April 21-22, 2010 San Antonio, TX

Boost Efficiency and Control with Web2PrintCGXSolutionsDoug Stemet and Jessica Lea

The internet is bridging the gap between digital content and commercial print production.

Learning how to build a powerful online marketing resource can save money and drive revenues by: •streamlining print procurement•improving access to marketing collateral •enabling customization while maintaining brand standards

introductions

Introductions• Doug Stemet, Technical Sales Director, CGXSolutions• Jessica Lea, Technical Sales Director, CGXSolutions

why Web2Print

Streamline Print• Reduce waste in time, touches and unnecessary

communication

Improve Access to Marketing Collateral• Empower your internal customers through controlled access

Simultaneous Customization & Control• Allow personalization while maintaining brand standards, both in

design and production, ensuring a strong brand and image for your company

streamlining print

What to look for• An Interface that matches your corporate culture• Web-based application for 24/7 access from anywhere in the

world• Proof file and Production file created automatically, reducing

manual interaction and errors• Robust reporting features that allow administrative oversight• Automated system communications that push the right

information to the right stakeholder• Flexible production options: Digital and Offset, Print-on-Demand

and Inventory• Application + Production under one solution

improve access to collateral

What to look for• Customizable user experience

• Configurable user accounts – customizable access for eah profile

• Controllable access to products, business rules, payment options, approval needs, etc.

• Inventory controls to maintain appropriate levels of inventory

• Full checkout process with shopping cart feature

customization & control

What to look for• Approval Process that can be flexible to your business structure

• Customization capabilities that allow the flexibility to control all elements of the versioning experience by the user

• The ability to integrate data into the customization process

• Online real-time proofing

questions to consider

Workflow Design Considerations• Who are your users?

• What will they have access to?

• Should they be able to customize the collateral?

• How will they access the application?

• What administrative controls are needed?

Web2Print live

Web2Print examples

• Convergence marketing utilizing Web, Email and Print

• Versionable custom marketing collateral.

• Creating one-to-one print marketing online with variable data

April 21-22, 2010 San Antonio, TX

Boost Efficiency and Control with Web2PrintCGXSolutionsDoug Stemet and Jessica Lea