Towards Born-Global Innovation: the Role of Knowledge Management and Social

Software

Jan M. Pawlowski

ECKM, Kaunas, 05.09.2013

…Jyväskylä, Finland…

Source: [http://www.jyu.fi/, http://www.jyvaskyla.fi/]

Global Information Systems, University of Jyväskylä

Kati Clements

Jan M. Pawlowski

Philipp Holtkamp

Henri Pirkkalainen

Tiia Sten

Global Information Systemsat the University of Jyväskylä

Focus areasGlobal Information SystemsSupporting globally distributed workgroupsGlobal KMInternationalization Competences / Competence DevelopmentE-Learning / Open Educational ResourcesSupporting international knowledge-intensive settingsCultural adaptationStandardization & Quality Management Innovative tools and solutions

ProjectsOpenDiscoverySpace: Open Content and Scenarios for SchoolsOpenScout: OER for ManagementTELMAP: Technology ForecastingNORDLET: Nordic Open Education AllianceCOSMOS: Open Science Resources: Exchange of Scientific ContentASPECT: Open Content and standards for schoolsiCOPER: New standards for educational technologies

Open Innovation…?!

Google Lunar X Prizehttp://www.googlelunarxprize.org/

http://mashable.com/2012/11/28/gadget-innovations-2012/

InnovationOpen Innovation:– “the use of purposive inflows and

outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation” (Chesbrough, 2006)

Open innovation model

(Herzog, 2011)

Innovation & KM Processes

InitiateInnovation ModelPartnerships Planning the process

InnovateCreate candidatesDiscussDevelopImprove

EvaluatePrototypeTrialImprovements

Produce and MarketProductionMarketingValidation

Knowledge Acquisition

Knowledge Creation, Development and Sharing

Knowledge Use, Measurement

Knowledge Use, Knowledge sharing, …

Risks and Partners (Enkel et al, 2009)

External barriers– loss of knowledge (48%), – higher coordination costs (48%), as – loss of control (41%)– higher complexity (41%)

Internal barriers– Difficulty in finding the right partner (43%)– Imbalance between open innovation activities and daily business

(36%)– insufficient time and financial resources for open innovation

activitiesPartnerships– clients (78%)– Suppliers (61%)– competitors (49%)– Public and commercial research institutions (21%)

OI and KM: Common barriers (Liu, 2012)

Barriers Score/ 3 Rank

Do not know which kind of knowledge can be shared 1.3999 1

Licensing details of the resources 2.0768 2

Lack of citations for the original online resources 2.2309 3

The privacy of personal profile and contributions 2.3844 4

Lack of motivation to share 2.6920 5

Lack of training 2.6921 6

Lack of time 2.9230 7

Do not want to share ideas (keep advantages) 3.0770 8

The problem with the layout of the network 3.1536 9

The problematic to be dependent on the others’ resources

3.1538 10

Language misunderstanding 3.2305 11

Matching Process

Collaborative Innovation

Product Launch

Market A

Market B

Organization A

Organization n

Product Design & Development

Born Global Innovation (BGI)Mixing open, invitational & frugal innovation

Starting innovation from the first idea

Creating global partnerships

Non-competing markets

Enabling SMEs to create high impact

ChallengesSupport regarding knowledge activities– Partnership creation– Trust building– Knowledge acquisition– Knowledge creation– Knowledge sharing– Knowledge development– Knowledge use– …

Parallel innovation

How to integrate KM and OI processes (aligned with business processes)

Which instruments / tools can support which activity?

Combined BGI & KM Process

InitiateInnovation ModelPartnerships Planning the process

InnovateCreate candidatesDiscussDevelopImprove

EvaluatePrototypeTrialImprovements

Produce and MarketProductionMarketingValidation

Knowledge Acquisition

Knowledge Creation, Development and Sharing

Knowledge Use, Measurement

Knowledge Use, Knowledge sharing, …

Social network

Concept Mapping

Modeling & Simulation

Coll. Planning

Creativity techniques

Annotation

Expert database

Experience Sharing

Coll. Development

Feedback

BGI PhasesInitiation and Idea Sharing– Idea sharing– Partnership creation – Targeting different, non-competing markets

Collaboration agreement and trust building– formal agreement – trust building to overcome the fear of imitation

Innovation design and development– Idea development, product design– Business model agreement– Sharing procedures

Product launch and marketing– Parallel launch in target markets.

Product improvement and further collaboration– Continuous improvement– Extension of partnerships towards other markets

Social Software for BGIBlogging tools Communication -Active & passive exchange of professional information

-Acquire / capture / create, Apply/share/transfer. Incentive for (Reuse/innovate/evolve/transform), alerting

-Knowledge Evolution

-Idea-generation and problem- solving

-Externalization, combination

-Creation, codification, sharing, collaboration, organization

Idea Generation

Idea Sharing

Product development

Product marketing

Micro-blogging tools

Connection / awareness

-Retrieve knowledge for use

-Enhancing information sharing (easy to identify information updates), building common ground, sustaining connectedness among colleagues, supporting informal communication

-Alerting, informing users of changes

-Socialization, combination

Trust building (through activity reporting)

Product development (status messages)

Social networking tools

Awareness, communication, sharing, (collaboration), (identification)

-Building personal networks leading to creation of organizational memory

-Scan/Map, Acquire/capture/create, store, Apply/share/transfer, alert

-Social presence in Knowledge sharing, expert finding

-Socialization, combination

Community building

Partner identification

Trust building

Social Software for BGIWiki Collaboration,

sharing, identification, communication.

-Active & passive exchange of professional information

-Scan/Map, Package / codification / representation, Apply / share / transfer, Reuse / innovate / evolve / transform, alert

-Idea-generation and problem- solving

-Externalization, combination

-Creation, codification, sharing, collaboration, organization

Idea development

Product development

Synchronous / Collaborative writing

Collaboration -Acquire / capture / create, store Idea development

Product development

Instant messaging and chat tools

Communication -Building personal networks leading to creation of organizational memory

-Knowledge sharing for quick questions and clarifications

-Externalization

-Creation, sharing

Trust / partnership building

Product development

Social Software for BGI

Shared information spaces /media sharing (video, audio, images, presentations)

Identification, collaboration, communication sharing

-Scan/Map, Acquire/capture/create

-Knowledge sharing

-Strorage/retrieval

-Combination

-Codification, sharing, organization

Idea Sharing

Product development

Conferencing Communication -Human presence- and overview of activities in distributed tasks

-Early stages of teambuilding

-Externalization

Idea Sharing

Product development

Brainstorming tools

Collaboration -Activities that are similar to take normally place in business meetings, decision support

-Combination

Idea creation

Product development

Summary

Born Global Innovation allows early stage idea sharing and creation!

Born Global Innovation combines the benefits of closed, open and frugal innovation

KM plays a key role to establish and realize BGI partnerships

Social Software can play a key role– Matching OI and KM processes– Matching OI and KM activities and interventions

New ways of innovation collaborations

Validation of KM tools strongly necessary!

Complex, not fully explored area, in particular for social software tools

Contact Information

Prof. Dr. Jan M. Pawlowskijan.pawlowski@jyu.fiSkype: jan_m_pawlowski

http://users.jyu.fi/~japawlow