Boom Brand Creative Book - Donald Delahaye.pdf

7/27/2019 Boom Brand Creative Book - Donald Delahaye.pdf

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Standards and Guidelines

BRANDBOOK


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Dear Colleagues,

The following brand book was created to help bring consistency to the way we all communicate about Boom Energy Drink.

We share a responsibility to present the brand correctly in any form of communication, whether it occurs in print, online or in PowerPoint presentations.

This brand book provides you with the necessary tools to accomplish our collective goal.

In the pages that follow, you will nd a wealth of resources: the elements of our brand and the standards and guidelines for supporting them. By utilizing the brand book

as a framework for creating collateral, we can begin to reect the brand in all our communications.

The standards established in the following manual were developed with the broad involvement of the Boom Energy Drink Company. We are grateful for the input and insight

provided and we will continue to work diligently as we champion the Boom Energy Drink brand.

Best regards,

Boom Energy Drink


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BRAND BOOK | To co ntact us: www.w isyn co.co m | ww w.fa ceboo k.com /oci alboo m | www.t witte r.co m/dr inkbo omene rgy | ww w.you tube. com/b oomen ergy tv | 1-88 8-94 7-96 26 o r 8 76-9 84-4 001

TABLE OF CONTENTS

INTRODUCTION 2

LOGOS 3

Boom Energy Drink Logo 4

Formats 5

Tagline 6

MARKETING 7

Apparel 8Events 9

LEADING THE WAY 14

THE PRODUCT 10

Label 11

Facts 12

Ingredients 13

TABLE OF CONTENTS 1


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BRAND BOOK | To contact us: www.wisynco.com | www.facebook.com/ocialboom | www.twitter.com/drinkboomenergy | www.youtube.com/boomenergytv | 1-888-947-9626 or 876-984-4001

The Big Boom

Since the enterence of energy drinks to the Jamaican

market, Wisynco's vision was to develop a locally produced

energy drink whose quality can compete along side top

brands in the category. After years in the beverage

industry, Wisynco was proud to welcome its newest

member to the family, BOOM. Production o n the rstJamaican energy drink began in January 2010.

The pr oduct is distribut ed isla nd- wide and provides e

nergy drinks lovers with the maximum power for

every hour.

INTRODUCTION 2


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BRAND BOOK | To contact us: www.wisynco.com | www.facebook.com/ocialboom | www.twitter.com/drinkboomenergy | www.youtube.com/boomenergytv | 1-888-947-9626 or 876-984-4001 3

LOGOS

Making your mark.

A logo is the face and signature of the brand. It connects

the brand to all forms of communication. The more

consistent a logo looks and is used the more likely

it will be remembered and make an impact.

Each communication needs to be able to stand alone

as a proper representation of the brand, but also gain

strength as a cohesive and integrated collection of

materials. These guidelines provide direction for how

the Boom Energy Drink logo should be used to help

unify materials and continue to build the brand.


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HERE COMES THE BOOM

This is the logo for use in all branding materials

or communications about the energy drink. Examplesinclude letterhead, business cards, print ads,

various documents, direct mail, television

commercials, videos, Web sites and more. Guidelines for

how to use this version have been established to maintain

consistency and are detailed in the following pages.

Colleges, departments, units and organizations

within the company should not create any new logos.

BOOM ENERGY DRINK LOGO

LOGOS 4


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FORMATS

LOGOS 5

PROPORTION

The Boom Energy Drink Logo should always be kept in

proper proportion to maintain the integrity of the logo.

Always use the approved logo les and use only vector

les of the logo when printing. Never try to recreate the

logos yourself, but if you need to scale the logo, always

constrain proportions so the height and width are scaled

together. To maintain the correct proportions of the Boom

logo, always hold down the shift key as you drag the

corner to increase or decrease its size.

COLOR OPTIONS

There are two approved color options. One is the full color

version. The other is a black and white version.

The full color version should be used whenever coloris available.


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Ready. Set. Boom !A tagline is a small amount of text which serves to clarify a

thought for, or designed with a form of, dramatic eect.

Many tagline slogans are reiterated phrases associated with

an individual, social group, or product.

As a variant of a branding slogan, taglines can be used in

marketing materials and advertising.

Tagline

LOGOS 6

Boom Energy Drink has a graphical representation of its

tagline Ready. Set. Boom!

The tagline is not a stand alone element and should always

be accompanied by the ocial logo.


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BRAND BOOK | To co ntact us: www.w isyn co.co m | ww w.fa ceboo k.com /oci alboo m | www.t witte r.co m/dr inkbo omene rgy | ww w.you tube. com/b oomen ergy tv | 1-88 8-94 7-96 26 o r 8 76-9 84-4 001 7

MARKETING

Communication is key

Marketing can be looked at as an organizational function

and a set of processes for creating, delivering and

communicating value to customers, and managing customer

relationships in ways that also benet the organization and

its shareholders.

Marketing can be done in many ways, and the following pages

will include samples of visual (creative) marketing strategies as

it relates to communicating the brand to consumers.


