tour of duty. As he proceeded onto the ice to assist his mother and father in dropping the puck the emotional moment overtook the Jacobs family, and both the Bruins and Sabres players gave the traditional hockey salute by knocking their sticks on the boards in front of their respective benches.

REUNION AT CENTER ICE

The Boston Bruins honored local military members, veterans and their families on a special game night where season ticket holders and other fans purchased specially priced tickets that were donated to the USO and given to local military families to attend the game. Milan Lucic, Dennis Seidenberg, Andrew Ference, Johnny Boychuk and Nathan Horton each donated $5,000, which the Boston Bruins Foundation matched, toward these tickets and hosted a post-game meet-and-greet with members of the military. Bruins wives and girlfriends sold raffle tickets and collected monetary donations during the game to benefit Operation Homefront.

The Boston Bruins proudly salute the men and women of the United States Armed Forces throughout the season with the 8-Spoked Salute honoring their service to our country. Honorees receive four complimentary tickets to a Bruins home game and a live welcome on the Garden HDX video board.

8-SPOKED SALUTE

MILITARY APPRECIATION NIGHT presented by

presented by

SUPPORTING OUR TROOPS

Even with two open-heart surgeries and heart disease at a young age, Nolan Harrison has kept a charming and confident attitude throughout his complications. On December 23, 2011, one day before his sixth birthday, the Make-A-Wish Foundation and the Boston Bruins worked together to make the five year-old’s wish come true, to meet the Boston Bruins players. Nolan was treated to an incredible night of activities, which included a shopping spree in the Bruins Proshop, watching the game from Patrice Bergeron’s private suite, and a gift presentation from Nathan Horton (above) and Milan Lucic. It was truly a birthday celebration that he will never forget.

MAKE-A-BRUINS-WISH

During the holiday season, the Bruins reach more than 600 children in local area hospitals by donating more than $25,000 worth of gifts that are hand delivered by every player on the Bruins roster.

The Boston Bruins and the United States Marine Corps collected more than 1,200 toys and $4,000 in monetary donations from Bruins fans at home games in December for the Toys for Tots program. Fans that donated or made a $10 contribution to the program were entered into a raffle for a chance to win Bruins autographed memorabilia.

A total of $25,000 worth of toys were purchased with the help of donations from Bruins players, Boston Bruins Foundation, Gentle Giant andAT&T, the presenting sponsor. Players delivered the toys, with help from Volvo and Gentle Giant. Children at Floating Hospital for Children at Tufts Medical Center, Children’s Hospital Boston, Massachusetts General Hospital, Shriners Hospital for Children, Boston Medical Center, Spaulding Rehabilitation Hospital and Franciscan Hospital for Children were able to spend time with the players and enjoy their gifts.

HOLIDAY TOY DRIVE

HOLIDAY TOY DELIVERY

presented by

GIVING BACK

presented by

BE PATIENT, STAY POSITIVEAfter being paralyzed in a high school hockey game two years ago, Norwood’s Matt Brown was visited in the hospital by Patrice Bergeron who delivered a jersey with the words ‘Stay Positive! ’ and ‘Be Patient’ written on it. Touched by his story, Bergeron also invited Brown to a Bruins game and met with him post-game to reiterate the positive messages. The jersey has continued to be motivation for Matt during his recovery and has remained by his side ever since. Through the Matt Brown Gala, hosted by the Boston Bruins Foundation and the TD Garden, funds were raised to purchase Matt a new state-of-the-art wheelchair. With the assistance of his new wheelchair, Matt was able to stand and drop the ceremonial first puck at the Bruins game versus the Islanders on March 3, 2012. Matt is not only an inspiration to Patrice Bergeron but all of the Boston Bruins organization and fans. After the positive reaction from the crowd, Matt had this to say, “…but just listening to the crowd react like that, like I said before, I didn’t think in a million years I would have an impact like that.”

Boston firefighters and volunteers from the Muscular Dystrophy Association (MDA) encouraged fans to “Fill the Boot”. MDA volunteers sold mystery-autographed pucks, while families active in MDA took part in fan experiences.

The Boston Bruins hosted their annual PJ Drive presented by AT&T. More than 15,000 pairs of pajamas were collected at elementary schools, libraries and through donations to benefit Cradles to Crayons.

The Boston Bruins and the March of Dimes partnered up to raise money and awareness for babies born prematurely. Bruins wives, girlfriends and volunteers from the March of Dimes sold mystery pucks and 50/50 raffle tickets to help support the cause.

The Boston Bruins, American Heart Association and Tufts Medical Center presented Heart Health Night where Bruins fans could get their blood pressure checked by staff from the CardioVascular Center at Tufts Medical Center during the game.

The Boston Bruins, in partnership with Bob’s Discount Furniture, teamed up with the Boston Celtics to host a blood drive at the TD Garden. The event was a huge success with more than 700 pints being collected for the American Red Cross.

Each October the Bruins dedicate one game to cancer awareness. Cancer patients and their families are invited to attend and participate in exclusive fan experiences, as well as a special meet-and-greet with Bruins players post-game.

HEART HEALTH NIGHT

CHARITY NIGHTS

The Bruins continue their strong support of local philanthropies with a series of charity nights and collection drives during games. Donations have increased by 66% over previous seasons.

HOCKEY FIGHTS CANCER

PJ DRIVE MARCH OF DIMES MDA ‘FILL THE BOOT’

presented by BLEED BLACK AND GOLD BLOOD DRIVE

presented by

presented by

TICKET DONATIONS

The Boston Bruins and the Highland Street Foundation have partnered since 2009 to provide tickets to Bruins home games for deserving non-profit organizations. Attendees also receive goodie bags that include a t-shirt, hat, drawstring backpack, food vouchers, pencil and notebook.

Brad Marchand’s charity ticket program, Brad’s Brigade, brings pediatric cancer patients and their families to the TD Garden to experience a Bruins game, as well as a meet-and-greet following the game. Guests of Brad’s Brigade are provided loge level tickets, a Brad Marchand t-shirt, Bruins memorabilia, a Garden Gold card to be used for food and merchandise and they are featured on the Garden HDX video board during the game.

Patrice Bergeron’s ticket program, Patrice’s Pals, began during the ‘06–‘07 season and brings patients from local hospitals and other organizations to experience a Bruins home game as a VIP guest. Kids receive a gift pack, a shout out on the Garden HDX video board, a visit from Blades and the opportunity to meet Bergeron following the game.

For every Boston Bruins regular season home game, Principal and Alternate Governor Charlie Jacobs donates tickets to local community organizations throughout New England. The mission of the Community Ticket Program is to provide opportunities to individuals and organizations to watch a live Bruins game, so they may see how the players demonstrate teamwork and sportsmanship firsthand. More than 500 tickets were donated to various organizations.

Boston Bruins Season Ticket Holders have the opportunity to donate their unused tickets to local organizations and hospitals through the Boston Bruins Foundation. Last season, 307 tickets with a total value of $23,448 were donated to 60 different organizations.

COMMUNITY TICKET PROGRAM

SEASON TICKET HOLDER DONATIONS HIGHLAND HAT TRICKS

BRAD’S BRIGADE PATRICE’S PALS

BOSTON BRUINS FOUNDATION FUNDRAISING EVENTS

The Boston Bruins Foundation raises funds through several annual events including the Pan Mass Challenge Team, Boston Bruins Golf Tournament, Boston Bruins Marathon Team and Casino Night.

BOSTON BRUINS CASINO NIGHT

BOSTON HARBOR SUNSET CRUISE

Fans enjoyed Vegas-style games with the entire Bruins roster, alumni and management at the Boston Bruins Casino Night. Silent and live auctions were held which included autographed memorabilia, gift certificates, special packages and more. Proceeds in the amount of $120,000 benefited the Bruins Foundation.

More than 700 people boarded the M/V Providence II in Boston Harbor to enjoy a night of raffles, silent auction, live auction and a performance from local musician, Jim Plunkett. The Boston Harbor Sunset Cruise raised $15,000 that benefited the Boston Bruins Foundation’s Pan-Mass Challenge Bike Team.

Each year, Bruins forward Shawn Thornton hosts his annual charity golf tournament at Ferncroft Country Club. Proceeds benefit the American Parkinson Disease Association and the Boston Bruins Foundation.

During Bruins Holiday Slice the Ice, fans are able to join Boston Bruins players and alumni for an unforgettable day of skating, locker room tours and meet-and-greet autograph sessions. All proceeds from this event benefit the Boston Bruins Foundation and the Genesis Fund.

SLICE THE ICE

SHAWN THORNTON’S PUTTS & PUNCHES FOR PARKINSON’S

presented by

presented by

During the playoffs, fans ‘Grow One For The Team’ to show their support by making pledges to the Boston Bruins Foundation. This year, 771 Bruins fans contributed more than $33,000 and made the Boston Bruins the second ranked team in the league by number of participants.

The Boston Bruins Foundation Bike Team participates in this annual bike-a-thon event that raises money for the Jimmy Fund and the Dana Farber Cancer Institute. The Bruins Foundation team consisted of 28 riders, including alumni, who collectively raised more than $150,000 for the cause.

Golf tournament guests were able to hit the links with their favorite Bruins players, alumni, management and coaching staff at the annual Boston Bruins Foundation Golf Tournament.

