Born To Sing - Living Your Childhood Dreams

A Production by Athenarts Performing Troupe.

Born to Sing Temporary Design

Purpose of this CD

1. We would like to inspire young people to live the beauty of their dreams through this CD. To remind them of the preciousness of life and to live each day to the fullest. As such all the songs in the CD will have the message To Live Your Dreams.

2. We would like to highlight individuals who are living their childhood dreams and making a difference to others.

3. To contribute to others by donating the proceeds of this CD to Make-A-Wish Foundation.

Our Inspiration

We were inspired by Randy Pausch who gave his famous last lecture on living your childhood dreams at Carnegie Mellon University. His lecture on youtube was seen by more than 2 million people. Randy is dying of pancreatic cancer and in his lecture he spoke to his students about the importance of living their childhood dreams.

http://www.youtube.com/watch?v=ji5_MqicxSo

Our Inspiration

We were also inspired by the work of Make-A-Wish Foundation who grants the wishes of children with life-threatening illnesses.

We intend to donate proceeds of this CD to Make-A-Wish Foundation.

We hope that through this collaboration, we would be able to fulfil the wish of a child who wishes to be a singer by giving them the chance to be part of this project.

www.makeawish.org.sg

About Us

We performed at the launch of President's Challenge 2007.

We also performed at the launch event of President's Challenge 2006

Our Director, Ms Iris Koh wrote the theme song Born to Sing for the launch of President's Challenge 2006. She was also the artistic director for the show.

Our Recent Project. School House Rockz on Kids Central. Ms Iris Koh was the musical director with many of our students, including Inka Mader who played the

lead role.

Winner of Sound of Music Von Trapp Family Singers 2005.

Our other clients include: Esplanade Theatre on the Bay, National Arts Council, UBS, Singapore Children's Society, The Arts House, Sing Ave,

Musical Theatre Limited, Ministry of Education, Music and Movement

Pte Ltd, Land Transport Authority etc to name a few.

Our Marketing Plans - 1Our Target is to sell a minimum of 10,000 CDs through these various channels:

1. To have a launch concert for the CD towards the end of Nov 2008.

2. To be part of Make-A-Wish's outreach programme between September-Dec this year.

3. To market our CD in CD shops etc.

4. To send our CD to local radio stations with a write-up about us/ our CD

Our Marketing Plans 2

5. To have a website that can market this CD internationally.

6. To perform at some local schools in Singapore and to inspire them to live their dreams.

7. To perform at other events targetted at youths on a pro-bono basis in exchange for a booth to sell our CDs.

8.  See if other youth frequented joints would support our cause by marketing our CD.

Our Marketing Plans 3

9. Other internet websites like CDBaby and soft.com.sg that support local music. Also places like Amazon etc.

10. Talk to promoters of local music and get them to be interested in what we are doing.

11. Support young people in fulfiling their dreams through our website, by having forums and articles about people living their dreams.

How You Can Contribute

You can contribute in a few ways:

1. Sponsor one of the tracks in our CDs. There are only 10 tracks in the CD.  When you sponsor a track, we will acknowledge you in our CD cover and website. The credits will be: This track is sponsored by _________( Your name / company's name) and website (_________)We are particularly looking for individuals who are living their childhood dreams and want to make a difference to others.

Email us at admin@borntosing.org for more information.

How You Can Contribute

2. Through pre-order of the CD. We intend to launch the CD in November this year, in time for Christmas. So these CDs could act as attractive gifts for your family and friends, or as corporate gifts.

Pre-order of CDs are at $10* per CD.  (Price to be confirmed)

3. Tell lots of people about our CD or our website www.borntosing.org. You can also link your website with ours!

4. If you are a retailer, let us sell our CDs at your store.

Be Part of the Born To Sing Revolution

1. What's your childhood dream? What do you want to be when you grow up?

2. Find out about your parents' childhood dreams. Ask them today! What about your grandparents and those close to you?

3. Write down your childhood dream and every night before you go to sleep, imagine what it would be like to live your childhood dream.

Be Part of the Born To Sing Revolution

4. Find out more about this childhood dream of yours. eg. do some research on the internet, talk to someone who's in the dream profession that you are want to be and perhaps even see if you can do some volunteer work at this place to find out what it's really like.

5. Write to us at dreams@borntosing.org and tell us what you found!

6. Be a living example of living your childhood dreams!