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Marketing with the use of graphic Ts creates an avenue

for customers to pay for an opportunity to advertise your

business! This is a sample of how Boo m would like

to be represented through graphic Ts.

using either of these words or play o n these words

Energising since July 2010

Est. July 2010

Est. 2010

Ready. Set. Boom!

This also app lies to other forms o f apparel such as:

arm bands, caps, hoodies etc.

The Idea is to not only make th e brand visible but also

fashionable.

MARKETING 8

T-Shirt Creatives

Apparel


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The bow ag is des igned to hel p organ izations wit h

branding, marketing or simply obtaining more exposure.

Most of these displays allow for custom printing of

emblems or text, which entices onlookers into attending

events or buying certain merchandise.

Below is a detailed diagram of the dierent bow ag styles

and sizes.

Using these vertical banners at event ensures that the Boom

brand is visible and following the previous guidelines in logo

and tagline usage, they can be very benicial in communicating

the Boom Energy Drink brand at popular events.

MARKETING 9

Banners - Bow Flags Events


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The Product

Boom Energy Drink is a way of life!

Boom Energy Drink is a very versatile product;

it can be had anywhere and anytime.

It is a product made for EVERY Jamaican to enjoy.

Boom Energy Drink is packaged and priced to appeal to

zero to mid level income earners and is a fun loving, proud,

truly Jamaican energy drink that delivers the right amountof energy that is enjoyed by both males and females.


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BRAND BOOK | To contact us: www.wisynco.com | www.facebook.com/ocialboom | www.twitter.com/drinkboomenergy | www.youtube.com/boomenergytv | 1-888-947-9626 or 876-984-4001 PRODUCT 11

LabelProduct

This is the ocial Boom Energy Drink Produ ct Label .

This is sol ely used for pr oduct packagin g and should not be used otherwise.


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t #PPN&OFSHZ%SJOLJTBHSFBU+BNBJDBOQSPEVDUBOEUIFSTUFOFSHZESJOLFWFSNBEFJO+BNBJDB

t #PPN&OFSHZ%SJOLTVOJRVFBWPSBOEUBTUFJTBDSFBUJWFCMFOEPGJOHSFEJFOUTXIJDIBSFLOPXOUPCFiFOFSHZESJOLDFOUSJDwBOEBMMPGXIJDIBSF

QSPQPSUJPOFEBTIFBMUIZTFSWJOHTGPSZPVSCPEZJOFBDINMCPUUMF

t &OFSHZESJOLTDPOTVNFEJONPEFSBUJPOBSFTBGFGPSBEVMUT

t /PFOFSHZESJOLJTTVJUBCMFGPSZPVSJOUBLFJGJZPVBSFBEJBCFUJDJJZPVTVFSGSPNIZQFSUFOTJPOJJJZPVBSFTFOTJUJWFUPBOZPGUIFJOHSFEJFOUT

JWZPVBSFQSFHOBOUPSMBDUBUJOHWZPVBSFQSBDUJDJOHBUIMFUFXIPIBTBOZPGUIFMJTUFEJOHSFEJFOUTDJUFEBTQSPIJCJUFEGSPNDPOTVNQUJPO

WJPSBGUFSBOZTUSFOVPVTBDUJWJUZ

t #PPN&OFSHZ%SJOLJTBCSBOEGPSSFTQPOTJCMFMJGFMPWJOHZPVUIGVMBOEQBTTJPOBUFQFPQMFXFFYQFDUUIBUPVSDPOTVNFSTXJMMSFTQFDUBOEBEIFSF

UPPVSQSPEVDUJOGPSNBUJPOQSPWJEFEPOPSQBDLBHJOHBOEVTFUIFCSBOESFTQPOTJCMZ

t #PPN&OFSHZ%SJOLJTUGPSDPOTVNQUJPOJOBOZPDDBTJPOZPVDIPPTF

t #PPN&OFSHZ%SJOLJTOPUBQSPEVDUGPSDIJMESFOVOEFSUIFBHFPG

t 5IFJOHSFEJFOUTPG#PPN&OFSHZ%SJOLBSFWFSZTFOTJUJWFUPMJHIUIFODFUIFEBSLCMBDLQBDLBHJOHJUXBTEFMJCFSBUFMZQBDLBHFEUIJTXBZUPQSFTFSWF

