Boosting Turnout & Profits at PTA Events and Fundraisers
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Transcript of Boosting Turnout & Profits at PTA Events and Fundraisers
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Boosting Fundraiser Turnout & Profits
at PTA Events & FundraisersFacilitator:
Karen BantuverisFounder & CEO
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AGENDA
2
• What is SignUp.com• Fundraising Overview• Product Fundraisers• Building Online Community• Real-World Fundraisers
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SignUp.com: The Easiest Way to Bring Parents and Teachers
Together!
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SAVING TIME = BIG TRACTION
THEY SIGN UPYOUR PLAN WE REMIND EASY!
10 Million People Organized30 Million Spots Filled
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WHY LEADERS & VOLUNTEERS LOVE US
SAVE TIMEBOOST Volunteer TurnoutREDUCE Leader BurnoutBUILD Loyalty & Donors
99% of Organizers & 95% of Volunteers
would refer SignUp.com to a friend or colleague.
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POWERING FUNDRAISERS
Simply Plan:•Carnivals•Concessions•Cook-offs•Concerts•Festivals•Tournaments•Races•Book Fairs•Walkathons
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FUNDRAISING STARTS WITH COMMUNITY
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MORE PARTICIPATION, MORE PROFITS
$$$ $,$$$ $$,$$$ $,$$$,$$$
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PRODUCT FUNDRAISERS
• Who is buying & who is selling?• From Neighborhood door-to-door to Facebook wall-to-wall• Can be in-addition to real-world fundraising events or
stand-alone• Social channels amplify participation & profits• Include a ‘donate cash’ option• Create a communications timeline• Share results
Is your PTA interested in an “Alternative Fundrasier”?
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ADDING PRODUCT FUNDRAISERS TO EVENTS
• Carnival / Festival• School Movie Night• Parent-Teacher Conferences• Fun Run / Walkathon• Rummage Sale• Science Fair
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SOCIALIZE YOUR SALE
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BUILD YOUR COMMUNITY
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SOCIAL MEDIA EXPLAINED
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Listen
Share
Connect
Inspire
SOCIAL MEDIA STRENGTHENS YOUR GROUP
It’s like having a conversation!
When we have calls-to-action, our community will be engaged.
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SOCIAL MEDIA STRENGTHENS YOUR GROUP
Trust
Listen
Share
Connect
Inspire Action$$$
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BUILD YOUR COMMUNITY
• Website• Newsletters• Emails • Blogs• Public gatherings• Corporate and community partners
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TELL THEM HOW TO JOIN YOU
Show your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
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WHAT TO POST
• Upload photos & video and tag volunteers (NOT kids)
• Create ‘Events’ pages for big activities
• Fundraising & Membership Links & Status updates (#,%)
• Call for Volunteers
• Interesting articles community happenings
• Questions/polls on related topics
• Thanks to corporate sponsors
• Appreciation to volunteers & participants
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WHAT TO POST
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WHAT TO POST
MORE TURNOUT
MORE FUN
MORE PROFIT
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MORE TURNOUT = MORE PROFIT
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Add SOCIAL to your communications plan to build buzz and participation
• Events & Tickets• Volunteer recruiting• Social incentives • Fun polls & ‘ticklers’• Members, bloggers,
community/corp. partners• Check-ins• Photo sharing• Options to donate
“Like” us on facebook and get a bonus raffle ticket!
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CREATE A SOCIAL MEDIA PLAN
Include:• Timeline of when to post• Which social channels• What messages• Who will share • How to measure
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WHAT TO POST
When Where What1 month before
• Publish URLs & Twitter/Instagram hashtag on all materials (#EECarnival)
• Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before
• Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these awesomes.
What do you want to bid on?
7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore!
1 – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which cake should I bake for the cakewalk? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall Carnival
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WHAT TO POST
When Where What2 – 3 days before
Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Hashtags#
Check in
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on Facebook
and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen:
TodaysMeet.com• Social ambassador badges
“I for EElem, Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group
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PRE-EVENT BUZZ
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DAY OF BUZZ
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ONSITE SOCIALIZING
Give ‘em a reason to socialize!• Tweet, facebook or Instagram
their selfie with your mascot
• Special raffle prizes for Facebook check-in or tweeting with event hashtag, i.e. #EastElementaryCarnival
• Make a game of tweeting, Facebooking or Instagramming sefies or photobombs with the principal or coach
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RECOGNIZE VOLUNTEERS/PARTICIPANTS
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THANK SPONSORS
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A virtual bulletin board for pinning images and resources – a creative way to connect, share, and inspire your community to action!
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PINTEREST FOR FUNDRAISERS
Thanks to Sherry Truhlar of RedAppleAuctons for the great ideas!
• Highlight “hot” items• Show off games and
booths• Show where the money
will go• Showcase your theme• Photos of invitation • Include website link
below pin
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SOCIAL POWER PLANNING TOOLS• Social Dashboard• Scheduling Tools for
Tweets/Posts• Analytics/Link Tracking
• Analysis of Content, Sources & Influencers
• Themed Profile Pics
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PUT THEM TO WORK!
(4-5 minutes)Groups of 3
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Q & A
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GET HELP
Like the ideas, but don’t have time?
Be strategic! Recruit Volunteers
• Social Communications Coordinator
• Social Buzz Teams• Community Manager
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BOOST PARENT PARTICIPATION
FREE PREMIUM @ SignUp.com/TXPTA
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JOIN US!
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Try if free: SignUp.com/Demo
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