bookmarq Email Version Pitch Deck - storage.googleapis.com · investor Build & Learn PMF Growth 1 -...
Transcript of bookmarq Email Version Pitch Deck - storage.googleapis.com · investor Build & Learn PMF Growth 1 -...
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www.bookmarq.io
#bookmarqit
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Visualize the important people in your life. Do you know what they’re reading? Why, Why not?
you
influencer co-worker
friendsfamily
Connecting the world through books.
??
? ?
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Problem: ReadersSocial Book Discovery
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Problem: Authors
Brant CooperLean Entrepreneur - NYT Bestseller
It’s difficult for authors to connect with their readers
ReaderCustomer information kept secret
X
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Elon Sophia Marissa
Tim Ferris
Friend
Problem: social discovery
“love this book”
“best book ever”
“this book was ok”
“a must read”
“changed my life”
Brant (Author)
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Solution: social discovery
Elon Sophia MarissaFriend
“love this book”
“best book ever”
“this book was ok”
“a must read”
“changed my life”
Tim Ferris
Brant (Author)
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$17m$47.8 ?
57m
210mPurchased 1+ books
2014
Purchased9+ books 2014
159mPurchased 3+ books 2014
11m
while goodreads mainly targets bookworms…
Book Discovery E-Book Reading Self-Publishing
$67m
Our branding & product focusallows us to reach casual readers
Acquired by Dropbox$2.75m? 500 Startups $3.8m
$.99 ebooksaggregate book critics
Connect authors to users
social reading platform
publish your own stories!social e-books Social e-books$8.99/mo
unlimited books netflix for books
MarketUS Population
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20% of readers purchased 80% of books in the US
The Opportunity
% U
S C
itize
ns
Books Purchased in 20140 1-2 3-5 6-10 10-21 21+
9%9%
12%
20%
16%
34%
$22.3B$4.93BIn revenue (18%)
58m peopleaccount for
115m peopleaccount for
In revenue (80%)
casual
Super readers
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Mike Eidlin Raymond Lau Thomas So Igor Chebotarev Andrew NguyeniOS Engineer Creative Director Web EngineerBackend EngineerBusiness, Product
co-founder co-founder co-founder co-founder
We’re a TEC Team
Previously: iOS engineer @ AppLovin
Previously: UI designer @ CreativeDash
Previously: Summer Software Engineer @ Ooyala
Previously: Product Manager @ Data-Cortex
Previously: Software Engineer @ PowerReviews
UC Davis 2014 UC Davis 2014 UC Davis 2013 UC Davis 2013Skipped College, straight to CreativeDash
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Made Top 10 for 4/6 with 129 upvotes
19% users imported their data from goodreads
This is just the start…
Access to B&N Private API
57% D7 Retention
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Profile Comparison
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Book View Comparison
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1. Acquisition
Engage Speakers at events to share
Physical Bookmarks
Focus on Communities
Product Metrics
Social Media
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1. Acquisition
2. Activation
Engage Speakers at events to share
Physical Bookmarks
A/B Testing
Data-Driven Product Management
Focus on Communities
Product Metrics
Social Media
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1. Acquisition
2. Activation
3. Retention
Engage Speakers at events to share
Physical Bookmarks
Notifications
Blog
Mailchimp
A/B Testing
Data-Driven Product Management
Focus on Communities
Product Metrics
Social Media
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1. Acquisition
2. Activation
3. Retention
4. Referral
Engage Speakers at events to share
Physical Bookmarks
Deep Linking, Social Media Integration
Notifications
Blog
Mailchimp
A/B Testing
Data-Driven Product Management
Influencers
Focus on Communities
Product Metrics
Social Media
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1. Acquisition
2. Activation
3. Retention
4. Referral 5. Revenue
Engage Speakers at events to share
Physical Bookmarks
Deep Linking, Social Media Integration
Curated content from publishers, brands
Affiliate Purchases 4%
Notifications
Blog
Mailchimp
A/B Testing
Data-Driven Product Management
Influencers
Focus on Communities
Data, Analytics Provider
Product Metrics
Social Media
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1. Set KPI’s, tools to track data
2. Start experiments on UA Channels
3. Iterate our iOS product
• Success: Acceptance into an accelerator or investor
Build & Learn PMF Growth
1 - 3 months 12 months 18 months
$315,000 = 12mo runway
1. Validate, iterate our product & business model
2. Experiment with monetization strategies
3. Have 100% of team working full time
• Success: Positive growth trends - PMF
1. Tighten business, increase efficiencies
2. Polish growth engine so $1 in = $>1 out
3. Make key hires, expand into web & android
• Success: Clearly present positive ROI for Series A investor
Key activities Key activities Key activities
Seed:$xxx,xxx =
18mo runway
Series-A:
(convertible note)
Milestones