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Book My Show (2) Final
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Transcript of Book My Show (2) Final
7/26/2019 Book My Show (2) Final
http://slidepdf.com/reader/full/book-my-show-2-final 1/17
Book My Show
Market Analysis & Value
Creatiin
7/26/2019 Book My Show (2) Final
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Introduction
7/26/2019 Book My Show (2) Final
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Customer Base &Segmentation
Customer
Actual- Whotransactthrough
bookmyshow
Potential-Who ust usethe a!! "or
re"erence• #iterate• $rban Po!ulation• Internet and Smart!hone
$sers
7/26/2019 Book My Show (2) Final
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Customer Pro%le
Segmentation
emogra!hic
Psychogra!hic
'eogra!hic
Age( )*yrs to +,yrs'ender( Male andemaleIncome( ./+ #ac!er annum andabo0e
Cities(Metro!olitan 1Mumbai2 elhi 3ier ) 1 Indore24an!ur 3ier . - 5ashik
3ech Sa0yIn"ormed customersPeo!le interested inCustomisation
7/26/2019 Book My Show (2) Final
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$SP
• Very attracti0e and leading brand name
• Vast network o" e0ents and mo0ie screens!ro0iding endless o!!ortunities to the
customer to buy tickets• $ser "riendly website dealing with e0erything
"rom mo0ies to s!orting e0ents
• A near mono!oly in mo0ie ticket selling
• 3ie u!s with 0arious international com!anies
• Mobile a!! which has recei0ed good re0iews
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$ser Inter"ace
7/26/2019 Book My Show (2) Final
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Multi!le Payment 6!tions
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P6•
Present in all metros in India and has got thebest network amongst its com!etitors
• Backed by 5etwork )* there"ore has accessto better o!!ortunities
• 3ie u!s with all the biggest cinema chainsincluding PV7 and Ino8
• Best user inter"ace and easy !aymento!tions
• 9asy marketing as the holding com!anyowns tele0ision channels- C55 IB5
• 7aee0 Masand Blog
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4ya:oonga- Com!etitor
7/26/2019 Book My Show (2) Final
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Value Added to 9ntertainment
Industry
• Ski!!ing the line system2 more organised
• Pro0iding ticketing er! system
• Pro0iding in"ormation on di;erent e0ent
around the country
• Pro0iding Indian customers !lat"orm "orinternational e0ent/
• Mo0ing out the booklet system n workingtowards !ure !a!erless ticketing
• Ski!!ing the intermediaries
7/26/2019 Book My Show (2) Final
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BookMyShow 1 Bene%ts o0er
Com!etitor/
Strong ticketing base
6;er 0ista so"tware and alsomaintenance o" so"tware <back-end=
Multi!le !artners around India
6;ers like wait "or wednesdays
'i"tcardInternational ticketing 1 6ne irection
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Market 7esearch
Be"ore Ince!tion• 7esearch(
Po!ulation
>oungsters Working
Seniour Citi:en 6thers
Internet $sers
>oungsters Working
Seniour Citi:en 6thers
7/26/2019 Book My Show (2) Final
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#aunch 7esearch
•
Sur0eys were taken o" those whoused the a!!lication 1 6nlineacebook2 3witter/
•
Percentage o" !eo!le who re"erredthe a!!lication/
• Percentage o" !eo!le who transacted
through the a!!lication/• 7e0iews
• 3ransaction Partner - Paytime
7/26/2019 Book My Show (2) Final
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uture 7esearch
•
So"twares2 3ie 1 $!s2 Ac?uisitions/• i0ersi%cation
• Social Media
•
7aised unds 1 ),@cr by SAI/• Account Com!atibility 1 3ablets2
Mobile !hones2 Com!uters
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uture Plans
•
Content Ofering.9g( Videos2 3railers o" Mo0ies2 amous
ialogue o" Mo0ies
•
Small Event Organiser.• Integrated System.
9g( 5o !a!er tickets re?uired2 directre"erence number !ro0ision2 entry online/
• Horizontal Diversication.
9g( Bookmy7oom2 Bookmy3ra0el etc/
7/26/2019 Book My Show (2) Final
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3ake Away
•
SME and Family Businessesshould continuously u!grade andkee! u! with time to le0erage withorganised sector and BrandCometitors/
• !ec"nology makes things easy andsim!le/
• Convenience to customers2customer is 'od/
• Continuous Mar#et $esearc"
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• ConclusionArna0 'u!ta B@@)
Vishal 7anan B@@.
5u!ur esai B@) >ash 'walani B@)*
A:har Warsi B@+)
Shawmit Chodhary B@+