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The $30 Million BlueprintLive Training with Ryan Deiss & Frank Kern(Fill in the blanks below & end up with with awesome notes!)

RYAN DEISS

Whats the #1 job of every marketer?

The $30 million breakthrough allowed us to declare independence from

_____________& ________ ____________.

The $30 million breakthrough allowed us to win in multiple markets because thisblueprint is_________________!

Customer Value Optimization is also known as _______ __________________________________.

The 5 parts of funnel optimization: 1.2.3.4. 5.

What is a lead magnet? A small chunk of value that solves a ____________problem or a_____________ market that is offered in exchange for an______-___.

Why lead magnets?

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Lead magnet titles matter ______________% more than sales!

Big Lesson: Speak to the desired_______ ____________!

Final tip (on lead magnets): Sometimes less __________ is more!!

What is a tripwire? An irresistible, super-low ticket offer that converts prospects into

___________!

Youve gotta find their______________!

Three examples Ryan uses for what can be used as a Tripwire: ____________,a ________________, or ____________________________!

Core offer: The goal is not to optimize______________ _________,the goal is to optimize ________ ___________!

Big Tip #1:_____________ is critical!

Big Tip #2: Nothing converts like ______________!

Big Tip #3: Optimize your order forms making them________________!

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Profit Maximizers: Types of profit maximizers: 1. 2. 3. 4. 5. 6. 7.

THE MAGIC QUESTION: Three words that doubled our business: ____________ ______?

The ultimate formula for crafting a winning profit maximizer is..... ___________ &_______________!

Return Path: 4 ways to increase buyer frequency: 1. 2. 3. 4.

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FRANK KERN

What is consulting?

Different types on consulting: 1. 2. 3. 4.Annually, the consulting industry earns ___ _______________.

Consulting is predicted to grow ____% by________.

How consultants make high profits: ____________________ +______________________.

Ladder of Desire....

Rung 1:

Rung 2:

Rung 3:

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Lets set some goals. Record how much you'd like to earn in consulting or servicerevenue over the next year.

Now divide that by 12 to get your monthly income goal.

Yearly Goal/12 = Monthly Goal

Where to find clients?

Dream client: Successful business with bad __________________!

The Client Centric Model: We dont really talk about

____________________!

Instead, we demonstrate we can help them by actually

_____________________ _____________.

The mechanics of the client centric model: 1. 2. 3.4. 5. 6.

3 main sources of traffic: 1. 2. 3.But what do you give away? First you need to figure out what their biggest

____________ _____________ is!

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Irristable Intrique: 1. 2. 3. 4. 5. 6. 7.You close your sales on the phone or in person by ___ __________.

My personal approach - Phase I: Collaborative Bridge Building

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____________________ the bridge to get there __________________________

My personal approach - Phase II: The Prescription

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My personal approach - Phase III: Pre-Closing Question #1

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My personal approach - Phase IV: The Closing

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Extra Notes: