Booklet Global Marketing_2013

7/30/2019 Booklet Global Marketing_2013

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Booklet

Implementation

AIESEC in Romania


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Table of contents

1.Description

Global Marketing is the program where students and recent graduates can grow professionally byworking in a multicultural environment. Its a sub -product that has been launched in November 2012, which was implemented in most of the LCs in different forms and which will be on-going.

Global Marketing is one of the main sub-products of outgoing GIP, AIESEC Romania becauseof the high potential of the market with marketing students profile.

According to myaiesec.net platform, the most available TNs have marketing as background andthe trend is ascending.

2.Value proposition

Diversity and new methods in Marketing .

Professional experience in a global environment, working in different.markets (developed countries, emerging countries etc).


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Entrepreneurship and business management skills.

3.Supply & demand

Top countries with available TNs on marketing:

Country

No of available

TNsChina 90Lithuania 24

Poland 20Czech Republic 24Germany 41Hungary 23Turkey 82Japan 47Philippines 23Brasilia 25

These are the most wanted backgrounds at this moment:

Top available TNsbackgrounds

Top available EPsbackgrounds

Ratio(EP/TN)

Advertising + Public Relations 385 Advertising + Public Relations 2392 6Import - Export 220 Import & Export 1134 5Introductory Marketing 391 Introductory Marketing 2737 7

Product Planning, Development& Control 196

Product Planning, Development& Control 1602 8

Market Research and Evaluation 531 Market Research & Evaluation 2268 4International Marketing 487 International Marketing 1761 4Retail + Sales Marketing 318 Retail + Sales Marketing 1755 6Consumer + Buyer Behavior 341 Consumer + Buyer Behavior 2161 6

Customer RelationshipManagement 310

Customer RelationshipManagement 197 1

Public Relations 106 Public Relations 1481 14


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Brand & Trademark Management 62 Brand & Trademark Management 1219 20Introduction to Communications 66 Introduction to Communications 1161 18

4.EP profil

Student in ,3 rd year of study or Masters1, Masters2 from Economics, Communication and PublicRelation, Journalism or Commerce. If 2 nd year students approach you, the student shall have

previous work experience and shall have the availability to go abroad no later than this summer for at least 6 months.

Practical experience required : they need to have at least 6 months of work experience in thefield they want the internship of interest (internships included, if the duration is 4 months + ).

If they have only academic knowledge in marketing background than is a must to have superforeign language skills and recruited only according to partnerships or very specific research onmyaiesec.net.

For The Netherlands & Germany, the EPs MUST be a student for the entire duration of theinternship (or shall provide a paper from the university that demonstrates he/she is enrolled).

GCM competencies must : Global Mindset, Proactive LearningPreferred : Social Responsibility, Emotional Intelligence, Entrepreneurial Outlook

Required language: EnglishPreferred languages: French, German, Chinese, Spanish

Programs: Adobe Photoshop, Corel Drew.

Background EP Major Skills

Photoshop, CorelDrew,

Presentationskills, ProjectManagement,

Marketing/SellingSkills,

OrganizationalManagement, PC

User skillsInternet User

Advertising + Public Relations Communication and Public RelationsImport - Export Commerce, Marketing, International Affairs

Introductory Marketing MarketingProduct Planning, Development& Control Commerce, MarketingMarket Research and Evaluation MarketingInternational Marketing Marketing, International AffairsRetail + Sales Marketing MarketingConsumer + Buyer Behavior Commerce, Marketing


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Customer RelationshipManagement Commerce, Marketing

skills

Public Relations Communication and Public RelationsBrand & Trademark Management Commerce, MarketingIntroduction to Communications Journalism(Required)

5. Marketing strategy: 4P

Price: Have discounts for those who bring another friend and got selected or if they bring 2 or 3friends they could have a free internship. Try to make them bring more friends and be moreinvolved by offering discounts depending on the LCs budget. This can be discussed with VPFinance, VP oGIP or International Internships or with OC Finance from the GIPRecruitments (if any).

Placement: Mainly in Universities, but you can also try Job Fairs, Career Fairs because thereyou can meet recent graduates and students in search for a job + you can see what the Marketingmarket from your city offers in order to come with a better offer and with different pool.

