How to Boost Sales Performance

Andy Fan / Daisy Gao / Rachel Rong / Sherry BaiDate: 15/06/2016

Marketing strategy---Brand Image

BIO COTTON---ENVIRONMENTAL&SAFE&HEALTHY

Copy luxury brands.

Relaxing styles without any prints

VM Operation

Concerns:•With the tendency to send out the Bio-cotton message , but the products were not attractive enough. • It did not highlight the area of Bio-cotton theme in the store with so little

equipment and quantity, although it was nicely displayed in the window to the customers.

• Green corner will be tested in 22 stores which are mostly in Tier 1 & Tier 2 stores.

• Cost: 1,300,000 RMB• Profit: Double• Collection building with designers

Future targets:

Marketing strategy---Green corner

Print a baby face on the tags, posters, rail cards…….to convey a massage to our customers “Kiddy-safe” .

Create a Green corner

Marketing research--- baby faces p on the market…

Marketing strategy---Green corner

• A sign of “Family-- BIO COTTON “ to lead the customers to the green corner.

• Develop some new equipment with leaves prints on the top.

Family—BIO

COTTON

VM Operation—Green corner

亲子装有机棉系列

Store Operation

Training Customer ServiceBrand Promotion Feedback & Potential

Store Operation

Training Content

What is it? Benefits?

Store Operation

Customer Service

Store Operation

Brand Promotion

Store Operation

Feedback & Potential

Comfortable

Price

Fashion levelFitting

Comeback

Bio - Cotton Products Feedback

Satisfication

Thank you!