TIFMGMJWFXIJMFNBLJOHUIFQSPEVDUBPSEBCMFUPFWFSZ+BNBJDBOXIPN#PPN&OFSHZ%SJOLXBTTQFDJDBMMZDSFBUFEGPS

t "GFXDBSFGVMUIPVHIUTXFOUJOUPDSFBUJOHUIJTQSPEVDUJUNVTUCFBPSEBCMFUPFWFSZ+BNBJDBOUIFOBNFPGUIFQSPEVDUIBEUPCFQPXFSGVM

+BNBJDBOBOEFEHZBOENPTUJNQPSUBOUMZJUIBEUPCFBQSPEVDUPGFYDFMMFOURVBMJUZXIJDIDPVMEDPNQMFUFBHBJOTUBOZFOFSHZESJOLJOUIF

XPSME8FFWFOBEEFEBCPOVTPGEPVCMJOHUIFRVBOUJUZPGNPTUPGPVSDPNQFUJUPSTXIJMFTUJMMHJWJOHZPVUIFMPXFTUQSJDF

t #PPN&OFSHZ%SJOLJTDVSSFOUMZFYQPSUFEUP%PNJOJDB4U,JUUT"OUJHVBBOE$BZNBO*TMBOET

t 5IFUBSHFUDPOTVNFSTGPS#PPN&OFSHZ%SJOLBSFMFHBMESJOLJOHBHFJEBNBMFTBHFT

t -JLFPUIFSGPPETPSCFWFSBHFT#PPN&OFSHZ%SJOLNVTUBMTPCFDPOTVNFENPEFSBUFMZBOESFTQPOTJCMZ

t 1SPEVDUJTQBDLBHFEJOBCMBDLNMQFUQMBTUJDCPUUMFBOEDPOUBJOTBQQSPYJNBUFMZP[PGMJRVJE

t 5IFTIFMG M JGFPOUIJTQSPEVDU JT NPOUIT

130%6$5 12

'BDUTProduct


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Riboavin (Vitamin B2) - Riboavin is an essential nutrient in human nutrition and plays a key role in the production of energy. Vitamin B2 is the precursor

of cofactors for a family of proteins called avoenzymes. Flavoenzymes cataylse a wide range of biochemical reactions critical in cellular respiration thereby

producing celluar energy. RiobFlavin is an orange powder and water solutions have an intense greenish yellow uorescence. Riobavins antioxidant- promoting

activity has been shown to provide protection against o xidative damage caused by oxidized forms of hemeproteins.

Vibamin B6 Principally available in the form of pyridoxine hydrochloride fo r food fortication and nutritional supplements. Vitamin B6 has been found to lower

systolic and diastolic blood pressure in a small group of subjects essential hypertension. Vitamin B6 is involved in a wide range of biochemical reactions including

the metabolism of amino acids and glycogen, the synthesis of nucleic acids, hemoglobin, sphingolipids and the synthesis of key brain neurotransmitters

serotonin, dopamine, norepinephrine and gamma-aminobutyric acid (GABA).

Panthothenic Acid Sometimes referred to as Vitamin B5 and is involved in a number of bioglogi cal reactions, including the production of energy, the catabolism

of fatty acids, the synthesis of fatty acids, phosopholipids, sphingolipids, cholesterol and steroid hormones, and the synthesis of heme and the neurotransmitter

aceteycholine. It also appears to be involved in the regulation of gene expression and i n signal transduction.

Niacin A member of the B vitamin family. It is sometimes referred to as Vitamin B3. Niacin, via its metabolites, is involved in a wide rane of biological processes,

including the production of energy, the synthesis of fatty acids, cholesterol and steroids, signal transduction, the regulation of gene expression, and the

maintenance of genomic integrity.

B12 (As the cyanocobalamin form) is used for fo od fortication and in the nutritional supplements. Vitamin B12 works in close partnership with folate in the

synthesis of the building blocks of DNA and RDS synthesis as well as the synthesis of molecules important for the maintenance of the i ntegrity of the genome.

It is also essential for the maintenance of integrity o f the nervous system and for the synthesis of molecules which are involved in fatty acids biosynthesis and the

production of energy.

Panax Ginseng The medicinal part of the dried root, is used to counteract a lack of stamina. It is used as a tonic and fortication in times of fatigue and d ebility.

Also, it is indicated fo r declining performance and capacity for work and declining mental concentration. It is primarily indicated in the treatment of tiredness,

weakness, and mild depression.

Taurin e A non- protein amno acid it is the end product of L cysteine metabolism and the principal free intracellular amino acid in many tissues of humans and

other animal species. Taurine is present in high amounts in the brain, retina, myocardium, skeletal and smooth muscle, platelets and neutrophils in humans;

Taurin e is involved in th e forma tion o f Taurine bil e acid conjuga tes in the liv er, whi ch are e ssentia l for micelle formati on and fat abso rption . Tauri ne also has

antioxidant and membrane-stabilizing activities.

Caeine One of the most commonly used i ngredients in colas and energy drinks. It is a xanthine alkaloid naturally found in tea, coee and cocoa. Cane aects

the bodys metabolism and can stimulate the nervous system, increasing alertness and mood.

Inositol A carbohydrate and almost tasteless with a small amount of sweetness. Insoitol and a number of its mono and polyphosphates function as the basis for

a number of signaling and secondary messenger molecules. They are involved in a number of biological processes including: insulin signal transduction, nerve

guidance, intracellular calcium concentration control and serotonin activity modulation.

PRODUCT 13

Functional ClaimsIngredient


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LEADING THE WAY

A great guide doesnt just show you the way. It gives you

the power to lead. Now you have the standards needed

to be a part of this eort in building the Boom brand.

Its no small endeavor, but weve never done anything

small. And by the time youve gotten to this point,

youve probably realized that a brand isnt a logo or aphotograph or a color. Its all of these things and you.

Boom Brand Creative Book - Donald Delahaye.pdf

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