Promotion: Offline: presentations in Universities and Universities campus (dorms, flyers, posters, class- shouts), presentations at Job/Career Fairs if possible. Have Deans or professorssupport, Erasmus or other programs. Youth organizations (which can help you in both online andoffline promotion). Other events like World Cafes for all the recruitments where you can includemarketing

During promotion, its a plus if you can that have worked with marketing EPs. In this way youcan be more credible in front of the students, because you will know what are you talking about.Also, to find innovative ways to reach the students attention.Online: newsletters, university site (if possible), e-mail marketing, social media (Facebook, blog,LinkedIn) website, online publications, university groups/channels, recruitment companies:hipo.ro.

6.Recruitment & selection

Global Marketing Application Form Sample

A. Personal Information

1. Name


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2. Surname3. Email4. Tel:5. How did you hear about AIESEC?

Flyers Friends/Colleagues Social communication channels (Facebook, email, LinkedIn) AIESEC events Our website Other:

6. University Field of study Type of study (bachelor, master, PHD, Other) Year of study (1, 2, 3, 4 ) Year of graduation

7. Technical Knowledge : (ex: office, Photoshop, Corel)

8. Please write down your language skills for each foreign language and note with . basic, goodexcellent (*)

9. Language certifications if any

B.Motivation

1.Why do you want to take an internship in the Global Marketing Program provided by

AIESEC? *

2.Area of the world you would be interested in going: (mark one or more options) *

Africa

Asia Pacific

Central and Eastern Europe

Ibero-America

Middle East and North Africa


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Westen Europe and North America Daca bifeaza doar aici, fara experienta nu-l luati!,eventual il reorientati la interviu!

3.When are you available to go in a Global Internship?*

(de ce intreb area asta? Pentru ca vrem doar oameni care sa poata pleca cel tarziu in vara, nu are sens sachemi la interviu un om care vrea doar in toamna urmatoare sa mearga si sa treaca acum prin procesul deselectie si dupa sa il pierzi si sa nici nu semneze, ca nu are ce sa faca in organizatie si asa il poti introducein baza de date)- In acelasi timp ar trebui dat push la promo pe partea sa mearga in perioada urmatoare

Sau puteti pune varianta sa se aleaga perioada

March- July

October-December

C. Professional Information

1.What are your fields of interest? (take into account that you need to have at least 6 monthsof work experience in your field of interest)

Introductory Marketing International Marketing Retail + Sales Marketing Brand & trademark management Advertising + Public Relations Customer Relationship Management Consumer + Buyer Behavior Import &Export Market Research & Evaluation Other :

2.What are the first three things that you would say about Romania to a foreign friend? / Whatslogan would you choose to promote a needle/ a car that pollutes the environment much morethan any other from the market?
http://www.myaiesec.net/exchange/toptendemandsupply.dohttp://www.myaiesec.net/exchange/toptendemandsupply.dohttp://www.myaiesec.net/exchange/toptendemandsupply.dohttp://www.myaiesec.net/exchange/toptendemandsupply.dohttp://www.myaiesec.net/exchange/toptendemandsupply.dohttp://www.myaiesec.net/exchange/toptendemandsupply.dohttp://www.myaiesec.net/exchange/toptendemandsupply.dohttp://www.myaiesec.net/exchange/toptendemandsupply.do


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3.Upload your CV

*Could you recommend us 3 friends that you think will be interested in our InternationalInternships? Please share their contact details below (name and email). *

Interview guide sample questions:Motivation

1. Spune-mi te rog, ce stii despre Global Marketing? 2. De ce vrei sa participi la un program de internshipuri internationale? Cum

crezi ca te-ar putea ajuta acest program?3. Unde ti-ar placea sa mergi? Pe ce perioada si de cand?4. Care sunt asteptarile tale de la acest internship? Dar de la AIESEC in general?

Global Mindset

1. Imagine that you have to work in an international team, where you dont knoweach other. The team consists of 10 members that are from 5 differentcountries. What kind of problems or misunderstandings can come up? How doyou solve them?(Competency:Takes an active interest in and constantly increases awareness aboutother cultures and world affairs by seeking information, opinions.)

Emotional Intelligence

1. Care sunt principalele tale defecte care crezi ca iti stau uneori in caleasuccesului? Care sunt lucrurile care te demotiveaza?(Competency:Communicates about own feelings and emotions and takes responsibilityto manage them.)

You can add other questions and you can test other competencies. What is veryimportant is to test their Global Mindset and disponibility to go. Dont raise EPs withouthaving interviews and without testing at least 2 comeptencies from the GlobalCompetenc y Model, because even if theyre EPs, they represent AIESEC.

