Book My Show (2) Final

7/26/2019 Book My Show (2) Final

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Book My Show

Market Analysis & Value

Creatiin



Introduction



Customer Base &Segmentation

Customer

Actual- Whotransactthrough

bookmyshow

Potential-Who ust usethe a!! "or

re"erence• #iterate• $rban Po!ulation• Internet and Smart!hone

$sers



Customer Pro%le

Segmentation

emogra!hic

Psychogra!hic

'eogra!hic

Age( )*yrs to +,yrs'ender( Male andemaleIncome( ./+ #ac!er annum andabo0e

Cities(Metro!olitan 1Mumbai2 elhi 3ier ) 1 Indore24an!ur 3ier . - 5ashik

3ech Sa0yIn"ormed customersPeo!le interested inCustomisation



$SP

• Very attracti0e and leading brand name

• Vast network o" e0ents and mo0ie screens!ro0iding endless o!!ortunities to the

customer to buy tickets• $ser "riendly website dealing with e0erything

"rom mo0ies to s!orting e0ents

• A near mono!oly in mo0ie ticket selling

• 3ie u!s with 0arious international com!anies

• Mobile a!! which has recei0ed good re0iews



$ser Inter"ace



Multi!le Payment 6!tions



P6•

Present in all metros in India and has got thebest network amongst its com!etitors

• Backed by 5etwork )* there"ore has accessto better o!!ortunities

• 3ie u!s with all the biggest cinema chainsincluding PV7 and Ino8

• Best user inter"ace and easy !aymento!tions

• 9asy marketing as the holding com!anyowns tele0ision channels- C55 IB5

• 7aee0 Masand Blog



4ya:oonga- Com!etitor



Value Added to 9ntertainment

Industry

• Ski!!ing the line system2 more organised

• Pro0iding ticketing er! system

• Pro0iding in"ormation on di;erent e0ent

around the country

• Pro0iding Indian customers !lat"orm "orinternational e0ent/

• Mo0ing out the booklet system n workingtowards !ure !a!erless ticketing

• Ski!!ing the intermediaries



BookMyShow 1 Bene%ts o0er

Com!etitor/

Strong ticketing base

6;er 0ista so"tware and alsomaintenance o" so"tware <back-end=

Multi!le !artners around India

6;ers like wait "or wednesdays

'i"tcardInternational ticketing 1 6ne irection



Market 7esearch

Be"ore Ince!tion• 7esearch(

Po!ulation

>oungsters Working

Seniour Citi:en 6thers

Internet $sers

>oungsters Working

Seniour Citi:en 6thers



#aunch 7esearch

•

Sur0eys were taken o" those whoused the a!!lication 1 6nlineacebook2 3witter/

•

Percentage o" !eo!le who re"erredthe a!!lication/

• Percentage o" !eo!le who transacted

through the a!!lication/• 7e0iews

• 3ransaction Partner - Paytime



uture 7esearch

•

So"twares2 3ie 1 $!s2 Ac?uisitions/• i0ersi%cation

• Social Media

•

7aised unds 1 ),@cr by SAI/• Account Com!atibility 1 3ablets2

Mobile !hones2 Com!uters



uture Plans

•

Content Ofering.9g( Videos2 3railers o" Mo0ies2 amous

ialogue o" Mo0ies

•

Small Event Organiser.• Integrated System.

9g( 5o !a!er tickets re?uired2 directre"erence number !ro0ision2 entry online/

• Horizontal Diversication.

9g( Bookmy7oom2 Bookmy3ra0el etc/



3ake Away

•

SME and Family Businessesshould continuously u!grade andkee! u! with time to le0erage withorganised sector and BrandCometitors/

• !ec"nology makes things easy andsim!le/

• Convenience to customers2customer is 'od/

• Continuous Mar#et $esearc"



• ConclusionArna0 'u!ta B@@)

Vishal 7anan B@@.

5u!ur esai B@) >ash 'walani B@)*

A:har Warsi B@+)

Shawmit Chodhary B@+

Book My Show (2) Final

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