BEARD-A-THON THE PAN-MASS CHALLENGE

BOSTON BRUINS GOLF TOURNAMENT

BRUINSRAFFLES.ORGThe Boston Bruins Foundation raffle website gives fans the opportunity to win exclusive prizes throughout the season. Past raffles consisted of a Duckboat ride in the Stanley Cup Championship Parade, the chance to win a personalized Stanley Cup Championship ring, playoff game tickets, a 2011 Winter Classic VIP package and player meet-and-greets.

Almost the entire Boston Bruins team participated in the annual Cuts for a Cause event in conjunction with 98.5 The Sports Hub and Shawn Thornton. The event raised more than $58,000 and has raised $200,000 over the course of its 5-year history. All proceeds benefited the Floating Hospital for Children at Tufts Medical Center.

The Neely Sk8 Challenge, in partnership with Liberty Mutual, is a series of skate-a-thon events that raise money for the Cam Neely Foundation for Cancer Care to assist children with cancer and their families. Cam Neely, Brad Marchand, and Tyler Seguin (above) kicked off the third annual Neely SK8 Challenge at the Frog Pond in Boston Common. This year’s efforts raised $120,000 for the Foundation.

THE NEELY SK8 CHALLENGE

CUTS FOR A CAUSE

presented by

SHARING THE CHAMPIONSHIP

Boston Bruins Principal and Alternate Governor Charlie Jacobs lifted the spirits of many kids at the Jimmy Fund when he brought the Stanley Cup.

Milan Lucic raises the Stanley Cup from the duckboat for fans along the parade route.

The Stanley Cup made appearances at Grinnell Elementary School in Derry, NH, and Bradford Elementary School in Bradford, MA.

Charlie Jacobs, Bruins Principal and Alternate Governor, made the day of a special Bruins fan when he took the Stanley Cup to see 104-year-old Desire “Dave” Caissie of the Northbridge at St. Patrick’s Manor nursing home in Framingham, MA.

More than 500 local policemen, fire fighters and military personnel participated in a stick salute guiding the Stanley Cup into the TD Garden on Opening Night to raise the championship banner to the rafters. Fans pass a Stanley Cup banner around TD Garden on Opening Night.

GET INVOLVEDWe are pleased to invite you to join the Boston Bruins Foundation family. When your generosity is combined with that of other supporters, volunteers and partners, amazing things happen. No gift is too small when helping to enrich the lives of children in need. There are many ways to get involved with the Boston Bruins Foundation; all it takes is your willingness to help.

Fans can support the Boston Bruins Foundation by purchasing scoreboard messages to be displayed at a select Bruins home game. These $150 donations can be made payable to the Boston Bruins Foundation. For information about a scoreboard message, contact the Boston Bruins Foundation at 617-624-1981. Fans may also send donations to the address provided below.

Boston Bruins Charitable Foundation, Inc. (EIN: 020-0172439) 100 Legends Way Boston, MA 02114

In the ten years that the “Invest in Youth Hockey” license plates have been on the road, the program has raised more than $1,000,000 for grassroots youth hockey efforts. Purchase a Bruins license plate at your local RMV branch.

MAKE A DONATIONMany employers match employee contributions to non-profit organizations such as the Boston Bruins Foundation. Company matching programs give donors the opportunity to increase the impact of their gifts by doubling or even tripling the gift size. Ask your employer if your company has a matching program and obtain the matching form and guidelines from your Human Resources department. The following information might be helpful in filling out the matching form:

Boston Bruins Charitable Foundation, Inc. (EIN: 020-0172439) 100 Legends Way; Boston, MA 02114 Phone: 617-624-1955 Email: emcevoy@bostonbruins.com

Throughout the season, the Boston Bruins Foundation hosts a number of charitable events. For many years, the Bruins have offered fans and those seeking sports marketing/event management experience the opportunity to assist with these events. If you are interested in volunteering for Boston Bruins Foundation events, please contact the Foundation Coordinator, Zack Fitzgerald, at 617-624-1928 or zfitzgerald@bostonbruins.com.

“INVEST IN YOUTH HOCKEY” LICENSE PLATES

APPLY FOR A GRANT

GIFT MATCHING

VOLUNTEER OPPORTUNITIES

The Boston Bruins Foundation is willing to support other charities that support our mission in a variety of ways. If your charity is interested in being considered for a grant from the Boston Bruins Foundation, please submit a formal application, which can be found on the Foundation’s website at www.bostonbruins.com/foundation. For further information about the grant application process, contact the Foundation Manager, Erin McEvoy, at 617-624-1955 or emcevoy@bostonbruins.com.

Special thanks to:

Photo credit: Steve Babineau, Brian Babineau, Sheryl Lanzel

BOSTON BRUINSCOMMUNITY & FOUNDATION REPORT

Boston Bruins • 100 Legends Way • Boston, MA • 02114 • www.bostonbruins.com

20122011