Bosch Mid Range Radar (MRR) Sensor - teardown reverse costing report published by Yole Developpement

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DISCLAIMER : System Plus Consulting provides cost studies based on its knowledge of the manufacturing and selling prices of electronic components and systems. The given values are realistic estimates which do not bind System Plus Consulting nor the manufacturers quoted in the report. System Plus Consulting is in no case responsible for the consequences related to the use which is made of the contents of this report. The quoted trademarks are property of their owners. © 2015 by SYSTEM PLUS CONSULTING, all rights reserved. Electronic Costing & Technology Experts www.systemplus.fr 21 rue la Nouë Bras de Fer 44200 Nantes – France Phone : +33 (0) 240 180 916 email : [email protected] October 2015 - Version 1 written by David LE GAC

Transcript of Bosch Mid Range Radar (MRR) Sensor - teardown reverse costing report published by Yole Developpement

Page 1: Bosch Mid Range Radar (MRR) Sensor - teardown reverse costing report published by Yole Developpement

DISCLAIMER : System Plus Consulting provides cost studies based on its knowledge of the manufacturing and selling prices of electronic components and systems. The given values are realistic estimates which do not bind System Plus Consulting nor the manufacturers quoted in the report. System Plus Consulting is in no case responsible for the consequences related to the use which is made of the contents of this report. The quoted trademarks are property of their owners.

© 2015 by SYSTEM PLUS CONSULTING, all rights reserved.

Electronic Costing & Technology Experts

www.systemplus.fr21 rue la Nouë Bras de Fer44200 Nantes – France Phone : +33 (0) 240 180 916 email : [email protected]

October 2015 - Version 1 written by David LE GAC

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Bosch – MRR1Plus Radar Sensor

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© 2015 by SYSTEM PLUS CONSULTING, all rights reserved.

1. Overview/Introduction 3– Executive Summary

– Company Profile : Bosch

– MRR Sensors Main Features

– Reverse Costing Methodology

2. Physical Analysis 9 Global view of the Radar

Views and Dimensions of the Radar

Radar Teardown

Power Management Board

• PM Board – Top Side – Global View

• PM Board – Top Side – High Definition Photo

• PM Board – Top Side – Markings

• PM Board – Top Side – Components Markings

• PM Board – Top Side – Components Identification

• PM Board – Bottom Side – Global View

• PM Board – Bottom Side – High Definition Photo

• PM Board – Bottom Side – Components Identification

RF Board

• RF Board – Top Side – Global View

• RF Board– Top Side – High Definition Photo

• RF Board– Top Side – Components Markings

• RF Board– Top Side – Components Identification

• Electronic Board – Bottom Side – Global View

• Electronic Board – Bottom Side – High Definition Photo

• Electronic Board – Bottom Side – Components Markings

• Electronic Board – Bottom Side – Components Identification

RRN7745P Package

RRN7745P Die

RTN7735P Package

RTN7735P Die

3. Cost Analysis 34– Estimation of the cost of the PCBs

– Estimation of the Cost of the Freescale SC667226MMMA

– Estimation of the Cost of the STMicroelectronics A267BB

– Estimation of the Cost of the Bosch 510BC

– Estimation of the Cost of the Plastic Parts

– BOM Cost - Power Management Board

– BOM Cost - RF Board

– BOM Cost - Housing

– Material Cost Breakdown

– Accessing the Added Value (AV) cost

– Power Management Board Manufacturing Flow

– Details of the Power Management Board AV Cost

– RF Board Manufacturing Flow

– Details of the RF Board AV Cost

– Details of the Housing Assembly AV Cost

– Added Value Cost Breakdown

– Manufacturing Cost Breakdown

4. Estimated Price Analysis 77– Estimation of the Manufacturing Price

Contact 80

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This Reverse Costing analysis has been conducted in several phases :

• The initialization of the analysisPictures of the elements to be studied.Identification of the components.

• Description of the material in the “SYScost+” softwareCreation of an “estimation project” of the studied board with SYScost+ software.Construction of the Bill of Material (BOM).

• Assessing the materialSearching for the price of each reference among distributors and manufacturers.Assessing the cost of the PCB and of the unaccounted references (unknown by distributors)The BOM is valued with SYScost+ : price simulation according to the requested quantities.

• Assessing the assembling and test phasesAssembly and test lines are modeled with the SYScost+ software.The assembly and tests costs are estimated.

• Production cost & selling priceEstimation of the production cost & selling price.

• ReportA report is edited.

SYScost+©, is a software tool developed by SYSTEM PLUS CONSULTING to calculate the cost of electronic boards. Moreinformation on the software can be found at www.systemplus.fr.

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Bosch – MRR1Plus Radar Sensor

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Global views of the Radar.

Total Weight: 200g

Housing

Top Cover

Bottom Cover

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Bosch – MRR1Plus Radar Sensor

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Bosch – MRR1Plus Radar Sensor

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Bosch – MRR1Plus Radar Sensor

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Bosch – MRR1Plus Radar Sensor

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© 2015 by SYSTEM PLUS CONSULTING, all rights reserved.

• The Reverse costing analysis represents the best cost/price evaluation given the publicallyavailable data, completed with industry expert estimates.

• These results are open for discussion. We can re-evaluate this system with your information.Please contact us:

• Consulting and Specific Analysis

– North America: Steve LaFerriere, Director of Northern America Business Development, Yole Inc.Email: [email protected]

– Japan: Yutaka Katano, General Manager, Yole Japan & President, Yole K.K.Email: [email protected]

– RoW: Jean-Christophe Eloy, President & CEO, Yole DéveloppementEmail: [email protected]

• Report business

– North America: Steve LaFerriere, Director of Northern America Business Development, Yole Inc.Email: [email protected]

– Europe: David Jourdan, Headquarter Sales Coordination & Customer Service Email: [email protected]

– Japan & Asia: Takashi Onozawa, Sales Asia & General Manager, Yole K.K.Email: [email protected]

– Korea: Hailey Yang, Business Development Manager, Korean OfficeEmail: [email protected]

• Financial services

– Jean-Christophe Eloy, CEO & PresidentEmail: [email protected]

• General

– Email: [email protected]