Canara Bank –

MSME Loan TVC

TVC opens on a guy in his late 20’s, who is sitting before

his boss, in his office.

Boss: So, we wanted you to know that we have decided to promote you.

Congratulations! Here is your letter.

The boss smiles as he slides the letter forward on his desk.

The boss looks for a reaction but our man shows no emotion, no expression.

After a moment of silence our man speaks.

Our man: Sir, I have a letter for you too.

The boss looks confused. He then opens the letter and we see the title

‘Resignation Letter’ in bold type on the letter.

Now the boss doesn’t know how to react. The boss with a nod of his head asks why.

Our man (spoken with a smile): I want to start my own business.

Be my own boss.

As our man walks out of the boss’s office he looks directly at the

camera and speaks: Can I start out on my own?

Our Guy: Now with Canara Bank’s hassle-free, low interest

MSME Loans, I Can.

Our Guy: Because with Canara Bank, it’s not just banking.

It’s CanBanking.

While the VO narrates the line above, we see the boss looking into a magazine as

he speaks on the phone. “Wow! One of the fastest growing SMEs in 2014!

Maybe I should quit next,” the boss says with a chuckle.