Boomerang Media Golf club Advertising

Golf Club Media2017 Credentials

Engage premium individuals, in an exclusive environment

• Over 20% of the UK population have taken part in some form of golf activity in the past year

• Emerging formats of like ‘adventure golf’ & ‘short course’ are driving take-up amongst young & female audiences

• However, ‘full length course’ remains the most popular format amongst adults

GolfAn Introduction

Source: European Tour UK Participation Study

Full l

ength

course

Driving R

ange

9 hole co

urse

Adventu

re Golf

Pitch &

Putt

Putting Green

Par 3/Sh

ort co

urse

Par 3/Sh

ort co

urse

Golf Sim

ulator

Golf in Sc

hool

Any oth

er Golf

Putting Green

Par 3/Sh

ort co

urse

Par 3/Sh

ort course

Golf Sim

ulator

Golf in Sc

hool

Any oth

er Golf

0%1%2%3%4%5%6%7%8%9%

10%

Adults Children

Participation by Format

Golf ActivityPercentage of UK population


of adults have played a full length course

In the last 12 months -

8%

How many adults does this translate into?Golf Activity

3.5m 2.8m 2m 1.9m 1.5m 1m2mFull length

course Driving range

9 hole course

Adventure golf

Pitch & putt

Putting green

Par 3/short course

9.3 million adults & 1.7 million 6-17 year olds have played at least one form of golf in the last year.


Enthusiastic ParticipationGolf Activity

21.9full course rounds in the last year for UK adults

Full Length Course Profile - Gender & AgeThe Audience

General Population Played full length course

0%10%20%30%40%50%60%70%80%90%

100%

51%

14%

49%

86%

Female Male

General Population Played full length course

0%10%20%30%40%50%60%70%80%90%

100%

29% 21%

34%33%

36% 46%

86% of players are male; 54% are between the age of 18-54


The Audience

General Population Played full length course0%10%20%30%40%50%60%70%80%90%

100%

22%45%

31%

19%21%

23%26%

13%

AB C1 C2 DE

45% of full length course players are in the AB demographic, twice

the national average.


Full Length Course Profile - Socio-Demographic

• A national network of 87 golf clubs, with a bias towards the London & South regions

• A combined membership reach of 70,000 high earning individuals

• In addition, 1,000,000 guest green fees are taken every year by our network of clubs

• This equates to an extra 38,500 visitors every 2 weeks

Communication Opportunity

• High dwell time with members visiting on average 4.5 hours per week

• Social environment, with events such as monthly competitions, Sunday lunch & club nights

• Club facilities include a bar, restaurant, function room & pro shop - some even have a spa & children’s play areas

Communication Opportunity

• 32” HD portrait full motion dynamic displays

• 106 displays located in key areas across each club

― Bar, Restaurant, Pro Shop & Reception

• 10” spot, 1 in 6 rotation

• NFC enabled

Digital Panels

50%of club members look at the loop for

30-60 seconds

EffectivenessGolf Club Media

36%look at the displays for over a

minute

96% saythe screen enhances the club experience

EffectivenessGolf Club Media

68%use the display for daily club information

• Golf remains a popular ‘passion point’, with the game becoming more accessible to the young & female audiences

• Our network of 87 clubs allow you to engage 108,500 high earning influencers every 2 weeks

• 106 x 32” dynamic displays available for £26,500 media

Summary

For More InformationPlease Call

Dan PhotiHead of Sales

t. 01252 368308e. [email protected]

Boomerang Media Golf club Advertising

Sports

Transcript of Boomerang Media Golf club Advertising