Booking Window

August 22nd, 2019 –

October 21st, 2019

Travel Window

August 22nd, 2019 –

December 22nd, 2019

Campaign Goals & Objectives

• Drive bookings for early fall+ winter travel by promoting savings of up to 55%, as well as $400 in resort coupons for all room categories.

• Promote discounted room upgrades

• Promote AMResorts’ unique selling points through content on top ways to stay in vacation mode this fall

© Copyright AMResorts 2019. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.AUGUST 22ND, 2019

Offer Details

• Booking Window: August 22 – October 21

• Travel Window: August 22 – December 22

• Participating Resorts: All Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now, Reflect, and Sunscape

Resorts & Spas, excluding Secrets St Martin Resort & Spa, Dreams Acapulco Resort & Spa, Dreams Curaçao Resort,

Spa & Casino, Dreams Macao Beach Punta Cana Resort & Spa, Dreams Vista Cancun Resort & Spa, and Now

Natura Riviera Cancun.

• Applicable Markets: US and Canada

• Offer details: Guests who a stay at any AMResorts property will receive up to 55% savings on room rates, plus

discounted room upgrades and $400 in resort coupons for all room categories.

• Additional Terms & Conditions apply. Click for details.

AUGUST 22ND, 2019 © Copyright AMResorts 2019. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.

Insert design description and screen shot of landing page here

Campaign Creative

© Copyright AMResorts 2019. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.

Campaign Logo

Color Palette

PRIMARYHEX: f1582c

SECONDARYHEX: 6b2505

TERTIARYHEX: ffffff

FOR TEXTHEX: 6b2505

Campaign Design

AUGUST 22ND, 2019

Campaign Collateral

Email

• Target audience: Consumers & Travel Agents

• Social media sharing capabilities to create a viral component

• JPEG available on the Media Site – Use as a reference for email creative development

• Image assets available on the Media Site in the Promo in a Bag

Sales Flyer

• Target audience: Consumers & Travel Agents

• Printed or digital promotional piece distributed to travel agents through sales shows, sales calls, product launches, etc.

• Ability to co-brand flyer for distribution through partner sales force

• Available on the media site

© Copyright AMResorts 2019. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.AUGUST 22ND, 2019

AMRewardsTM

Target audience: Travel Agents

Agents can earn points on all bookings, including Fall into Savings, for any of

the following rewards:

• Booking Bonuses – distributed in the form of an AMRewards Visa® Prepaid

Card

• Complimentary nights for you

• Gifts for clients during their stay

• Spa treatments

• Romantic dining

• Champagne breakfast in bed

• Branded Marketing Materials

• Co-branded banner bugs

• Co-branded desktop banner displays

• Co-branded point of purchase display

© Copyright AMResorts 2019. All imagery, messaging and offers are specific to this AMResorts campaign and should not be used for any other offers or promotions.AUGUST 22ND, 2019