If you have more recruitments on GIP pools, you should have a OCP/Responsibleof Selection and OC TM from all the recruitments to be coordinated by that person (inorder to have a more organized selection)


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7.Raising

You should Ra an EP right after selection, because otherwise you can lose him/her. If there aremoney problems, you can talk and negotiate with the EPs and with the VP.

The contract on GIP should be of 3 months length. If the EPs are not matched, you can negotiateto extend the contract for 1 month.

You can assign a TRIAL account for 1 week for example and then ask the EPs to provide you atleast 5 TNs they like, especially if the profile is more difficult or i f theres less experience.Otherwise you can sign directly the contract.

MUST: EP Buddy/Responsible for the EPs. The EP buddy shall be a person from theInternational Internships area. The EP Buddy/Responsible shall provide TNs to the EP or shallapply f or them if thats what the EP wants. The EP Buddy/Responsible shall do Customer CareService (call the EP weekly, meet him/her if possible at least 1/month, send e-mails, be in

contact with the EP).

MUST: Goal setting with the EP right after signing the contract. After 1 month it should bechecked to see if something has changed.

8. Matching

You can also read the Matching booklet from National Level. Ask your VP for it.

Have a matching plan (with pre- defined DDLs) where you can track the EPs activity and where

the VP can track the EP Buddies activity.

Ask the EPs to apply for at least 5-10 TNs/a week .

The International Partnerships Responsible will provide all the details concerning new partnerships realized by AIESEC Romania.

Provide preparation on Pimp my CV/ Tips for interviews. You can ask your alumni on HR or other local partners. Give feedback to your EPs on their documents, for example tell them not tohave regular CVs.

During tracking, check with the EP if he/she has all the clear information and clear JD from theTN Managers or if she/he has any problems/doubts regarding procedures.-Matching Manias-1x/month meeting with EPs VP and EP buddy(sharing+ problems met)-1x/month Matching Day in the office


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9. RealizationMake sure that the EP has all the information he/she needs and that has all the documentsrequired.

Make sure you keep contact with the EPs until the host LC receives them.

Track the EPs abroad with EP Buddies help. Keep in mind that the EP Buddies activity doesntend after matching. Give emails or contact him/her on Facebook. It's good to know if everythingis going well and also you can encourage him/her to send pictures and testimonials andmoreover make him/ her help you in encouraging the other EPs. (contact at least once/week).Give emails related to home reality check and also other internship opportunities (especially

when the internship is almost to an end)

10. Re-integrationAfter coming back home have a re-integration meeting. Have a small discussion and setexpectations + for the next period. Try to offer opportunities of re-raising. Set a plan for reintegration that suits him/her best. Have a booklet with TN opportunities for the EPs that have

potential of re-raising.

Invite the EP to LC meeting in order for him/her to share his/her experience. Try to invitehim/her to World Cafs or other events for returnees. Use their experience for recruiting other

EPs with same profile.Remind him/her about NPS, to evaluate the exchange and ask for feedback for the home/hostLCs. This helps you have a clear view of the host LC for future.

11.Global trends & resources

Taking into consideration the Available Forms Tracker for February were 3,413 TNS withmarketing background.


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12.How to deliver

Use GROW model. Project based, dont work just on the department. Its more efficient, theOCP will have a more intense leadership experience, the OC will have a more intense learningexperience

Check the AFT which is released each month, becausethere you can see what niches have increased and youcan see the TNs grouped in different backgrounds. Alsoyou can see exactly on what to recruit.

AFT

Dont forget about GIP Radio. It can be a good resourcefor finding more things about GIP and about how thingsare going in other countries. You can check for the wikipage where you can see also the past GIP Radio Shows.

GIP Radio

Check also the wikis on the platform from AIESECInternational where you can see trends and newinformation concerning GIP.

Wikis

Read also the monthly newsletter of AIESEC Romania tosee the status and to see inputs from national levelNewsletters


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VP International Internships

OCP Global Marketing

Final responsible for GIP EP realizations

Works with VP II and with National Project Manager

OC PR

Responsible forMedia

appearances,events,

newsletters forpotential

customers etc.

OC Brand

Responsible forbrand alignment

on posters,flyers, site,

facebook andother channels

OC TD

Responsible forEPs profile(soft

skills), selection,induction and

goal setting forEPs

OC II

Responsible forEP Profile (hardskills), selection

of the EPbuddies, ep

raising and epmatching

OC Finance(optional )

Responsible forall the budget

regardingpromotioncampaign,events etc.

EP contracts,fees
mailto:[email protected]

Booklet Global Marketing_2013

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